florencestore.com.au Reviews 483

TrustScore 3 out of 5

2.8

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Review summary

Created with AI, based on recent reviews

Looking at 74 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the quality of the products, finding items like dresses and jeans to be well-made and comfortable. Several people also praise the prompt shipping and the good fit of the clothing, with some noting a wide range of choices. However, a significant number of people were dissatisfied with the return and refund policies, as the company primarily offers store credit instead of monetary refunds. Some customers also experienced issues with incorrect sizing, receiving the wrong items, or products not matching online descriptions. There are also mentions of poor customer service and delays in order processing and delivery.

What people talk about most

Product

People report ambiguous experiences with product quality and fit. While some customers praise the terrific... See more

Return policy

Clients share negative opinions on the return policy. Many reviewers express frustration with the return... See more

Quality

Reviewers mention ambiguous feedback about quality. Many customers praise the good quality of dresses,... See more

Refund

Customers consistently express strong dissatisfaction with the refund process. Many reviewers report that the... See more

Order

Consumers find order experiences to be ambiguous. Many reviewers report significant issues with orders,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Received my dress and it was reasonably good quality but really big on me. It’s very hard for a person who is not an “average”size to have clothes fit well. Very disappointed with a store credit as it... See more

Rated 1 out of 5 stars

I have had incredibly poor and frankly rude response from this company after trying to return an item. I was outside their 10 day returns period but only because of weather related postal delays. I wa... See more

Company replied

Rated 1 out of 5 stars

I had a very disappointing experience with this online store. I ordered one pair of jeans but received two pairs in the package and was charged for both. I promptly returned both pairs, but I was onl... See more

Company replied

Rated 1 out of 5 stars

I checked before ordering as I don't like store credits. After reading the Returns description on each individual items page, I was led to believe on the surface that 'returns' are OK! nowhere on the... See more


Company details

  1. Clothing Store

Written by the company


Contact info

2.8

Average

TrustScore 3 out of 5

483 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 22% of negative reviews

Typically replies within 24 hours

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Rated 2 out of 5 stars

They have delivered the wrong item twice…

They have delivered the wrong item twice. The first time the return process and dispatch of the replacement item was acceptable. However when the replacement item arrived it was still incorrect and they have not answered any of my enquiries in over 8 business days. Annoying there is no phone number for contact, only through the website that they seem to ignore.

February 24, 2026
Unprompted review
Rated 5 out of 5 stars

Great quality

Great quality. Fast delivery. Positive experience. Will be a regular customer!

March 4, 2026
Unprompted review
Rated 1 out of 5 stars

Misleading advertising and shocking customer support

I recently purchased a dress from Florence store that was advertised as a different product to what I received. After receiving the item I emailed requesting a full refund, as I had paid for an item that was different to what I received, as soon as they received the email notifying them of the incorrect advertising on their behalf, they fully changed what was listed online so clearly knew they were in the wrong…. The response I received to this was that I would only be able to return for a store credit. I have since returned the item, not in its clear packaging but still brand new condition with tags on and have been denied the return… This is shocking customer service to advertise products incorrectly and then not accept them back because of a plastic bag. Definitely wouldn’t waste my time purchasing from this store again and would recommend others don’t either!

March 3, 2026
Unprompted review
Rated 1 out of 5 stars

Unreasonable Returns Policy

Unreasonable Returns Policy – Extremely Disappointing Experience

I had a very disappointing experience with this company’s returns process.

I returned a long dress that had only been tried on briefly and immediately placed back into its original clear packaging. The item was in brand new condition — unworn, undamaged, and unaltered.

My return was refused on the basis that the dress was not folded “neatly enough” inside the packaging.

It is completely unrealistic to expect a customer to replicate the exact commercial folding and compression used during factory packaging — particularly for a long dress sent in tight, flat plastic wrapping. There was nothing wrong with the item itself.

As a result, I have incurred postage costs and been left without a refund due to what appears to be an arbitrary and unreasonable interpretation of their returns policy. If I choose to have tracked postage to receive the item I do not wish to have sent back to me, they are charging $29! Otherwise they will return to sender untracked! Absolutely appalling

I would strongly encourage others to carefully consider the risk before purchasing, particularly if you may need to return an item. This experience has been frustrating, unnecessary, and not reflective of reasonable customer service standards.

February 27, 2026
Unprompted review
Rated 5 out of 5 stars

Happy shopping

I always have found Florence easy to order from , even when sold out of my size , I reached out and got a pleasant reply , and promptly. My friends often have ordered after seeing my purchase. More than happy!

February 23, 2026
Unprompted review
Rated 1 out of 5 stars

I am documenting my experience with…

I am documenting my experience with Florence Store so others are aware.

Florence Store currently has both my money and the top I paid for. The item is not in my possession, and no refund has been issued.

At no point has the store attempted to assist in resolving this matter. They have refused to provide written return details via email and have not taken any meaningful steps toward a resolution.

Instead, I received the following responses:

“Are you serious? Someone must be having a bad day – that you feel the need to argue over the reply we kindly provided. Get it together.”

“What did you expect after yours exactly? Flowers and a voucher.”

“How life works its magic. You mad.”

This conduct has been abhorrent. These are the direct responses sent to a customer seeking clarity about a paid item that has not been returned or refunded.

I am simply requesting written return instructions and a refund for goods that are not in my possession. That basic and reasonable request has not been met.

February 18, 2026
Unprompted review
florencestore.com.au logo

Reply from florencestore.com.au

When communication includes comments like “You are a bunch of THIEVES!”, “psycho bitch”, “you need serious psychological help”, and “karma is a bitch”, we’re comfortable choosing not to engage further or provide customer support.
We’re always happy to help respectful customers — this goes far beyond what any reasonable person would consider acceptable. While we acknowledge our responses could have been handled differently, it came after sustained verbal bashing towards the team and are comfortable with matching that energy. No one gets to walk over customer service people in 2026.

