You should buy from GMG. They are honest, kind, and you will never regret choosing GMG. When you are spending your hard earned then you need to trust who you deal with. You CAN trust GMG - I wont ev... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Spoke to Zach on Saturday about helping me find a watch within my budget. He gave me so many options and explained different models for me. come today, 48 hours later I have a dream watch in immaculat... See more
Abysmal customer service and almost certainly a scam set up, could smell the owner’s blatant lies as he was waffling on the phone all day. Most of their negative reviews on various platforms get a res... See more
Company replied
I messaged Lee about a gold Daytona I saw on instagram which had actually just been sold… however Lee sourced another brand new 2022 the same day, we agreed a price and exchange for two pieces I had... See more
Company details
Written by the company
We buy and sell luxury watches. We focus primarily on Rolex, Cartier, Patek, AP, Hublot, Franck Muller watches, however, we will be happy to quote for many other brands
Contact info
Record Hall, Baldwin Gardens, EC1N7RJ, London, United Kingdom
- 07974592592
- lee@gmgwatches.co.uk
- gmgwatches.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
gold Daytona
I messaged Lee about a gold Daytona I saw on instagram which had actually just been sold… however Lee sourced another brand new 2022 the same day, we agreed a price and exchange for two pieces I had to trade in.
the following week I met Zack at their office in London to pick up my new watch (very safe and secure)
Top guys and top service, would not hesitate to use again
Great service from start to finish
Great service from start to finish, reliable and effortless, thanks lads
Great Service
I contacted Lee from GMG, looking to source a discontinued Rolex I had been trying to source myself for a long time without any luck. Within a few days Lee had sourced the exact watch I was looking for and arranged for it to be shipped to Hong Kong. Great service and I would definitely recommend and use them again!
Great experience
Great experience, fantastic service and got a very good price. For my green daytona
Smooth sale from start to finish
Smooth sale from start to finish. Thanks again mate
Can’t fault them..
I saw a watch I wanted on Chrono24 and decided to make direct contact to ask some questions.
Turned out the watch had just sold but Lee sorted me out with a slightly more recent one for exactly the same money…paid a deposit..collected at my convenience.
Great service would highly recommend!!
Excellent service
Excellent service, communication and payment. A pleasure to do business with!
5 star service brilliant
Great company
Having only ever bought and sold my Rolex’s from one dealer in the past, I was naturally cautious about selling to a new dealer.
However the whole process with GMG Watches was extremely friendly, fair and professional and would recommend them to anyone buying or selling a watch.
Thanks again for making this process nice ans easy.
Beware
Made contact with this company to buy a Rolex offered to pay a deposit for the watch and they said don't worry, if you want the watch just pay the full amount in the showroom. Made an appointment and travelled to Liverpool the next day. On my arrival they had sold the watch.

Reply from GMG watches Ltd
Rolex submariner
Great service. Lee very helpful and had watch on my wrist within 2 days. Could not recommend enough. Will definitely buy from GMG again.
I was made to feel so welcome
I was made to feel so welcome from the first call right though to picking our watch up.
Can not recommend this company highly enough.
Fantastic purchase experience
Omega seamaster
Saw the watch on Instagram being a GMG follower, made the call spoke to Lee, paid the invoice, within 24 hours it was on my wrist, great to deal with, will be a buyer again.
Daytona delivered quickly at good price
GMG found a Daytona ‘panda’ - unworn at good price within 2 days of me contacting them. Met up in Hatton Garden at my convenience. Great service all round. Very fair, open and businesslike. Would definitely use them again.
Excellent company and would use again
Excellent company and would use again. Sold my Datejust 41 with no hassle and superb company to deal with.
Selling Rolex to GMG
Sold my Rolex to GMG and despite me having a busy schedule they made plans to accommodate me to make thing work.
Payment was immediate and will definitely be happy to do business with them in the future
Great setup with a good selection of…
Great setup with a good selection of watches at great prices. Will definitely be doing business with them again!
Great selection and service 5* to team GMG
Great selection, great prices and awesome service from Lee and the team, came to have a look at a brand new two tone Daytona in Liverpool, left a small deposit and picked up a week later in London, really happy with the watch and service received, will not hesitate to use and recommend them in the future !
Watch sourced/price agreed/picked up…
Watch sourced/price agreed/picked up and paid for in a matter of hours. Service couldn’t have been better. Thanks Lee
Helpful, friendly and professional
Very friendly and professional team, was helpful from start to finish.
Would definitely recommend GMG to anyone looking to buy or sell a watch.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







