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Review summary

Created with AI, based on recent reviews

Considering 78 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their friendly, helpful, and professional demeanor, often highlighting their informative approach and willingness to go above and beyond. The service is frequently described as top-class, efficient, and reliable, with many appreciating the fresh, well-packed products and the ease of setting up and managing deliveries. However, some people mentioned occasional issues with fruit quality, such as bruised or spoiled items. A few other people also felt that communication regarding delivery times and start dates could be improved, and some experienced initial problems with payment requirements.

What people talk about most

Staff

People report positive experiences with staff, consistently highlighting their helpfulness, responsiveness,... See more

Service

Users describe positive interactions with service. Customers consistently praise the quick, professional, and... See more

Customer service

Reviewers highlight positive aspects of customer service, praising the helpfulness, responsiveness, and... See more

Delivery service

Customers consistently note positive experiences with delivery service. Many reviewers highlight the... See more

Product

Consumers generally express satisfaction with the product quality. Many reviewers highlight the freshness and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve had an excellent experience from start to finish. The Gareth is always quick to respond to emails, making communication really easy and stress-free. Every member of staff I’ve dealt with has been... See more

Company replied

Rated 5 out of 5 stars

Luke Tyndall is truly exceptional. He responds immediately and always goes the extra mile to support our organisation. On one occasion he managed to update my order when my deadline to provide changes... See more

Company replied

Rated 5 out of 5 stars

Quick response to any queries or amendments we have. Helpful Account Manager. We wanted to amend our breakfast order, this was not an issue at all. Fruidel supply our milk, Breakfast items and wee... See more

Company replied

Rated 5 out of 5 stars

What a wonderful responsive and friendly team! Special mention to Luke who has been such a fantastic part of the Fruidel team who has supported me and my team in providing for our clients for a long t... See more

Company replied


Company details

  1. Grocery Delivery Service

Written by the company

Nationwide Office Fruit and Milk Delivery Service. From farm to office, we prioritise ethical sourcing and sustainable practices to bring you the finest fruits and milk to your office or workplace.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

314 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 55% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great customer service

We had a bit of trouble with where our milk was being delivered to and with the help of our account manager, Daniel, it was resolved fairly quickly. Daniel was super helpful and responsive to all my queries/emails and made sure to check if the issue had been fully resolved or not rather than just being done with it.
Communication was easy and I wasn't left waiting hours for a response which was very helpful.

July 25, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Hi Michelle,

Thanks so much for your review! 🥛🍎 We’re sorry about the initial mix-up with your milk delivery, but we’re really glad Daniel could get it sorted quickly for you. 😊 It’s great to hear he was responsive, helpful, and made sure everything was fully resolved.

We really appreciate your kind words and look forward to keeping things running smoothly for you! 🚚💨

Best,
The Fruidel Team

Rated 5 out of 5 stars

Great customer service & quality of fruit

We received our first delivery of fruit & milk today and everything arrived fresh & well-packed. Fruit is great quality! Communication with the team has been great and our account manager Luke has been very thorough. A good first impression & we're looking forward to continuing with their services :)

August 4, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Hi Alexia,

Thank you so much for your kind words and for sharing your first experience with us! We’re delighted to hear that your fruit and milk arrived fresh, well-packed, and to your satisfaction. It’s great to know Luke and the team have been able to provide clear communication and thorough support – we’ll be sure to pass along your feedback.

We’re thrilled to have made such a positive first impression and look forward to continuing to provide you with great quality produce and service.

Best regards,
The Fruidel Team 🍎

Rated 5 out of 5 stars

We have had a great experience with…

We have had a great experience with Fruidel, and I just wanted to highlight how efficient and helpful our account manager Daniel has been. Communication is always quick and clear, and any queries or amendments are handled promptly without fuss.

It makes a real difference having someone so responsive and proactive on the other end, thank you for making the whole process smooth and stress-free. Highly recommend!

July 21, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Hi Siobhan,

Thank you so much for your lovely review! 🍍 We're delighted to hear you've had such a positive experience, and that Daniel has been there every step of the way to support you. Quick, clear communication and hassle-free service is exactly what we aim for 🍏🍓

We'll make sure your kind words reach Daniel — it means a lot to the whole team.

Thanks again for the recommendation! 😊

– The Fruidel Team

Rated 5 out of 5 stars

Fabulous Service

Daniel has been fantastic getting us up on the system, organizing and orchestrating our deliveries. We are a large, quite complex building and I have appreciated his help going above and beyond to ensure we receive the best service that suits our needs.

