I’ve had a wonderful stay at Argana hotel, reception staff are always first class and greet me with a wonderful smile. Restaurant staff are attentive friendly and welcoming. Entertainment is exce... See more
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Following my stay at the Argan Hotel, I can only say that it was one of my best holidays with welcoming staff in a very clean establishment not far from the beach as well as the town center. I must th... See more
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It was mine 16th time in Argana. I love this hotel ❤️ Very nice staff in reception, amazing Animation Team. Lots of entertainment during the day, and a fantastic show in the evening! Especially the fi... See more
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Good customer service good house staff food excellent no complaints . Front off house staff very very helpful and pleasant 😄. The location is fantastic beach not far, bus stop outside the hotel... See more
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Company details
Written by the company
Situé à 9 minutes à pied de la plage d'Agadir, cet hôtel somptueux affiche un style marocain classique agrémenté de faïences et de plafonds sculptés. Le Golf Club Med Les Dunes se trouve à 7 km. Dotées de mobilier traditionnel en bois, les chambres sobres disposent du Wi-Fi gratuit, d'une télévision à écran plat, d'un bureau, d'un minibar, ainsi que d'un balcon ou d'une terrasse. Certaines bénéficient d'une vue sur l'océan, d'une décoration moderne et/ou d'un espace de vie. Les suites comportent en outre une salle de séjour séparée. Le parking est gratuit. L'hôtel propose un restaurant international chic, un café en bord de piscine, un bar de style tiki et une discothèque. Il comprend également une piscine extérieure, une salle de sport, un spa et un salon de beauté. Le petit-déjeuner buffet est payant.
Contact info
boulevard lala, Boul, 80000, Agadir, Morocco
- 00 212 5 28 84 83 04
- reservation@hotel-argana.com
- hotel-argana.com
4.5
Excellent
140 reviews
Replied to 100% of negative reviews
Typically replies within 1 month
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Beautiful Sea Views, Excellent Staff — But Major Organisation & Room Issues (5–12 Feb Stay)
Dear prospective visitors and Hotel Argana management,
I returned from Agadir yesterday (05/02–12/02) and wanted to leave fair, detailed and constructive feedback about our stay.
For context, my family and I booked three rooms: 4132, 4134 and 4138. I stayed in 4138, but the issues I experienced were the same across all three rooms.
⸻
First Impressions – Mixed
• We were required to pay a tourist tax at check-in before receiving our room keys. This was not clearly included in our original package and came as an unwelcome surprise.
• We specifically requested rooms next to each other, and this was agreed beforehand. However, our rooms were not located together.
• Check-in was 16:00. We arrived at 12:30pm and had to wait. We left the hotel to pass time and returned later to settle in.
• The reception staff were professional and polite.
⸻
Room Issues (All Three Rooms)
We requested four beds in my room as we have 4 people. Instead, we received:
• One double bed
• One single bed
• One sofa bed
A mattress had to be placed on top of the sofa bed in our room due to discomfort, and we requested additional pillows as the originals looked worn and old. The same layout was present in the other two rooms.
Each room had a sea view, which was genuinely beautiful and a highlight of the stay. Waking up to that view was lovely. However, the rooms themselves felt small for the number of occupants (four in mine including a young child; two in one room; three in another).
Other issues:
• Wardrobes were spacious.
• Hangers were fixed and inconvenient (they screeched when moved).
• Cupboards did not close properly.
• Only one room used the safe; it worked fine.
When we requested extra room keys, one receptionist reacted negatively and appeared irritated before eventually providing them.
⸻
Housekeeping & Towels – Important to Know
There is a notice stating towels will not be changed unless:
• They appear dirty, or
• They are placed in the shower
Bed sheets are only changed if requested.
Cleaning on the 4th floor appeared to happen roughly between:
• 10–11am
• 1–3pm
Use the room entry signs for when you want cleaning done or “do not disturb.” I had to ask for mine, but provided for other rooms.
The bathroom design caused water to leak from the shower area, meaning towels were needed on the floor to prevent flooding. This created an ongoing need for fresh towels. The bathroom (mainly toilet) space was extremely tight — even as a petite person, I found it uncomfortable.
