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Review summary

Created with AI, based on recent reviews

Considering 70 reviews, reviewers had a great experience with this company. Customers are really happy with the product and its quality, often describing the hair color as stunning, natural-looking, and providing excellent coverage, especially for grey hair. Many people appreciate that their hair feels soft, shiny, and nourished after using the product, and they find the service fantastic and the staff knowledgeable. However, some customers also noted issues with the price, finding it expensive compared to other options, and a few experienced problems with the color outcome, reporting that it didn't match their expectations or resulted in undesirable shades like neon pink, muddy blonde, or even black. There were also occasional concerns about the product not adhering to grey hair effectively or drying out hair.

What people talk about most

Product

Users describe positive interactions with product. Many reviewers praise the custom color matching, with some... See more

Quality

Customers had positive experiences with quality. Many reviewers praise the excellent mixing of color, which... See more

Price

Reviewers highlight ambiguous aspects of price. While some consumers find the price reasonable, citing offers... See more

Staff

Clients share ambiguous opinions on staff. Many reviewers praise the staff for being lovely, attentive, and... See more

Service

Customers consistently note positive experiences with service. Reviewers praise the attentive and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stunning hair colour. Leaves hair soft and beautiful. It’s arrived on time every 6 weeks has all accessories included right down to a sticker to hang instructions. They think of everything. It is beau... See more

Rated 5 out of 5 stars

I have been with Esalon for over 5 years consistently- went back to salons in between and was always disappointed ! All the Esalon colourists listen to what you want taking into consideration current... See more

Rated 5 out of 5 stars

Incredible product and I’ve been using this now for eight years if you take the time to follow the instructions don’t mix it on delicate carpet (what fool would!) , you get gradually more skilful and... See more

Rated 5 out of 5 stars

I have asked for my colour to be adjusted a couple of times now and my colourist has tweaked my colour in a very subtle way, so that my re-growth now is not very noticeable (apart from the greys) and... See more


Company details

  1. Beauty & Well-being

Written by the company

At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colourists at our Los Angeles Headquarters and UK facility, our award-winning custom hair colour takes into account your unique needs to create your colour, your way. Similar to the salon experience, each bottle of hair colour starts with a consultation. By taking our quiz, our licensed colourists get to know you and your colour goals before crafting a completely customised hair dye, made-to-order just for you. From the name on the bottle to the personalised instructions, we’re revolutionising at-home hair colour and taking things to the next level by giving you access to a personal colourist at every step along your colour journey. Whether you want to adjust your shade (our patented customisation technology can adjust your hair colour down to a ¼ of a shade) or want to learn how to get the best grey hair coverage, our professional colourists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colours and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia. In addition to our custom Colour Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative colour care (like toning treatments and at-home highlighting kits). Connect with a colourist today and start crafting your unique shade.


Contact info

  • 1910 E. Maple Avenue, 90245, El Segundo, United States

  • esalon.co.uk

4.0

Great

TrustScore 4 out of 5

778 reviews

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Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 4 out of 5 stars

Good service

Good service

March 21, 2025
eSalon logo

Reply from eSalon

Thank you for your feedback. I am so thrilled to hear that you are loving our personalized hair color. I appreciate you taking the time to try it out, and to share your experience with us. Nothing makes us happier than hearing we were able to make your Hair Goals a reality. We're always looking to improve our service and products. We hope to continue helping you find hair perfection!

Rated 3 out of 5 stars

Comes in a lovely gift box

Comes in a lovely gift box, with shampoo, conditioner, proper gloves, and all the jazz. Sadly for me that's where it ended. I went for the red, and unfortunately it hasn't touched my hair line and it looks wishy washy, when I've normally had red colour ots strong and vibrant. I'm really disappointed with this product.

March 31, 2025
Unprompted review
eSalon logo

Reply from eSalon

Kate Mead- Thank you for your feedback. 

We are very sorry to hear that your experience was not all it should have been, and we are happy to work with you per our satisfaction guarantee. 

Please contact help@esalon.com for further assistance. Our talented team of colorists are always happy to help adjust your color to your dream color.

Rated 4 out of 5 stars

Need a bit more solution

I’m loving the system my only issue is as I have quite a lot of hair , the solution often runs out before I’ve reached the last section which means the back underneath often doesn’t match colour wise . I’ll look into upsizing for thicker hair ..

March 24, 2025
eSalon logo

Reply from eSalon

Kerrie Jayne Williams- Thanks so much for your feedback!

We are so very happy to hear that you are loving your customized eSalon color, your customized instructions, and your smooth results! We appreciate you sharing, and Happy Coloring!

We do have a solution for people who need more product due to very long hair. Please contact us via email help@esalon.com and your colorist is more than happy to help explain the next steps!

