The ring is amazing. For spending so much money I would have expected some more information about the process, which is generally a crowd pleaser. Right now you purchase the item and it just says "pro... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Great choices on diamonds. Salesman were more like salesman. Jackie at the location was for the position better. She wasn’t worried about the sales, just more finding the perfect fit/selection. She to... See more
Company replied
I bought my wife fancy diamond earrings for Valentine's Day from Grown Brilliance. She loves them. I was so impressed with the quality, value and company, that I bought diamond studs for Mother's Day... See more
Company replied
The quality of the platinum diamond anniversary band is outstanding. I love how the diamonds are set in as well. I believe this will help protect them for years to come. I can’t wait to see what my... See more
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Company details
Written by the company
Grown Brilliance is a rapidly growing specialty lab grown diamond jewelry retailer, operating a state-of-the art website and several boutique retail stores across the United States. Our mission is to help consumers celebrate their most important moments in life by delivering affordable luxury through an innovative and frictionless shopping experience. We offer a wide selection of engagement rings, wedding and anniversary bands, bracelets, necklaces, and earrings. Our jewelry experts are available in-store or online through our virtual appointments to help you find the perfect piece to celebrate your love story.
Contact info
579 5th Avenue,3rd Floor, 10017, New York, United States
- 877-476-9627
- customerservice@grownbrilliance.com
- grownbrilliance.com
4.5
Excellent
862 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 88% of negative reviews
Typically replies within 1 week
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I was apprehensive buying online but in…
I was apprehensive buying online but in this case it was easy and fast and even great follow up from GB
January 28, 2026
Reply from Grown Brilliance
We’re so glad we could make your first online experience a positive one. Thank you for trusting Grown Brilliance—we’re honored to be part of your special purchase!
The rings that I purchased from grown…
The rings that I purchased from grown brilliance were absolutely amazing. The sales girl at the Boca Raton location was amazing as well.
January 20, 2026
Reply from Grown Brilliance
Thank you so much for your kind words! We’re thrilled to hear you love your rings and that our Boca Raton team provided such an amazing experience. We’ll be sure to share your feedback with them.
Grown Brilliance and their unreliable after sales service **BEWARE**
In 2023, I purchased an IGI Certified Lab Grown Diamond engagement ring from Grown Brilliance, featuring a Marquise Shaped, Excellent Cut, E-VVS2 stone. Although I initially had reservations about the main diamond's lack of brilliance, I didn't voice them as my partner was happy.
Unfortunately, the diamond soon began to appear cloudy, losing its clarity, while the smaller accent diamonds retained their sparkle. When I contacted the vendor, they recommended professional cleaning. The cleaning restored the brilliance, but only for one or two days before the cloudiness returned. A subsequent cleaning prompted the jeweller to express concern, noting this recurring issue was highly unusual. Because of its dull appearance, my wife became self-conscious and stopped wearing the ring, feeling it looked fake.
For our anniversary on December 1st, I asked her to wear the ring. Upon observing the cloudiness, we consulted a second jeweller. They cleaned the ring, but again, the sparkle faded within days. A follow-up visit led the jeweller to examine the certificate and confirm its authenticity. However, they concluded there seemed to be an inherent flaw, describing it as a "low quality diamond, even by lab grown standards," suggesting a poor carbon composition.
I contacted Grown Brilliance again. They dismissed the issue, blaming external factors like oils and lotions. They argued the issue is not covered under warranty, claiming that since the diamond sparkles after cleaning, there is no inherent defect. This contradicts the fact that the wedding band and the accent diamonds remain brilliant. This situation has caused a significant financial loss and, more importantly, disappointment to my loving partner.
***Their response is consistent. Nothing is ever wrong with their product, even though there are 2 independant jewellers that disagree. We actually cleaned it and left it without wearing it. A week later it is cloudy. We have other diamonds in the same storage area. Perfectly brilliant. ***BUYER BEWARE**
November 30, 2025
Unprompted review
Reply from Grown Brilliance
Hi,
We’re sorry to hear about your experience and appreciate the time you’ve taken to share your concerns. We want to assure you, and all our customers, that the quality and authenticity of our diamonds are of the utmost importance to us.
Lab-grown diamonds, like the one in your ring, are chemically, physically, and optically identical to mined diamonds. Their color, clarity, and brilliance do not change over time. Any cloudiness or loss of sparkle is typically caused by surface residue from oils, lotions, or other everyday substances. This is why professional cleaning restores the diamond’s brilliance.
The smaller accent diamonds on a band may appear less affected because their shape and setting do not trap oils and residue in the same way a larger center stone can. We certify all our diamonds through reputable third-party laboratories to confirm their authenticity and characteristics, and we stand fully behind their quality.
