Outstanding customer service from Andrea, Mary and James. Thank you. They helped with options, suggestions and guidance without being pushy or intrusive. It takes a lot to impress me. I remain im... See more
Location
Switch location380 Poole Road, BH12 1DA Poole, GB
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See what reviewers are saying
Andrea the Sales Consultant was excellent. She was pleasant and very helpful in terms of matching my requirements to the correct chair. We had problems in terms of delivery but she helped to solve t... See more
Our specialist Mary, she was extremely knowledgeable and made us feel comfortable. We never felt hurried and were able to try the chairs and was able to show us a sample of the fabric we had chosen. W... See more
Was impressed with the Poole/ Bournemouth branch of HSL. Was served by trainee James who managed the whole purchase of what I required very well indeed. There was no pressure, all my questions he answ... See more
Company details
About HSL Chairs - Poole/Bournemouth
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
380 Poole Road, BH12 1DA, Poole, United Kingdom
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Excellent store
Having looked on line at HSL, we choose to visit the store in Poole. We were welcomed by Emma and asked if we needed any help? And offered a coffee. After explaining what we were looking for, Emma kindly showed us what was available, encouraging us to try out the chairs . Once we had made our choice Emma then took time to let us choose, which legs we would go for and guided us thorough the extensive choice of materials . Once we had made our choice Emma guided us thorough the paperwork. I would recommend this store and found Emma friendly, helpful and not pushy.
May use AI-assist with repliesRead more
Poor from order to delivery
I spent 3 hours in the shop with my 2 elderly parents (84yrs and 85yrs) and the staff were unable to provide an itemised quote due to the "new computer " system not working or only working on one laptop . In the end I requested that the quote was emailed to me . Once the quote was received my father rang the shop to place the order but was told the chairs could not be ordered until a VAT exemption form was signed - the shop assistant had already taken all the details for this - The said form was not emailed to me as promised so my father rang head office in frustration . The lady there said she could place the order and not to worry about the VAT form.
The chairs were on express delivery and a date was given for delivery. My father arranged removal of his existing chairs on the delivery morning prior to the furniture delivery . Instead of 2 chairs being delivered only one arrived . The driver advised this was all he was given . He rang head office who a agreed there was an error and delivery would be arranged asap for the other chair . My father got a call the following day advising the missing chair would be delivered the following day . My father asked if the chair arm covers would be fitted and it was confirmed they would be on the chair . The chair arrived - no arm covers! - He rang customer services again and was told they would be in the post . This whole process has been unacceptable and stressful for my parents . As a company HSL prides itself on its service but it has fallen massively short throughout this whole order from start to finish . Given the stress caused ,providing the arm rest covers free of charge as compensation would have been a nice gesture but this has not been offered and one set of armrests remain undelivered
Updated 15/07/25 - following this review I was contacted by Lauren from HSL who has investigated the issues raised and acknowledged that HSL failed to deliver their normal service in this instance. Lauren apologised on behalf of HSL and offered a satisfactory resolution to my parents.

Reply from HSL Chairs - Poole/Bournemouth
Visit to the Poole branch
We visited the Poole branch, purchasing a Reclining Chair, that part was fairly easy. However Payment was another story, we eventually paid ( full amount) but this took over an hour ! Your Salesperson really struggled with the online payment, to be honest if we hadn't already spent a considerable amount of time selecting the right product we would have walked out . Training definitely required on IT Skills, seems to be a reoccurring problem now especially with mature sales personnel the common excuse is " it's a new system" ?

Reply from HSL Chairs - Poole/Bournemouth
We found HSL exceptionally easy and comfortable like their Chair's.
We found HSL exceptionally easy to deal with, from entering there shop in Poole right through to the Chairs being delivered.
The shop staff gave us time and their knowledge to help us make an informed choice.
The Chairs came earlier than we expected but we did not mind as we could take advantage of them sooner.
The drivers cou.d not have been friendlier or more helpful.
A good result.
Our new wonderful chairs, his and hers.
Well. We were treated very well in store, honest helpful discussion about your chairs. We weren't rushed at any point.
The delivery was excellent and on time, although we expected to be waiting at least another two weeks.
The drivers put the chairs where we wanted them and were extremely helpful and polite.
10 out of 10
Needed two chairs the information was…
Needed two chairs the information was good and we were able to try out chairs
Who new buying a chair would be enjoyable.
Quote from my Mum in law ‘I shall never forget this day’
And that’s because of the patient care and attention from Collette in the Poole store
Collette, made sure that the chair we purchased had the right, healthy fit. Had the professional ability to know and the caring nature to be patient and understand.
Thank you Collette - we all very much appreciate your help
We were very impressed with the…
We were very impressed with the attention and atmosphere in the Bournemouth store. Mary was patient, friendly and professional during our visit. Her help was invaluable in helping us to chose the best sofa and chair to suit us both.
The interior of the store is very nice.
Would have liked to have seen the outside decor improved as it might put off customers coming in.
Slightly disappointed
The sales assistant was helpful but I felt rushed. Also the fabric I chose was only available in the tiny swatch in the book, and I was told it wasn't used on any products in store or online, or in the catalogue. At the end of the purchase the assistant handed me my receipt with an attached check sheet which the assistant is supposed to go through with the buyer, but she had already ticked them all off despite not going through several of the points with me - one of which was the 7 point seating assessment. I was a little disappointed that this was all so rushed. I just hope my chair lives up to expectations.

Reply from HSL Chairs - Poole/Bournemouth
Great welcome
Great welcome. Professional advice. Good range of options. Clear guidance. Appreciated that no pressure to buy and understanding of price constraints.
5* Service
From start to finish, it’s been 5* service. Found staff in the shop patient and helpful. And delivery guys Wayne and Andy were helpful, efficient and careful. Nothing was too much for all your staff. Thank you HSL
Great Staff!
Excellent range of products and Andrea was extremely helpful, patient and knowledgeable. Good biscuits!!
Poole store is a great place....
Warm welcome from Andrea at your Poole / Bournemouth store on arrival. Plenty of opportunity to test various optional seats. Sound advice on how to choose a correct chair. Good approach to achieving a mutually acceptable price for a full suite of furniture.
Staff are very helpful.
We visited the poole showroom recently…
We visited the poole showroom recently to view the sofas, although we purchased a sofa , we found it rather a hectic experience even though we we had an
appointment, as there was a family with there grandmother !
This is the third purchase we have made with HSL and
have been pleased so far .
It's good to see before you buy.
The lady who dealt with my purchase was very helpful and ensured in her opinion I had chosen a suitable chair that fitted my body shape.
Totally recommend HSL in Branksome, Poole
Mum and I visited the HSL store in Branksome, Poole to have a look around and ordered two settees! From the moment we stepped into the store we were given a very warm welcome. Emma and Andrea were super helpful and knowledgable. We felt very well looked after and Mum is now excited for the arrival of her new settees.
We had heard of HSL and know people who…buying a chair at HSL.
We had heard of HSL and know people who were your customers. We went to HSL Branksome and were dealt with by Colette. Not pushy, just let us wander and try. Made us a coffee. Very easy to deal with. Answered all our questions without trailing off into reams of chit chat. Very pleasant person.
I took my elderly not well mother to…
I took my elderly not well mother to the Poole site to purchase arm chair, we were greeted by the 2 ladies working the Sunday shift, both lovely and very friendly, then Emma helped us out, she showed us round the showroom and showed mum the options which were exactly what she needed for her situation. Emma was great, very friendly, professional and delivered a great service. Mums looking for to the delivery of her new chair.
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