We recently ordered another car from Forces Cars Direct, having also used them seven years ago. Once again, we dealt with Lewis, who was just as helpful and professional as we remembered. There was... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I approached FCD with some trepidation asI have never, and didn’t envisage ever buying a car online and was pleasantly surprised at how friendly and efficient this whole process was. The sales advisor... See more
Company replied
What a service!!This is the second time I have used FCD and nothing has changed, still as efficient and friendly as the first time. My car was ready as arranged from Lexus Hedge End and was beautif... See more
Company replied
Forces Cars Direct provides great service to those that Serve, both past and present. I have always found them to be efficient and friendly. Their pricing is always really competitive and, more ofte... See more
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Company details
Written by the company
We are committed to giving the best new car discounts and service to the military community. So whether you currently serve, or are retired from, the British Army, RAF, Navy, Marines, are a Reservist/TA, a Diplomat, MoD civilian, or Defence Discount Service (DDS) card holder, we have exclusive discounts and offers for you. A full range of car brands available, including BMW, Audi, Volkswagen, Kia, Ford, Toyota and many more. All available to browse on our website. UK mainland delivery available too!
Forces Cars Direct
Written by the company
- We're committed to our customers
- We have a longstanding commitment to treat all customers the way they want to be treated - with respect, support and kindness.
Contact info
Building 2, Alumina Court, Tritton Road, LN6 7QY, Lincoln, United Kingdom
- 01522 814010
- info@forcescarsdirect.com
- forcescarsdirect.com
New Car Military Discounts
4.9
Excellent
1K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Cars
What a brilliant company to do business with, excellent comms from start to finish,ring or email them any time,very happy to answer any enquiry,I seriously can't be happier, taking delivery in ten days time, thanks to all the team.
February 20, 2026
Unprompted review
Reply from Forces Cars Direct
Thank you Harry! This is lovely to hear and we're looking forward to the handover of your new car too.
From all of our team, thank you for choosing Forces Cars Direct!
Main thing for me was good…
Main thing for me was good communication and timely responses to questions with clear guidance of the process.
February 18, 2026
Reply from Forces Cars Direct
Thank you for sharing your review Robert. Communication is really important for us too and we're so pleased to hear our team have delivered this for you.
From all of our team, thank you for choosing Forces Cars Direct.
Great service
I received great service with very speedy responses to my emails and initial telephone call. Everything was explained and the whole process was incredibly simple and straightforward.
February 17, 2026
Reply from Forces Cars Direct
Thank you for leaving your comments William. We are pleased to have helped you with your new car purchase. It's great to hear everything was explained and you found the whole process straightforward.
Thank you for choosing Forces Cars Direct.
Excellent Car Buying Experience
Very easy to deal with, great communication at each step of the purchasing process.
February 16, 2026
Reply from Forces Cars Direct
Thank you Ian - we're so pleased to be able to help you with your new car. Thank you for choosing Forces Cars Direct!
Third time using Forces Cars Direct
Very simple, quick and easy to order my car. No hassle at all, and Julian was very quick and efficient at replying. This is the third time I have used forces cars direct, and will again for my next car.
February 12, 2026
Reply from Forces Cars Direct
Thank you for your review Scott. It's wonderful news that you have returned a third time to purchase a car with us and Julian will be pleased to hear he helped you with this purchase. Thank you for choosing Forces Cars Direct and we'd be happy to help you again in the future.
I dealt with Stephen who was very…
I dealt with Stephen who was very knowledgeable and explained everything well.
February 3, 2026
Reply from Forces Cars Direct
Thank you Chris. It's lovely to hear how Stephen has supported you and we're so pleased to help with your new car.
Thank you for choosing Forces Cars Direct!
Efficient and Friendly
Forces Cars Direct provides great service to those that Serve, both past and present. I have always found them to be efficient and friendly. Their pricing is always really competitive and, more often than not, betters any like for like quote for Dealerships.
February 3, 2026
Reply from Forces Cars Direct
Thank you for your review. It's always great to hear that our prices are excellent. Also, we are happy to hear you found the service efficient and friendly. Thank you for choosing Forces Cars Direct.
Very good information.
