I recently visited the HSL branch in Romford to find a recliner chair for myself & had a wonderful experience. The assistant, Helen, was fantastic. She was incredibly helpful, patient & knowledgeable... See more
Location
Switch location270 Hornchurch Road, Roneo Corner, RM11 1PZ Romford, GB
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I took delivery of a Stressless Opal Chair and Footstool and the whole experience was exemplary. Jason and Ashley informed me when they were thirty minutes away and then arrived smiling. They set the... See more
The team arrived on time very friendly. experience on showing and to sit on the chair Very comfortable which is a good thing
Haley and Elaine at the Romford Store were ever so helpful and knowledgeable in helping us decide and purchase a new chair. They were extremely patient whilst we navigated chair designs and fabric opt... See more
Company details
About HSL Chairs - Romford
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
270 Hornchurch Road, Roneo Corner, RM11 1PZ, Romford, United Kingdom
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My new sofa and recliner relaxer…
My new sofa and recliner relaxer arrived today. I am so pleased with it. Firm but comfortable and fits in perfectly. The two gentleman were very respectful of my property and arrived on time. It took no time to install and set up. Thank you HSL, one happy thankful customer.
Great service and well trained staff
I ordered my new suite in the Romford store and Haley Shannon was very helpful and knew her stuff. My furniture was delivered this week and I am delighted with it. The two guys who delivered it, Jason and Ashey, were polite and very helpful and in no time at all I was enjoying the comfort of my new furniture.
Thank you all.
The welcome received was warm
The welcome received was warm , but not overwhelming, which made me feel relaxed.
My requirements were listened to and taken into account when showing the chairs; plus Daniel, the salesman's knowledge was an added bonus
Frances was very helpful and…
Frances was very helpful and informative about the chairs and how they work and also explained the difference between single and double motors. which is the better chair for myself.
Geneve Herring
Haley and Graham (Romford Branch) arrived promptly. They were professional and friendly. Their assessment of my elderly mother’s needs was recognised and suggested what was the best chair for her. They explained everything in great details and answered all my questions and concerns.
This is the second time I have purchased from HSL and would recommend this company without hesitation.
Good service, and value for money
My experience with HSL began when I went into the Romford branch showroom. The staff there were extremely helpful and very polite.
My chair was delivered exactly as told to me be email.
A very good service from start to finish. Would happily recommend
Dan & Graham from the Romford store…
Dan & Graham from the Romford store were consumate professionals, knowledgeable & friendly.
They gave us a full home demonstration of the chair we're considering and provided excellent advise and information with absolutely no pressure to buy.
Very patient ladies at HSL Romford.
Very patient ladies at HSL Romford.
Annie and Elaine were very helpful with their knowledge of the chairs and the chair was delivered by very nice guys too.
Me and my brother visited HSL Romford…
Me and my brother visited HSL Romford to buy a 2 seater settee. We was helped by Frances. She helped us with fabrics and wood. She was extremely knowledgeable, helpful and friendly. Her colleague Annie came over to do place the order on the computer as they had recently had a new computer system installed. Both Frances and Annie talked us through the process for ordering, the making process, and the delivery process. Another colleague Hayley came to assist as the computer wasn’t able to confirm the order. Eventually it was placed. All 3 ladies were so helpful, friendly and polite. We would highly recommend the store.
Excellent service and very…
Excellent service and very knowledgeable about the furniture. No pushy salesman to deal with only very nice ladies, who spent a lot of time with us.
Super Petite Riser Recliner
The staff in the Romford store were very helpful.
I took an elderly aunt whose registered blind, into the store and they were brilliant with her.
Not at all pushy. Gave us tea and biscuits, so she was fully relaxed in the chair.
Hopefully when it arrives, she’ll be happy with her new chair.
very smooth process
very smooth process . The communication was excellent. No hard sell .The two reps arrived on time explaining and measuring where needed. There was no hurry by either of them and are credit to their company.
Haley was fantastic- thank you for the…
Haley was fantastic- thank you for the great service.
very helpfull staff no pressure
we went to our nearest branch in romform to take a look at the chair as we were looking to buy some new seating the saff were friendly very helpfull explained how the chair we looked at where right or wrong for us.we love our new furniture so comfortable
New chairs
From my first experience with the lovely customer service lady (apologies for not remembering the name) to the delivery team from the Romford store (Dan & Graham), my experience with HSL was fantastic. Kind, knowledgeable for my exact needs, patient and caring, they knew exactly the type of chair that fits my requirements. A couple of really nice gentlemen, they were a pleasure to deal with. Do not hesitate to use HSL-you won't regret it!
Staff in the shop was very good and…
Staff in the shop was very good and informative. My chair was delivered by Chris and Ashton who were friendly, efficient and very professional. Thank you guys.
fantastic customer service from dawn
fantastic customer service from dawn , we were well informed about the chsir , she took time to explain things to us and found the perfect size chair for me
HSL Romford
My sister, mother and I met with Frances today in HSL's Romford showroom. We visited the showroom having waited 4 months (2 months late!) for a rise and recline chair to be delivered by one of their competitors (The Mobility Furniture Company) only to see that it had been made to completely the wrong size and fit for our 81yr old mother. Frances greeted us with her warm and bubbly personality and we explained our situation. Initially we had intended on trying to either buy a chair that was available for immediate delivery or one that we could get on HSL's fast track services which is 3 - 5 working days.
We toured the showroom with our mother and tried every variation and style of rise and recline lounge chair that they had. Because our mother is quite petite we were looking at chairs within their ranges that came in either the petite or super petite sizing.
Frances was great explaining the various features and benefits of each of the chairs and the variances with the single and dual motors. My mother ultimately decided upon the dual motor Bramham chair but of course fell in love with the fabric on the showroom model which wasn't available on the fast track program so we have to wait for production on the standard lead time.
Fingers crossed though Frances' boss reads this rave review and what an excellent job she did and will get production to do a super quick job for us LOL.
Very helpful salesperson
The salesperson was really helpful in finding the right chair for my 90 year old mum
The lady I spoke to at the Romford…
The lady I spoke to at the Romford store was very helpful and took my payment to complete my purchase of a recliner chair.
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