We always recommend periodic professional cleaning to maintain maximum sparkle, and our team is happy to provide guidance on proper care. Our goal is for every customer to feel confident and delighted with their diamond purchase, and we take concerns like yours very seriously.
Thank you for sharing your feedback.
Not what we ordered.
The diamond we ordered and had made into a ring is very nice but is not what we ordered. We ordered a 3 carat Asscher cut diamond. What we received was a 3 carat square emerald cut diamond according to the IGI report. It's easy to research that these are similar but different cuts. We like the ring but it is not what my wife wanted. She likes the look of the genuine Asscher cut which looks very old fashioned. I called customer service last night when I finally realized the difference and to be honest I got pretty upset with the person who was trying to convince me that they were 2 names for the same cut. A simple 2 second Google search shows they are not. I demanded a call back from a person on Monday, and from someone in America as the person I was speaking to was clearly in India. No problem with outsourcing calls to India since it is a jewelry center but I don't see how someone half a world away can solve this situation. I hope for a good resolution to this then I can change this review to a higher level. We previously bought a 5 stone wedding emerald cut wedding band which we've had no problem with. Again the ring is quite beautiful but not what we ordered. My daughter had previously bought a 3 carat wedding ring from you which is beautiful and had no problems. Anyone who buys a "natural" diamond nowadays thinking it's an "investment " is a fool by the way.
January 20, 2026
Reply from Grown Brilliance
Thank you for sharing your feedback. We want to clarify that no mistake or substitution of lesser value occurred. When the diamond you originally selected was unavailable, our production team chose a replacement of equal or higher quality. The square emerald-cut diamond you received is equivalent to an Asscher cut in shape and proportions.
We understand this caused confusion and apologize for any misunderstanding. Our customer service team has provided detailed explanations and resources to ensure clarity. At Grown Brilliance, we are committed to transparency, quality, and ensuring our customers receive exactly what was promised.
Beautiful jewelry made with low quality materials
Product (wedding ring) was beautiful. Then within a year a sideshow had fallen out & we had to send it back under their lifetime warranty. We requested them to look at & fix the outings as well since one was snagging on clothes, etc & we did not want to lose the big diamond. They fixed the ring. Then within a year a prong broke (which we asked them to look at on prior return). This time they stated that this was normal wear & year and not covered under their lifetime warranty (nor can you purchase their insurance since not within 30 days of purchase & don't know if this would cover the required repairs). How are we supposed to know at time of purchase that the ring was of inferior quality parts? My wife has rings from well over 50+ years old with no problems (her mom's wedding ring plus trying from prior marriage). I would not buy from this company due to major product quality concerns. Why buy a beautiful ring that you cannot wear?!
November 1, 2025
Unprompted review
Reply from Grown Brilliance
Hi Mike,
Thank you for taking the time to share your experience. We’re very sorry for the frustration this situation has caused and appreciate the opportunity to clarify.
The ring in question is approximately 2.5 years old and performed without issue for nearly two years. When a small side stone was reported missing, we replaced it at no charge as a courtesy, although the damage was not the result of a manufacturing defect. At that time, the ring was inspected and returned in good condition.
More recently, one of the prongs securing your center stone was reported as broken. Upon review, the damage was determined to be the result of physical trauma or pressure (such as impact, pulling, or snagging), which caused the prong to break. This type of damage is classified as wear-related and is not consistent with a manufacturing or material defect, which is why it is not covered under a lifetime manufacturing warranty.
To support customers in situations like this, we offer a paid repair program with fair pricing for wear-related repairs on jewelry that has been worn over time. We shared this option so the ring could be safely restored and worn with confidence.
We stand behind the craftsmanship and materials of our jewelry and take quality concerns very seriously. Like all fine jewelry, regular wear and daily activities can affect settings over time.
Mike, our team remains available should you wish to proceed with the repair or have any additional questions.
I ordered and paid for 2 rings on Dec…
UPDATE FEB 13, 2026: I RECEIVED MY MISSING ITEM QUICKLY AFTER FILING A COMPLAINT. LOVE THE RINGS. COMPANY NEEDS TO IMPROVE ITS COMMUNICATION. I ordered and paid for 2 rings on Dec 25th. Only one arrived on Jan 13th. I reported the issue immediately to customer service. I've now called six times for an update and am receiving conflicting stories for GB's customer service. Deeply concerned that I've paid for an expensive item that I'll never receive.
January 11, 2026
Reply from Grown Brilliance
Hi Anita,
Thank you for taking the time to share your experience, and we’re truly sorry for the frustration this caused. You’re absolutely right — the delay with the second band and the inconsistency in our communication fell short of the experience we aim to provide.
We want to reassure you that the second ring has now shipped, and our team reached out earlier today with tracking details. While delays can occasionally happen, we recognize that we should have communicated more clearly and proactively, especially given the value and importance of your order.
