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Review summary

Created with AI, based on recent reviews

Considering 70 reviews, reviewers had a great experience with this company. Customers are really happy with the product and its quality, often describing the hair color as stunning, natural-looking, and providing excellent coverage, especially for grey hair. Many people appreciate that their hair feels soft, shiny, and nourished after using the product, and they find the service fantastic and the staff knowledgeable. However, some customers also noted issues with the price, finding it expensive compared to other options, and a few experienced problems with the color outcome, reporting that it didn't match their expectations or resulted in undesirable shades like neon pink, muddy blonde, or even black. There were also occasional concerns about the product not adhering to grey hair effectively or drying out hair.

What people talk about most

Product

Users describe positive interactions with product. Many reviewers praise the custom color matching, with some... See more

Quality

Customers had positive experiences with quality. Many reviewers praise the excellent mixing of color, which... See more

Price

Reviewers highlight ambiguous aspects of price. While some consumers find the price reasonable, citing offers... See more

Staff

Clients share ambiguous opinions on staff. Many reviewers praise the staff for being lovely, attentive, and... See more

Service

Customers consistently note positive experiences with service. Reviewers praise the attentive and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stunning hair colour. Leaves hair soft and beautiful. It’s arrived on time every 6 weeks has all accessories included right down to a sticker to hang instructions. They think of everything. It is beau... See more

Rated 5 out of 5 stars

I have been with Esalon for over 5 years consistently- went back to salons in between and was always disappointed ! All the Esalon colourists listen to what you want taking into consideration current... See more

Rated 5 out of 5 stars

Incredible product and I’ve been using this now for eight years if you take the time to follow the instructions don’t mix it on delicate carpet (what fool would!) , you get gradually more skilful and... See more

Rated 5 out of 5 stars

I have asked for my colour to be adjusted a couple of times now and my colourist has tweaked my colour in a very subtle way, so that my re-growth now is not very noticeable (apart from the greys) and... See more


Company details

  1. Beauty & Well-being

Written by the company

At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colourists at our Los Angeles Headquarters and UK facility, our award-winning custom hair colour takes into account your unique needs to create your colour, your way. Similar to the salon experience, each bottle of hair colour starts with a consultation. By taking our quiz, our licensed colourists get to know you and your colour goals before crafting a completely customised hair dye, made-to-order just for you. From the name on the bottle to the personalised instructions, we’re revolutionising at-home hair colour and taking things to the next level by giving you access to a personal colourist at every step along your colour journey. Whether you want to adjust your shade (our patented customisation technology can adjust your hair colour down to a ¼ of a shade) or want to learn how to get the best grey hair coverage, our professional colourists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colours and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia. In addition to our custom Colour Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative colour care (like toning treatments and at-home highlighting kits). Connect with a colourist today and start crafting your unique shade.


Contact info

  • 1910 E. Maple Avenue, 90245, El Segundo, United States

  • esalon.co.uk

4.0

Great

TrustScore 4 out of 5

778 reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

My colour is fantastic

My colour is fantastic

December 9, 2024
eSalon logo

Reply from eSalon

Hello Stan,

Thanks so much for your feedback!

We love being able to help our clients’ achieve beautiful, salon-quality results at home. We appreciate you sharing, and Happy Coloring!

Rated 4 out of 5 stars

Very happy with the large choice of…

Very happy with the large choice of shades and regular email communications

December 2, 2024
eSalon logo

Reply from eSalon

Hello Mr,

Thank you for your feedback, and we are so happy to hear that you are enjoying your eSalon color and experience! We love being able to help our clients’ achieve beautiful, salon-quality results at home. We look forward to blending your next color soon!

Rated 5 out of 5 stars

After changing my shade slightly I’m…

After changing my shade slightly I’m very pleased with the new results

December 6, 2024
eSalon logo

Reply from eSalon

Hello Harjinder,

Thank you for your feedback! 

