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See what reviewers are saying

Rated 5 out of 5 stars

Mathew my case manager and all the other Zeal staff I dealt with were extremely clear and professional and delivered what they said they would. They were patient and explained everything along the way... See more

Rated 5 out of 5 stars

I came across Zeal Tax advisors almost by chance. My second lucky break was having Thomas Pullen as my case manager. From our first telephone conversation Thomas was super helpful and explained the co... See more

Company replied

Rated 5 out of 5 stars

We made a claim a few years back with the help of HJR (now Zeal) and were really happy with every aspect of that. Now selling our business, we contacted Zeal just for some advice and got so much more.... See more

Company replied

Rated 5 out of 5 stars

Thomas and all of his colleagues were responsive and helpful throughout the process. I am very glad that I eventually committed to making the claim. It was effortless and my fears were unfounded!

Company details

  1. Tax Department
  2. Alternative Financial Service
  3. Tax Advisor

Written by the company

Wave goodbye to conventional tax advisors. Say hello to Zeal. Zeal are Chartered Tax Advisors who help business owners claim a specialist tax relief on the embedded fixtures found in and under their commercial properties. Items like electrical and heating systems, pipework, flooring, kitchens, bathrooms and more. On average we help owners save around £35,000 in tax - many even receive a cash tax rebate for tax they didn't know they had overpaid. Zeal work on a paid-by-results basis so there are no fixed or upfront fees. As members of the Chartered Institute of Taxation, our team have many years of experience in capital allowances and our process is fully compliant with HMRC guidelines. We have claimed back millions of pounds in tax for business property owners and are proud of our 100% success rate on HMRC submitted claims. We offer an excellent aftercare service and are here as long as you need us to give you support in applying your savings to future tax payments. For more visit www.gozeal.co.uk


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

437 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

First class service

Simple clear explanation. friendly staff who are informative and know their stuff.
I have recommended Zeal to a few friends, as working with them seems to be a no brainer

December 4, 2025
Rated 5 out of 5 stars

Efficient and (very) effective service

Zeal handled our tax rebate for a property we bought six years ago as a furnished holiday let, identifying around £100k of unclaimed allowances. The claim was handled quickly and effectively by Tom with no pushback from HMRC and without excessive amounts of paperwork being required from us. All questions were responded to quickly and clearly by Tom who will be available in the future to help us if we forget what goes where when filing future returns. Altogether a faultless cradle to grave service and I have no reservation in recommending them.

October 21, 2025
Rated 1 out of 5 stars

Beware

Beware – my experience mirrors many other negative reviews

I was cold-called by Zeal in February 2024, despite never seeking their services. At the time I was in a very vulnerable position (dealing with a domestic abuse court case and on increased medication) yet was still pressed to sign quickly.

The engagement letter was ambiguous, especially clause 8.3, which I understood to mean fees would only become due when HMRC repayments or confirmed tax savings were realised. Instead, Zeal invoiced me thousands of pounds upfront after receiving only a modest HMRC repayment.

Worse still, the first invoice was wrong and only corrected after days of back-and-forth – something you shouldn’t expect from a firm of “tax professionals”. This added unnecessary stress and made me seriously question their accuracy and transparency.

Looking at other reviews, it’s clear my experience is not an isolated incident. Many clients report the same pattern: being led to believe there’d be no upfront outlay, only to find themselves billed heavily while any actual benefit may take years to materialise.

I have paid in full, but I would never recommend Zeal. If you’ve had a similar experience, I would strongly encourage you to also raise it with their professional/regulatory body, so that the scale of these issues is recognised and addressed.

This review reflects my personal experience and understanding of events.

October 1, 2025
Unprompted review
Zeal logo

Reply from Zeal

Thank you for taking the time to share your feedback.

We are genuinely sorry to hear that you felt your experience with Zeal added to an already very difficult personal situation.