Waiting hours for replacement towels and tissues became frustrating, since they tidied in AM then later and later.
⸻
Housekeeping, Restaurant and Entertainment staff – The Best Part of the Hotel. This is where the hotel truly shines.
The waitstaff were exceptional. One in particular went above and beyond — he remembered small details (for example, always placing a spoon for my soup and bringing extra napkins without being asked). His attentiveness and professionalism made dining feel special. I tipped him personally for his consistent effort.
However, I found it impolite and unprofessional that the waitstaff were expected to ask us for cash upfront rather than charge it to the room.
Other waitstaff were warm, smiling and proactive in offering assistance.
The Animation/entertainment team were energetic and engaging. They regularly interacted with guests and announced themed evenings such as “Kids Sing and Dance” and “Men vs Women Dance Battle.” I participated in the latter event — it was genuinely fun and well organised.
The housekeeping staff were kind and lovely. I attempted a few Arabic phrases, which they appreciated. One housekeeper even created a towel heart on my mother’s bed when I mentioned it was our final day — a thoughtful gesture that meant a lot.
The security men always greeted me and my family.
Noise/disruptions:
I wasn’t bothered about the late 1-5am club life next door as other reviewers have said, because we were high up in the hotel and went to bed around 10-1am most nights: It was noticeable but not annoying for me.
What did bother me was a family moving in our last 3-4 days and they were letting their kids run ragged from hallway to hallway, and this was heard around 7-9pm every night.
⸻
Final Thoughts
I would recommend this hotel only if you are flexible, relaxed about timing, and not particular about organisation or room standards.
If you expect efficiency, well-prepared rooms, proper bed arrangements, and smooth logistics — especially when booking multiple rooms — you may be disappointed unless improvements are made.
The sea view and the staff were wonderful. The management and room standards need attention.
Overall, I would describe the experience as mostly disappointing, with some genuinely excellent staff members who made parts of the stay enjoyable.
February 5, 2026
Unprompted review
Reply from Hotel Argana
Dear Madam,
First of all, we would like to sincerely thank you for taking the time to share such detailed, honest, and constructive feedback about your recent stay with us. Reviews like yours are extremely valuable, as they allow us to identify specific areas for improvement and continue developing our services.
We are truly pleased that you enjoyed the beautiful sea views from your rooms. It is indeed one of the highlights of our hotel. We are especially grateful for your kind words about our restaurant team, animation staff, housekeeping, and security personnel. Your compliments mean a great deal to us, and we will proudly share your feedback with the team members mentioned. Recognition like this is very motivating for them.
At the same time, we sincerely regret that several aspects of your stay did not meet your expectations, particularly regarding organization and room arrangements.
Regarding the tourist tax, this is a government-mandated charge applied to all hotels in Agadir. However, we fully understand that clearer communication in advance would have been appreciated, and we will work on improving this point.
We also apologize that your rooms were not located next to each other as previously requested, and that the bed arrangements were not prepared as expected. This does not reflect the standard we aim to provide, especially when multiple rooms are booked together. We are reviewing our internal coordination procedures to prevent similar situations in the future.
Your comments concerning room layout, furniture condition, bathroom design, and housekeeping timing have been taken very seriously. Continuous improvements and renovations are part of our ongoing commitment to enhancing guest comfort, and your remarks have been shared with the relevant departments for immediate attention.
Concerning restaurant procedures, particularly the request for direct cash payment, thank you for highlighting this. We are currently evaluating ways to make the dining experience smoother and more convenient for our guests.
We are also sorry that noise from other guests affected the final days of your stay. We always strive to maintain a comfortable environment for all our visitors.
Dear Madam, despite the inconveniences you experienced, we truly hope you will give us another opportunity in the future. It would be our pleasure to welcome you and your family back to Hotel Argana Agadir and provide you with the improved experience you rightfully expect.
Kind regards,
Hotel Argana Agadir Management
My lymphatic drainage massage was…
My lymphatic drainage massage was lovely, the spa is clean, beautiful and the staff are professional and friendly. Lovely experience would highly recommend
February 10, 2026
Unprompted review
Reply from Hotel Argana
Dear Guest,
Thank you very much for sharing your wonderful experience with us.
