GAIL's BakeryReviews 

1,018
TrustScore 2.5 out of 5

2.3

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Review summary

Created with AI, based on recent reviews

Evaluating 259 reviews, most reviewers were unhappy with their experience overall. Many customers expressed dissatisfaction with the service, citing issues like unfriendly, inattentive, or unhelpful staff, and a general lack of engagement in maintaining cleanliness. People frequently encountered problems with product quality, including bland or tasteless food, items with inedible fat, or products that seemed stale or burnt. Several reviewers also noted concerns about hygiene, such as dirty tables or issues with food preparation and service areas. Some customers reported issues with lukewarm drinks and the use of paper cups for dining in, which they found disappointing for a higher-end establishment. Conversely, a small portion of people felt satisfied with the staff, describing them as polite, helpful, and attentive, particularly at certain locations. These customers also praised the quality of the coffee, pastries, and other food items, finding them delicious and consistently good.

What people talk about most

Staff

Reviewers highlight ambiguous aspects of staff, with many customers praising the staff for being kind,... See more

Product

Consumers find product quality to be ambiguous, with some reviewers expressing extreme dissatisfaction,... See more

Quality

Customers consistently note ambiguous experiences with quality, with some reviewers expressing satisfaction... See more

Service

Reviewers mention ambiguous feedback about service, with some customers consistently reporting positive... See more

Location

Clients share ambiguous opinions on location, with many reviewers expressing disappointment with specific... See more

Reviews shaping this summary

Rated 2 out of 5 stars

(Tunbridge Wells) Food and drink were fine (as usual at a Gail’s) but although the café was quiet the unoccupied tables (and in one case the benches) were covered in crumbs/sticky mess/spilt liqui... See more

Company replied

Rated 2 out of 5 stars

Staff attentive but coffee overpriced £4.30 for a (very) small flat white.The main bug bear is the other customers, one person taking up a double table with a laptop and one empty coffee cup. All tabl... See more

Rated 3 out of 5 stars

As a tourist i love this place foodwise and seatingplaces wise. There is choice in healthy food and pastries, coffee is good, personel friendly, BUT apparently cleaning does not have a priority. I hav... See more

Rated 1 out of 5 stars

The pastrami sandwich was the worst i have ever had. The meat has great lumps of inedible fat, while the dressing tasted chemical. I was so horrrified I asked for the ingredient list. And no wonder! H... See more

Company replied


Company details

  1. Bakery
  2. Brunch Restaurant
  3. Cafe
  4. Caterer
  5. Coffee Shop
  6. Meal Delivery

Written by the company

Dedicated to the craft of baking. Available to buy in-bakery, online at https://order.gailsbread.co.uk and on Waitrose, Ocado, Deliveroo, Gorillas and Amazon Fresh.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 45% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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2.3

All reviews

(1,018)

253 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Welwyn Garden City store

Welwyn Garden City store, TERRIBLE! Rude staff, staff have an unkempt appearance, tables never cleared, staff talking loudly about customers in front of customers! Shelves always empty, OVER PRICED AND OVER RATED!

January 20, 2026
Unprompted review
Rated 5 out of 5 stars

I LOVE Gail's

I LOVE Gail's - I don't understand why there are so many bad reviews on here and I want to redress the balance! I live in South West London and visit many different branches per week including: Barnes, Putney and East Sheen. The coffee is delicious as are all their pastries and the staff are always very polite and helpful.

January 13, 2026
Unprompted review
Rated 5 out of 5 stars

I love visiting Gail's at Sheperds Bush…

I love visiting Gail's at Sheperds Bush Road when I stay at near by hotel. Love to have breakfast or lunch there. I usually buy sourdough Bread with me back home to Norway and freeze them in half.
My kids enjoy them a lot.
Food, staff and the atmosphere is excellent. wish to get there back soon.

January 17, 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely outrageous

Absolutely outrageous, a high street retailer that does not accept the king's coinage! This should be illegal, shame on any establishment that serves the public but chooses to not accept cash. Places like this should be publicly ridiculed and boycotted by everyone. Cannot comment on the food, I walked out and won't be back until their shocking company policy changes.

January 18, 2026
Unprompted review
Rated 4 out of 5 stars

Gail's Bakery - exceptional service

Gail's Bakery at Cambridge Station provided an exceptional service for us this week when we needed some catering for a work meeting at short notice (we were too late even to order online). The helpful nature of the staff and chef allowed us to place an order which we were able to collect on time - quickly and effficiently - well done Gails !

