Smirk Reviews 1,235

TrustScore 2.5 out of 5

2.7

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Rated 1 out of 5 stars

A complete SCAM company. Product is cheap plastic, works extremely poorly. "Customer service" are difficult to get hold off. Had to go via a PayPal claim. When they do respond, they are rude a... See more

Company replied

Rated 5 out of 5 stars

Quick delivery, kept upto date on my order. My second purchase of the tooth brightening powder, does remove stains and a noticeable difference after only a couple of uses, usually use a couple of time... See more

Company replied

Rated 1 out of 5 stars

Order placed 2nd May. 2 emails sent to chase, as next day delivery order not received and order status hasn't changed since the 3rd May (DPD awaiting parcel). No response or update received....or... See more

Company replied

Rated 1 out of 5 stars

Placed an order 17th May and tried to chase up on it numerous times via email, telephone and social pages and not heard a thing. Absolutely disgusting customer service and feels like a complete sc... See more

Company replied

Company details

  1. Cosmetics Industry

Written by the company

Smirk® is reborn as of November 2024! For over a decade, Smirk® has been proudly serving the people of the UK (and further afield) with dentist-approved oral care products. Our mission is to change the way we treat our teeth, and to do so in a safe, planet-friendly way. Smirk is now under new management since November 2024, and big(and exciting) things are on the way! Hopefully we'll see you along the journey : ) The Smirk Team : )


Contact info

2.7

Poor

TrustScore 2.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 75% of negative reviews

Typically takes over 1 month to reply

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Rated 1 out of 5 stars

Avoid this company

Placed an order on the 22nd May, received the free gift and powder on the 4th June but NO ultrasonic cleaner. Several attempts to contact customer services, all ignored. Really disappointing.

June 10, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Clare,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

I feel I have to write a review on this…

I feel I have to write a review on this shambles of a company, I have not received my goods off them even though they were quick to take my money, I have emailed them 3 times, messaged them via Facebook and Instagram but heard nothing, this is a breach of The Consumer Rights Act 2015, I will be contacting my bank to trigger a chargeback. STAY AWAY FROM SMIRK

Edit: Today (11.06.24) I contacted my bank for a chargeback and they are very kindly refunding me the money and putting a dispute into their bank account so please contact your bank who may be more helpful than you realise.

June 8, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Adrienne,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 5 out of 5 stars

Great customer service and products

After reading the negative comments, i needed to make a review myself.

I cannot confirm a bad customer service. After contacting them I have always received the best customer service one could imagine.

I ordered the powder after discovering that they're shipping to germany againe after brexit. The products have been shipped 3 days after purchase. When the products arrived, there was a misunderstanding with DHL and they rejected the package and send it back to the UK without being able to stop the process and just resend it to me.

I contacted smirk and they didn't hesitate to help me out and just resend my package again, which arrived today. I'm so satisfied with customer service and the products!

June 7, 2024
Unprompted review
Smirk logo

Reply from Smirk

Thanks for your lovely words Da Niel!

Rated 1 out of 5 stars

I’ve been waiting 4 weeks for my order…

I’ve been waiting 4 weeks for my order of spare / replacement parts, with no updates or expected dispatch date. Customer service hasn’t even responded to my email. Has anyone else experienced this with them before?

June 7, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Tom,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

AVOID AVOID AVOID!!!!!

Placed an order 17th May and tried to chase up on it numerous times via email, telephone and social pages and not heard a thing. Absolutely disgusting customer service and feels like a complete scam!

Will be paying them a visit in person if not sorted ASAP!

Still no response and now been blocked from sending messages via Facebook. Have had to ask my bank to investigate and claim a refund as the company clearly isn't legit!

May 17, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Bradley,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

NO PRODUCT RECEIVED

I placed an order on the 1st May which I have not received. I have contacted customer services multiple times and was finally advised that they had IT issues and my parcel would be re dispatched. This was over 2 weeks ago and I am still waiting. I have since sent a number of emails requesting that the order is cancelled and I am refunded for this. I have tried contacting them via the chat function online and also via phone with no luck. Terrible!