We are delighted to hear that you enjoyed your lymphatic drainage massage and that you found our spa clean, beautiful, and welcoming. Your kind words about our professional and friendly team truly mean a lot to us.
At Hotel Argana Agadir, we are committed to providing relaxing, high-quality wellness experiences in a serene environment, just a few steps from the beach of Agadir.
Thank you for your recommendation. We sincerely look forward to welcoming you again for another lovely and rejuvenating experience.
Warm regards,
Hotel Argana Agadir Team
Lovely stay at the hotel argana
Lovely stay at the hotel. Very clean and friendly people.
The spa is amazing. Had an exfoliating body scrub and an amazing massage. Also had a manicure and pedicure. The ladies are very professional and lovely. Would recommend you have a treatment.
February 3, 2026
Unprompted review
Reply from Hotel Argana
Dear Guest,
Thank you very much for your lovely review and for sharing your experience at Hotel Argana Agadir.
We are delighted to hear that you had such a pleasant stay and that you appreciated the cleanliness of the hotel as well as the friendliness of our team. Your kind words truly motivate us to continue delivering the best possible service to our guests.
We are especially pleased that you enjoyed your time at our spa. It is wonderful to know that the exfoliating body scrub, massage, manicure, and pedicure met your expectations. Our spa team takes great pride in providing professional and relaxing treatments, and your recommendation means a great deal to them. We will be sure to pass along your compliments to the ladies — they will be thrilled to hear them.
We look forward to welcoming you back for another relaxing and enjoyable stay in the near future.
Kind regards,
Hotel Argana Agadir Management
5 stars for the spa
5 stars for the spa. Beautiful experience with Hammam and massage. The ladies working there made the whole experience beautiful. Recommend to all.
Hotel is lovely , nice and clean. Enjoyable experience. With staff that are a credit to them.
January 20, 2026
Unprompted review
Reply from Hotel Argana
Thank you very much for your kind feedback.
As Quality Manager, I am delighted to read that you had a 5-star experience at the Arganine Spa, enjoying both the hammam and massage. Your recognition of our spa team’s dedication means a great deal to us.
We are also pleased that your overall stay at the hotel was enjoyable, and that you appreciated the cleanliness and the professionalism of our staff. Your recommendation is highly valued and motivates all of our teams to continue providing exceptional service.
We look forward to welcoming you back for another memorable visit.
Kind regards,
Quality Manager
Arganine Spa at the hotel was amazing
Arganine Spa at the hotel was amazing. I had Hamam and massage. It is the best massage experience I have ever had!!! Loved every minute.
January 12, 2026
Unprompted review
Reply from Hotel Argana
Thank you very much for your wonderful feedback.
As Quality Manager, I am delighted to hear that your experience at the Arganine Spa was so enjoyable, and that you loved the hamam and massage. Knowing that you consider it the best massage experience you have ever had is truly rewarding for our team.
Your kind words will be shared with our spa staff, who take great pride in delivering exceptional experiences for our guests.
We look forward to welcoming you back for another relaxing and memorable visit.
Kind regards,
Quality Manager
Great experience in the arganine spa
Great experience in the arganine spa had a lovely massage and my mother had an amazing facial also staff are very good at there jobs and very professional!!!
Overall great hotel food good and entertainment very good and great with the kids !
December 29, 2025
Unprompted review
Reply from Hotel Argana
Thank you very much for sharing your experience with us.
As Quality Manager, I am delighted to read that you and your mother enjoyed your time at the Arganine Spa, including the massage and facial treatments, and that you found our staff professional and highly skilled.
We are also pleased to know that your overall stay at the hotel met your expectations, from the quality of the food to the entertainment program, especially its suitability for families and children.
Your positive feedback is greatly appreciated and will be shared with the relevant teams. We look forward to welcoming you and your family again in the future.
Kind regards,
Spa was very nice
Spa was very nice. Got hamam and massage was very good. Staff very friendly. I recommend the spa.
December 25, 2025
Unprompted review
Reply from Hotel Argana
Thank you for taking the time to share your feedback.
As Quality Manager, I am pleased to read that you enjoyed your experience at our spa, particularly the hamam and massage, and that you found our staff friendly and welcoming.
