Fruugo UK (GB) - fruugo.co.uk Reviews 55,233

TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers frequently praise the quality of the products and the competitive pricing, often finding items at better rates than elsewhere. Many people also highlight the ease of the ordering process and the generally prompt delivery service, often receiving updates and tracking information throughout. However, some customers experienced issues with their orders, including delayed deliveries or items not arriving as expected. A few people also reported receiving damaged or faulty products, and some noted discrepancies in product descriptions or quality compared to their expectations.

What people talk about most

Product

Consumers generally express satisfaction with the products received, often highlighting good quality,... See more

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the speed of... See more

Order

Clients share ambiguous opinions on order. Many customers found the ordering process easy and received their... See more

Quality

People report positive experiences with quality. Many customers praise the good quality of products, such as... See more

Price

Reviewers mention positive feedback about price. Many customers found great prices, with some items being... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Easy to order, the silk body oil is beautiful.only gave 4 star because delivery took longer than expected.

Rated 5 out of 5 stars

The strimmer heads arrived earlier than expected and in perfect condition. They’re more robust than the original DeWalt heads and work just as well, even though they cost less. Fruugo communications... See more

Rated 5 out of 5 stars

Really clear web pages, really great prices and variety of choices. Turn around time is good but delivery is reliant on third party who isn't always very prompt in my area.


Company details

  1. Online Marketplace

Written by the company

Fruugo is a global marketplace that makes cross border shopping easy! At Fruugo you can buy from retailers across the world in your own language and currency, using recognised payment methods without needing to calculate exchange rates or shipping costs. We have millions of products available from hundreds of retailers all over the world. Like all marketplaces we act as the platform provider and commercial agent of our retailers who have authorised us to conclude agreements for the sale of products on their behalf. We're continuously expanding the products available to customers and hope you find what you’re looking for!

Fruugo - The Global Marketplace

Written by the company

Fruugo in other countries
Australia, Austria, Bahrain, Belgium, Canada, China, Czechia, Denmark, Egypt, Finland, France, Germany, Greece, Hungary, India, Ireland, Israel, Italy, Japan, Luxembourg, Malaysia, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, United Kingdom, United States

Contact info

  • Fountain Street House, Fountain Street, LA12 7EQ, Ulverston, United Kingdom

  • fruugo.co.uk

4.2

Great

TrustScore 4 out of 5

55K reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

A very easy company to do business…

A very easy company to do business with, the ordering was straight forward an simple, the company kept me updated on my orde, and although the item was sent from Sweden the postage and delivery time were very acceptable. Thank You!

April 28, 2026
Rated 5 out of 5 stars

Good site

Good site, delivery arrived quickly. Although I didnt check the description which was my mistake, my hairdryer arrived with a European plug but it still works with an adaptor an it gave me a laugh

April 28, 2026
Rated 1 out of 5 stars

Wrong item sent/ cheaper and nasty

Wrong item sent, they said they upgraded the item… however this item is £39.99 on other sites and Iv been charged £79.99… Iv asked for a refund and they have not given it to me they keep saying they have upgraded me! Do not buy from this site ! No one to talk to just send me silly messages.

April 28, 2026
Unprompted review
Fruugo UK (GB) - fruugo.co.uk logo

Reply from Fruugo UK (GB) - fruugo.co.uk

Hello, 

Thank you for your revuew. 

I am sorry to hear this. 

A member of the team has contacted you via email to help resolve this. 

We are looking forward to hearing from you. 

Kind regards,

Rated 5 out of 5 stars

Excellent customer service

I put an order through paid for it but then realised I’d put down the wrong delivery address
I sent them an email and within 10/15 minutes they replied and updated the address
The ordering was so easy and the delivery was quick and updates were given every step of the delivery
Would definitely recommend

April 28, 2026
Rated 2 out of 5 stars

Looking at the reviews on here I am…

Looking at the reviews on here I am worried that the soursopi have purchased is not the real thing very worried it might make me worse

April 27, 2026
Unprompted review
Fruugo UK (GB) - fruugo.co.uk logo

Reply from Fruugo UK (GB) - fruugo.co.uk

Hello,

Thank you for your review,

I am sorry to hear this.

