Smirk Reviews 1,235

TrustScore 2.5 out of 5

2.7

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Rated 1 out of 5 stars

A complete SCAM company. Product is cheap plastic, works extremely poorly. "Customer service" are difficult to get hold off. Had to go via a PayPal claim. When they do respond, they are rude a... See more

Company replied

Rated 5 out of 5 stars

Quick delivery, kept upto date on my order. My second purchase of the tooth brightening powder, does remove stains and a noticeable difference after only a couple of uses, usually use a couple of time... See more

Company replied

Rated 1 out of 5 stars

Order placed 2nd May. 2 emails sent to chase, as next day delivery order not received and order status hasn't changed since the 3rd May (DPD awaiting parcel). No response or update received....or... See more

Company replied

Rated 1 out of 5 stars

Placed an order 17th May and tried to chase up on it numerous times via email, telephone and social pages and not heard a thing. Absolutely disgusting customer service and feels like a complete sc... See more

Company replied

Company details

  1. Cosmetics Industry

Written by the company

Smirk® is reborn as of November 2024! For over a decade, Smirk® has been proudly serving the people of the UK (and further afield) with dentist-approved oral care products. Our mission is to change the way we treat our teeth, and to do so in a safe, planet-friendly way. Smirk is now under new management since November 2024, and big(and exciting) things are on the way! Hopefully we'll see you along the journey : ) The Smirk Team : )


Contact info

2.7

Poor

TrustScore 2.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 75% of negative reviews

Typically takes over 1 month to reply

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Rated 4 out of 5 stars

Removal of plaque, lower teeth front and back.

I have had a build up.of plaque on my bottom front teeth and was always conscious about this reoccurring and needing to go to the dentist. After having my dentist cancel appointments and wasting my time I thought I would give this device a go...

My first time using the device I was not impressed, most likely from trying to get familiar with holding the device and looking in the mirror.

I gave the device another go, and was very impressed by the results, I was able to remove decent chunks of plaque by tactfully placing the flat and needle heads to then work my way away from the gum.

Overall, my teeth felt cleaner and there are no visible signs of plaque which is what I purchased this device for.

Pros;
Cost
Ability to change heads
Charging time
Battery life
Variety of settings for different jobs

Cons;
Placement of power button
Instructional video would be useful

April 1, 2024
Unprompted review
Smirk logo

Reply from Smirk

Thanks for your lovely review Harks!

Rated 5 out of 5 stars

Perfect quick fix

I'm normally sceptical buying things like this in case they're just a fad but I had to review this - I finally caved in and bought the powder after seeing all the social media ads, used it for the first time yesterday and I noticed an instant difference! 😃 It's removed the worst of the staining and I already feel more confident about smiling.

I wouldn't rely on it solely and will still visit my professional hygienist every 6 months for a thorough clean, but for a quick fix to give me a nicer smile, I'm happy!

March 15, 2024
Unprompted review
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Reply from Smirk

Thanks for your lovely review Hannah!

Rated 1 out of 5 stars

I have emailed this company trying to…

I have emailed this company trying to get spare brushes for the ultra sonic Pro, no response since January. Poor customer service. Although I can't fault the product, it would be nice to be able to continue using it
Yes I did receive an email 8th March with your offer thank you for the update

January 22, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Sue,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 2 out of 5 stars

Great whitening paste

Great whitening paste, this does work. However the toothbrush itself jumps between the settings and is incredibly sensitive, it turns itself off. Waste of money

March 7, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Angel, great to hear you're enjoyed our PAP Powder.

I'm sorry to hear about your experience with our brush.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 3 out of 5 stars

Disappointed

I was very disappointed that there were no detailed user instructions included. Someone could do harm to their teeth and gums if not used properly. I have had to Google user instructions and watch videos on YouTube, not good enough.

February 16, 2024
Unprompted review
Smirk logo

Reply from Smirk

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 5 out of 5 stars

I've tried whitening products in the…

I've tried whitening products in the past with little success, now I'm genuinely impressed with my initial results. It leaves your teeth feeling extra clean. I'll continue using it and provide updates.
💯 recommend!

February 4, 2024
Unprompted review
Smirk logo

Reply from Smirk

Thanks for your lovely words Delmina!

Rated 1 out of 5 stars

My toothbrush doesn’t work have emailed…

My toothbrush doesn’t work have emailed customer service last week and no answer. I want my money back

February 20, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Kajal,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 5 out of 5 stars

Great company and fantastic product! Highly recommend!!

