Fired Earth Reviews 3,054

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 138 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their high quality and durability, with many noting that items like tiles and paint maintain their appearance over many years. The staff across various branches are frequently highlighted for being helpful, knowledgeable, and professional, providing excellent design advice and making the selection process enjoyable. Reviewers also appreciate the efficient delivery service, with samples and orders arriving promptly and well-packaged. However, some customers experienced issues with their orders, including receiving incorrect items or not receiving them at all, leading to frustration with the lack of response from customer service. There were also occasional complaints about delivery problems, such as damaged tiles or confusing delivery schedules, and dissatisfaction with the company's return policy for surplus items.

What people talk about most

Product

Users describe positive interactions with product, often praising the quality and design of tiles and paints.... See more

Quality

Customers consistently note positive experiences with quality, praising the stunning and beautiful tiles,... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising its speed and efficiency, with... See more

Order

People report ambiguous experiences with order, with many finding the ordering process easy and... See more

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness, knowledge, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Fired Earth in Harrogate, Lola and her team helped me to decide on tiles for a small cloak room splash back which would make a statement ….their patience, expert technical and design knowledge, all wi... See more

Company replied

Rated 5 out of 5 stars

Thank you very much to Brett from the Islington team. Brett was super helpful, friendly and informative when we went into the Islington branch to look at the tiles we found online. He discussed diff... See more

Company replied

Rated 5 out of 5 stars

We have relied on Charlotte and her team @ Fired Earth Chester for over 3 years now and have never once found the service extended anything other than terrific. They are knowledgeable, amazingly frien... See more

Company replied

Rated 5 out of 5 stars

Lived up to its usual standards. I have bought FE paint before - 'Mad King George' - and the pigments last - unlike some that fade quickly. And I made a mental note to follow up 'A Misty Morning'... See more

Company replied


Company details

  1. Tile Store
  2. Bathroom Supply Store
  3. Flooring Store

Written by the company

The company began in an Oxfordshire farmyard in the early 1980s, selling terracotta floor tiles at a time when they were relatively unknown by the British public and weren’t available in tile shops. They proved hugely popular, and we opened a small London showroom selling just six different tiles. Customers began requesting glazed wall tiles to complement their terracotta floors and we sourced a small selection of other glazed tiles and put together a brochure covering our entire offering. By the mid 1990s, the company had grown from its humble beginnings on an Oxfordshire farm to having a number of showrooms in London and across the country. Today, we have 26 showrooms in the UK and expect to add two more in the coming year, including a brand-new destination store on New Kings Road in London. Our aim has always been to offer products produced with authenticity, creativity and style, and where possible both handmade and produced as close to home as we can manage. The UK Ceramics Industry has a long tradition and it is one we are keen to support. Having said that, where we spot a tile on our travels that is too beautiful to resist, we do of course secure it exclusively for our customers, many of whom are second generation fans of Fired Earth and its products. Decorating and design have become entrenched in the national mind not just as the preserve of the super wealthy, but as a way to create homes for ourselves and our families that reflect how we like to live today. At Fired Earth we like to think that although it may not be every day our customers choose to redecorate (although our paint does allow for just that level of obsession), we have identified the right looks and styles that feel perfect no matter what the style or age of property. Our website has grown too and now offers almost all of our collections to browse and buy online and shows stunning room sets and great design ideas to help inspire you.


Contact info


4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Quality product

Easy to order online. Delivered promptly.
Good quality paint that covers well

September 25, 2025
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Reply from Fired Earth

Thank you so much for your review. We are pleased your experience with ordering online was smooth and you are happy with your paint - it is such lovely paint.
We hope to see you again soon.

Rated 1 out of 5 stars

We only required 17 tiles and went to…

We only required 17 tiles and went to your branch in Sherborne, unfortunately we had to order them as you can’t buy over the counter. Which we didn’t realise.
Which cost £10 delivery charge, we order the tiles only to find on delivery they were different colours and one had been glued together!!
We were told that they were from Morocco so you couldn’t guarantee they would be the same as they were rustic!
We did get a refund but two trips to the showroom and time and fuel .
Not very impressed so won’t be purchasing anything else from you.

September 24, 2025
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Reply from Fired Earth

Good afternoon. This range of tiles are made from raw natural clay so they can vary significantly in colour. They aren't really like a porcelain which would have man made colours. Our showroom usually carry a few different colours to show the variation. They vary in size shape and shade due to their handmade nature. We would have been happy to replace broken ones but I'm sorry that you were not happy with the tiles on this occasion.

Rated 5 out of 5 stars

Great packing

I was nervous about having boxes of tiles sent to me through a parcel-carrier. I needn’t have been. These were so well packed they could have been dropped from the the truck to the floor and not suffered any damage. Really nice job, not one tile received broken or even chipped.

August 17, 2025
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Reply from Fired Earth

Thank you so much for your review.
It is great to hear that you were pleased with how well packaged your tiles were - this is something we try to always ensure happens to avoid any breakages. We hope to see you again soon.

Rated 5 out of 5 stars

Great team

Great team, really helpful with choosing bathroom tiles for my new house. I had an idea of colours and the store had so many gorgeous tiles to choose from, the staff made the process super easy, they really did go above and beyond to help!

September 20, 2025
Unprompted review
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Reply from Fired Earth

Thank you so much for writing a kind review.
We are so pleased to hear that our lovely Bristol showroom made the process so smooth for you and really went above and beyond - that is so lovely to hear. We hope you enjoy your new bathroom in your new home. We hope to see you again soon.