We appreciate your patience and understand your concern, and we’re taking your feedback seriously as we work to improve both our fulfillment and customer service communication. If there’s anything further we can do to support you, our team is always here to help.
Thank you again for bringing this to our attention.
Product is spectacular and ordering…
Product is spectacular and ordering process for this custom item was seamless.
January 15, 2026
Reply from Grown Brilliance
Hi Joe,
Thank you so much for sharing this! We’re really happy to hear you love the product and that the custom ordering process was smooth. We truly appreciate you taking the time to leave a review.
Gorgeous 8 Stone Diamond Band
I tried on many styles of wedding bands before walking into GB, so I had a good idea of what I was looking for. The sales associate was still incredibly helpful in talking through my vision and finding what I was describing. Everywhere I looked I only saw either 5 or 7 stone bands… but i found the most incredible 8 stone band here so a diamond isn’t hiding under my main stone on my engagement ring!
January 22, 2026
Reply from Grown Brilliance
Hi Mikayla,
Thank you so much for sharing your experience! We love hearing how clearly you knew your vision and that our sales associate could help bring it to life. Finding that perfect 8-stone band so everything sits just right is such a win—we’re so glad you found exactly what you were looking for with us. Congratulations, and thank you for trusting Grown Brilliance with such a special piece.
Good Service
Staff was very knowledgeable on their products and understood what I wanted perfectly. Very efficient delivery timing and smooth transaction.
January 15, 2026
Reply from Grown Brilliance
Hi Fatema,
Thank you so much for taking the time to share this! We’re really glad to hear our team understood exactly what you were looking for and that everything—from delivery to the overall process—went smoothly. We truly appreciate your support.
Reply from Grown Brilliance
Hi Heather,
We’re delighted to hear you’re enjoying your gorgeous ring! Thank you for highlighting the easy ordering process and beautiful packaging — your support means a lot to us.
Great customer support Alexandria
The woman that helped us was extremely patient and kind of how she shared in our experience. It's wonderful to still have some places where customer satisfaction is prioritized over volume of sales. Alexandria really treated us well.
January 5, 2026
Reply from Grown Brilliance
Hi James,
Thank you so much for sharing your experience. We’re really glad to hear that Alexandria took such great care of you and made the process feel personal and thoughtful. Making sure our customers feel valued is always at the heart of what we do, and your feedback means a lot to us.
Reply from Grown Brilliance
Hi Grace,
Thank you for your kind words! We’re thrilled that you’re happy with your ring and hope it brings you joy every time you wear it. Thank you for shopping with us at Grown Brilliance.
Great Product from a Great Company
Very good selection; ease of selections; great virtual examples of choices provided. No pressure sales...
January 20, 2026
Reply from Grown Brilliance
Hi Tony,
Thank you for sharing your feedback! We’re thrilled you enjoyed our wide selection and found the virtual examples helpful. It’s great to hear that our no-pressure approach made your experience comfortable.
I visited your store in the Lenox Mall…
I visited your store in the Lenox Mall to do my purchase. The sales personnel were professional and knowledgeable. Gennel was able to create the ring I wanted. It came yesterday.. fits perfectly. I’m very happy.
January 20, 2026
Reply from Grown Brilliance
Hi Carol,
Thank you for taking the time to share your experience! We’re so glad Gennel was able to bring your vision to life and that the ring fits perfectly. Your happiness is important to us, and we hope it brings you many wonderful moments.
Thank you for shopping with Grown Brilliance.
GORGEOUS diamond and excellent shipping…
GORGEOUS diamond and excellent shipping experience. Fantastic value for price!!!!
January 20, 2026
Reply from Grown Brilliance
Hi VB,
Thank you for your wonderful review! We’re thrilled to hear you love your diamond and that the shipping experience was smooth. Your kind words mean a lot, and we’re so glad you feel it was great value for the price. Thank you for choosing to shop with us at Grown Brilliance.
Chain could be more sparkly and longer…
Chain could be more sparkly and longer the diamonds are beautiful and sparkly love wearing this necklace the 1 carat is the perfect size not too small not too big elegant classy and sophisticated
January 19, 2026
Reply from Grown Brilliance
Hi Deborah,
Thank you for sharing your thoughts! We’re so glad you love the sparkle and size of your 1-carat necklace. We appreciate your feedback about the chain and will keep it in mind as we continue to improve. It’s wonderful to hear you’re enjoying wearing such an elegant and sophisticated piece. Thank you for shopping with us at Grown Brilliance.
Awful Experience
I don’t usually leave reviews — especially not bad ones — but this has been such an awful experience that I felt obligated to.
I ordered an engagement ring for my fiancée on December 6 from the DC location. I chose Grown Brilliance because I was clearly told the ring would be ready by December 17, just in time for my Christmas Eve proposal in Boston.
