florencestore.com.au Reviews 483

TrustScore 3 out of 5

2.8

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Review summary

Created with AI, based on recent reviews

Looking at 74 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the quality of the products, finding items like dresses and jeans to be well-made and comfortable. Several people also praise the prompt shipping and the good fit of the clothing, with some noting a wide range of choices. However, a significant number of people were dissatisfied with the return and refund policies, as the company primarily offers store credit instead of monetary refunds. Some customers also experienced issues with incorrect sizing, receiving the wrong items, or products not matching online descriptions. There are also mentions of poor customer service and delays in order processing and delivery.

What people talk about most

Product

People report ambiguous experiences with product quality and fit. While some customers praise the terrific... See more

Return policy

Clients share negative opinions on the return policy. Many reviewers express frustration with the return... See more

Quality

Reviewers mention ambiguous feedback about quality. Many customers praise the good quality of dresses,... See more

Refund

Customers consistently express strong dissatisfaction with the refund process. Many reviewers report that the... See more

Order

Consumers find order experiences to be ambiguous. Many reviewers report significant issues with orders,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Received my dress and it was reasonably good quality but really big on me. It’s very hard for a person who is not an “average”size to have clothes fit well. Very disappointed with a store credit as it... See more

Rated 1 out of 5 stars

I have had incredibly poor and frankly rude response from this company after trying to return an item. I was outside their 10 day returns period but only because of weather related postal delays. I wa... See more

Company replied

Rated 1 out of 5 stars

I had a very disappointing experience with this online store. I ordered one pair of jeans but received two pairs in the package and was charged for both. I promptly returned both pairs, but I was onl... See more

Company replied

Rated 1 out of 5 stars

I checked before ordering as I don't like store credits. After reading the Returns description on each individual items page, I was led to believe on the surface that 'returns' are OK! nowhere on the... See more


Company details

  1. Clothing Store

Written by the company


Contact info

2.8

Average

TrustScore 3 out of 5

483 reviews

5-star
4-star
3-star
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1-star

Replied to 22% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 5 out of 5 stars

Florence Store



I've made two purchases from Florence Store in the past few months. The service has been excellent, with speedy deliveries and products exactly as described.

August 5, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid – Dishonest Communication, Delays & No Customer Service

I placed an order on July 4th with express shipping and noticed that the shipping label was only created on July 8th. Despite this delay, the store claimed the parcel had already been sent, an inconsistency that raised concerns from the beginning.

I personally lodged a case with Australia Post, after seeing no tracking updates. Australia Post confirmed the parcel had never been scanned at any depot, which means it was never actually sent. When I raised this with the store, I received vague and dismissive replies and a false statement to say they have followed up with Australia post . They didn’t and no action was taken to follow up properly or resolve the issue.

It’s become clear that this store does not hold stock and instead buys items after orders are placed, leading to long delays, no transparency, and a complete lack of accountability. Their emails were unhelpful, rude, dismissive and no effort was made to take responsibility or offer real customer care. My request for a refund or to cancel the order were ignored.

I loved the product I ordered, it was dispatched on the 30th July and arrived on the 1 August ( 24 days after order was placed ) but I refuse to support a business that shows such disregard for its customers. If you value your time, money, and peace of mind, I strongly recommend shopping elsewhere.
I should have checked trust pilot reviews on this business before I purchased to see similar experiences

August 2, 2025
Unprompted review
florencestore.com.au logo

Reply from florencestore.com.au

Order was placed on a Friday (4th) and despatched the following Monday (8th) — when our warehouse returned after the weekend.

To clarify, we’re not a dropship store, nor do we order items after purchases are made (that’s your assumption, not fact). We design in-house, stock exclusive range, and ship directly from our Brisbane warehouse.

While we’re pleased you loved the product, we appreciate this review contains a number of assumptions — a sad attempt to degrade our business. Your review expects we offer such grace to you, yet it’s disappointing to see the same courtesy wasn’t extended to us. We appreciate you’ve labelled us, and called us names - we’ve never don’t that to you.

We understand delivery issues can be frustrating, especially when caused by Australia Post. We did assist where possible and provided information in line with what was available to us - however are completely aware our help was disregarded as lies, unhelpful or totally disregarded and not respected.

We, like many businesses struggle to help people, who don’t want to accept help. But your feedbacks welcome!

Rated 5 out of 5 stars

Leo barrel jean’s comfort plus

I have purchased the light wash Leo barrel jeans ,, so so comfortable!! Perfect length , cute with flats or sneakers , many comments !! Got asked where I purchased them ,, well of course with FLORENCE !! Now wanting the ink pair !! Don’t miss out ,

January 27, 2025
Unprompted review
Rated 1 out of 5 stars

BEWARE, THEY DO NOT REFUND

BEWARE: FLORENCE STORE WILL NOT REFUND. Only offer a store credit.