Your recommendation is truly appreciated and motivates our team to continue delivering high-quality wellness services.
We look forward to welcoming you again for another relaxing experience.
Kind regards,
Quality Manager
It’s very good place with very nice staff ❤️
It was mine 16th time in Argana. I love this hotel ❤️ Very nice staff in reception, amazing Animation Team. Lots of entertainment during the day, and a fantastic show in the evening! Especially the fire show and the dance show with dances from around the world! Congratulations on the choreography and the idea for Abdel ❤️ Of course, the rest of the team was great too: Osama and Amine, Nana 💪 Very good breakfasts, everyone will find something for themselves. A large, nice pool, new, comfortable rooms. For me, Argana is like a second home; I recommend it!
December 22, 2025
Unprompted review
Reply from Hotel Argana
Thank you sincerely for such a wonderful and heartfelt review.
As Quality Manager, it is truly an honor to read that this was your 16th stay at the Argana Hotel and that you consider our hotel as your second home. This is the highest recognition we could receive.
Your kind words about our reception team, the Animation Team, and the daytime and evening entertainment are greatly appreciated. We are especially pleased that you enjoyed the fire show and the international dance performances. Your congratulations will be proudly shared with Abdel, as well as Osama, Amine, and Nana, and the entire team who work passionately to create memorable experiences for our guests.
We are also delighted that you appreciated the breakfast variety, the pool area, and the comfort of our newly renovated rooms.
Thank you for your loyalty, your trust, and your recommendation. We truly look forward to welcoming you back very soon—home again at Argana.
Kind regards,
Quality Manager
1 spent 3 very pleasant weeks at the…
1 spent 3 very pleasant weeks at the Argana hotel in nov 25.Rooms spotless with a King sized bed. Every single one of the staff did their very best to make your stay enjoyable and always there with a smile
November 23, 2025
Unprompted review
Reply from Hotel Argana
Thank you very much for sharing your experience with us.
As Quality Manager, I am truly pleased to read that you spent such a pleasant three-week stay at the Argana Hotel and that you appreciated the cleanliness of the rooms, the comfort of the king-sized bed, and above all the dedication of our staff.
Your kind words about our team’s attitude and their constant smiles are highly valued. Providing a welcoming, comfortable, and high-quality experience for our guests is at the heart of our standards.
We sincerely hope to have the pleasure of welcoming you back again in the future.
Kind regards,
Quality Manager
Spa facilities are 10/10
Spa facilities are 10/10! Highly recommended! Hotel is amazing too, definitely book you won’t be disappointed!
December 1, 2025
Unprompted review
Reply from Hotel Argana
Thank you very much for your excellent feedback.
As Quality Manager, I am delighted to read that you rated our spa facilities 10/10 and that your experience met your expectations.
Your recommendation and your kind words about the hotel are greatly appreciated and serve as a strong motivation for our entire team to maintain and continuously improve our quality standards.
We look forward to welcoming you again in the near future.
Kind regards,
Quality Manager
Great experience
The staff was very nice and friendly and the food was great.
The room was very clean and with nice view of the pool and beach where you can see the beautiful sunset everyday.
October 17, 2025
Unprompted review
Reply from Hotel Argana
Dear Guest,
Thank you very much for sharing your wonderful experience with us.
We are delighted to hear that you enjoyed our friendly staff, the quality of the food, and the cleanliness of your room. It’s great to know that the view over the pool and the beach — especially the daily sunsets — made your stay even more special.
We truly appreciate your kind words and we look forward to welcoming you back soon for another pleasant stay.
Guest Relation Service – Hotel Argana Agadir
First hammam scrub
I had a Hamman scrub and massage at the hotel spa - very good! My skin is lovely and soft and now I’m relaxed. Never had a hammam scrub before - a mix if steamroom and scrub. I thought i should wear a bikini but they gave me a paper thong. The massage was very good - just the right amount of pressure. Definitely recommend!
October 21, 2025
Unprompted review
Reply from Hotel Argana
Dear Guest,
Thank you very much for sharing your experience with us.
We are delighted to hear that you enjoyed your first hammam scrub and massage at our spa, and that you left feeling relaxed with beautifully soft skin. Our team is pleased to know that the treatment and the pressure of the massage were just right for you.
