Navigating the site is easy. Idid have a problem in that I had funds available that were not used to pay my storage fees. I was informed my fees were unpaid so I quickly had funds transferred to my ac... See more

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About GBI Direct (Formerly Hard Assets Alliance)
Written by the company
GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made Simple
Whether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.
We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.
Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.
Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.
GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.
We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
Contact info
485 Lexington Avenue, Suite 304, 10017, New York, United States
- 877-727-7387
- Support@gbidirect.com
- gbidirect.com
Replied to 66% of negative reviews
Typically replies within 1 week
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Plaudit: Samantha A Gold Asset in A Woldclass Company
Samantha's product knowlege added a lot of value to the Hard Assets Alliance services I currently use. Notably, she proceeded with measured efficiency to resolve my issues, clarify my concerns, and simplify my website interaction. All of this delivered with much appreciated interest and empathy. What I appreciate most about Hard Assets Alliance is the streamlined website (no marketing impositions) with a winning commitment to improve both services and customer care.

Reply from GBI Direct (Formerly Hard Assets Alliance)
Lindsey is awesome!
Ooooh my goodness, Lindsey was fantastic!!
Knowledgeable, intelligent, quick, fun, fast and made my father and me so comfortable!!!
She helped us so much and we would ask for her every time!!!
Don’t lose her because you’ll be making a big mistake!!!! She is absolutely amazing!!!!
Btw, I don’t remember the date we talked to her but it was last week….so I just put last Friday.
Kind and informative customer support.
Kind and informative customer support.
Sammy was fantastic in doing the…
Sammy was fantastic in doing the requested transaction. Very professional in explaining the process to be done. Thank you!
Devon was knowledgeable and persistent…
Devon was knowledgeable and persistent in fixing the problem.
Lindsey was very professional and…
Lindsey was very professional and answered all my questions and more. 5*****
Hard Assets - a great resource
Lindsey was knowledgable and courteous, a perfect representative for a company concerned about public relations. She dealt with my weak hearing and my lack of knowledge about procedures with patience and understanding, never giving the impression that I was an impediment to her day. She helped me to sell and place an order and split the proceeds so that I understood the requirements for the different parts.
Hard Assets is a prime resource for metals investment, because the company is staffed with people like Lindsey who know the business and have great understanding of the people they deal with.
Devon was very friendly and helpful
Easy to enter, difficult to leave.
Easy to enter. Difficult to leave. Cheaper storage available at competition. They claim "on-demand delivery" but it's not a simple process, nor do they provide good service re transfering out your holdings.

Reply from GBI Direct (Formerly Hard Assets Alliance)
Easy to enter, difficult/expensive to get out.
Easy to enter. difficult to leave.
Getting my money out is difficult. (the account I funded account with was closed many years ago--they would not send to new bank account without additional documentation--but they had accepted additional money from new bank account recently!)
and there is a substantial 10% sales commission.

Reply from GBI Direct (Formerly Hard Assets Alliance)
Travis was courteous and helpful…
Travis was courteous and helpful concerning my inability to enter my account.
My first sale of gold coin.
I sold a coin to cover the cost of storage and wanted to know how long it would take and got the answer immediately.
Questions answered and explained.
Sammy was very responsive to all of my…
Sammy was very responsive to all of my questions and requests.
Very helpful Customer Service
Jennelle was very professional, courteous and very knowledgeable about the company and extremely helpful in assisting me learn about my new account, even guiding me through establishing another account.This is what customer service is supposed to be!
Interaction with Sammy about my mother's account
Sammy had a very pleasant demeanor. She was very patient with me as she explained the particular's of my mother's account. My mother has dementia and she is not able to manage her own finances.
Missing one ounce gold bar purchased from Hard Assets.
I bought a 1ounce gold bar from them. It was sent by FedEx. It never arrived. FedEx produced a so called “proof of delivery” which had a poorly printed “signature” which was clearly not mine.
Hard Assets told me that their insurance company would not process my claim! They have refused to send me a copy of the insurance company report.
I am thus in the situation where my gold bar is not in my possession. It was presumably stolen.
Any advice?
I have still not received a copy of the insurance claim. What is the problem?
I used Hard Assets Alliance in good faith. They have been paid. Yet I still do not have my gold bar as of September 17th 2024.
Dr. Brian R Briggs.
Still no response re insurance. Hard Assets Alliance is not to be trusted.

Reply from GBI Direct (Formerly Hard Assets Alliance)
My Switzerland stamped gold ounce
I have been buying gold and silver each month with Hard Assets Alliance now for quite some time. I noticed that I accumulated over an ounce of gold that has been stored safety with the company. I emailed Ryan from HAA with a request to deliver one ounce of gold to my residence. That’s when I was put in touch with Samantha the Customer Success Director. Not only did she deliver my gold, but she went above and beyond to make sure I was delivered an ounce stamped to my liking. I emailed her that the Swiss Alps held a special place in my heart. Samantha promptly sent me an email with the tracking information, so I knew when my precious cargo would arrive. One week later I received my Switzerland stamped 1 ounce of fine gold. The gold arrived well packaged and in its own numbered casing that matched the etching in the metal. I’m pleased with the excellent customer service as well as the presentation of the product. I’m keeping this gold with me for years to come, but as for the rest of my metals, I feel that they are safely stored with Hard Assets Alliance.
Sam was very helpful setting up the…
Sam was very helpful setting up the account.Thank you for guidance!
Very professional!
Janelle was very helpful she was very knowledgeable on educating me on the metalstream program and she put to rest any concerns I had. I look forward to opening an account very soon!
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