January 15, 2026
Unprompted review
Rated 2 out of 5 stars

The shop is nicely set out and the…

The shop is nicely set out and the staff are pleasant.
I bought a brown sourdough at 10 am which I looked forward to trying .
Unfortunately the bread which I tried 30minutes later was hard, heavy and with very little flavour. It did not seem fresh. The holes characteristic of sourdough, were largely missing and those there were were tiny.
This is the second time I have bought bread from Gail'sand I was also disappointed on the first occasion. The pastries however look very nice and I have been told they are good.
I hope for a better experience in the future.

January 15, 2026
Unprompted review
Rated 1 out of 5 stars

POOR QUALITY OVER PRICED

I recently visited Gail's Pastry in the Elephant and Castle area and had a disappointing experience. I ordered a cold drink and a dry pastry, expecting a delightful treat, but what I received was far from satisfactory. The drink was served lukewarm, lacking the refreshing quality I anticipated, while the pastry was overly dry and crumbly, making it difficult to enjoy. The flavors were bland, and the texture left much to be desired. Additionally, the service was slow and inattentive, which only added to my frustration. Overall, this visit was underwhelming, and I left feeling dissatisfied and unlikely to return.

January 14, 2026
Unprompted review
Rated 1 out of 5 stars

Something has changed with the Seeded…

Something has changed with the Seeded Sourdough. Till a couple of months ago, it was superb. In fact, I struggled to find better wholemeal bread anywhere. But now it's become rather variable, with the odd loaf reaching the previous standards but, in general, the rest being rather bland and, sometimes, downright tasteless, like cardboard. Gail's - what have you changed?!

January 14, 2026
Unprompted review
Rated 1 out of 5 stars

Unsatisfactory service

I visited Gail’s Petersfield for a late lunch and noticed that while other customers were given numbers and served at their tables, I was asked to collect my tray from the service point. I wouldn’t usually mind, except that I had to juggle a tray, a bottle, and my bag, creating a very awkward and embarrassing situation.
This isn’t the first time I’ve felt treated differently at GAIL’s Petersfield. On more than one occasion I have been ignored by a particular server while waiting for my order to be taken. After serving the customers before me, they decided to count and rearrange items until I had to point out that I was still waiting.
I don’t wish to speculate on the reasons for these experiences but it’s really disappointing when a visit that should be simple and enjoyable becomes uncomfortable and frustrating.

January 13, 2026
Unprompted review
Rated 1 out of 5 stars

Leaving Gails for Hotel Chocolate...

Today I tried the new formula for Gails dark hot chocolate 70% with soya milk. I know this is a new formula because last Tuesday when I went to purchase the dark hot chocolate it was not available because they were waiting for the arrival of the new 70% dark hot chocolate formula. I did not like it. After the initial taste, for the remainder of the drink it tasted like a regular milk hot chocolate. I absolutely adored the "original" or "old" dark hot chocolate formula with soya milk. It was like a little dessert during my day, more like a traditional Italian hot chocolate very thick yet still very drinkable. Alas my love affair with Gail's dark hot chocolate is over. I will be off to Hotel Chocolate to drink 85% or 100% dark hot chocolate with oat or coconut milk. Farewell Gails...

January 13, 2026
Unprompted review
Rated 1 out of 5 stars

Poor management skills

this is meant to be a dog friendly place. Dogs will bark when they meet. It’s rude and unacceptable to ask a customer to leave in the middle of her paid meal to leave because the dogs are meeting and barking. Not sure if he was the manager but they need to have better trained staff with more emotional intelligence.
There are at least 10 other coffee shops in the area!

January 10, 2026
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Ladan, thank you for reviewing our bakery. We do our best to ensure all our customers' comfort and we are sorry we missed the mark during your visit. We will address this with the team, so we can do better.

Rated 5 out of 5 stars

Love this branch staff are fab

Gails in general is always pretty good. But this branch is fantastic- that staff are always smiling and very attentive to customers. My daughters love going there and the staff always greet them. The managers particularly are great and know the regulars very well

January 10, 2026
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Shani, thank you for the positive feedback, the team will be thrilled. We are happy to hear you enjoy visiting us and we hope to see you again soon. 