I ordered a pair of jeans, checked size chart before purchase. The size L (14) gave plenty of room however when it arrived it was more suited to a size M (12). Very tight and uncomfortable. Did not want a store credit because I only wanted jeans. Their sizing indicated it would be difficult to buy anything online and it be correct. Decided to keep jeans and find someone to give to - Vinnies I expect!

June 23, 2025
Unprompted review
florencestore.com.au logo

Reply from florencestore.com.au

Hi Susan,

We appreciate your feedback and will take it on board as we continue to improve our service.

Warmly,
Florence Store

Rated 1 out of 5 stars

Rudest so-called "Customer Service" ever

After signing up to their newsletter to get a discount on a dress I was saving up for, I was bombarded by emails - several per day, clogging up my inbox, so I decided to unsubscribe. However, the unsubscribe link in their email took me to their website home page, and after several minutes looking, there was no option to unsubscribe either. I therefore used their "contact us" form to alert them to the fact that their unsubscribe link was broken and there was no way for me to unsubscribe, which is illegal, and that perhaps if they didn't send so many emails, less people might wish to unsubscribe. This was their response:

"You’ve been unsubscribed. Our technical team will review the unsubscribe link—because, you’re right, that’s definitely not how it should be working. Of course, a simple note pointing that out would have sufficed, but since you opted for direct comms… a matching response seems fair. Thanks so much for the legal clarity—truly, what a revelation. And as for the assumption that “maybe then fewer people will unsubscribe,” an interesting take, though not exactly grounded in reality. Regardless, we so appreciate the unsolicited guidance. Hope the rest of your week looks forward and upwards."

I was not rude, I did not use any swear words or insulting/derogatory terminology, unlike their responses to my unsubscribe request. Oh, and 3 months later, when I search for how to unsubscribe on their website help page, it comes up with "no result found"!

ADDENDUM:
Less than an hour after my above review was reviewed by Trustpilot and published, FlorenceStore published their response below. Thankfully, they have published my original message to them so everybody can see that my above review is factual. For FlorenceStore to claim that my statement "it is illegal" is a legal threat, to use their own language "is an interesting take but not exactly grounded in reality". It's appalling behaviour for any retailer, regardless of how they choose to interpret feedback on their email spamming. Another reason to wish there was a lower rating than 1 star.

February 3, 2025
Unprompted review
florencestore.com.au logo

Reply from florencestore.com.au

Hello Catherine Bristow,

Addendum: Interestingly, the added comment shifts to an entirely unrelated point — likely an attempt to continue the exchange, which we won’t be entertaining. The reviewer also resorts to name-calling toward both us and our business — something we would never do to a customer, and something we’re collectively teaching future generations not to do…

We used the original feedback constructively, and have had our technical team attend to the problem.

Original Reply: We’re happy to clarify a few points.

Here is your original message, word for word:
“Please unsubscribe me and fix your link as it is illegal to prevent customers from opting out of your spam emails. You might also want to limit your spam to subscribed customers to one email per day or less, and maybe then fewer people will unsubscribe.”

A simple, “Hi, your unsubscribe link isn’t working — can you please remove me?” would have sufficed.

Firstly, we unsubscribed you immediately and passed your feedback to our tech team — as confirmed in our original response.

To your claim — we did not use any swear words or “insulting/derogatory terminology.” That accusation isn’t grounded in fact and is easily disproven by the message you’ve now shared publicly.

Judging by your reaction to receiving a response that mirrored the tone of your original message, we’d suggest it’s worth reflecting on how communication is opened. Clearly, you didn’t like our tone — just as we didn’t appreciate yours. Had we ignored your request or failed to address the issue, a firmer reply may have been justified — but we didn’t. Instead, your message opened with legal threats, accusations of spam, and unsolicited operational advice.

Regarding the “unsubscribe” search — the search bar on our website is a product search. Expecting it to return help content is simply a misunderstanding of its intended use.

Our customer care team deserves respectful communication. We’re not concerned by reviews rooted in disappointment over tone. We’ll always back our team to acknowledge and resolve issues — and to do so in the tone they’re met with. We’re more than comfortable not being the store that silently accepts unwarranted messages from those who speak down to others and expect no response.

It’s 2025 — respect should go both ways. If the tone wouldn’t fly coming from us, it shouldn’t be dished out either. And since you said there was no tone in your email, can’t we say the same and be excused?

— Florence Store

Rated 1 out of 5 stars

Not good enough Florence

I ordered a silk+ shirt and wore it three times. Never washed it or dry-cleaned. Just noticed the seams have come apart and now not wearable. Contacted them and they said as I had worn it they had no responsibility. This is the second garment that the seams have split, the first one I was able to sew. I am 54kgs and they were not tight. Obviously very poorly made.

May 4, 2025
Unprompted review
florencestore.com.au logo

Reply from florencestore.com.au

Hi Kerrie,

We appreciate your feedback and will take it on board as we continue to improve our service.