Rated 1 out of 5 stars

I had a very disappointing experience…

I had a very disappointing experience with this online store. I ordered one pair of jeans but received two pairs in the package and was charged for both. I promptly returned both pairs, but I was only given a store credit for one. I’m still waiting to receive the remaining store credit. The whole process has been frustrating and poorly handled. I expected much better customer service and resolution.

February 10, 2026
Unprompted review
florencestore.com.au logo

Reply from florencestore.com.au

To clarify, you placed two separate orders — one at full price and a second shortly after using a discount code.

You then lodged a return for one pair only through our online returns system. That return was processed in line with our policy, and store credit was issued for the single item received. No second item was returned to us.

At no stage were you charged twice for a single order — both charges relate to two individual transactions placed by you.

Thanks for the review — though this situation reflects poor custom and management of your own orders and returns - rather than any failure of our service.

Rated 1 out of 5 stars

Buyer beware

Buyer beware! Do not shop at this store.
I purchased clothes that I returned in line with the return policy and had a bogus fee of $20 deducted from my store credit for no reason!
Apparently my return did not meet the policy. When I asked for evidence of this ( which they said they had) they refused to provide.
Then to top it all off I was told that a resolution to my complaint was to have the ill fitting clothes returned to me at my own cost!!!
They then cancelled my credit voucher!!!
So they now have my money and the returned clothes.
I have never dealt with such appalling customer service. At no point did they try and resolve the issue fairly.
Please do not support this business when there are so many great Australian small businesses to support that operate ethically when there is a reasonable dispute- like an unsubstantiated fee being deducted without evidence.

February 10, 2026
Unprompted review
Rated 1 out of 5 stars

AVOID - zero customer service

Purchased Barrel Leg jeans late November. Wrong size sent. After a few delays got a label to return jeans. Jeans delivered to Florence Store on 29 December. It is now 5 February with no replacement jeans or contact from their store.
I have emailed THREE times with no response and sent messages through their online help centre - again no response
Very unhappy customer who will not shop with them again

December 15, 2025
Unprompted review
Rated 5 out of 5 stars

Love the dress

Love the dress. Have found Florence very easy to buy from, service is excellent and quick. Cannot recommend Florence Store highly enough.

January 29, 2026
Unprompted review
Rated 1 out of 5 stars

I have had incredibly poor and frankly…

I have had incredibly poor and frankly rude response from this company after trying to return an item. I was outside their 10 day returns period but only because of weather related postal delays. I was initially ignored, adding to the delay then promptly and rudely told it would not be accepted. Unprofessional and unpleasant. Would not ever recommend. Beware!

January 28, 2026
Unprompted review
florencestore.com.au logo

Reply from florencestore.com.au

No surprises, this is a different story to the other reviews left per this leverage attempt: ‘ I’ll be adding reviews everywhere I can telling people about this very poor response.’
We’re happy to explain policies, but being called names or threatened with negative reviews because a request isn’t approved isn’t appropriate.
The simple fact remains: the return was attempted outside our 14-day return period. That timeframe is clearly communicated and applies to all customers equally.
We always aim to be respectful and transparent in our communication, and we expect the same in return.

Rated 1 out of 5 stars

Disappointing but true

Unfortunately the reviews on here appear to be true. I bought an expensive top that had shoulders nothing like the picture. Puffy sleeves that were most unflattering and looked nothing like the relaxed sleeves in the photo. I sent an enquiry to customer service only to get a bot response. I decided not to try and return given other people's experience, the last thing I wanted to do was to pay to return, be rejected for some ridiculous folding reason and then have to pay to return it back to me. I was sent a link to review the top and put my honest opinion on it and surprise surprise the review never turned up on the website. The top remains as "best seller" despite no reviews... I would take your money elsewhere. I have written off this purchase and won't purchase from them again.

January 2, 2026
Unprompted review
florencestore.com.au logo

Reply from florencestore.com.au

We’re always happy to help with returns — and our warehouse and returns team successfully process returns each day. So it’s a bit hard to claim “the reviews are true” about a process you didn’t actually complete.

If items are returned in original condition, folded as received, with tags and packaging intact, they are processed without issue. That’s not “ridiculous” — that’s being a decent customer.

Choosing not to engage in the return process and then reviewing the process anyway is, frankly, a throwaway review based on assumptions and the experiences of a few who chose not to follow the return guidelines.

— Florence Store

Rated 1 out of 5 stars

Please do not trust or use Florence Store do not use this company

Please do not use this company - they are rude and extremely difficult to return goods to. They do not refund - they only offer store credits. However, even though I returned 3 shirts in pristine condition as per their policy my return was rejected. When I asked for a reason none was given. My only option is to pay them to return the shirts to me. I told them that I was lodging a complaint to fair trading Australia (which I have now done) and his response was “go ahead”. Please save yourself your money and frustration by not using this company. They are extremely unprofessional, rude and definitely not to be trusted. I can show receipts and the unprofessional responses that I received from their ‘faceless’ contact from their website.

January 14, 2026
Unprompted review
florencestore.com.au logo

Reply from florencestore.com.au

Hello,

That’s not correct — that may be your experience.

We accept returns every business day. In fact, today alone our warehouse processed a large number of returns now that they’ve resumed operations after the holiday period.

Your return did not meet our return conditions and was therefore sent back to you, as we have already advised.

Also, we're not a 'his'.

We wish you all the best,
Team Florence Store

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