January 30, 2026
Reply from Forces Cars Direct
Thank you for our feedback Laura, its great to hear. Thanks for choosing Forces Cars Direct.
Reply from Forces Cars Direct
Thank you Rosalind! We're so pleased to help with your new car and from all of our team, thank you for choosing Forces Cars Direct!
Cash purchase of new private car
This is my second purchase from Forces Cars Direct and on each occasion the service received has been professional and helpful. The process from order to delivery was explained clearly along with how my trade-in vehicle sale would be managed. In addition, the discount on manufacturer's retail price was substantial. I would recommend this company.
January 28, 2026
Reply from Forces Cars Direct
Thank you so much for taking time to share your review; this is lovely to hear!
It's always our pleasure to welcome returning customers and we've loved helping with your new car again this time.
Thank you for choosing Forces Cars Direct and for your recommendation too!
Thank you Forces Cars Direct
Thank you Forces Cars Direct. Make a very stressful process so painless. You’re a great team, very cohesive and joined up.
January 19, 2026
Reply from Forces Cars Direct
Absolutely our pleasure Simon, thank you!!
Straightforward and businesslike approach
Straightforward approach and businesslike efficiency in confirming veteran ID and processing order.
No hidden costs from what you can see on the website.
Better than dealing direct with a salesroom rep...
January 16, 2026
Reply from Forces Cars Direct
Thank you for taking time to share your review Chris, we very much appreciate this and are so pleased to help you with your new car.
From all of our team, thank you for choosing Forces Cars Direct!
A good experience so far
A good experience so far. I have found all the Forces Cars Direct personel to be helpful and knowledgeable. Proceedings for purchase of my new car are now safely underway, and with the minimum stress and hassle
January 12, 2026
Reply from Forces Cars Direct
Thank you for your review Peter, we really appreciate this and are so pleased to help you with your new car.
Our delivery team will continue to keep you updated as your order progresses and we look forward to the handover of your new car too.
Thank you for choosing Forces Cars Direct!
Perfect Service
Perfect service. Patient to peoples needs and decision process. Brilliant price and thousands saved also, always a winner. Huge thank you to Stephen Freestone, very helpful indeed. Massively recommend using this service.
January 13, 2026
Reply from Forces Cars Direct
Thank you for your review Jon, Stephen will be pleased to hear this. We are happy to hear you have taken advantage of the savings and had a perfect service. Thank you for choosing Forces Cars Direct.
Very easy and hassel free
Very easy to navigate and select what i liked and put into a comparison.
Once i had picked what i was after, the rest was carried out by FCR's team which made it hassel free.
It was easier than going to a show room / dealership.
December 18, 2025
Reply from Forces Cars Direct
Thank you Gary! We're so pleased we could help and make everything so easy for you too.
Thank you for choosing Forces Cars Direct!
team was super quick helpful and…
team was super quick helpful and explained everything fully.
December 8, 2025
Reply from Forces Cars Direct
Thank you Edward for leaving your review, it's great to hear the team helped you with your purchase and you felt everything was explained beforehand.
Thank you for choosing Forces Cars Direct!
No complicated jargon and straight…
No complicated jargon and straight factual answers to all my queries, answered all phone calls within two rings and exceptionally friendly and experienced staff, a credit to the business
December 2, 2025
Reply from Forces Cars Direct
Thank you Jason, this is lovely to hear and our team really appreciate such great feedback - you are right, they are a credit to the business and we're proud of the supportive service they offer to our customers.
We're so pleased to help with your new car too and thank you for choosing Forces Cars Direct!
Reply from Forces Cars Direct
Thank you Craig, we're so happy to hear this (Dave especially)! Thank you for choosing Forces Cars Direct for your new car.
New car
I’ve brought my last 3 cars from Forces Car Direct they are great value for money although on some models you have to wait a while but others are on par with the dealerships and at a price that they can’t match. My sales representative Lewis has always been great.
November 17, 2025
Reply from Forces Cars Direct
Thank you for sharing your review Simon and it's always our pleasure to speak with you and help with your cars. Lewis is particularly grateful for your comments and we thank you for choosing Forces Cars Direct!
As we order direct with the manufacturers we are still in-line with standard build times for cars and some are quicker than others. Our team will always talk through any stock availability or build times though.
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