Warmly,
Florence Store

Rated 1 out of 5 stars

Waste of time and money

I bought some jeans for my daughter which looked quite nice on the website. Different story when they arrived. They were of a very poor quality. My daughter said they looked and felt like they were made of paper. Unfortunately, I didn’t realise, until too late, that this company offers no refunds. Rather bizarre considering it’s an online store. Needless to say, we did not follow up with an exchange because clearly the store offers only very poor quality clothing.

February 7, 2025
Unprompted review
Rated 5 out of 5 stars

Bought 2 more they were so good!

I absolutely love the casual t-shirt dress from Florence Store! The fit is perfect—I’m a size 18 and 175cm tall, and it falls beautifully without clinging. It’s comfortable, flattering, and has the perfect amount of stretch, making it ideal for travel (it doesn’t crease easily!). I’ve received so many compliments while wearing it that I went back and bought two more. The quality is excellent, and the customer service was great too. Plus, it has pockets—what’s not to love? Highly recommend!

February 2, 2025
Unprompted review
Rated 1 out of 5 stars

The Striped Dress

I purchased this brown and black striped dress, and while it arrived quickly, the quality was a letdown. The fabric claims to be 100% cotton, but it feels scratchy, stiff, and cheap. It doesn’t hold its shape well, especially around the neckline and sleeves, where the stitching is loose and unstructured. The dress looks great in the photos, but the reality is far less flattering.

After just trying it on, it feels hot and uncomfortable, and I suspect that after a few washes, it will lose even more shape—destined for the rag pile. Unfortunately, they only offer store credit, not refunds, so shop carefully!

Customer service? Nonexistent. Just an automated bot with no real support. Checkout the standardised bot response for the range of problems from other Buyers. Beware, they want your money, but aren't interested in providing good customer service.

Overall, a disappointing experience—I will not be back! I have my stores I've used for years {Kowtow, Alpha60, Morrison} because I can rely on the quality and customer service will surpass. Sadly, this is not one of them!

February 11, 2025
Unprompted review
florencestore.com.au logo

Reply from florencestore.com.au

Hello,

Thank you for taking the time to share your feedback with us. We genuinely value your input, and it’s always helpful to hear from our customers. We’ll be sure to use this feedback to continually improve our service and ensure a better experience.

Warm regards,
Florence Store

Rated 1 out of 5 stars

Buyer Beware! Very questionable/faulty checkout on the site.

I’ve never written a bad review before but feel compelled to make others aware of my immense disappointment with Florence Store, as I wouldn’t like buyers to have the same experience as me. I live in a small country town and have purchased quite a few items online before, but never have I experienced a company with the disrespect and questionable ethics of Florence Store. I’ve purchased from MYER, ADORNE and FRANKIE4, and they’ve all been so helpful, friendly and accommodating whenever I’ve contacted and had any dealings with them. Unfortunately I can’t say the same for Florence Store. They don’t offer refunds, the buyer has to pay full returns to Aus Post for postage, their checkout system is questionable, and their emails are curt and in my opinion, automated. In short, they don’t seem to care that they are dealing with real people and as long as they have their money, nothing else matters.
Whilst putting through my order at online for a dress, I tried to pay at the checkout but the order wouldn’t proceed and a sign appeared to say the order couldn’t be processed.
Understandably, I tried to order the dress again but the same thing happened. I then tried to order again, and thought I’d ordered one dress. When I realised I’d mistakenly ordered 3 dresses I emailed them, as I didn’t need 3 dresses in the same style, but only 1.
I asked if they could do anything about it. They were very unhelpful and impersonal and just reiterated their policy.
One would think that a company with even ounce of respect for their customers would’ve applied at least some goodwill towards this matter, but unfortunately not Florence Store.
The total of the dresses was $455.86 and given the fact that I didn’t intentionally order 2 and the outcome wasn’t my fault, you can understand my disappointment in what I feel is a very unfair business.
I understand that businesses are finding it hard in these challenging times, but so are consumers and it’s not fair that my honest request has been dismissed. A fairer and just outcome would’ve been for them to keep my money for 1 dress, and refund the 2 others. Now they have my money and the dresses and I have to find more money for another dress, as I need a new dress for a family wedding.
An awful experience for me!

January 22, 2025
Unprompted review
florencestore.com.au logo

Reply from florencestore.com.au

Hello,

Thank you for taking the time to share your feedback with us. We genuinely value your input, and it’s always helpful to hear from our customers. We’ll be sure to use this feedback to continually improve our service and ensure a better experience.

Warm regards,
Florence Store

Rated 5 out of 5 stars

Very happy with purchase

I ordered two lovely dresses during the sale. Both are a unique print which I love, the fit is perfect (size 8) and the quality is good. The ordering and arrival of goods was seamless. Thank you Florence Store!

January 10, 2025
Unprompted review

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