Iceland Foods Reviews 

1,104
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Looking at 172 reviews, most reviewers were let down by their experience overall. Customers frequently complained about missing items, incorrect product substitutions, and receiving out-of-date food that ruined their meals. Shoppers also experienced major issues with unhelpful customer service representatives who failed to provide proper assistance or timely refunds. Furthermore, consumers struggled significantly with the new bagless delivery policy, reporting frustratingly late arrivals, missing delivery drivers, and poor communication from local store managers. Some reviewers were happy with the polite delivery drivers and specific staff members who went above and beyond to provide great service. A few people also noted that certain frozen food items and particular meals met their quality expectations.

What people talk about most

Product

Customers consistently report severe disappointment regarding product quality, highlighting issues with items... See more

Delivery service

Customers consistently note negative experiences with delivery service, highlighting severe delays and missed... See more

Customer service

People report negative experiences with customer_service, describing interactions as unhelpful and... See more

Staff

Consumers find staff to be negative, consistently describing employees and managers as rude, unhelpful, and... See more

Order

Reviewers highlight negative aspects of ordering, noting issues like missing items, unfulfilled deliveries,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Received online order 18th February 2026. Ordered 2 cartons semi skimmed milk 4 pints in each. They arrived dated 20th February as best date. As this order came late afternoon there was no chance... See more

Rated 1 out of 5 stars

Bagless delivery? Are they trying to lose their drivers as well as their customers? I would gladly pay for bags for home deliveries but was not given the option, instead I was faced with a confus... See more

Rated 1 out of 5 stars

So no bags now Iceland! I expect you've gone bagless to support your inadequacy to fulfil an order. No fresh burgers, no fresh sausages, no sausage rolls- so how do I feed my kids? Your packer co... See more

Rated 1 out of 5 stars

Iceland should be ashamed for what they are selling, dismal inedible food, not fit for a pig. Over priced garbage, they used to be great, must have been taken over, a lot of their meat has so little... See more


1.3

Bad

TrustScore 1.5 out of 5

1K reviews

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1.3

All reviews

(1,104)

171 reviews in the last 12 months

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Rated 2 out of 5 stars

Check expiry dates.

When you get your home shopping delivered check the expiry dates. I had Muffins delivered more than a month out of date.
I did contact customer service and they refunded the cost of the item and put a token amount on my bonus card.
I could have reported them but I was going on holiday and couldn’t be bothered.
This was my first and probably my last home shop from them.

June 18, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent delivery service & food quality

Since COVID, online shopping is a twice weekly for me, sometimes more. I'd used most of the other bigger supermarkets for 4 years then recently tried Iceland food. Wow. Excellent service. Friendly, helpful drivers. Proper carrier bags! Food quality & freshness 💯 I don't use anyone else now and I have at least 2 deliveries a week. Takes the stress out the big shop. I've also started using their own brand cleaning products and can recommend them. Well done Iceland, you've exceeded the other big stores' home delivery service without a doubt.

July 15, 2025
Unprompted review
Rated 1 out of 5 stars

Rude store colleague and customer service is disgraceful

I was overcharged at the Iceland store in chelmsley wood in the freezer there was youngs fish reduced from £5 to £2 clearly marked on the freezer sel label I spent £24 on food from there and it wasn’t until I got home and noticed on my receipt 🧾 that they had overcharged me for the fish by £3 seeing as my nearest store is Perry Barr I return to the store with the fish still frozen and in a freezer bag , the member of staff on the till refused to give me a refund or even the difference in price back, I asked for a manager and after waiting for 5 minutes another member of staff who was picking on the shop floor came across to assist I calmly told her the problem and she said yes I can see you have been overcharged I will get the manager to clear this up for you. After waiting for about another five minutes an Asian lady came over with my receipt she didn’t even introduce herself she just stomped over face like thunder and said to me and my wife what’s the problem, you didn’t buy it from this store and this is food warehouse not Iceland so go back to the store you bought it from gave me my receipt and started to walk away, I calmly called her back she turned around and said I’ve told you there’s no refund I asked her what her name was and was she the manager her answer was I don’t have to tell you my name and there’s no manager in store. Before I could even reply she stormed off . What utterly disgraceful behaviour towards a customer, I have put in a complaint to Iceland customer service and they don’t want to know they keep fobbing me off . So now I’m having my say on google reviews. This is totally unacceptable behaviour from a store colleague and a disgrace from customer support. I want a written apology and my refund for my overpayment.