Rated 5 out of 5 stars

Great product

Great product, will never go back to box dyes from supermarkets. The support you receive from the colourists are outstanding, they will go above and beyond to ensure your colour is perfect for you

March 21, 2025
Rated 5 out of 5 stars

Exceptional product and service for anybody nervous or lacking confidence this product is for you!

Amazing! I had not dyed my hair for over a year, growing out my bleach and wanting to go more natural I found this company online. I could not afford to go to a salon and this seemed like a good compromise as the reviews for all the store bought products was awful. I didn’t really know what I was doing, searched the site and picked a colour very similar to my natural tone but with added gold. I purchased the product again not really knowing what to expect. Within an hour or so I had a stylist message me, she had reviewed my profile and colour choice and wanted to discuss my wants and needs in more detail. I described what I was looking to do, and we arranged a call together where we went through all of my options. Tara explained perfectly what would happen, what I would receive and complimented my colour choice saying that it would suit my skin tone and eyes. After the product arrived we spoke again so I would know exactly what to do, she replied almost instantly which was amazing as I was so excited to get started. I hadn’t dyed my hair in about 15 years so I was nervous as I never did a good job in the past. The product went on so easily, there was no smell and no itching at all and it only had to sit for 15 minutes. My blonde is completely covered and my hair is even all over, no idea how it could do it so quickly! I expected my blonde ends to be a bit lighter but no perfect coverage all over. The colour itself is a medium gold brown and looks so pretty, so much depth and shine! It felt lovely too. I’m looking forward to trying the permanent next time and trying a range of colours in the future. I used the Demi on this occasion which I was recommended. It’s also covered pretty much all of my whites even though I was warned it may not as I didn’t order the permanent. So impressed not only by the dye but by my stylist Tara, such quick and personalised responses just amazing! Highly recommended this product and this company to anybody, I wasn’t expecting too much but it has really gone beyond expectations. Can’t wait to try it again and achieve my hair goals! Thank you guys just brilliant!

March 21, 2025
Unprompted review
Rated 5 out of 5 stars

I won't be going back to my usual box dyes now I have esalon!

I was dubious that an online salon could get my colour right! All the box dyes were never quite right and I can't afford spending £100's at a salon. I have been more than pleasantly surprised by esalon though! The questionnaire was thorough and a consultant emailed me with Q's to get it just right. Uploading a recent photo is helpful I think. I used the dye at the weekend and it looks really natural! (Originally a brunette, covering up greys). The instructions and bottles are personalised too, which is is a lovely touch! I won't be going back to my usual box dyes now I have esalon!

March 25, 2025
Unprompted review
Rated 5 out of 5 stars

The colour that I chose is perfect for…

The colour that I chose is perfect for me I'm a strawberry blonde normally but as I've got older I found it difficult to find a colour that was true to my natural hair colour until I discovered E salon my colour is now perfect I would recommend

March 5, 2025
Rated 2 out of 5 stars

Colour varies from one box to the next

Colour varies from one box to the next. As I have dark hair this is an issue. The last colour was almost ginger in colour. This isn’t an issue if you want that colour but I have dark brown hair.

February 21, 2025
eSalon logo

Reply from eSalon

Thank you for taking the time to share your feedback with us.! We’re so sorry to hear that you felt the color was not the shade you expected. Our eSalon Color Happiness Guarantee is something we always stand behind, and we will work with you to meet your hair color goals. Please keep your eye out for an email from us for your next steps! We truly appreciate your feedback.

Rated 4 out of 5 stars

Good colour, bad delivery service

Good colour, bad delivery
I have used esalon for quite a few years and have been fairly happy with their product and service but recently the colours have not been delivered to my address.

They can blame it on Royal Mail all they want but the fact is there are alternative delivery services they can use which do a better job but they don't seem to want to.

Instead I have to redirect to a post office and spend an hour going to pick it up each time. Not good

Edit in reply to response below: I spoke to customer service every time my parcel gets lost. They still insist on using Royal Mail 🤷🏽‍♀️

March 4, 2025
Unprompted review
eSalon logo

Reply from eSalon

Hi Cinemania! We are so sorry for the inconvenience with our delivery service. Please email our team at help@esalon.com for further help.

Rated 2 out of 5 stars

Not enough colour

Received my colour yesterday and there was not enough to cover the length and thickness of my hair so disappointed what a shame as I love the colours

February 26, 2025
Unprompted review
eSalon logo

Reply from eSalon

Hello Linda,

Thank you for your feedback. 

We are very sorry to hear that your experience was not all it should have been, and we are happy to work with you per our satisfaction guarantee. 

Please contact help@esalon.com for further assistance. We are always happy to help assist in any way we can

Rated 2 out of 5 stars

Greys not covered

My colour is a great match but hasn’t fulfilled its promise and covered my grey. The grey is still totally visible- very disappointing.

February 19, 2025
Unprompted review
eSalon logo

Reply from eSalon

Hi Tania! We are sorry to hear your greys weren't fully covered. Please email your colorist at help@esalon.com, so we can help you further.

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