Our team of licensed colorists loves being able to craft the ideal shade for our clients at home, and are always happy to help make adjustments to your color. We are excited to continue working with you!

Rated 5 out of 5 stars

Great hair dye and when it wasnt quite…

Great hair dye and when it wasnt quite right for me the first time they improved the colour to make it perfect.

Easy to use and wonderful packaging

November 28, 2024
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Reply from eSalon

Hello Ella,

Thank you for your feedback!

Nothing makes us happier than hearing our clients are pleased with their experience, and our colorists love creating the perfect shade for our clients. Please feel free to reach out to help@esalon.com if you need any assistance in the future. 

Happy Coloring!

Rated 5 out of 5 stars

My colourist listened to all my…

My colourist listened to all my thoughts about my colour change and even supplied a free bottle of balancing toner. Many thanks all for a great job well done, I love my new colour 😀

November 26, 2024
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Reply from eSalon

Kirsty- Our team of licensed colorists loves being able to craft the ideal shade for our clients at home, and are always happy to help make adjustments to your color. We are excited to continue working with you!

Rated 5 out of 5 stars

Love it

Love it, affordable, profesional, advice, colour, service and everything. I have Asian hair and wow a life changer for me!

November 25, 2024
eSalon logo

Reply from eSalon

My Lee - Thank you for your feedback, we are so happy to hear that you are enjoying your eSalon color and experience! We love being able to help our clients’ achieve beautiful, salon-quality results at home. We look forward to blending your next color soon!

Rated 5 out of 5 stars

Try it and you’ll never use something else

It’s the best hair colour i ever used (still using ;). More expensive than the shop bought one but totally worth it.
Never found such a similar colour to my natural one and the fact that they adjust it to perfectly match or however you like, it’s perfect.
I had a few issues (I can’t use ammonia based colour more than two times in a row…now that I say it I remember it happened in the salon as well, quite a few times) and the customer service deserves 5 starts for sure. They’re nice, respectful, professional and they make sure you’re taken care of.
I would totally recommend (actually I’ve already done it)

November 23, 2024
Unprompted review
eSalon logo

Reply from eSalon

Yayy!! Thank you so much! You’re awesome and we appreciate every kind word. Let us know if you need anything at all. We’re happy to help.

Rated 4 out of 5 stars

Colour is really good

Colour is really good. Best at home colour I’ve ever used.

November 30, 2024
eSalon logo

Reply from eSalon

Wow, you are the best! We’re over the moon that you’re loving your color. If you need anything, just let us know. ;)

Rated 5 out of 5 stars

The colour is fantasic i am so pleased…

The colour is fantasic i am so pleased with the colour

November 18, 2024
eSalon logo

Reply from eSalon

Donna Allan- Thank you for your feedback, and we are so happy to hear that you are enjoying your eSalon color and experience! We love being able to help our clients’ achieve beautiful, salon-quality results at home. We look forward to blending your next color soon!

Don't hesitate to reach out to us at help@esalon.com if there's anything we can help with. We're happy to help!

Rated 5 out of 5 stars

It’s really good value

It’s really good value

November 22, 2024
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Reply from eSalon

Yayy!! Thank you so much! You’re awesome and we appreciate every kind word. Let us know if you need anything at all. We’re happy to help.

Rated 5 out of 5 stars

I subscribed a couple months ago and to…

I subscribed a couple months ago and to be honest couldn't be any happier. I was doing box dye for 2years and the way I can feel the difference in my hair is unbelievable.
Every time I asked for alterations, they completely understood what I wanted, and they always matched 100% of my requests.
I would definitely recommend everyone to give it a try. Is very much worth the amount that is asked.

November 22, 2024
eSalon logo

Reply from eSalon

Wow, you are the best! We’re over the moon that you’re loving your color. If you need anything, just let us know. ;)

Rated 5 out of 5 stars

Fantastic products

Fantastic products so convenient that they are delivered straight to your door, no more running around with 2 inch roots

November 21, 2024
eSalon logo

Reply from eSalon

Kevin Shearer- Thanks so much for your feedback!