July 10, 2025
Unprompted review
Rated 1 out of 5 stars

I wouldn't even give this company 1…

I wouldn't even give this company 1 star if I didn't have to . Ordered online shopping come was just dumped on the door step got it half the shopping was missing . The meat was nearly out of date . Wouldn't be using this service again!

July 6, 2025
Unprompted review
Rated 1 out of 5 stars

My delivery was NOT delivered

My delivery was NOT delivered, I contacted customer service who told me I had cancelled the shop!?
Erm firstly you cannot cancel same day delivery and secondly I am still waiting for a refund 6 WEEKS later! I have used Iceland for quite a few years, NEVER AGAIN! Poor service

May 25, 2025
Unprompted review
Rated 1 out of 5 stars

The week bevfore i was not given…

The week before i was not given 10%discount , kept reciept and asked for it on next tuesday, was laughed at and told i was too late to claim it! Very bad service, staff totally uninterested in customers and dont want to be there, it was the principal of it, staff need retraining, dont know what they are doing.young lad on the till was giggling with his colleague, he thought the bacon i left behind on the conveyor was what i bought the week before and wanted to return it! He was offering it to me, if i had wanted to i could have put it in my bag and walked out with it! I shop at heron now, lovely staff and products much cheaper! Avoid avoid avoid!

July 1, 2025
Unprompted review
Rated 1 out of 5 stars

I am deeply sad about how far Iceland has fallen

I am deeply sad how far this company has fallen. I remember when you used to be able to buy products, with a decent quality to them for a pound or 2 and not only enjoy that food but be able to purchase it because it was always in stock. NOWADAYS the prices (on some products) remains low but the quality and availability seems to unbelievably bad

July 2, 2025
Unprompted review
Rated 4 out of 5 stars

normally good, but not this time

i have been using iceland delivery for a few months and it has been very good. however on my last delivery i had 2 frozen products ice cream lollies that were totally defrosted and melted, I took photos and threw them away. tried to phone local branch 5 times but calls not answered, i filled in a customer email survey the following day. eventually i decided to call customer service, they asked if in future i could keep the product as they may collect it at some time ? she then said they would send me a email link and i should down load the photos i took. i explained that if on the original email confirmation they sent the email address link for problems, we would all save time and not have to phone up. this small issue has made me think if i should use iceland again.

June 30, 2025
Unprompted review
Rated 1 out of 5 stars

Poor poor every single time i order…

Poor poor every single time i order online you let me pay for all of my shopping what states is in stock and then the next day before you deliver it, you email me saying half my shopping ent in stock never ever again ordering from iceland in my life avoid if you can they will let you down! You will revcieve half of you're shopping and they dont give full refund backs! This is happened every month without fail fix you're website dont let people add stuff to the basket that you dont even have in stock!!! 😡😡😡

June 28, 2025
Unprompted review
Rated 1 out of 5 stars

ABSOLUTELY APPALLING MANAGEMENT!!!


Absolutely Appalling Service and Incompetent Management at Iceland Chester Greyhound
I am writing to express my extreme disappointment and frustration with the way a recent product recall situation was handled at the Iceland Chester Greyhound store. My husband attempted to exchange contaminated water that we had purchased, an item which had been officially recalled, and was met with shocking incompetence and a complete lack of customer service from the management.
Despite the clear recall of the product – surely communicated to every single store by head office, especially for an own-brand item – the staff, and particularly the manager, demonstrated a breathtaking ignorance of company policy and basic recall procedures. The manager, unbelievably, didn't even bother to leave their office to address the issue, effectively refusing to process a straightforward exchange for a faulty, contaminated product. This is not only incredibly lazy but shows a profound disrespect for customers.
The recall information itself explicitly stated that no receipt was required for this particular item's exchange, a detail that was evidently lost on the management at the Greyhound store. It is utterly mind-boggling that a store's management could be so out of touch with crucial company-wide directives, especially those concerning product safety and customer refunds/exchanges.
The fact that I had to escalate this matter to head office to lodge a formal complaint speaks volumes about the abysmal standards at this particular branch. This experience was not just disappointing; it was a testament to bad, lazy management who clearly do not know their job and are utterly devoid of any customer focus.
I will absolutely never shop at the Chester Greyhound Iceland store again. The management's lack of knowledge and customer care is a serious concern, and frankly, I wouldn't trust them to handle any future issues. They are in desperate need of more training, or perhaps, a new line of work entirely.

