I joined Gold Avenue in early January 2026 and have been using their vault storage ever since. I recently purchased a gold bar and silver coins, and the experience was as smooth as always. I was also... See more
Company replied
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See what reviewers are saying
Another straight forward purchase from GA. After many years dealing with a very well known bullion dealer in England, I’ve now put my faith in GA. Top company.
Company replied
Extremely frustrated with Gold Avenue. My account shows as fully verified, yet every time I try to place an order, the system tells me I need to verify my account first. I have reached out via live ch... See more
Company replied
I encountered a tracking problem via UPS. and needed instant help from GOLDAVENUE team. I was totally puzzled and in a panic mood. the GOLDAVENUE representative confident mood and pleasant attitu... See more
Company replied
Company details
Written by the company
GOLD AVENUE is an independent company based in Geneva, Switzerland. GOLD AVENUE is the easiest and most trusted place to buy, sell, and store your precious metals. Proudly supported by industry leaders, GOLD AVENUE only offers products coming from the most reputable mints. At GOLD AVENUE, we are committed to providing a trustworthy and accessible service to all of our customers. We are on a mission to provide affordable precious metals to all, yet never at the expense of quality.
GOLD AVENUE - Savings made simple
Written by the company
- An MKS PAMP GROUP company
- GOLDAVENUE SA is the retail arm of MKS PAMP SA. This leading integrated precious metals group comprises five major brands: MKS, PAMP, MMTC-PAMP, MTB, and GOLDAVENUE employing over 700 people. The group has a local presence in key precious metal markets, through 2 refineries and mints and 15 offices.
Free storage and 0% commission on buy-back
Free insured storage up to CHF10,000, CHF8/month above
GOLD AVENUE offers free insured, allocated, and segregated storage for your precious metals up to CHF10,000 and provides the best storage offer on the market.
Contact info
Case postale, 1204, Geneva, Switzerland
- +41 22 518 92 11
- info@goldavenue.com
- goldavenue.com
4.5
Excellent
6K reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
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Reply from GOLD AVENUE
Thanks for taking the time to share your thoughts with us.
Simplicity
April 1, 2026
Reply from GOLD AVENUE
Hello Vedran
Thank you for your message.
Thank you very much for your trust and your kind words. We’re glad to hear that you’re satisfied with our service.
We’re here to help if you need anything else.
Reply from GOLD AVENUE
Thanks for taking the time to share your thoughts with us.
Easy to buy from the online shop
Easy to buy from the online shop, next day saw my wallet updated with the amount that i've buy,so all was clear and fast..
March 30, 2026
Reply from GOLD AVENUE
Your appreciation and trust mean a lot to us! Thank you for taking the time to leave a review.
The website always works smoothly
The website always works smoothly, in good and bad times. The variety of products is great. The feedback to messages is slow, this should be improved. Specially when G.A. asks questions which could make the client worry.
The fees are increasing, in Gold (I have paid from 1.16 and up to 3%), specially in Silver (I have paid for 100Oz from 2.3 to 8 and now 14%), are ridiculous; G.A calls the shots..
Overall, I am very happy with the service and can only recommend G.A.
March 29, 2026
Reply from GOLD AVENUE
Hello,
Thank you very much for your kind and constructive feedback. It is very helpful to know your opinion regarding the areas in which Gold Avenue can still improve.
Technical issues arising frequently.
Technical issues arising frequently.
Could not place order.
Sometimes couldn't login to account.
March 19, 2026
Reply from GOLD AVENUE
Dear Priya,
We sincerely apologise for the inconvenience you experienced when trying to log in to your account due to a brief technical issue.
We’re happy to inform you that the problem has now been fully resolved. You can log in at any time to buy, sell, or store as usual.
Please don’t hesitate to reach out to our customer service team if you need any assistance.
Stuck in a verification loop with zero support
Extremely frustrated with Gold Avenue. My account shows as fully verified, yet every time I try to place an order, the system tells me I need to verify my account first. I have reached out via live chat multiple times during business hours and have received absolutely no response. It’s impossible to give them my business when the platform is glitched and the customer service is non-existent.
March 26, 2026
Unprompted review
Reply from GOLD AVENUE
Dear Nandakumar,
In order to inscrease your limit and pass the identification process, please follow this link: https://www.goldavenue.com/en/purchasing_limit to complete the process.
You can also find it directly in your account, section purchase limit in your menu. This process is not yet available on the mobile app and must be completed on the website.
If you have any questions or require assistance, our support team is happy to help.
At this stage you did not finish the process and did not submit your documents, which are mandatory to validate your order.
Thank you for your cooperation and understanding.
Very disappointing experience.
Very disappointing experience.
Despite already completing my payment (with proof), I received a threatening email stating that my account could be blocked. This is completely unacceptable, especially when delays can occur on the bank’s side.
What makes it worse is the double standard — my last delivery took nearly 3 weeks, with no explanation or compensation from their side.
Poor communication, unfair treatment, and lack of accountability. Definitely not a service I can trust.
March 25, 2026
Unprompted review
Reply from GOLD AVENUE
Dear Abdul,
We are sorry to notice you are disappointed about your different experiences.
Please note that as indicated in our page, deliveries in Europe take 4 -15 open days.
Payment of orders for which a wire transfer was selected must be sent within 24 hours after the order is placed, in order for us to receive it 1-3 business days after the order is placed. If at any moment you have any delay, our customer service is available to assist.
Regards
Reliable and trustworthy
Reliable and trustworthy! Very good customer service. Will continue to use their services.
March 25, 2026
Reply from GOLD AVENUE
Thank you for your kind feedback!
We’re glad to hear you found our service reliable and our customer support helpful.
Process is clear
Process is clear, everything was completed as expected. Support from both the sales and technical teams was friendly, helpful, and reliable.