May 1, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Aimee,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

I ordered the whitening kit on 23/5

I ordered the whitening kit on 23/5
smirk-86030
The product has not turned up and no one has responded to my emails.
****Updated ****
Finally my order has turned up! But it’s the wrong product!!!

June 5, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Kim,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

Placed an order of £69.99 on the 13th…

Placed an order of £69.99 on the 13th May, still no delivery as of today. Emailed and contacted customer services on getsmirk website twice- no response.
I have put a dispute in with PayPal. Do not recommend the customer support is non existent!

June 5, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Leanne,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

Ordered and paid for new charger from…

Ordered and paid for new charger from this company and never received it, have sent multiple emails with no response, avoid this company.

May 19, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi there,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

order never arrived

order never arrived, customer service don't respond. will have to do a bank chargeback. avoid this shop.

June 4, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Harry,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

AVOID THIS COMPANY

Placed an order and paid in full on 14 May 2024.
I have not received my goods.
The company does not answer phone calls or emails.
Three weeks later I still have no product and am £45 out of pocket.

EDIT: Their phone now no longer rings but cuts off almost immediately.
AVOID AT ALL COSTS.
I had decided to use this company as they are UK based, but am now thinking their name is somewhat representative of the faces of the company directors.
I will be attempting to get a refund fro my bank once the 30 days has elapsed, but will send a letter to Smirk offices by recorded delivery first, to request a full refund.

June 4, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Carol,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

A month later still not arrived and no answer to emails

I've ordered on the 5th may. No response. No product. I ordered before and got product but this time I havent. I've had no response when emailing them.
Order 65316

June 4, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Sammie,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

Radio silence when things go wrong

Received the ultra sonic cleaner in October as a birthday present, which I was super excited about as ai was going to buy one myself. Three weeks ago it stopped working. It will no longer charge. I sent my first email to the company two weeks ago, and have sent a couple more since then with no reply. They state they respond in 48 hours. Absolute radio silence. I'm partially mad because I've just spent money on replacement heads. So I've spent £18 on three expensive toothbrushes which I could have bought from the pound shop or somewhere cheaper because the unit won't charge.

May 20, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Megan,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

Standards have slid big time

Standards have slid big time. Ordered and never received item. No one returns emails how very rude. Don't waste your hard earned money on this company. What's happened to you Smirk you use to be A class now you're scrapping the bottom of the barrel instead of cleaning someone's teeth with your PAP Pro Powder.

May 27, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Lisa,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

Ordered toothbrush and whitening kit.

Ordered toothbrush and whitening kit.. £69.99. It never arrived and when I e mailed noone replied. I am obviously disappointed and hoping if I write this review I might get a response?!

May 20, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Emma,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

Awful company

I ordered from here 5 weeks ago . To be told my order was delayed by dpd mix up .
I get no response from emails, still waiting for a refund. Will never order from this company again . Avoid

June 2, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Tanya,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

Ordered 2 weeks ago nothing has been…

Ordered 2 weeks ago nothing has been received and zero response from the website or email. Will have to go via PayPal to get a refund. Not happy as second order and needed the replacement brush heads!

June 2, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Laura,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

I placed an order on 13th May and have…

I placed an order on 13th May and have still not received my goods or any notification of despatch. Like others I have emailed and messaged to no avail. I have ordered previously without any issues so I’m extremely disappointed with the level of customer service, I wil be claiming my money back through the bank

May 31, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Sally,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

Took payment but never sent the order

I ordered an ultra sonic cleaner from Smirk with next day delivery. It’s almost a month later and I’ve never received my order. I emailed after two weeks and was told there had been a mix up with labels but the product should be with me soon. I didn’t hear anything for another week, when I emailed again asking for a refund I was ignored. I feel like I’ve been scammed and I would never order anything from Smirk again.

May 23, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Eli,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

Do Not Order

Ordered this product to try on the 9th May and didn't recieve any shipping details just that they had taken the money for it. I contacted twice through email with no correspondence back. I raised a claim with PayPal who sided in my favour and returned my refund.

May 9, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Mel,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

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