Iceland Foods Reviews 

1,104
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Looking at 172 reviews, most reviewers were let down by their experience overall. Customers frequently complained about missing items, incorrect product substitutions, and receiving out-of-date food that ruined their meals. Shoppers also experienced major issues with unhelpful customer service representatives who failed to provide proper assistance or timely refunds. Furthermore, consumers struggled significantly with the new bagless delivery policy, reporting frustratingly late arrivals, missing delivery drivers, and poor communication from local store managers. Some reviewers were happy with the polite delivery drivers and specific staff members who went above and beyond to provide great service. A few people also noted that certain frozen food items and particular meals met their quality expectations.

What people talk about most

Product

Customers consistently report severe disappointment regarding product quality, highlighting issues with items... See more

Delivery service

Customers consistently note negative experiences with delivery service, highlighting severe delays and missed... See more

Customer service

People report negative experiences with customer_service, describing interactions as unhelpful and... See more

Staff

Consumers find staff to be negative, consistently describing employees and managers as rude, unhelpful, and... See more

Order

Reviewers highlight negative aspects of ordering, noting issues like missing items, unfulfilled deliveries,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Received online order 18th February 2026. Ordered 2 cartons semi skimmed milk 4 pints in each. They arrived dated 20th February as best date. As this order came late afternoon there was no chance... See more

Rated 1 out of 5 stars

Bagless delivery? Are they trying to lose their drivers as well as their customers? I would gladly pay for bags for home deliveries but was not given the option, instead I was faced with a confus... See more

Rated 1 out of 5 stars

So no bags now Iceland! I expect you've gone bagless to support your inadequacy to fulfil an order. No fresh burgers, no fresh sausages, no sausage rolls- so how do I feed my kids? Your packer co... See more

Rated 1 out of 5 stars

Iceland should be ashamed for what they are selling, dismal inedible food, not fit for a pig. Over priced garbage, they used to be great, must have been taken over, a lot of their meat has so little... See more


1.3

Bad

TrustScore 1.5 out of 5

1K reviews

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1.3

All reviews

(1,104)

171 reviews in the last 12 months

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Rated 5 out of 5 stars

Absolutely 5* can’t fault

Absolutely 5* Ordered at 2.30pm arrived at 5.50pm fabulous service great delivery driver very polite and professional will definitely order again. My daughter uses Iceland for all her deliveries and never had a problem.

December 1, 2025
Unprompted review
Rated 1 out of 5 stars

Nearly 25% increase on bag of revels

My wife loves revels when i do my shopping at iceland i would buy 2 or 3 large bags at £2-50 a bag when I done my shopping yesterday they had put them up to £3-15 how can they justify putting a bag of revels up 65 p that's nearly an increase of 25%

November 24, 2025
Unprompted review
Rated 2 out of 5 stars

Been using iceland because lot of items…

Been using iceland because lot of items exclusive; But many complaints had items substituted for items don’t eat or drink
sparkling water substituted for still water
etc: no box on line for substitutes!!
Milk had 3 2L milk out date phoned up told their still ok to drink sent photo got refund
then went for cravendale 2 for £4 or £3 each
had 1L substituted for 2L and difference refunded Obviously 2L better value didn’t want 1L wanted 2L
latest ordered 6 2L one damaged so got 5 refunded £1 as said odd bottle £3 but again i ask for 6 not 5 they delivered damaged bottle not customer fault

November 21, 2025
Unprompted review
Rated 1 out of 5 stars

Bag of my shopping was missing

Bag of my shopping was missing. I tried to ring the store last night and nobody answered and customer service had finished. I rang this morning and was told i should have noticed this so I explained i did. After basically being accused of lying i explained i work full time have my elderly mum living with me and i have my four grandchildren every work day evening so their parents can work. So yes im very busy but finally after over an hour while she did an investigation i was told my missing shopping would be delivered tonight. If not il just ask my bank to reimburse the money. And some of my items were changed without informing me which I didn't mention. So il have to go through the bag with the driver everytime I order online. Its the only way to save me time and the headache of being investigated like im a thief

November 11, 2025
Unprompted review
Rated 1 out of 5 stars

Convenient they said..