We truly appreciate your recommendation and we hope to welcome you back soon for another moment of well-being.
Guest Relation Service – Hotel Argana Agadir
We have had the best stay here in Hotel…
We have had the best stay here in Hotel Argana, staff were very friendly and professional and helpful. We love to come back.
October 9, 2025
Unprompted review
Reply from Hotel Argana
Dear Guest,
Thank you so much for your wonderful feedback!
We’re delighted to hear that you had the best stay with us and that our friendly and professional team made your experience memorable. Your satisfaction is our greatest reward.
We can’t wait to welcome you back soon for another relaxing stay at Hotel Argana Agadir!
Warm regards,
The best hotel in Morocco
The best hotel in Morocco. The service is impeccable. The employees are always there to help. Location is perfect. I have stayed here over 10 times, won't stay anywhere else
September 3, 2025
Unprompted review
Reply from Hotel Argana
Dear Guest,
Thank you for your loyalty and for considering Hotel Argana Agadir as the best hotel in Morocco. We are honored that you have stayed with us more than 10 times and truly appreciate your trust. Our team is always happy to provide impeccable service and assistance, and we are glad you enjoy our perfect location on boulevard Mohamed V in Agadir, close to the beach and city center.
We look forward to welcoming you again very soon for another memorable stay at Hotel Argana Agadir.
Don’t forget to follow us on Facebook and Instagram @arganinebeautyandspa for updates, spa offers, and special promotions.
Kind regards,
Guest Relation – Hotel Argana Agadir
I have really enjoyed my stay at Argana…
I have really enjoyed my stay at Argana hotel. The hotel staff are very welcoming, friendly and warm. The entertainment team are energetic and fun! The hotel is clean and the spa and Moroccan hamam and massage were fantastic, highly recommended.
September 16, 2025
Unprompted review
Reply from Hotel Argana
Dear Guest,
Thank you so much for sharing your positive experience at Hotel Argana Agadir, located on boulevard Mohamed V in Agadir. We are delighted to hear that you enjoyed your stay with us, appreciated the warm welcome from our staff, and had fun with our entertainment team. It’s also wonderful to know that you enjoyed our spa, Moroccan hammam, and relaxing massage at Arganine Beauty & Spa, which we highly recommend to all our visitors.
We look forward to welcoming you again for another enjoyable stay by the pool, restaurant, and spa of Hotel Argana Agadir.
Don’t forget to follow us on Facebook and Instagram @arganinebeautyandspa for our latest offers and updates.
Kind regards,
Guest Relation – Hotel Argana Agadir
Reply from Hotel Argana
Thank you so much for your kind words! 💙
We are delighted that you appreciated our service and we look forward to welcoming you back soon for another great experience at Hotel Argana.
Reply from Hotel Argana
Merci beaucoup pour votre retour positif ! 💙
Nous sommes ravis que votre expérience à l’Hôtel Argana ait été à la hauteur de vos attentes. Toute notre équipe sera heureuse de vous accueillir à nouveau très prochainement.
This is my first negative review about…
This is my first negative review about a hotel. Today is my first night at this place. We booked a triple bed but given two single beds which are like sleeping on concrete. My husband is on the sofa bed which he can’t sleep on as it’s broken. The room smells and feels dirty. The pillows are like a 100 years old. Can’t comment on the food yet but I have no hope. Will be complaining in the morning but highly doubt anything will come of it. I would never book this hotel again
August 24, 2025
Unprompted review
Reply from Hotel Argana
Dear Sakina,
First of all, we would like to sincerely thank you for sharing your feedback, even if we are very sorry to read about your disappointment. Please accept our apologies for the inconveniences you experienced upon your arrival.
The comfort and satisfaction of our guests are our top priorities, and we regret that your first impression did not reflect the standards we strive to maintain. Your comments about the bedding, cleanliness, and room condition have been shared immediately with our housekeeping and maintenance teams so corrective action can be taken without delay.
We kindly invite you to contact our front desk or management team during your stay, as we would be more than happy to find a suitable solution to improve your comfort and ensure a better experience.