March 20, 2026
Reply from GOLD AVENUE
Your appreciation and trust mean a lot to us! Thank you for taking the time to leave a review.
Missing 6 gold items at Goldavenue
Since Monday (23 March 2026), during the process of executing a gift transfer, six gold bars (each weighing 100g) have gone missing. These gold bars are no longer visible in my wallet, nor have they been received by the intended recipient.
For the past three days, Goldavenue support representatives have only stated that they are experiencing technical issues, without providing any clear explanation as to the whereabouts of the missing gold.
How is this possible for a company that positions itself as one of the safest places to store precious metals?
This incident, along with the prolonged inability to recover the missing gold, has significantly undermined my trust.
Has anyone else experienced a similar situation?
March 25, 2026
Unprompted review
Reply from GOLD AVENUE
Hello,
thank you for your comment.
Please note that in order for a user to accept gifted products, it is important that the email address of the recipient is entered correctly and matches their Gold Avenue profile.
It is only possible to transfer products from one user profile to another if the beneficiary is already a Gold Avenue customer.
If the recipient is unable to accept the gift (because they have not created a Gold Avenue account after the gift was sent, or because the email address entered is different), the products will automatically be returned to the sender’s profile after a maximum of 30 days.
The operation can be cancelled immediately by contacting us via chat and providing the email address of the profile from which the gift was sent. This will allow you to repeat the process correctly.
We remain at your disposal for any questions via chat, email (info@goldavenue.com), or by phone at +41 22 518 92 11.
So disappointing that product I bought…
So disappointing that product I bought to my vault was more than 50% reduced when it comes to the vault. Left with angry and sad 😡🥺.
March 24, 2026
Reply from GOLD AVENUE
Dear Don,
thank you for the Feedback. We pride ourselves in being transparent about our price policy, and by clicking on the price of each product, we provide a transparent breakdown of the total price (Metal price + Premium + VAT).
Premium costs, which are charged by all precious metals retailers, are also explained as covering our production and operational costs as well as our margin.
In your balance you will always find the current SPOT price (metal price, that according to the market fluctuates constantly.
Unfortunatelly, Market price cannot be controlled this is why it is usually a long term investment.
Reply from GOLD AVENUE
Thanks a million for your review! We're so glad to know that you had a great experience.
Excellent platform.
I’m really excited to invest with you. The support and the platform are incredible.
March 23, 2026
Reply from GOLD AVENUE
Thank you for sharing your experience! We’re grateful for your support and appreciate your feedback
I encountered a tracking problem via…
I encountered a tracking problem via UPS. and needed instant help from GOLDAVENUE team. I was totally puzzled and in a panic mood. the GOLDAVENUE representative confident mood and pleasant attitude solved my problem almost in no time.
very professional people and always would go the extra mile to help and assure confidence.
Definitely a five star firm.
PS. I'm a client since 2021 👍
March 23, 2026
Unprompted review
Reply from GOLD AVENUE
Thank you so much for sharing your experience with us.
We’re truly happy to hear that our team was able to support you promptly during the UPS tracking issue. Knowing that our assistance helped you feel reassured and that the problem was resolved quickly means a lot to us.
Your kind words about our professionalism and dedication — and the fact that you’ve been with us since 2021 — are deeply appreciated.
We always strive to go the extra mile for our clients, and feedback like yours motivates us to keep improving every day.
Thank you again for your trust and your five‑star review.
Warm regards,
Gold Avenue Team
I already said few months ago that GOLD…
I already said few months ago that GOLD AVENUE is great to access to precious metal in a fairly easy way,
just sometimes the delivery timing is unclear and it would be nice to get a notification 2-3 weeks after the order about the status of the orders
March 2, 2026
Reply from GOLD AVENUE
Thank you for sharing your experience! We’re grateful for your support and appreciate your feedback
Easy sell and buy.
Easy sell and buy.
But one suggestion. If my cash balance is not enough, the checkout/transaction can not be completed. I’d suggest improving that by giving both options at the same time (paying from my balance and supplement with an immediate transfer)
March 21, 2026
Reply from GOLD AVENUE
Dear Customer,
Thank you very much for your comment and for your helpful suggestion — we really appreciate it.
We would like to clarify that when you validate your cart using the standard bank transfer payment method, the price is automatically secured for you. You can then simply make a bank transfer for the remaining amount, based on what is already available in your internal balance.
This effectively already allows you to combine your existing balance with an additional bank transfer.
Please feel free to reach out if you have any further questions or suggestions.
GoldAvenue Team
I find Goldavenue to be a great vendor…
I find Goldavenue to be a great vendor to buy precious metals at. Secure (I checked the local central bank advice), huge selection and easy of purchase and storage.
March 21, 2026
Reply from GOLD AVENUE
Your appreciation and trust mean a lot to us! Thank you for taking the time to leave a review.
Reply from GOLD AVENUE
Thanks for taking the time to share your thoughts with us.
DO NOT USE
I have ordered from this company, they claim to not have my order despite proving that the money has been taken from my account using my debit card. They claim to not know anything about it despite emails. Keep telling me to contact my bank, i have but the money has been taken when i ordered from them from the debit card used. DO NOT ORDER,
March 18, 2026
Unprompted review
Reply from GOLD AVENUE
Dear Chris,
GOLD AVENUE is not a bank; we can only confirm payments that we receive.
We strongly suggest you contact your bank. If a payment error occurred during your process and does not reach GOLD AVENUE, funds are automatically returned within a few days.
Please share your contact details and we will review it again. However, if payment was not done, GOLD AVENUE cannot see it. Your bank might have block the funds but never deliver to us. If order was not placed and it is visible in your account, the payment was not delivered to us.
Regards.
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