I recently visited the HSL branch in Romford to find a recliner chair for myself & had a wonderful experience. The assistant, Helen, was fantastic. She was incredibly helpful, patient & knowledgeable... See more
Location
Switch location270 Hornchurch Road, Roneo Corner, RM11 1PZ Romford, GB
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I took delivery of a Stressless Opal Chair and Footstool and the whole experience was exemplary. Jason and Ashley informed me when they were thirty minutes away and then arrived smiling. They set the... See more
The team arrived on time very friendly. experience on showing and to sit on the chair Very comfortable which is a good thing
Haley and Elaine at the Romford Store were ever so helpful and knowledgeable in helping us decide and purchase a new chair. They were extremely patient whilst we navigated chair designs and fabric opt... See more
Company details
About HSL Chairs - Romford
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
270 Hornchurch Road, Roneo Corner, RM11 1PZ, Romford, United Kingdom
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I had a home visit from Annie and…
I had a home visit from Annie and Graham from Romford to purchase a riser recliner chair. The demonstration was very good and helpful in making my decision to buy a chair. The choice of fabric was good.
Excellent fantastic Customer Service in Romford. Customer Service
Excellent Customer Service. Staff friendly & knowledgeable. Went out of their way to answer queries. I’m looking forward to the delivery of my new corner sofa.
Staff was very helpfull and explained…
Staff was very helpfull and explained about the chairs
HSL furniture
We found Jason and Adrian to be very helpful, nothing was too much bother for them. They arrived very promptly and didn't take long to set the furniture up. Well impressed with them both.
Helpful staff,Haley and Elaine
Helpful staff,Haley and Elaine, sofas were just what I wanted and good discounts.
Dan and Graham from Romford
Both Dan and Graham from Romford
We're absolutely brilliant professional from start to finish talking to my mum very clearly and patiently explaining the process making sure she was comfortable and happy in the chair.
Very helpful cannot praise them highly enough
Honest and reactive to your needs
Relaxed and very helpful to tease out your needs. Helpful discussion on type of chair needed to fit them. Double checked and rechecked that all fitted well. Time given to think (while a coffee was produced) no hassle, no pressure—thanks
Very friendly and professional service…
Very friendly and professional service the manager took time to explain suitable chairs for my mother’s needs. My mother’s chair arrived very quickly and she is very happy with her purchase from HSL Romford. Thank you!
Great salespersons both extremely…
Great salespersons both extremely helpful and very efficient. They did not rush us at all and brought us some tea and coffee.
Knowledgeable assistance
Knowledgeable assistance. Allowed to spend time looking at all the chairs and when I made up my mind clear explanations of extras that are available. Pleasant service very polite assistant
Very pleased with the service we…
Very pleased with the service we received
On time kept informed as time of delivery
Polite and very helpful
Thank you Darren & Chris
Delivery of chair
Absolutely outstanding thank you to Wayne and Andy wonderful very helpful, very polite, phoned to let me know when arriving could not ask for better chair outstanding so happy.
Romford HSL Experience
On entering the shop we were instantly welcomed by the assistants (FRANCES & ELAINE), who throughout our time there were very helpful and friendly, offering good advice and important information on what we wanted. We were offered refreshments and my wife who suffers from back problems was well cared for. We asked questions on the different options available and were given good advice with no pressure. It was a very pleasurable experience.
Good service still exists
When I contacted HSL, in March of this year, and spoke to their friendly, helpful representative, I had great confidence in the company. This was not misplaced. My selection of chair style and assessories had mentioned over the phone were listened to. At my home visit, I had a specimen chair to try and books of fabric samples, in case I found a pattern I preferred to my original choice to browse, samples of wood colours, and leg styles. They did not rush me. The ordering of my choices was easy, and everything was fully explained. The delivery of my furniture would be six to eight weeks. They kept me informed at all times. My order was delivered in exactly six weeks. Wayne and Andy, phoned me on the day to tell me they were ten minutes away. Very helpful as I am in a wheelchair. They easily brought the furniture in, put it in place, took all the packaging away. All staff, from beginning to end, have been friendly, polite and professional, and my chair is extremely comfortable and exactly what I asked for. I would recommend HSL to anyone who wants good service and quality.
Dan and Andy
I was very impressed by the kindness and patience shown by Dan and Andy when they came to my mother's home and helped her choose and purchase her new chair.
Annie and Andy bought two chairs for us…
Annie and Andy bought two chairs for us to try. They were very informative ,helpful and professional.
Our helper Dan
Our helper, Dan, did not hurry us at all, gave us time to think and answered all.our questions.
Hoping the rest of our connection with you will be as trouble free.
Thank you Dawn and Frances
Dawn and Frances were so helpful and accommodating. They spent so much time with us, listened to all requirements and made us feel very welcome. We bought an amazing sofa after listening to their knowledgable advice and assistance.
Thank you so much Dawn and Frances for your excellent customer service.
“Supportive” not “frumpy”
My new sofa is just what I needed, supportive and not too low.
Staff in the Romford store were very friendly, knowledgeable & helpful.
Styles may seem a little “frumpy” but with the right fabric the sofa fits right in 👍🏻
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