I FEEL BEAUTIFUL Reviews 

309
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 102 reviews, reviewers overwhelmingly had a great experience with this company. Customers are consistently happy with their purchases and the overall service provided, often recommending the company to others. Many appreciate the accessibility of indie makeup brands in Canada, avoiding extra fees and tariffs. People frequently highlight the incredibly fast shipping and efficient order processing, with many receiving their items much sooner than expected. Reviewers are particularly impressed with the exceptional care taken in packaging, ensuring delicate products arrive safely and in perfect condition. The quality of the products, especially the makeup, is consistently praised for being beautiful, high-end, and performing well.

What people talk about most

Product

Reviewers highlight positive aspects of product, particularly the quality and careful packaging of items.... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising the exceptionally fast shipping... See more

Quality

Reviewers mention positive feedback about quality, highlighting the exceptional care taken in packaging... See more

Order

Consumers find the ordering process to be a positive experience, frequently highlighting the ease of placing... See more

Service

People report positive experiences with service, with many reviewers highlighting the amazing and excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

So happy there's an Indie Canadian online retailer, and love the long list of brands you carry, they are AWESOME! You offer great prices, customer service, prompt replies to my questions, and very im... See more

Rated 5 out of 5 stars

Second time I’ve ordered. Shipping speed has been great, my package flies here and I really appreciate the level of care they put into packing the order. Not only looks nice how it’s prepared but it’s... See more

Rated 5 out of 5 stars

Great at getting makeup from indie companies in the US that are too expensive due to tariffs and other taxes. Delivery was quick and easy. Customer service responds quickly and can be accommodating wh... See more

Rated 5 out of 5 stars

I got my two deliveries, two business days from ordering. They were packed very well and arrived safely. I didn’t have to worry about extra fees from tariffs or waiting forever for cross border shipp... See more


Company details

  1. #1 of 11 best companies in Cosmetics Store
  2. #1 of 3 best companies in Cosmetics Industry

Written by the company

We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.


Contact info

4.9

Excellent

TrustScore 5 out of 5

309 reviews

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4.9

All reviews

(309)

96 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fast Shipping

Ordered and received my order in 2 business days during the holidays! Always amazingly packaged and amazing products! Always so happy with my orders!!

December 22, 2025
Rated 5 out of 5 stars

So glad I found this business

So glad I found this business! Blend Bunny wanted about $40 to ship one eyeshadow palette to Canada, but I Feel Beautiful was a lot more reasonable. Everything arrived really well packaged, and shipped super fast!

November 24, 2025
Rated 5 out of 5 stars

Even better than I imagined

I've been wanting a palette from this company for ages and finally gave in for the Black Friday sale, and I am beyond happy with my purchase! They were super ontop of shipping notifications, and once it arrived it was packaged like a museum relic with how many layers of protection it had. I already knew I would be in love with the product, but this company really went above and beyond to deliver so thank you so much!

November 30, 2025
Rated 5 out of 5 stars

Love the selection

Love the selection, package came quickly! Love having a Canadian alternative to order indie brands from; will definitely purchase more in the future!

November 29, 2025
Rated 5 out of 5 stars

Happy repeat customer - love IFB!

Nothing to not love here. Super fast shipping. Great communication. They get in so many great brands, which can be a pain to order in to Canada (or impossible) otherwise. This is my 3rd order and I will be back for more!

November 29, 2025
Rated 5 out of 5 stars

Love Ifeelbeautiful

Love Ifeelbeautiful, even when brands run discounts the shipping is so much I find it’s so much better to go to this website and not only save $ on shipping, but it’s also usually here within a week.

November 30, 2025
Rated 5 out of 5 stars

Amazing packing of orders!

Fantastic communication and easy shipping! I was so impressed with the level of care that went into packing my order. I was a bit worried about my eye shadows coming broken because this palette is quite fragile but they were all intact!! The amount of bubble wrap and packing paper was quite impressive and worth it! Thank you!

November 24, 2025
Rated 5 out of 5 stars

Great care

I love the great care you put into shipping your products. They come so well protected. My daughter always ask for your products for gifts, So I know they will always arrive intact. Customer service is quick to respond and are very helpful with any questions you have.

November 24, 2025
Rated 5 out of 5 stars

Great Site! Can't wait for them to carry more brands.

I got my package earlier than expected. It took so much less time than international shipping. Everything came extremely well packaged, my palette had a thick bubble wrapped sleve. I also got some water activated liners that came loose in the box, but I prefer that since they were safe next to the bubble wrap but not overly packaged. They had an absolute TON of shipping options. My only complaint comes from them being a new small business. They don't have a full range of stalk for every brand they carry. Nor do they have all the brands I would like to see. I do think this will change as they get bigger. I will definitely use this site again.

October 31, 2025
I FEEL BEAUTIFUL logo

Reply from I FEEL BEAUTIFUL

Thank you for your feedback and review! We try to keep our packaging safe but sustainable - we pack with extreme caution items which can get damaged in transit, like eyeshadow pallets, and items which are more durable with less packing material. As for the brands, we try our best to expand our offerings. We keep track of all brands and products being requested, and use that information to plan our future expansion. You can message us in dms or tag us and brands you love on instagram, it helps us a ton!

Rated 5 out of 5 stars

Processing time was insanely fast

Processing time was insanely fast, they had my order ready for shipping within an hour of it being placed, everything was packed very thoroughly and tightly. Everything arrived in mint condition despite me watching the delivery driver chuck it at my door

October 27, 2025
Rated 5 out of 5 stars

Absolute 10/10 shopping experience!

First thing I noticed was that their price was exactly the same as what I would’ve paid, had I bought from the US. After ordering, I got consistent updates about my package up until it was delivered. I was very surprised with how fast the delivery was! 4 days, considering I’m all the way in Ontario! 10/10 for ‘I feel beautiful’. I hope your business continues to flourish. Thank you!

October 31, 2025
Unprompted review
Rated 5 out of 5 stars

Best indie brands ever accessible in Canada? Yesss!

Ifeelbeautiful ships so fast and packages everything with great care. I’ve placed multiple orders over the time they’ve been open and I’ve always been impressed. The owners are so kind and absolutely lovely to speak to and are always open to brand suggestions. 10/10 in my books

October 1, 2025

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