Rated 1 out of 5 stars

Poor value - no bread in bag despite loaves on shelf in shop at closing time

After a previous poor experience with the ‘Too good to go’ bag and a rude staff member in the Putney store I haven’t visited in some time. As an Orthodox Christmas treat I thought I’d try again. Big mistake! There was no bread in the £7.50 bag despite there being several loaves on the shelf just before closing time. This was despite the website offer stating the bag normally comprises 70% bread. I asked the staff member if I could swap as I’d really hoped for bread but she was unhelpful. I can only imagine she wanted it for herself. I’m done with Gail’s, its surly staff and over priced offer. Looking online I now see I’m not the only person disappointed with the poor value offer.

January 7, 2026
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello there, thank you for taking the time to review our bakery. We are sorry to learn about your experience: please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,]  quoting this review so that we can identify your feedback. We'd appreciate the opportunity to discuss your feedback further. 

Rated 1 out of 5 stars

Visiting GAIL’s Kingston is always…bittersweet

Visiting GAIL’s Kingston is always bittersweet. The produce is amazing, the staff are attentive but the bakery is dirty with tables overflowing with used crockery and massive queues. I’d love to recommend but I can’t. The exception for me is the Cobham bakery

January 2, 2026
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Emma, thank you for reviewing our bakery. We appreciate your honest feedback and we will be looking into this further, so we can do better. We hope to have the chance to welcome you back soon.

Rated 2 out of 5 stars

Nice food BUT disappointed cash only…

Nice food BUT disappointed cash only and lack of attention to detail clearing table and toilet

January 2, 2026
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello John, our decision to go cashless was made to streamline our operations and enhance safety for both customers and team. It's also in line with our sustainability efforts, as we no longer have to transport cash (by car) from our 100+ locations. We appreciate the inconvenience and hope you can understand we are doing this for what we believe are the right reasons. If you would like to discuss this further, please get in touch with our central Customer Experience team via gails.com/pages/contact quoting this review.

Rated 2 out of 5 stars

Hygiene/cleanliness could be improved

(Tunbridge Wells)
Food and drink were fine (as usual at a Gail’s) but although the café was quiet the unoccupied tables (and in one case the benches) were covered in crumbs/sticky mess/spilt liquid
The staff (3 of them and not doing much) were not friendly or engaged in keeping the place clean
Finally, a golden retriever type dog stood on its hind legs and put its paws on the counter where the staff serve the drinks from (the staff seemed to tolerate the dog and did not even wipe the surface after this)

December 30, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello there, thank you for taking the time to review our bakery. We are sorry to learn we missed the mark during your visit, please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,] quoting this review so that we can identify your feedback. We'd appreciate the opportunity to discuss this further. 

Rated 5 out of 5 stars

I visit Gails on High Street Kensington…

I visit Gails on High Street Kensington or Kensington Arcade every single day. I think both branches are lovely. I go to Gails largely for their reliably good coffee, I only drink espresso so the coffee has to be good. I also like the teams at both a lot - same people for the last few years, all friendly, kind and helpful. Especially Messi at High Street Ken branch (also Jakob who is super). Both branches get very busy but they always look clean and tidy

December 30, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello there, thank you for the positive feedback, the teams will be thrilled. We are happy to hear you have enjoyed visiting us this year, and we hope to continue seeing you at GAIL's through 2026.

Rated 1 out of 5 stars

Avoid at All Costs

Awful and very expensive : Total
Cost , £16 - Cup tea in paper cup - Chocolate drink - Scone in paper bag without any Butter / jam ( staff member “Says we have none Available” Also cake - Taste like bog standard supermarket brand . This Cafe needs to give it a new look and improve rapidly as every person seems to get a poor service !!!

December 28, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Logan, thank you for taking the time to review our bakery. We are sorry to learn we missed the mark during your visit, please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,] quoting this review so that we can identify your feedback. We'd appreciate the opportunity to discuss this further. 

Rated 1 out of 5 stars

No bread

No bread, unable to manage a simple queue and serve people in the order they arrived. Gails Woking is dismal.

December 29, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello there, thank you for taking the time to review our bakery. We are sorry to learn we missed the mark during your visit, please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,] quoting this review so that we can identify your feedback. We'd appreciate the opportunity to discuss this further. 

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