June 26, 2025
Unprompted review
Rated 3 out of 5 stars

I like Iceland as a purveyor of food…

I like Iceland as a purveyor of food and drinks. But I have to say their website is one of the worst on the Internet (freezing, reloading, taking items in and out of your basket automatically. ) Wish they could improve that. Another thing is their customer services (based in Asia, sadly) is (quite frankly) not fit for purpose.

June 23, 2025
Unprompted review
Rated 1 out of 5 stars

High level of incompetence and zero communication

They need to get new drivers as their current drivers are lazy and incompetent. I ordered on 6th but they driver claim that they buzzed. They tried to deliver again on 7th but then they called me to say that they vehicle had broken down. I contacted customer line and asked for a refund but they said I should contact the store and ask for a refund and cancel the order. I received a call from the store and they said I should contact the customer line to ask for refund. Its like they are going back and forth. I then checked online and found out that they have changed the status of the order to "delivered" even though they have not delivered anything. this is he last time I will be shopping for this incompetent shop.

June 7, 2025
Unprompted review
Rated 1 out of 5 stars

Placed an online order today and paid…

Placed an online order today and paid for same day delivery due to no food in the house. Iceland driver arrived with the complete wrong order, Driver stated he delivered it somewhere else. Tried calling Chelmsley wood store but no answer. Called customers service who state i will have to wait up to 48 hours for a new slot. I have 3 children and spent my last £130. Do not order or shop at Iceland. Feel like i have just been robbed.

June 3, 2025
Unprompted review
Rated 1 out of 5 stars

Delivery driver rude and aggressive

Delivery driver wanted me to go and pick my order up from his van , told him I was disabled and couldn’t manage to walk down and carry my shopping , he put phone down on me . He then brought the shopping to my door and literally threw it at me and stormed off . I had paid delivery didn’t expect to have to go out in the street to get it myself .won’t shop with them again

May 29, 2025
Unprompted review
Rated 1 out of 5 stars

Minus 1 if it would let me

Minus 1 if it would let me. Have given this company numerous chances to get their act together! Out of date stuff, wrong items sent, LATEST, 12 Items DEFROSTED, one item Scampi, highly dangerous if had not noticed!!!! Store offered to replace at 5pm same day, that did NOT happen. Not heard from them since! I got refunded, because I contacted Customer Service, but No recompense just sorry! Pay for picking and packing to not get the service then they want paying AGAIN!!, because you have to do another £40 shop to get the items you wanted in the first place because of their INCOMPETENCE!!!! Extremely Poor Management at Endyke Lane Store Hull and Customer Services. DON’T bother to complain as it’s done internally by the store and so the poor Customer Service Continues!!

May 20, 2025
Unprompted review
Rated 1 out of 5 stars

Never again will I order from Iceland…

Never again will I order from Iceland my delivery was meant to come at 4 checked my emails and found an email from Iceland saying they tried to deliver my shopping but no one was home which is a blatant lie couldn't get hold of the store customer services no one bothered calling me back. See an email saying it'll be here between seven and nine had to take it even off work and my phone never showed.

May 27, 2025
Unprompted review
Rated 1 out of 5 stars

Would be minus score if available

Would be minus score if available, refused over 60's discount as forgot mobile and don't carry passport with me, you have all my details on the bonus card why was this not good enough, made to feel like a thief won't go to this store Doncaster Thorne road or maybe any other ones anymore!

May 27, 2025
Unprompted review
Rated 1 out of 5 stars

Bought a pavlova from Iceland

Bought a pavlova from Iceland, on opening it was in small pieces, returned it to Iceland Leamington spa and was told they could do nothing without a receipt. Well thats another customer you have now lost. When purchasing why do you ask if the customer would like a receipt?

May 21, 2025
Unprompted review
Rated 2 out of 5 stars

Always been pleased with Chicken curry…

Always been pleased with Chicken curry with rice, which for £1 was tremendous value. But now the latest batch has been reduced in quality, with the rice now starchy and sticky. I do wish manufacturers would increase the price a little, instead of keep reducing the quality, as now this product is off my list.

May 19, 2025
Unprompted review
Rated 1 out of 5 stars

Extremely disappointed to see Iceland…

Extremely disappointed to see Iceland had changed the recipe in their Swedish meatballs As an allergy sufferer to milk , egg and Wheat my young person was able to have the previous version of the product. Not anymore, it now contains egg and wheat. Really don’t understand the changed recipe. It was always such a popular product and very tasty. It was safe for so many people. Iceland has now lost my custom as this product was unique, can get most of everything else in other supermarkets!

May 6, 2025

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