We truly hope you will give us another opportunity in the future to restore your confidence in Hotel Argana.
Warm regards,
The Management Team – Hotel Argana
Review of Hotel Argana
Review of Hotel Argana, Agadir
We stayed here for a week (Saturday to Saturday) and unfortunately the experience was very disappointing overall.
Transfer:
The airport transfer provided by the hotel was terrifying. The driver was erratic, often straddling lanes on the motorway, ignoring speed limits and speed bumps, and with the check engine light clearly illuminated. The vehicle did not feel safe to travel in and certainly wasn’t what was described when booking.
Hotel & Rooms:
The hotel itself is dated and in need of serious maintenance. Our first room had a patio door that wouldn’t close properly and a loose bathroom door handle. We had booked a garden view room (as reviews warned against the poolside), yet were given a poolside room instead – the equivalent of trying to sleep in a nightclub, which is impossible with a 1-year-old.
When we raised this with reception, we were told to come back later. On returning just before lunch, we were told we were “too late” and had to come back at 10am the following day. Another sleepless night. The next morning at 10am we were again told to come back at 12:30pm for a new room. Why this couldn’t be resolved the first night, or why our original booking wasn’t honoured, remains a mystery.
Our second room brought new problems: a shower door that wouldn’t close (causing flooding unless we built a “dam” of towels), a cracked toilet seat, and despite being “further” from the pool, the noise was still intrusive.
Location & Surroundings:
Leaving the hotel is exhausting. From the moment you step outside you are constantly harassed – from people selling fake sunglasses and “genuine” goods, to children asking for water or money, and street sellers trying to put bracelets on you. The hotel advertises a private beach, but in reality it’s a 15–20 minute walk through constant hassle. Once there, the “private” section for Hotel Argana guests is even more run-down than the hotel itself.
Agadir itself feels very much in the early stages of trying to be a tourist destination. Unfortunately, the dirty streets, the smells, and the unrelenting pressure from locals keep you trapped in your hotel. Even trips out left us bored, unsatisfied, and always on guard for the next scam or hassle. The souk was the only highlight, but even there you cannot stop for a moment without being surrounded.
Positives:
The hotel staff were generally nice and tried to be helpful, but the systemic issues with the hotel and the area outweighed their efforts.
Conclusion:
As a seasoned traveller, I would not recommend Morocco, and certainly not this hotel. Even on the flight home, we found ourselves swapping “war stories” with other holidaymakers whose experiences were just as bad, if not worse. Sadly, this was a holiday we were counting down to end rather than enjoying
August 9, 2025
Unprompted review
Reply from Hotel Argana
Dear John,
Thank you for taking the time to share such a detailed review of your recent stay with us. We are truly sorry to read that your experience did not meet your expectations and that several aspects of your holiday caused disappointment. Please accept our sincere apologies for the inconveniences you encountered.
Your feedback regarding the airport transfer, room allocation, and maintenance issues has been shared with the concerned departments. We recognize that these points should have been handled more efficiently, and we are already reviewing our procedures to ensure quicker solutions for our guests in the future.
We also regret that the atmosphere outside the hotel did not allow you to fully enjoy Agadir. While some elements are beyond our direct control, we always encourage our guests to share their impressions with us during their stay so that our team can assist, advise, and make recommendations to improve their comfort and experience.
On a positive note, we are pleased that you felt supported by our staff, who are dedicated to welcoming our guests with kindness and professionalism.
We truly regret that your first impression of both Morocco and our hotel was not a positive one. Your constructive comments are very valuable to us, and we will use them as an opportunity to improve. We sincerely hope you may reconsider and allow us another chance in the future to restore your confidence in Hotel Argana.
Warm regards,
The Management Team – Hotel Argana
Great Spa treatments and very friendly…
Great Spa treatments and very friendly staff in both Spa and hotel.
August 13, 2025
Unprompted review
Reply from Hotel Argana
Réponse possible :
Thank you so much for your kind words 💙
We are delighted to hear that you enjoyed our Spa treatments and appreciated the friendliness of our team both at the Spa and throughout the hotel. Your satisfaction is our greatest reward, and we look forward to welcoming you back soon for another relaxing stay at Hotel Argana.
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