July 24, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Hi Matt,

What an amazing review — thank you! 🍎 We're so glad to hear Daniel has been such a great help getting everything set up smoothly. We know your building setup is a bit of a puzzle 🧩, so it's great to hear he’s made the process easy and tailored it to your needs.

We’ll be sure to pass on your kind words — he’ll be chuffed! 🍊🍇

Thanks again for taking the time to share your experience.

– The Fruidel Team

Rated 5 out of 5 stars

Excellent service from account manager

Excellent service from account manager, Michelle Tebay. Michelle resolved the issues with the fruit and milk delivery. Very professional service from Michelle!

July 22, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Hello,

Thank you so much for the lovely feedback! We’re thrilled to hear Michelle was able to get everything sorted for you — she’s an absolute star 🌟🍇 We’ll make sure your kind words are passed on to her.

Thanks again for taking the time to share your experience — it really means a lot to us 🍏🍌😊

– The Fruidel Team

Rated 5 out of 5 stars

The Fruidel staff are very quick to…

The Fruidel staff are very quick to respond and help organise our delivery! The service is fast to setup and very flexible when you need to change days or amend delivery.

July 16, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Hi Matthew,
Thank you so much for your kind words! 🍌🍐🍊 We’re thrilled to hear that you’re happy with the quality of our fruit and milk, and that Daniel has been such a great help. We always aim to make things easy and enjoyable for our customers, so it means a lot to know we’re hitting the mark. Thanks for trusting Fruidel — we look forward to continuing to support you with fresh, tasty deliveries!

Best regards,
The Fruidel Team

Rated 5 out of 5 stars

Great service

Luke is great! Super responsive and quick to reply. Makes the whole process smooth and easy!

July 11, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Hi Tee,
Thanks so much for the lovely review! We're glad to hear Luke made everything smooth and easy — we’ll be sure to pass on your kind words.

Rated 5 out of 5 stars

Prompt customer service

Prompt customer service, friendly and always eager to help. Very professional and great to deal with. Fruit is of great quality each week, and whenever there is a supply issue they are quick to resolve. Will definitely recommend and I am glad we switched suppliers to these guys!

July 7, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Thanks so much for your lovely review, Christine! We're thrilled to hear you've had a great experience with our service and produce. It's always our goal to be reliable, responsive, and deliver top-quality fruit every time. We're glad you made the switch too! 🧡🍎

Rated 5 out of 5 stars

Great and helpful client success manager

Daniel is a great client success manager, would highly recommend. Dan's been super helpful in streamlining our deliveries and fixing a few issues we had with the milk. Thanks so much to you and the rest of your team!

July 4, 2025
Unprompted review
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Reply from Fruidel

Thanks so much, Mia! We're thrilled to hear Daniel’s been so helpful – we’ll make sure the team hears your kind words. Appreciate the recommendation! 😊👏

Rated 5 out of 5 stars

Luke is great

Luke is great, super attentive and a great communicator.

July 4, 2025
Unprompted review
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Reply from Fruidel

Thanks, Nathan! Really glad to hear Luke’s been looking after you so well – we’ll be sure to pass that on to him! 🙌

Rated 5 out of 5 stars

Great communication

Great communication.

Service is always good!

July 3, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Thanks, Scot! We really appreciate the feedback – great to hear the service and communication are hitting the mark! 👌

Rated 5 out of 5 stars

First class service

Daniel Ediston has been managing our business account and has gone way and beyond to make sure we are satisfied with their service.

First class service.

June 24, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Hi there,

Thank you for the fantastic review! 😊 We're so pleased to hear that Daniel Edleston has gone above and beyond to support your business — he’s a real asset to our team 🙌

We’re glad you’re enjoying a first-class service with us! 🍎🍇

– The Fruidel Team

Rated 5 out of 5 stars

Very Helpful & went that extra mile

We are in the middle of moving office and Dan could only find a Tuesday delivery for our new office, which was not ideal.
We really needed a Monday delivery. After many days of enquiries he confirmed on Friday that he has secured a Monday delivery.
Thank you so much
Mary

June 13, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Hi Mary,

Thank you so much for your kind words! We understand how crucial a smooth transition is when moving offices, and we're really glad Dan could sort out that Monday delivery for you. We know you really needed it, and he was determined to make it happen.

We appreciate your patience and your understanding during our office move. We're always striving to provide the best possible service, and it's feedback like yours that lets us know we're on the right track.

Enjoy your fruit!