Convenient they said... well, they didn't turn up, most of my order was missing off the email, called customer services and the store, pretty poor experience all-round

November 4, 2025
Unprompted review
Rated 1 out of 5 stars

Delivery slot between 12.30 to 2.30…

Delivery slot between 12.30 to 2.30 rang me in the morning telling me running late expecting to deliver by 6.00pm that night but no show still waiting a day late with no delivery very poor service especially the neath branch which is always a problem

November 1, 2025
Unprompted review
Rated 1 out of 5 stars

Iceland keep your monies

I placed an order with Iceland that came to £45.45 after discounts & after a £6 off voucher was applied.
They failed to deliver an item that cost £1 & in return, refunded me 4p.
When questioned they said this is correct as they apply the voucher proportionally based on individual item value in the order.
I am now left 86p out of pocket because Iceland didn't have an item in stock. It's their error, not mine, I should not lose money due to their error.
If they do this to all their customers then Iceland will be stealing millions of pounds.
I often receive one plastic bag in my delivery that cost £1.60 but don’t complain about that.
Sort it out Iceland this is like Robin Hood in reverse.
😮

October 26, 2025
Unprompted review
Rated 1 out of 5 stars

Why does Iceland have a delivery…

Why does Iceland have a delivery service which they can’t live up to. Things can go wrong with a delivery service but a courtesy call would be appreciated for an explanation as this is the second time we have had a day wasted waiting on the delivery.

October 28, 2025
Unprompted review
Rated 1 out of 5 stars

Security guy owns the shop and it’s his rules!!!

If I had the option to avoid Iceland food, I would choose that, but one-star Iceland food doesn't deserve praise. Maybe their food is good, but the staff who work there are disgusting. I have lived next to Iceland for the past four years and have witnessed many incidents, like people complaining about a security guard who acts as if he owns the shop. When you arrive at the shop at 8:59, you’re not allowed in because they treat customers badly. If you want to contact me for more details, I am happy to provide them, but I won't discuss it here. It’s awful. It’s the worst place to shop. By the way, I have more stories to tell if you're interested; if not, that’s your choice. If you want to solve the Iceland problem, I think it would be good to get in touch with me because it’s ridiculous.

October 19, 2025
Unprompted review
Rated 1 out of 5 stars

If I could give no stars I would

If I could give no stars I would! I will never shop online again. Out of stock item never refunded properly, 2 phone calls and so many emails to the worst customer support department I have ever come across. I have had to give up on my complaint because it is clear they don’t do as they promise and obviously respond from a script with such terrible English spoken and written! Delivery driver on this occasion was rude and literally dumped the bags with no care, no enquiry if I wanted to return anything!

October 10, 2025
Unprompted review
Rated 1 out of 5 stars

Iceland stole £3.03 from me

I placed an order with Iceland that came to £42.50 after discounts & after a £12 off voucher was applied.
They failed to deliver an item that cost £10 & in return, refunded me £6.97, leaving the order total at £35.53, rather than £32.50 as you'd expect with a £10 item missing.
When questioned they said this is correct as they apply the voucher proportionally based on individual item value in the order.
What they should have done is apply that £3.03 of voucher to the remaining items & refund me £10.
What they actually did was refund me £6.97 & discard the remaining £3.03 completely.

I am now left £3.03 out of pocket because Iceland didn't have an item in stock. It's their error, not mine, I should not lose money due to their error.

I am still in conversation with them & attempting to get them to see sense but I've spoke to at least 4 different employees who have all refused to see sense.

Never shopping online with Iceland Foods again out of principle.

October 5, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely ridiculous delivery method…

Absolutely ridiculous delivery method now. Not taking into account disabled people. It takes even longer to sort it out at the doorstep. Considering we pay for bags in our delivery cost. This is all a pile of nonsense. Plastic bags can be recycled. Mine get dropped off at the recycling in the supermarket or I reuse them for various tasks. What a stupid idea whoever came up with no bags 🙄

October 10, 2025
Unprompted review
Rated 1 out of 5 stars

we ordered £197 worth of shopping some…

we ordered £197 worth of shopping some of the items was out of stock the other missing items was promised to be redelived the same day after 5 days we still not recivced our missing shopping today after 5 days i rang them and said the would refund £11 for the missing shopping for nearly £50 what a joke