We are so very happy to hear that you are loving your customized eSalon color done in the convenience of your own home! We appreciate you sharing, and Happy Coloring!

Don't hesitate to reach out to us at help@esalon.com if you need help with anything!

Rated 1 out of 5 stars

Awful coverage

Awful coverage, patchy and looks pink and I’m naturally red so a cooper colour should not go pink. I just wanted to enhance my colour as I get older it’s faded and have greys. Really disappointed.

November 28, 2024
Unprompted review
eSalon logo

Reply from eSalon

Hi Helen! We are truly sorry to hear your color hasn't met your expectations. Please email your colorist at help@esalon.com, so we can help you further.

Rated 5 out of 5 stars

Excellent colour and advice from…

Excellent colour and advice from colourist. Good communication and service. Love that it's cruelty free and natural.

November 19, 2024
eSalon logo

Reply from eSalon

Hello Nicky,

Thanks so much for your feedback!

We love being able to help our clients’ achieve beautiful, salon-quality results at home. We appreciate you sharing, and Happy Coloring!

Rated 5 out of 5 stars

Game Changer, so DO IT!

I’ve been using eSalon for a while now, and I can’t recommend their subscription service enough! The customer service is absolutely incredible—they’re responsive, helpful, and always make sure you get exactly what you need.

The hair dye itself is fantastic. My hair feels so healthy and soft after coloring, which is a game-changer compared to other at-home dyes I’ve tried. The application process is also super user-friendly. The instructions are clear and well thought out, and the sticker to pin them up is such a handy touch—it keeps everything organized and mess-free while you work.

One tip: definitely invest in the brush applicator. It makes applying the color so much easier and more precise, especially for roots or detailed areas.

Overall, eSalon offers a premium, personalized hair dye experience that’s convenient and effective. If you’re on the fence about trying it, go for it—you won’t be disappointed!

October 30, 2024
eSalon logo

Reply from eSalon

Hi there! Thank you so much! You’re awesome and we appreciate every kind word. Let us know if you need anything at all. We’re happy to help.

Rated 5 out of 5 stars

Loved the colour and the instructions…

Loved the colour and the instructions for how to use and tips for prolonging the colour

November 8, 2024
eSalon logo

Reply from eSalon

Kathryn- Thanks so much for your feedback!

We are so very happy to hear that you are loving your customized eSalon color, your customized instructions, and your smooth results! We appreciate you sharing, and Happy Coloring!

Don't hesitate to reach out to us for anything at help@esalon.com. We're happy to help!

Rated 4 out of 5 stars

A good home dye kit but a bit expensive

A straightforward home dye kit, which comes with everything you need (once you have ordered the cape etc separately). Colour is good and lasts fairly well. A bit on the expensive side if you have to touch up regularly as I do

November 8, 2024
eSalon logo

Reply from eSalon

Hello,

Thanks so much for your feedback!

We are so very happy to hear that you are loving your customized eSalon color, your customized instructions, and your smooth results! We appreciate you sharing, and Happy Coloring!

Rated 5 out of 5 stars

After years of trying to find the…

After years of trying to find the perfect dark ash brown for my hair (with no red tones) I now finally have it. I wish I had come to esalon years ago!

November 12, 2024
eSalon logo

Reply from eSalon

Lindsy Willis- Thank you for your feedback, and we are so happy to hear that you are enjoying your eSalon color and experience! We love being able to help our clients’ achieve beautiful, salon-quality results at home. We look forward to blending your next color soon!

Don't hesitate to reach out to us at help@esalon.com for anything. We're happy to help!

Rated 5 out of 5 stars

Great product

Great product, delivery is on time always

November 8, 2024
eSalon logo

Reply from eSalon

Hello Juhasz-D.,

Thanks so much for your feedback!

We love being able to help our clients’ achieve beautiful, salon-quality results at home. We appreciate you sharing, and Happy Coloring!

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