Fired Earth Reviews 3,054

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 138 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their high quality and durability, with many noting that items like tiles and paint maintain their appearance over many years. The staff across various branches are frequently highlighted for being helpful, knowledgeable, and professional, providing excellent design advice and making the selection process enjoyable. Reviewers also appreciate the efficient delivery service, with samples and orders arriving promptly and well-packaged. However, some customers experienced issues with their orders, including receiving incorrect items or not receiving them at all, leading to frustration with the lack of response from customer service. There were also occasional complaints about delivery problems, such as damaged tiles or confusing delivery schedules, and dissatisfaction with the company's return policy for surplus items.

What people talk about most

Product

Users describe positive interactions with product, often praising the quality and design of tiles and paints.... See more

Quality

Customers consistently note positive experiences with quality, praising the stunning and beautiful tiles,... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising its speed and efficiency, with... See more

Order

People report ambiguous experiences with order, with many finding the ordering process easy and... See more

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness, knowledge, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Fired Earth in Harrogate, Lola and her team helped me to decide on tiles for a small cloak room splash back which would make a statement ….their patience, expert technical and design knowledge, all wi... See more

Company replied

Rated 5 out of 5 stars

Thank you very much to Brett from the Islington team. Brett was super helpful, friendly and informative when we went into the Islington branch to look at the tiles we found online. He discussed diff... See more

Company replied

Rated 5 out of 5 stars

We have relied on Charlotte and her team @ Fired Earth Chester for over 3 years now and have never once found the service extended anything other than terrific. They are knowledgeable, amazingly frien... See more

Company replied

Rated 5 out of 5 stars

Lived up to its usual standards. I have bought FE paint before - 'Mad King George' - and the pigments last - unlike some that fade quickly. And I made a mental note to follow up 'A Misty Morning'... See more

Company replied


Company details

  1. Tile Store
  2. Bathroom Supply Store
  3. Flooring Store

Written by the company

The company began in an Oxfordshire farmyard in the early 1980s, selling terracotta floor tiles at a time when they were relatively unknown by the British public and weren’t available in tile shops. They proved hugely popular, and we opened a small London showroom selling just six different tiles. Customers began requesting glazed wall tiles to complement their terracotta floors and we sourced a small selection of other glazed tiles and put together a brochure covering our entire offering. By the mid 1990s, the company had grown from its humble beginnings on an Oxfordshire farm to having a number of showrooms in London and across the country. Today, we have 26 showrooms in the UK and expect to add two more in the coming year, including a brand-new destination store on New Kings Road in London. Our aim has always been to offer products produced with authenticity, creativity and style, and where possible both handmade and produced as close to home as we can manage. The UK Ceramics Industry has a long tradition and it is one we are keen to support. Having said that, where we spot a tile on our travels that is too beautiful to resist, we do of course secure it exclusively for our customers, many of whom are second generation fans of Fired Earth and its products. Decorating and design have become entrenched in the national mind not just as the preserve of the super wealthy, but as a way to create homes for ourselves and our families that reflect how we like to live today. At Fired Earth we like to think that although it may not be every day our customers choose to redecorate (although our paint does allow for just that level of obsession), we have identified the right looks and styles that feel perfect no matter what the style or age of property. Our website has grown too and now offers almost all of our collections to browse and buy online and shows stunning room sets and great design ideas to help inspire you.


Contact info


4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

I ordered some samples from you as I am…

I ordered some samples from you as I am renovating my bathroom. The samples arrived promptly and they are beautiful. I hope to be ordering soon.

August 14, 2025
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Reply from Fired Earth

Thank you for taking the time to write a review.
We are pleased that you love your samples!
If you require any further assistance with ordering, please let us know.

Rated 5 out of 5 stars

Great tile samples

Great tile samples, quality product, just not right for our project this time. Will consider for other rooms and renovations.

July 24, 2025
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Reply from Fired Earth

Thank you for taking the time to write a review. We are sorry the samples were not right for your project this time. Please let us know if we can be of any further assistance in sourcing the perfect tiles for you.

Rated 5 out of 5 stars

Everything was excellent!

Everything was good from order to delivery. I will be re-ordering from ‘Fired Earth’ again as I was very happy.

August 11, 2025
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Reply from Fired Earth

Thank you sandy. We really appreciate your time in reviewing.

Rated 5 out of 5 stars

Lovely tiles, real quality.

Sample tile arrived very promptly. Having looked at hundreds of tiles in a variety of tile outlets these were just what we were looking for. Ordered them over the phone, charming lady took our order, they arrived perfectly packed and we are very pleased with these moroccan tiles.