I'm am completely in love with this product!! Ordered the unit and PIP whitening powder while scrolling instagram! Don't usually order from social media but the advert really caught my attention! I cannot say how much these blew me away!! I could see an immediate difference in the shade of my teeth, as a smoker, fizzy and coffee drinker my teeth have been off white for a while and this has altered that to another level giving me so much more confidence in my smile again! Suffer with sensitive teeth at times but this hasn't triggered that off at all! So happy I made the decision to get this product and will use for many years to come!! Recently contacted the team with a query and they got back to me so fast, we're really helpful and informative! Great company and fantastic product! Highly recommend!!

January 16, 2024
Unprompted review
Smirk logo

Reply from Smirk

Thanks for your lovely words Jessica!

Rated 4 out of 5 stars

I bought their teeth cleaning kit and…

I bought their teeth cleaning kit and after only two uses I can honestly say it's being fab. For hygiene and a whiter appearance I wouldn't be without mine. Definitely worth having one for a brighter smile 😁

February 1, 2024
Unprompted review
Smirk logo

Reply from Smirk

Thanks for your lovely words Jodie!

Rated 1 out of 5 stars

It is not possible to buy replacement…

It is not possible to buy replacement heads for the 2nd generation toothbrush. They are out of stock and smirk do not know when they will be available.
2nd generation replacement heads are not listed on the website so I inadvertently bought first generation heads which are not compatible. It was not obvious to me that I had purchased the 2nd generation toothbrush.
Smirk have ignored by last email and continue to aggressively advertise a product which is pretty useless if you can’t buy replacement heads!

February 11, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi! as advised manufacturing issues caused a long delay but they will be restocked shortly and we agreed to send you a pack for free, which I understand is now delivered :-)

Rated 5 out of 5 stars

Fantastic product

Purchased the kit and after seeing some reviews I thought I’d wasted my money. When it arrived, I tried the tooth cleaner and wow, it’s amazing. The difference in my teeth in a week is brilliant and I’ve had people compliment them. I don’t use the toothbrush attachment as I like my oral b brush but the cleaning tools are fab. I also got the whitening powder which I have used a few times and can see the difference. Well worth the money

January 20, 2024
Unprompted review
Smirk logo

Reply from Smirk

Thanks for your lovely review!

Rated 5 out of 5 stars

Love this toothbrush and all of the…

Love this toothbrush and all of the whitening / cleaning extras. Really quick delivery and the charge lasts for a long time.

Recently lost the charger and Matt sent me out a brand new one free of charge. Very happy customer.

Definitely buy one of these if you’re unsure. I had to go back to an old oral b brush when mine ran out of charge and it reminded me how great smirk is

January 25, 2024
Unprompted review
Rated 5 out of 5 stars

Brighter smile

I have had this product for a year and it's been a life changer. It really helps get rid of staining like your teeth feel after seeing your dentist. For hygiene and a whiter appearance I wouldn't be without mine. Definitely worth having one for a brighter smile 😁

January 22, 2024
Unprompted review
Rated 1 out of 5 stars

The most flimsy tooth cleaning product

This is the most flimsy tooth cleaning product I have ever seen.
I was shocked when it arrived two weeks ago. The toothbrush is so light weight ( it resembles a toy toothbrush) ! it just vibrates lightly when powered on …..I would be cautious to use the flat tip & needle tip attachments…. it looks like they could damage my teeth and gums.
The instructions attached were non existent & as flimsy as the ultrasonic tooth cleaner pro.
I have emailed Smirk twice to confirm my disappointment , requested details on how to return this for a full refund.
Bedsides the initial generic reply ( confirming someone from the smirk team will come back to me on my query).
There has been no follow up at all from the
Smirk customer care team .
I would certainly not recommend this product/ service to anyone.
Norma Murphy

January 8, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Norma,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 5 out of 5 stars

Smirk 5 Star

Fantastic Service From Rob always a pleasure to do business with would highly recommend.

January 19, 2024
Unprompted review
Smirk logo

Reply from Smirk

Thanks for your lovely review Rich!

Rated 1 out of 5 stars

Do not buy Is way too 'tingly' for even mildly…

Is way too 'tingly' for even mildly sensitive teeth.
No way to return, as had to try to find out how unusable it was.
Was told "you can use it as a toothbrush" ... really? I have a very good one!

January 1, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi there,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

Rated 1 out of 5 stars

This is the worst toothbrush ever

This is the worst toothbrush ever. The adverts are misleading. Do not waste your money on this.

The button incredibly sensitive so it moves easily between settings and challenging to turn on and off. The additional attachments can be dangerous if not used appropriately. It’s a horrendous experience and you’re unable to return to get your money back.

January 17, 2024
Unprompted review
Smirk logo

Reply from Smirk

Hi Erica,

Firstly I cannot apologise enough for how long your messages have been left unanswered.

For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!

I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.

Please email me on stephen@getsmirk.com and we'll get this resolved.

Best,
Stephen : )

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