Rated 5 out of 5 stars

Fast efficient service for some tile…

Fast efficient service for some tile samples which arrived within a couple of days.

September 22, 2025
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Reply from Fired Earth

Thank you for your review, We’re so glad to hear! Hope to see you again soon.

Rated 5 out of 5 stars

Good experience and quality tiles

Good experience and quality tiles. We only wanted a very small order. Called the branch and they were able to order, and take payment remotely. Good contact, and seemed happy to help. Tiles look great and seem to be good quality. No issues and would use again

August 18, 2025
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Reply from Fired Earth

Thank you for your kind review Nick. We are happy to hear it was a smooth service and that you like your tiles.

Rated 5 out of 5 stars

Paint is amazing!

Paint is amazing wouldn’t use any paint other than Fired Earth and worth the money!

August 17, 2025
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Reply from Fired Earth

Hi Susan, Thank you for your kind review.
Really exciting ! We’d love to see the finished room do tag us on Instagram @firedearthuktag

Rated 5 out of 5 stars

Aaron at the Adderbury store was…

Aaron at the Adderbury store was fantastic. He couldn’t be more helpful with our enquiry.
He sourced the additional tiles we needed within 24 hours averting a delay fitting the bathroom.

September 30, 2025
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Reply from Fired Earth

Thank you so much for taking the time to write a kind review. We are so pleased to hear that he was so helpful and sourced the tiles quickly for you - that's great. We will pass on your thanks to Aaron in our Adderbury showroom.
We hope to see you again soon.

Rated 5 out of 5 stars

Outstanding service as always

I sent Fired Earth a photograph of a room decorated around 10 years ago and asked if I could have help identifying the tiles we used as we had no record. Phill was extremely knowledgeable and immediately identified the tile range and shade which we will be needed to repair upcoming plumbing work we can now proceed with confidently without having to remove and replace the entire room.

September 18, 2025
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Reply from Fired Earth

Thank you so much for your kind review. We are so pleased to hear that Phill was able to assist and kindly identify the tiles for you- that's great news!
We will pass on your kind review to Phill and we hope to be able to help with future projects.

Rated 5 out of 5 stars

Great

Great. Perfect

September 17, 2025
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Reply from Fired Earth

Thank you for taking the time to write a review.
We are pleased to hear that you are happy with your sample pot of paint - we hope to see you again soon.

Rated 5 out of 5 stars

Amazing colour Tiles

I have just sent a review for some tiles we recently bought from you. I also had some tiles for our hall which we have had 20 years, then just after we had some expensive beautiful red tiles Togo around the red Aga, which were a complete match that still look amazing!! and yes the staff were so helpful can’t praise fired earth enough.
Gill

September 16, 2025
Unprompted review
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Reply from Fired Earth

Thank you so much for taking the time to write a lovely review. We are so pleased to hear that you love your tiles and that our staff were very helpful. We hope to see you again soon.

Rated 5 out of 5 stars

Great service

Great service
Fabulous high quality products

September 13, 2025
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Reply from Fired Earth

Thank you for your comments. We appreciate you taking the time to write a review. We are on hand to help if you need any assistance.

Rated 1 out of 5 stars

I cannot leave a nice review as I have…

I cannot leave a nice review as I have yet to receive any goods! 🤷‍♂️

September 13, 2025
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Reply from Fired Earth

Good morning. Our online team have contacted you to confirm your address so that we can arrange a replacement as we are unsure if there is an issue with the address. Please can you look for their email.

Rated 5 out of 5 stars

My delivery came very quickly

My delivery came very quickly, including the extra paint I had to order. My decorator said it was really good paint to use, went on well with very little odour. The finish looks lovely, thank you.

August 9, 2025
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Reply from Fired Earth

Thank you for your kind review.
It is great to hear that your delivery arrived quickly and that you are pleased with your paint- it really is lovely quality paint. We hope to see you again soon.

Rated 5 out of 5 stars

This is my first experience with Fired…

This is my first experience with Fired Earth, and I couldn't be more satisfied. They promptly responded to my query, and my order was placed instantly. Excellent service and excellent staff. Thank you, Nadira.

September 22, 2025
Unprompted review
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Reply from Fired Earth

Thank you for taking the time to write a kind review.
We are so pleased to hear that your experience has been wonderful. We really pride ourselves on providing a smooth process and excellent customer service throughout. We will pass on your kind words to Nadira. We hope to see you again soon.

Rated 1 out of 5 stars

Purchase not been delivered

I can't offer more than 1 stars as I haven't received my purchase. Ordered online on September 10th it's now September 20th.

September 10, 2025
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Reply from Fired Earth

Please accept our apologies Neil, your order has been lost in the post. Our customer care team are reaching out to you to check all your details. We will get a replacement to you forthwith.

Rated 5 out of 5 stars

Fired Earth in Harrogate

Fired Earth in Harrogate, Lola and her team helped me to decide on tiles for a small cloak room splash back which would make a statement ….their patience, expert technical and design knowledge, all with a smile, went above expectations to ensure all was good and relaxed re the tiles. Their input helped me pull off creating something special with only few Fired Earth tiles…absolutely stunning result..a few quality tiles can make a big impact! Thank you x

September 15, 2025
Unprompted review
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Reply from Fired Earth

Hi Tim, we’re delighted to hear about your experience with us and will pass your thanks onto Lola & team at Harrogate Showroom. We hope to see you again soon.

Rated 5 out of 5 stars

Good…

Good colours.polish.cut.price.cut.finish.fits well.good delivery.quick.lovely packaging.

September 9, 2025
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Reply from Fired Earth

Thank you Virginia, we really appreciate your review.

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