October 6, 2025
Unprompted review
Rated 1 out of 5 stars

Dear Malcolm am a 77 year old Pensioner…

Dear Malcolm am a 77 year old Pensioner and have been an Iceland Customer for Decades and have usually received good Customer service . Because of my finances I try to get multi buys when on offer and if a substitute is used I get equal quantity or a price relevant to quantity and that helps with my needs and budget fairly or if not delivered as out of stock and funds not deducted so I can look elsewhere . Today I had a problem my contracted order was original lucozade x 8 380ml original price £5.00 offer at order x 2 for £8.00 so I ordered x 2 for £8.00  1 pack x 8 380ml was out of stock and was refunded £4.00 but the other was Substituted with x 2 of x 4 380ml  for £6.50 Original ordered at quantity and volume £4.00 so actually costing me £2.50 for less original order throwing my budget  it would have been better to have not supplied any OR equated volume and quantity . When I phoned Customer care all I got from a person was No NO NO refund and I tried to explain patiently she just replied NO I am NOT authorised to give you even a £1.00 REFUND .well Malcolm Walker you must be very proud of your customer care they took £2.50 off a Loyal customer 77 years old

October 6, 2025
Unprompted review
Rated 1 out of 5 stars

Extremely Poor Customer Service

I ordered 8 pack of beef at £32 plus £4 small order and £1.60 packing . I was sent 1 pack of beef and charged a total of £9.60 . When I called customer services they told me there was nothing they could do as I had agreed to pay the small order fee of £4. I agreed to pay this for 8 packs not to pay twice the stated price. Who would agreed to pay £5.60 to receive a £4 pack of beef

To be fair I then complained to head office and got a full refund of the £5.60

October 5, 2025
Unprompted review
Rated 1 out of 5 stars

Abysmal customer service - Offered discount code by email by…

Offered discount code by email by iceland which was accepted on my order but it disappeared when i amended the order. Phoned customer service and was asked if i had read terms and conditions of offer. Really?? Very disengenuous to put the onus on the customer when they promoted this discount with several emails. It was the same order number so the discount should have stayed. I have now had to send in photo of terms and conditions and not allowed to make official complaint about what i perceive as deliberately gaslighting the customer at least or false advertising. This means i cannot place another order till i get a response which they say will be 24 hrs !!! The website is slow and clunky and payment page takes an age to appear and it is not obvious that the code needs to be reentered if you change your order. All in all abysmal.

October 4, 2025
Unprompted review
Rated 1 out of 5 stars

No Customer Support!

Shopped in Iceland, picked up some of the deals shown on the shelf and went to the checkout.
At that point, when scanned, half the "deals" had expired although still shown on the shelf!
After changing items and the whole mess around from staff, i realised it was getting close to the 1 hour parking time.
I had no chance to get back to the car in time unless i ditched all the shopping.
Spoke to the manager explaining i'll go over the hour and he didnt want to know!
Asked for a refund of all the shopping as they are so unhelpful and was refused.
Contacted customer support and again, no help!
That's how you trea your customers, i hope you go out of business as i will NEVER enter one of your stores again and obviously share this experience with friends, family and work colleagues.

October 1, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely abysmal

Absolutely abysmal. Call Customer services they tell you to talk to the store manager but they are not available. Absolutely disgusting behaviour towards there Customers. Couldn't care less just pass the blame on to someone else. Making you go round and round in circles. Over sixty with disabilities and they don't give you they discount they offer. You speak with the store managers they just say they will speak with the employee. It has happened to me 3 times now. Guess they would rather lose my custom.

September 30, 2025
Unprompted review
Rated 1 out of 5 stars

Customer service is beyond rubbish!!!

Customer service is beyond rubbish!!!! I ordered last Monday (22 September) with same day delivery, i was very happy at first...when i packed the ordered items away i realised there are lot of substitutes which we don't like. I wrote to the customer service that i wasn't informed about these substitutes taking away my chance to declined them and asked them how they plan to solve this issue. At first they apologised and they asked me when is appropriate to come and pick these items up (what a chipskate step). Ok, as i don't want those items i wrote the times suitable for us. On Wednesday 24th September they wrote they will be in touch with me about the collection in 24-48 hours....since then i haven't heard from them. Those shitty products will expire end of this week. I wrote them on Friday (which is 48 hours) asking what this time frame means to them as they didn't contacted me yet and the time is up...its Monday (a week later!!!) today and still no answer. I'm furious. It's disgusting. I payed for something that i won't consume. I could have give this money to someone in need if i wanted to instead of this greedy cheapskate company.

September 29, 2025
Unprompted review

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