August 5, 2025
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Reply from Fired Earth

Thank you Frances for the lovely review. We are please that you found something that you love in our range.

Rated 5 out of 5 stars

Excellent customer service at Fired Earth Haslemere

I spent a long time trying to work out the tiles I wanted for a en-suite bathroom, with perfect timing an email from Fired Earth arrived offering a design consultation. So glad I did this, Trina at Haslemere has been so incredibly helpful providing great options for all budgets - we went with a marble tile and throughout the process she has been very proactive with suggestions, including for grout and sealant (perfect choice) and immediately sending out replacement tiles for some damaged ones. Thank you so much for your help, I’ll be back for kitchen tiles next year!

August 15, 2025
Unprompted review
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Reply from Fired Earth

Hi Suzanne, Thank you, we are very grateful for your review. I will be sure to pass your comments to Trina.

Rated 5 out of 5 stars

Nina Campbell designs

The tile designs are lovely, three ordered as samples and I am deciding which ones to go for. They were packaged really well and came quickly.

August 4, 2025
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Reply from Fired Earth

Good Morning Emma, Thank you for the review. We are happy to hear that you received good service and love the tiles.

Rated 5 out of 5 stars

After years of trying to find the right…

After years of trying to find the right tiles I saw the ones I wanted at Fired Earth. Rang them and requested them to calculate how many square metres I would need. They were most helpful and calculated the exact amount. Once paid for, delivery was within a few days.
Friendly and helpful folk with whom it was a pleasure to deal with.

June 20, 2025
Unprompted review
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Reply from Fired Earth

Good morning, Thank you so much for your kind review. We are happy that you love your tiles and that the staff were helpful.

Rated 1 out of 5 stars

Very poor service

I still do not have my order of 4 tins of paint. I tried to call to chase it several times. No one has responded.

August 1, 2025
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Reply from Fired Earth

Please accept our apologies for the late delivery of your paint. Our customer care team are contacting you with an update. CustomerCare@firedearth.com is there to help.

Rated 5 out of 5 stars

Great friendly help in the Haslemere…

Great friendly help in the Haslemere shop.
Easy online ordering.
Swift no fuss, reliable service overall.
Good quality products.

June 22, 2025
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Reply from Fired Earth

Thank you for the Lovely review. I'll be sure to pass your comments to the showroom.

Rated 1 out of 5 stars

Stressful& unreliable online ordering

Love the colours, and the quality of the finish, but why don’t you hold stock in your shops like F&B do?? Makes the whole process a bit of a pain, unreliable & stressful. You Sent us the wrong colour paint. Which arrived Saturday afternoon. Of course you can’t actually talk to anyone on the weekend so called at 0900 Monday morning- the fastest they could send it was 24hr Parcelforce- but it didn’t even get sent until much later Monday- and of course parcelforce are particularly unreliable. Correct paint finally turned up weds afternoon! (Painter started at 0800 Monday!!) Tbh next time I think I’ll get the colour made up at one of the numerous places that colour mix. Then I know ive got it- and can get more if need be. If I could actually buy the paint in the shop- I’d use their paint all the time, but after this expedience sadly I cannot recommend them

July 29, 2025
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Reply from Fired Earth

Please accept our apologies for the issues and late arrival of your paint. Our small batch bespoke paint is generally made to order. As we limit the amount of VOC in our paint, it does not enable us to produce large quantities at a time due to a shorter shelf life. Our showrooms have a limited stock of our more popular colours. They can put some by for you to allow you to collect it directly from them.

Rated 5 out of 5 stars

The best tiles which you’ll never regret!

Wonderful service. Have used your tiles for nearly 20 years now and I am a grouppie!

July 25, 2025
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Reply from Fired Earth

Hi Claire, Thank you, we’re delighted to hear about your experience with us and will pass your thanks onto the team at Chiswick. We hope to see you again soon.

Rated 5 out of 5 stars

Ordered paint online as I could not get…

Ordered paint online as I could not get to the nearest store. Great service. Arrived quicker than I thought and free delivery. Very happy as I find Fired Earth paint the best

July 23, 2025
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Reply from Fired Earth

Thank you for taking the time to write a review.
We are very pleased to hear that you love your paint and we hope to see you again soon.

Rated 5 out of 5 stars

The best there is

The best there is! I used this same paint and colour 14 years ago in my apartment and this is the first new application since then. I’ve needed to patch here and there in high usage areas for the odd scuff or scratch, but that’s all. I’ve gone over most of the walls this time to freshen up, but not all walls required a repaint. Delighted with finish.

July 21, 2025
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Reply from Fired Earth

Thank you for the lovely review. We are please to hear that you are happy with your paint.

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