We want to reassure you that all of our work is carried out strictly in line with UK tax legislation, and our engagement terms, including clause 8.3, are designed to set out clearly when fees become payable. Our fees are only due once a client’s tax position has been improved — either through reduced liabilities or confirmed repayments — and not before. We also work on a success-only basis, meaning there is no charge if no tax savings are identified.

We regret that there was an error in your initial invoice — this was corrected as soon as it was identified, but we fully understand how frustrating that must have been.

At Zeal, transparency and accuracy are fundamental to the way we operate, and we take concerns like yours very seriously. While we cannot discuss individual cases in public, we would very much welcome the opportunity to review your experience in detail and address your concerns directly. One of our Directors will be in touch shortly.

Thank you again for your feedback.

Rated 5 out of 5 stars

Did what they said they would do

Zeal Tax was recommended to me by the Professional Association of Self-Caterers (PASC).

Zeal did what they said they would do, on time, professional and efficient. It proved to be a great return on investment.

I am happy to recommend Zeal to anyone needing specialist capital allowances advice for a holiday let.
Paul Teasdale

September 29, 2025
Zeal logo

Reply from Zeal

Thank you for such a great review Paul, very much appreciated!

Rated 5 out of 5 stars

Capital Allowances Claim

Zeal (particularly Keshia and Jack) were great to deal with. They were very professional, friendly and always there to answer my questions. They guided me through the process of claiming capital allowances on my Airbnb and successfully identified over £100,000 of allowances. I was delighted with this result and wouldn't hesitate to recommend Zeal.

September 17, 2025
Zeal logo

Reply from Zeal

So thrilled we could help Amanda! Thanks for taking the time to leave a review :)

Rated 5 out of 5 stars

FHL capital allowances reclaim

Brilliant company to deal with. Everything was explained and all questions answered clearly. The service was efficient and with little to no stress. A very satisfied customer who wouldn't hesitate to recommend them.

August 29, 2025
Zeal logo

Reply from Zeal

Appreciate you leaving such a positive review - thank you Sally!

Rated 5 out of 5 stars

Highly recommended

The service Zeal provides is professional, efficient and gets results. It has been a pleasure dealing with you.

August 26, 2025
Zeal logo

Reply from Zeal

Thank you Andy! A pleasure working with you too.

Rated 5 out of 5 stars

It's the second time I have used Zeal's…

It's the second time I have used Zeal's services and both times they have been proactive and efficient saving me £1,000's in tax. Highly recommended! Thank you Matt Jeffery.

August 28, 2025
Zeal logo

Reply from Zeal

Thanks for the great review Helen!

Rated 5 out of 5 stars

No Brainer

Was referred by accountant and glad I was.
So refreshing to deal with an efficient and friendly company. From start to finish (which wasn't long at all) a pleasure to deal with. Lee who did the survey knew his stuff and was very personable. That fella covers a lot of miles!
If you think you can claim Capital Allowances contact ZEAL. They'll tell you straight off on a phone call whether they think you can or can't, and if you can it's done and dusted in a matter of weeks.
Don't pay tax you don't need to pay!

August 4, 2025
Unprompted review
Zeal logo

Reply from Zeal

Thanks for your kind review Niall, thrilled we could save you a significant amount in tax.

Rated 5 out of 5 stars

Painless and ultimately profitable…

Painless and ultimately profitable process from our side, even with our own delays in being able to obtain some necessary information. We'd certainly use Zeal again if needed. Thanks.

July 31, 2025
Zeal logo

Reply from Zeal

Thank you for the 5* review Sara!

Rated 5 out of 5 stars

FHL Capital Allowances

Straightforward process in what appeared to be a complicated area - so very helpful in terms of achieving a great result with a little stress as possible. Always happy to answer questions and give detail and clarity on the process. Wholly recommend to anyone

July 25, 2025
Zeal logo

Reply from Zeal

Thanks for the vote of confidence Neal, glad the team could help!

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