A complete SCAM company. Product is cheap plastic, works extremely poorly. "Customer service" are difficult to get hold off. Had to go via a PayPal claim. When they do respond, they are rude a... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Quick delivery, kept upto date on my order. My second purchase of the tooth brightening powder, does remove stains and a noticeable difference after only a couple of uses, usually use a couple of time... See more
Company replied
Order placed 2nd May. 2 emails sent to chase, as next day delivery order not received and order status hasn't changed since the 3rd May (DPD awaiting parcel). No response or update received....or... See more
Company replied
Placed an order 17th May and tried to chase up on it numerous times via email, telephone and social pages and not heard a thing. Absolutely disgusting customer service and feels like a complete sc... See more
Company replied
Company details
Written by the company
Smirk® is reborn as of November 2024! For over a decade, Smirk® has been proudly serving the people of the UK (and further afield) with dentist-approved oral care products. Our mission is to change the way we treat our teeth, and to do so in a safe, planet-friendly way. Smirk is now under new management since November 2024, and big(and exciting) things are on the way! Hopefully we'll see you along the journey : ) The Smirk Team : )
Contact info
Sharrow Vale Road 2, S11 8YZ, Sheffield, United Kingdom
- hello@getsmirk.com
- getsmirk.com
2.7
Poor
1K reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 75% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Do not buy this product
Wouldn’t even give them 1 star but had to write a review. Product lasted 2 months max and have sent multiple emails with no response. Customer service as good as their product.
August 6, 2024
Unprompted review
Reply from Smirk
Hi Murray,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Really disappointed
Really disappointed. Ordered 26th May and not heard anything since they have taken my money. I have contacted them many times asking for an update on my delivery/ either delivery date or refund and not heard anything back at all.
Do not order from this company!
August 5, 2024
Unprompted review
Reply from Smirk
Hi Jenny,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Smirk Teeth Whitening
Smirk Teeth Whitening
Please do not order from this company as there is a request on companies House to be struck off. I ordered one of the products in May and have not received my order.
May 26, 2024
Unprompted review
Reply from Smirk
Hi Helen,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
My cleaner stopped working in April…
My cleaner stopped working in April smirk asked me to return it to them which I did via dpd as requested but heard nothing since and no response to emails or contact via website which does not seem to work very frustrating
April 1, 2024
Unprompted review
Reply from Smirk
Hi Kate,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Disappointing customer service, good product
Was really enjoying this product until it unexpectedly stopped working within the first few months.
Contacted the company a few times via email to request a refund or replacement but have had no reply at all. Incredibly disappointing as this could be a good company / product if customer service was improved.
July 30, 2024
Unprompted review
Reply from Smirk
Hi Rhian,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Customer service is shocking
Customer service is shocking. I emailed a week ago as the cleaner had stopped working. Website states 12 month warranty so have requested to return faulty item & refund. Emailed again yesterday still no response. Wish I had saved my money !!!!
July 19, 2024
Unprompted review
Reply from Smirk
Hi Dawn,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Scammers
Scammers. Ordered 3 in 1 sonic tooth cleaner. Had an email saying order processed. Waited 12 days no emails or shipped. Contacted them three times about my order not being shipped. Then asked for refund Not one email has been answered! This being going on nearly 3 months after the purchase.
Its now with bank too dispute and get my money back.
Update: Bank refunded my money. So if anyone having issues contact bank. I paid on debit card
Do not order from these scammers.
July 22, 2024
Unprompted review
Reply from Smirk
Hi Bethan,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Rubbish customer service
When purchasing the sonic toothbrush it was an easy and quick process. Fast forward to getting replacement heads. Paid and no delivery!! Numerous emails no luck! Rubbish customer service and now I am out of pocket with a toothbrush I can’t use.
April 12, 2024
Unprompted review
Reply from Smirk
Hi there,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Placed an order at the beginning of…
Placed an order at the beginning of May, haven’t received the item or a refund and zero response from customer services after several emails
May 16, 2024
Unprompted review
Reply from Smirk
Hi Mandy,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
AVOID, AVOID, AVOID
Order placed on 6th June never received, no response from emails I’ve sent to them. The only positive is that I didn’t lose more money than the £25 I paid them!!! Never had an experience like it. Absolute thieves. FUTURE BUYERS AVOID, AVOID, AVOID.