A member of the Customer Care Team will be in touch regarding this issue,

We look forward to hearing from you.

Kind Regards,

Rated 1 out of 5 stars

Lies lies lies.....

This was supposed to be sterling silver. It is not. This is supposed to be an urn necklace to put ashes of your loved ones in it. The "lid" is fused and does not come off. This is total tat and was supposed to be a present for my friend and her sister who lost their dear mum. I cant give this to them. Its going straight in the bin. I can only assume that all the other comments on here are from the company itself. I am so dissapointed and feel totally scammed especially as I used this site to check if this company was a good one. Do not buy from them. I am waiting for their reply I want a full refund and these necklaces are going in the bin.

April 28, 2026
Unprompted review
Fruugo UK (GB) - fruugo.co.uk logo

Reply from Fruugo UK (GB) - fruugo.co.uk

Hello,

Thank you for your review,

I am sorry to hear this.

A member of the Customer Care Team will be in touch regarding this issue,

We look forward to hearing from you.

Kind Regards,

Rated 1 out of 5 stars

Fake products

Ordered the perfume on the website when it arrived it was duplicate. Company registered in UK but product coming from China and then it took long time to arrive and then not the original product. Cannot get in touch with anyone tried the return option it’s costing me more than the price of product to send it back to the retailer.

April 21, 2026
Unprompted review
Fruugo UK (GB) - fruugo.co.uk logo

Reply from Fruugo UK (GB) - fruugo.co.uk

Hello,

Thank you for your review. 

I'm very sorry you're not happy with what you received.

A member of our team will be in touch shortly to investigate this further with you.

Kind Regards,

Rated 1 out of 5 stars

Zero stars

Placed an order over 2 weeks ago that stated dispatch within 24 hours still not received all emails ignored !!!! AVOID

April 12, 2026
Unprompted review
Fruugo UK (GB) - fruugo.co.uk logo

Reply from Fruugo UK (GB) - fruugo.co.uk

Hello,

Thank you for your review.

I'm sorry to hear you feel this way.

Please be advised that the 'Dispatch' time is not the same as the delivery time.

A member of the Customer Service Team will be in contact with you shortly to assist further.

Kind regards,

Rated 1 out of 5 stars

Avoid Fruugo!!

Avoid Fruugo!!! Terrible Customer Service & Zero Accountability
I rarely leave negative reviews, but this experience has been beyond frustrating and people need to be aware.
Within minutes of placing my order, I realised the delivery address was wrong and immediately contacted the seller through Fruugo’s enquiry system asking for either a correction or cancellation. I didn’t wait hours or days this was done straight away.
What happened next?
Nothing.
No one bothered to read or act on my request. Days later, the item was still dispatched to the incorrect address despite multiple follow-ups and even an escalation.
Customer service then simply hid behind their “terms and conditions,” telling me:
They can’t change the address
They can’t cancel the order
If it’s delivered, it’s now my responsibility to retrieve it from an address I no longer live at
So let me get this straight — even if you contact them immediately to fix a mistake, they will ignore you, proceed anyway, and then shift all responsibility onto you. That’s not just poor service, that’s completely unreasonable.
This isn’t just about a wrong address — it’s about:
Ignored customer enquiries
Delayed responses until it’s too late
Zero effort to resolve a preventable issue
Passing responsibility onto the customer for their inaction
It honestly feels like once they have your money, you’re on your own.
I’ve wasted time, money, and effort chasing something that could have been fixed in minutes if anyone had simply done their job.
My advice: Avoid Fruugo altogether.
If anything goes wrong with your order, don’t expect help — you’ll just be met with copy-paste replies and no real support.
Never again.

April 15, 2026
Unprompted review
Fruugo UK (GB) - fruugo.co.uk logo

Reply from Fruugo UK (GB) - fruugo.co.uk

Hello,

Thanks for your review.

We are very sorry you feel this way.

Sadly, our response times can be extended during busier periods and your message simply was not read by ourselves or the retailer in time before your order was processed and shipped. As our retailers operate on fast fulfilment turnarounds to ensure quick delivery, it is simply not possible for us to halt an automated dispatch process once it has reached the shipping stage.

We have reached out to you directly with more information surrounding cancellations, particularly around address changes.

Kind Regards,

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look