Fruidel Team

Rated 1 out of 5 stars

Fruitless Expectations 🍌

The idea is great – but the execution just isn’t there. The fruit we've received has consistently been small, bland, and lacking in flavour. Wouldn’t recommend it to others based on my experience.

June 13, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Hello Paul. Thanks for your feedback. We're sorry to hear about your experience — this doesn’t reflect the standards we set for our produce or service. We’d really appreciate the chance to look into this further, as it’s possible there may be a mix-up with another supplier. Please feel free to contact us directly on 0330 202 1200 so we can resolve this and ensure you're getting the quality you expect.

Rated 5 out of 5 stars

Excellent Customer Service

I contacted Fruidel as there had been 2 separate weeks where we did not receive our weekly delivery. I was contacted by Daniel Edleston who reassured me he would investigate immediately. Daniel kept me continually updated and was able to quickly source and provide a resolution. Throughout our email conversations, Daniel was helpful and courteous and ensured that I was happy with the outcome, which I was. I have confidence to contact Daniel again if I need to.

June 10, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Hi Lisa,

Thank you for your thoughtful review! 😊 We're sorry to hear about the missed deliveries, but we're so pleased Daniel was able to step in, investigate quickly, and provide a resolution that left you satisfied 🙌

We’ll be sure to pass on your kind words — your confidence means a lot to us!

– The Fruidel Team

Rated 2 out of 5 stars

Unreliable Delivery and Poor Communication – Very Disappointing…

I decided to try Fruidél after seeing so many positive reviews — I thought I’d give them a chance. Unfortunately, my experience was nothing like what others described.
My first order which was a test fruit box, confirmed by a phone call, was a no-show. Still, I gave them the benefit of the doubt and proceeded with a paid trial box. I even paused my existing fruit delivery service to try Fruidél, trusting that they would deliver as promised. Despite receiving an order confirmation, the delivery didn’t arrive again.
This left my company without fruit for the team — a direct consequence of relying on Fruidél’s service.
Their sales representative, Gabriel, insists on confirming orders over the phone every time, which feels unnecessary when email communication should be enough.
I genuinely wanted to like this service, but two failed deliveries, poor communication, and the inconvenience caused have left me very disappointed. Maybe I was just unlucky, but this level of unreliability is unacceptable. I won’t be using Fruidél again, and I’d advise others to be cautious despite the good reviews.

April 23, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Hi Mandy,

Thank you for taking the time to share your experience, and we’re genuinely sorry to hear about the issues you faced. This is not the standard we aim to uphold, and we understand how frustrating it must have been—especially when it affected your team.

We take feedback like yours seriously and will be reviewing what went wrong to ensure it doesn’t happen again. While we regret that we didn’t meet your expectations, we appreciate you giving us a try and will take this as an opportunity to improve.

Wishing you all the best,
The Fruidél Team 🍎

Rated 4 out of 5 stars

The deliveries are always on time and…

The deliveries are always on time and changing amounts is just a matter of an email.

March 31, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Thank you for your positive feedback! We're delighted to hear that our deliveries are consistently on time and that adjusting your order is straightforward. At Fruidel, we strive to make healthy office snacking convenient and hassle-free. If you have any further requests or need assistance, please don't hesitate to reach out to us at enquiries@fruidel.com or call us at 0330 202 1200.​

Rated 5 out of 5 stars

Great service from Fruidel

Our account manager Luke is always helpful and deliveries are timely and consistent.

March 25, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Thank you, Charlotte! We appreciate your kind words about Luke and our reliable deliveries. Ensuring a smooth and consistent service is our priority. 🍏🍌🍊




Rated 5 out of 5 stars

Great service

Great service and Callum is a pleasure to deal with. He helped make changes and went above and beyond to make our experience better.

March 14, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Thank you, Vicky, for your kind words! We're so glad to hear that Callum was able to make your experience better by going above and beyond. It’s always a pleasure working with customers like you! 😊

Rated 5 out of 5 stars

Great Customer Service

Callum was so helpful with all the enquiries I had, with fast responses to emails and a follow-up with a telephone call which was great as sometimes you need all answers there and then. Callum was very joyful, and professional which made the enquiries easily expressed. At the end of our conversation, I had an outstanding customer service experience, and his spontaneous manner made the day even brighter.

March 14, 2025
Unprompted review
Fruidel logo

Reply from Fruidel

Thank you for sharing your positive experience with Callum! We're thrilled to hear that his quick responses, professionalism, and cheerful attitude made such a great impact. It’s wonderful to know that his approach left you with an outstanding customer service experience. We truly appreciate your feedback! 😊🍎🍌🍊

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