Navigating the site is easy. Idid have a problem in that I had funds available that were not used to pay my storage fees. I was informed my fees were unpaid so I quickly had funds transferred to my ac... See more

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About GBI Direct (Formerly Hard Assets Alliance)
Written by the company
GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made Simple
Whether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.
We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.
Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.
Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.
GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.
We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
Contact info
485 Lexington Avenue, Suite 304, 10017, New York, United States
- 877-727-7387
- Support@gbidirect.com
- gbidirect.com
Replied to 66% of negative reviews
Typically replies within 1 week
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Good service
This is my second purchase
This is my second purchase. Both were simply, i had all the information I ask for and the purchase was smooth. in about a week, in both cases, i had my precious metals in hand!!
It takes too long for money to get…
It takes too long for money to get credited to my account, and by the time that it did, the price had risen dramatically.
I have had my account since the inception
I have had my account since the inception of HAA. The metals I bought have paid off handsomely, but I haven't sold since I believe the best is yet to come. The most important aspect for HAA is the metal is as easy to sell as buying/selling a stock. The storage options are excellent!

Reply from GBI Direct (Formerly Hard Assets Alliance)
I liked the final result but likely…
I liked the final result but likely because I don't understand the process between the order being executed and the money being ready for withdrawal, I didn't like how long it took for the money from the sale being accessable.

Reply from GBI Direct (Formerly Hard Assets Alliance)
1-14VERY PLEASED,
1-14
INTELLIGENT PERSON VERY PROFESSIONAL AND
PATIENT.THAT'S A PREMIUM IN TODAY'S WORLD.TANKS.

Reply from GBI Direct (Formerly Hard Assets Alliance)
They will make a generous profit on you 🥵 Go to Costco and buy metal!
Profiteers

Reply from GBI Direct (Formerly Hard Assets Alliance)
Very helpful in transferring money out…
Very helpful in transferring money out of my account back to my bank

Reply from GBI Direct (Formerly Hard Assets Alliance)
Redemption practices
Your customer support folks are really good. They respond fast and are quite knowledgeable.
Your clients need to know the procedures and rules for selling assets AND the rules for transferring resources in and out of your custody. I’ve been a client for years yet I didn’t know you can only send assets back to the exact same account as the initial funding. Recommend you send a simple and concise redemption procedure.
HAA lost a funding wire transfer for…
HAA lost a funding wire transfer for over a week before finally finding my money. Delay cost me entry into silver trade just prior to recent run up. Very frustrating and costly for me . . . Mark

Reply from GBI Direct (Formerly Hard Assets Alliance)
Very helpful in arranging change in 2FA.
Simply It was an easy transaction
Simply It was an easy transaction. No hassle. info self evident easy to get through
Everything seems to be getting more…
Everything seems to be getting more expensive. Hard Assets is still reasonable with the prices and storage.
It’s all done seamlessly.
It’s all done seamlessly after brief set up.
My account grows without any thought.
Simple and very effective
Simple and very effective. Thanks for all the metal gains too!
The Bottom Line
The decision to do business with your company has been an excellent choice.
While the bottom line counts, it is not the only criteria for measurement. Your team of professionals is obvious.
Customer Service and the customers are number one. We really appreciate your company as they are hard to find.
Hard Assets and Harder to Find should be your Motto! One of a kind.
Thanks
Richard Edmisten
E.J. Tanner
WebSite Login
I would like to acknowledge the help and support that Lindsey provided me with during a problem, of my own making, that I had logging on to the HAA website. For some time, I was getting nowhere leaving me very concerned with regard to the security of my investments.
Once I had contact with Lindsey she took ownership of the problem and the issue was resolved to my relief and satisfaction.

Reply from GBI Direct (Formerly Hard Assets Alliance)
Great to work with
Hard Assets Alliance provides a great service. When my father passed away, the estate required a lot of structural changes and they were very communicative and easy to work with through the entire process. And working through their online portal makes purchasing, selling and shipping metals so straight forward.
This is an overall review of my…
This is an overall review of my experience with HAA. First of all, my main issue is about the very high round-trip costs, especially for metals like silver. This is something that is rather transparent and I kind of knew when opening my account, but it helps to remind: the round trip costs for buying silver are around 20% because of the enormous spreads charged. This is nothing too uncommon in that buisness, but it still hurts a lot - despite good recent gains, especially if one needs access to one's funds. For a very long-term investment, it might be less of a big deal, but anything below say 5-10y holding period is IMO simply not worth it. So about my recent experience: for the privilege of having sold 400 oz of silver this week at a 12% discount to spot I'm now asked to wait more than 3 days business days until I can withdraw my funds (from the site: "rades take two full business days to settle. … funds cannot be withdrawn until 2 full business days after the trade has been placed and after 5:15 PM EST."). I just added a new bank account and of course I'm not gonna wire $18k out of the blue when I've had so many issues already with HAA - manly funding my account (with exactly the account I'm trying to withdraw from now, I tried with something like $50 in the past, luckily the money went back to my Revolut account and didn't disappear into the nirvana). So yeah, just I withdrew $26 with a $25 fee, a nice little touch after having lost around $4k in total on the round trip (despite still satisfying gains overall of course).
Dealing with customer service in the past has also not yielded satisfying results.
I guess the only positive thing is that despite all the fees, at least the metal and money seems to be safe.
I've updated my rating to 3 stars as HAA has offered to kindly refund the transaction cost for the wiring. I still keep a 3 star rating as I think it's important to highlight the high fees in every step of the investing process.

Reply from GBI Direct (Formerly Hard Assets Alliance)
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