So happy there's an Indie Canadian online retailer, and love the long list of brands you carry, they are AWESOME! You offer great prices, customer service, prompt replies to my questions, and very im... See more
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Company details
- #1 of 11 best companies in Cosmetics Store
- #1 of 3 best companies in Cosmetics Industry
Written by the company
We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.
Contact info
v8b0z3, Squamish, Canada
- contact@ifeelbeautiful.ca
- ifeelbeautiful.ca
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My experience with the site has been…
My experience with the site has been very helpful and found everything I was looking for. Only having difficulty adding products to cart than being informed that the products don't ship to my location. Do really like this company 👍

Reply from I FEEL BEAUTIFUL
Really happy with my purchase and the…
Really happy with my purchase and the way everything was packed really nice and securely, but very disappointed that there isn't an option for free shipping... please add an option for free shipping with a minimum purchase amount!!!
The items are packed really well
The items are packed really well. I've never had a broken eyeshadow. And the shipping is super fast, but I am pretty local to the shipping location. The orders are also shipped out very quickly. It's usually 2 days from ordering to my door. Love the selection too.

Reply from I FEEL BEAUTIFUL
Amazing business and company
In ordering twice from this company, I have experienced extremely fast shipping times and excellent packaging to protect the fragile makeup items. I am extremely impressed at both the attention to care and overall concept that this company is!

Reply from I FEEL BEAUTIFUL
Great experience!
Fast processing and shipping. Superb packing. Really great experience ordering.

Reply from I FEEL BEAUTIFUL

Reply from I FEEL BEAUTIFUL
Another Great Experience
Had the products I need and got them to me very quickly. Happy with my purchase and experience.

Reply from I FEEL BEAUTIFUL
Very fast shipping and everything was…
Very fast shipping and everything was very carefully packaged. I’m glad I get to try indie makeup brands while supporting a Canadian small business.

Reply from I FEEL BEAUTIFUL
Support this Canadian business
I'm very grateful for this business's existence. Customs and duties are something many Canadian customers have to suffer and endure. As a indie makeup lover, this business ensures there are no additional costs added and that the prices are "baked" into the item you buy, which is so helpful when you're budgeting & want to make sure you don't incur any unexpected costs throughout the month.
Fast shipping
Fast shipping! Secure packaging! Easy to order in Canada, just wish shipping wasn’t so
Pricey!
Perfect!
Well packaged, fast delivery and fair prices. Absolutely amazing service. Fast replies on social media too! 10/10 would recommend!
I would highly recommend I Feel…
I would highly recommend I Feel Beautiful Canada. The products you buy are very well packaged. Consequently, I haven’t had any damaged merchandise.
If you have any questions, they are answered with a fast response.
The delivery time is very fast.
Fun products
Fun products, fast shipping. Happy to be able to support a local small business as well!
Excellent
I reached out to the company over social media about if a product would be restocked and they answered very quickly. Makeup also showed up very well wrapped and cared for
Clever Dexter palette exceeds expectations
I got the Dexter palette and the kill tools brush set.
Has some deep and vivid reds, 5 special foil shimmer shades.
I love that the palette itself looks like a replica of his blood slide box
The brushes come with a convenient foldable fabric case.
Looking forward to get more eyeshadow from this brand in the future.
Small warning though; the 3 shades of red in the palette WILL stain, so be mindful.
Would definitely be buying from them again
I ordered in the middle of the night and my order shipped out the next day. Shipping was super quick (that's more of Canada Post actually doing their job). I was extremely pleased with how my order was packed. They get that they eyeshadow palettes are fragile and ensure they get to the customer. I honestly try to avoid shopping somewhere I know ships with Canada Post because they are just the worst, but I will for sure shop through I feel beautiful again. That is how much I like them. And not having to pay the shipping cost to get it from Europe even better
Quick and attentive
Really great customer service, quick and attentive! Is great to know we have a place for indie make-up in Canadá
Second time I’ve ordered, impressed
Second time I’ve ordered. Shipping speed has been great, my package flies here and I really appreciate the level of care they put into packing the order. Not only looks nice how it’s prepared but it’s sturdy, nothing moves in transit and i trust the safety for my delicate eyeshadows. Very happy these products are being made available in Canada for us Canadians to easier purchase!
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