That didn’t happen.
When I called on December 17, I was told the ring would now arrive after Christmas. This was after Joyce, the Georgetown store manager, had been very confident it would be ready on time. Since I was proposing out of town, timing really mattered.
After a bunch of stressful back-and-forth calls, Joyce arranged for the ring to be sent to the Boston location on Christmas Eve. Joyce told me it would arrive at 10 AM. The store didn’t even open until 11. When I got there, I was told the ring still hadn’t arrived. I waited outside for hours and ended up proposing with a loaner ring because the real one didn’t make it in time.
We finally got the ring a few days later and realized we had chosen the wrong size — that part was on us. So we reordered and was told it would take 3 weeks for the new one.
When we went back to the DC store, Joyce was cold and dismissive. She didn’t even say congratulations. For what’s supposed to be one of the happiest moments of your life, the whole experience just felt impersonal.
Then the resized ring came in… and it was wrong. We ordered a 6.5. They sent a 6.75.
At that point, I asked for this to be escalated because this was no longer a simple mistake — it was becoming a pattern. A rep told me she would personally handle everything when we sent the ring back for the second time.
I called the next day to confirm it had been shipped out. Joyce hadn’t even sent it yet and acted as if she had no idea what was going on. (Oddly she decided to search me on linked in after this encounter, which I thought was very uncomfortable)
It’s now been almost a month since my proposal, and my fiancée still doesn’t have her engagement ring.
Let that sync in. We are still awaiting to speak to somebody in customer service. Have not yet recieved an update on our new shipment date.
Send help..
December 6, 2025
Reply from Grown Brilliance
Hi Ivory,
Thank you for taking the time to share your experience with us. We’re truly sorry for how frustrating and disappointing this experience has been, especially around such an important and meaningful moment. We understand how much timing, communication, and care matter during an engagement, and we regret that this process has caused added stress.
Ivory, while we can’t speak in detail to the in-store experience here, our customer service and production teams will be involved in assisting with the ring sizing. After receiving the ring at our facility, it was verified as a size 6.5, and our production manager provided images on multiple mandrels to help explain the discrepancy you were seeing. We communicated these findings directly and, at your request, are proceeding with an additional resize to ensure the fit feels right.
We are currently working with our production team to expedite this adjustment and will share an updated completion timeline as soon as it is confirmed.
Our retail leadership team is also aware of your concerns and is reviewing the in-store experience separately. It is important that every customer has a positive experience, whether online, or in store, and your feedback is very important.
Our team remains committed to resolving this and getting the ring back to you as quickly as possible.
My wife absolutely loves them
My wife absolutely loves them. Would definitely recommend them and buy them again.
January 19, 2026
Reply from Grown Brilliance
Hi Raymond,
Thank you for your kind words! We’re thrilled to hear that your wife loves her pieces, and we’re so glad you’d recommend us. We can’t wait to welcome you back for your next purchase. Thank you for shopping with Grown Brilliance.
Reply from Grown Brilliance
Hi Michelle,
We’re so glad to hear that you find your ring absolutely beautiful! Thank you for your kind words, and we look forward to assisting you with your future purchases.
Thank you for shopping with us at Grown Brilliance.
It was way too complicated to order a…
It was way too complicated to order a wedding band from you. We placed our first order with you earlier in the year last spring. For a Christmas gift last year I tried for over a month to simply order the matching wedding band. They would not honor my wife’s first responder ID again until I sent the same exact picture in that we originally purchased our wedding ring with. This wasted even more time. It enough of a hassle that I wish now we had purchased our rings elsewhere. They “finally” ordered my wife’s Christmas gift wedding and it should be here later this month. This will be the last time I purchase from your company. As a suggestion dont make it so much of a hassle to spend money and shop, you’ll be out of business soon as your customer base will go elsewhere.
January 16, 2026
Reply from Grown Brilliance
Thank you for taking the time to share your experience. We’re truly sorry for the frustration this process caused, especially when ordering something as special as a wedding band.
Because your wife’s original ring was part of a bridal set, the matching band needed to be created through our Truly Custom process to ensure it aligned perfectly with the original design. While this extra step helps us deliver a match, we apologize if the process, which requires additional time and support, was not clearly communicated.
Regarding the Heroes Discount, verification is completed through a third-party system, which can occasionally require re-submission of documentation. We understand how frustrating that can be, and we’re sorry for the inconvenience it caused. We’re glad our team was ultimately able to assist so the discount could be applied, but we regret any frustration caused.
Your feedback is important to us, and we’re actively using it to improve both our custom ordering experience and our discount verification process. While we’re sorry to hear this will be your last purchase with us, we do appreciate you trusting us with such a special piece and we hope you love the wedding band when it arrives.
Thank you again for sharing your experience.
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