June 6, 2024
Unprompted review
Reply from Smirk
Hi there,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Never recieved order
Never recieved order, keep emailing them get an automated message.
Happy to take money though.
Disgusting company!!!
Needs to be prosecuted, total rip off.
Hope they get their commupence one day !!!! 🤨🤨🤨
June 2, 2024
Unprompted review
Reply from Smirk
Hi Deborah,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Beware
I ordered from the company at the beginning of April of this year, it was to be a monthly subscription that could be cancelled anytime.
The product did not arrive and I was told they were awaiting shipment from their supplier which would come or so they said in the next 3 days.
After still not receiving my order I emailed again to be told they would check and their response was that they had the wrong postcode down for me.
I did eventually receive the April order in May (they of course had taken my May payment by then) and within a few days at least my May order arrived.
I asked via email for my subscription to be cancelled and was told that would be done.
They have since taken a payment in June, I emailed again saying they had agreed to cancel my subscription. I emailed again and again for a refund and again the first week of July they have taken another payment.
I am going to meet with my bank this week to stop this company from taking money from my account.
Needless to say June and July no product received.
I have emailed again but just the usual we will get back to you response.
They are still sending emails trying to sell their various products.
Buyer beware!!
July 7, 2024
Unprompted review
Reply from Smirk
Hi Margaret,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Approach with caution
I placed an order six weeks ago.
It hasn't arrived, neither have the company responded to any of the 5 polite emails I have sent enquiring about where my products are, or if I will get my money back.
I do not recommend anybody does business with this company.
They clearly do not care for their customers anymore.
I will have to apply to get my money back from my bank now as Smirk are clearly never going to respond.
Such a shame as I had a great historical record of customer service from them before.
May 30, 2024
Unprompted review
Reply from Smirk
Hi Rob,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
I ordered on the 4th of June think I’ve…
I ordered on the 4th of June think I’ve just lost 24-99 I have made several emails to this company and all I get is automated messages I have requested a call back and guess what nothing absolutely disgusting company do not order from them
June 4, 2024
Unprompted review
Reply from Smirk
Hi Deborah,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
they have asked for the company to be…
they have asked for the company to be dissolved yet are still taking orders and money
DO NOT BUY FROM THEM
July 3, 2024
Unprompted review
Reply from Smirk
Hi there,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Still awaiting my order from 7th June
Still awaiting my order from 7th June. Repeated emails, Facebook messages etc and still nothing.
Don’t bother ordering as I’ve now got to waste my time getting chargeback which I could do without.
A previous reviewer has said they have dissolved which would explain a lot.
June 7, 2024
Unprompted review
Reply from Smirk
Hi Izzy,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Absolutely disappointment at Customer Service
I placed an order on 12/05/24 for €68 My money was taken straight away however l have received no order.l have sent numerous emails which l received no reply too. My order number 85667.
I am extremely disappointed and want answers asap.
May 12, 2024
Unprompted review
Reply from Smirk
Hi Georgina,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Scam company
I ordered the ultrasonic toothbrush at the start of may and have still not received anything (it’s now nearly the end of June). I have emailed around 7-8 times but the company have still not replied which makes me think I have likely been scammed. Be careful about buying anything from this company as you will likely just lose your money as I have.
May 1, 2024
Unprompted review
Reply from Smirk
Hi William,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
DO NOT BUY
Do not buy as take your money but do not fulfil order - or reply when you contact them, have wasted weeks of chasing!!
May 18, 2024
Unprompted review
Reply from Smirk
Hi Claire,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
DO NOT ORDER FROM THIS COMPANY
DO NOT ORDER FROM THIS COMPANY! Ordered over a month ago. Have not received my order or any communication regarding my order even though I have contacted them several times. Have now gone to chargeback on this purchase.
May 17, 2024
Unprompted review
Reply from Smirk
Hi there,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.