You should buy from GMG. They are honest, kind, and you will never regret choosing GMG. When you are spending your hard earned then you need to trust who you deal with. You CAN trust GMG - I wont ev... See more
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See what reviewers are saying
Spoke to Zach on Saturday about helping me find a watch within my budget. He gave me so many options and explained different models for me. come today, 48 hours later I have a dream watch in immaculat... See more
Abysmal customer service and almost certainly a scam set up, could smell the owner’s blatant lies as he was waffling on the phone all day. Most of their negative reviews on various platforms get a res... See more
Company replied
I messaged Lee about a gold Daytona I saw on instagram which had actually just been sold… however Lee sourced another brand new 2022 the same day, we agreed a price and exchange for two pieces I had... See more
Company details
Written by the company
We buy and sell luxury watches. We focus primarily on Rolex, Cartier, Patek, AP, Hublot, Franck Muller watches, however, we will be happy to quote for many other brands
Contact info
Record Hall, Baldwin Gardens, EC1N7RJ, London, United Kingdom
- 07974592592
- lee@gmgwatches.co.uk
- gmgwatches.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
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Really disappointed as I traveled from…
Really disappointed as I traveled from swansea to Liverpool and been told by Ben that the watch which I like it and want to buy is available and got loads of watches to show me and I won’t get disappointed .
When I reached I have been told the watch which I liked they haven’t got it .. so I was really disappointed as I traveled for 6 hours and wasted my money and time .
The watches they got is really high price and not worth the money they asking for .
Don’t waste your time and money . You won’t get any guarantee and is really unprofessional.
Thanks
Mithlesh
Part exchange transaction
Part exchanged a watch with Lee from GMG - he was very professional, responsive, knowledgeable and transparent - was also flexible in arranging logistics for collection - would recommend and do business with GMG again
Great Service
Thanks to GMG Watches for all their help when sourcing me my next watch.
I was unable to get the model I wanted direct from the dealership, but the team helped me get the perfect replacement.
Only took them 3 days to get me it, when I first enquired I was told it was not in stock. However 2 days later they called me back to say one was now available if I was still interested.
I will use again when I can afford my next one :)
Thanks for the help
Couldn't be happier! - Very helpful!
Was advised by a friend to check out GMG, as I was looking for a new watch. I dropped them a message & a member of their team got in touch straight away. I explained that I had been struggling to find a certain piece & asked if they could help me. I couldn't believe how quickly they came back to me, not only finding the exact watch I wanted but also at a really good price!
I honestly couldn't have shook their hand any quicker!
Watch was perfect & so was the service from start to finish. Polite, helpful & professional!
Would recommend to anybody!
Thanks again guys!
Great service from start to finish…
Great service from start to finish would recommend to anyone looking for a watch
Amazing service and experience.
Amazing service and experience.
My second watch with these guys. Lee really helpful and provides great services goes the extra mile.
Would definitely recommend!!!
Happy GMG customer 👍🏼
The item I went to see was a fake
UPDATE: UNFORTUNATELY I CAN'T REPLY TO GMG'S RESPONSE ON HERE, BUT IT'S ALL IN-ACCURATE. I'VE POSTED SCREENSHOTS OF THE MESSAGE FROM LEE ON MY FACEBOOK REVIEW WHICH I WOULD SUGGEST ANYONE WHO THINKS OF USING GMG, OR ASSOCIATED BRANDS, LOOKS AT BEFORE PROCEEDING.
The item I went to see was a fake. I was met at a dodgy location, which wasn’t even rented in their name. I was promised it had papers and box, and it only had a box, not even the complete box.
After an interesting conversation, Lee admitted to the item being fake, saying I must know the product better than him as he didn’t spot it.
He did say it was still a good price, and maybe I would still want it, which I didn’t. I was offered £50 compensation for my wasted time and travel expenses.
He goes on to say he got it from a friend and would give it back, but I see since getting home it’s quickly been re-advertised on Instagram.
These guys are crooks of the Earth. Don’t buy anything from them, think they’ll regret this one.

Reply from GMG watches Ltd
Best Online Game Key Retailer
My favorite online game key retailer. Fast delivery, great communication, best deals.
Excellent service!
Excellent service! I’ve purchased watches and jewellery from Hatton garden many times and this was my most positive experience by far. I’m a watch collector not a drug dealer so I expect a level of professionalism especially when spending 50K upwards. Emails, invoices, good communication etc. is often too much to ask in Hatton garden but not with Lee and Zak from GMG! Other watch dealers can learn a lot from these guys. I’ll definitely be using them again in the future.
Great service great product and…
Great service great product and communication would recommend to anyone!! 👍🏼👍🏼
explorer ll from GMG
Purchased my explorer ll from GMG. Great service, photo and video of the watch, delivered inside 24 hours. Will definitely use them again.
Best of the best.
Top quality service lads. Great communication, honest, hard working lads who know their stuff. In love with the Tudor - cheer!
Genuinely recommend GMG
Lee was superb on this transaction; GMG bought my 16610LV for the price quoted without any issue. I would heartily recommend.
Found GMG Watches through Instagram
Found GMG Watches through Instagram. Called them up in the morning for a quote to sell my Datejust, booked an appointment for the afternoon and a few hours later I had cash in hand. Staff were friendly and welcoming. The process couldn't have been easier and the price given was excellent.
Would definitely recommend.
Glad to have come across GMG watches
I had been on a hunt for a brand new 2020 Submariner or GMT for my husbands 30th birthday and I knew I wanted it with the box and papers. I was glad to come across GMG watches on Instagram and managed to secure a brand new submariner for a very decent price. I was dealing with Lee and he was very helpful throughout the entire process. Would definitely recommend them!
I’ve bought 2 watches from GMG now
I’ve bought 2 watches from GMG now. Great service. They found the watch I wanted within a few days and delivered it by DHL. Couldn’t have been easier.
Had an excellent purchase with GMG and…
Had an excellent purchase with GMG and the process was straight forward and easy ... picked up the watch in London and was sent the missing bracelet link via post within a few days
Kept me posted each step of the way and had no issues
Would pick up another time piece soon as I can afford another one
A pleasure whether a novice or more experienced buyer
A genuine pleasure dealing with this company. I’ve dealt with Lee since day one and, frankly, didn’t have a clue about buying prestigious watches. He made the process incredibly easy and was always on hand to offer great advice about what I should or shouldn’t be looking at.
As I’ve unskilled my knowledge, Lee has been a great sounding board, and definitely been able to advise on what’s better for an investment vs pure love of a watch.
The one thing that stands out, having visited several Patek and Rolex boutiques, is that GMG do not carry the air of arrogance that many in the high street do ... plus they also have the stock of the watches! Haha!!
All in all, I genuinely couldn’t be happier with the experience from start to finish.
Thank you guys.
Excellent service no complaints all…
Excellent service no complaints all went to clockwork!
Fantastic
Fantastic, faultless service and great communication from the beginning, even late at night. If you want a watch, use these guys - guaranteed they will have it or be able to get it.
Thanks for my watch - love, love it.
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