So happy there's an Indie Canadian online retailer, and love the long list of brands you carry, they are AWESOME! You offer great prices, customer service, prompt replies to my questions, and very im... See more
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Review summary
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Second time I’ve ordered. Shipping speed has been great, my package flies here and I really appreciate the level of care they put into packing the order. Not only looks nice how it’s prepared but it’s... See more
Great at getting makeup from indie companies in the US that are too expensive due to tariffs and other taxes. Delivery was quick and easy. Customer service responds quickly and can be accommodating wh... See more
I got my two deliveries, two business days from ordering. They were packed very well and arrived safely. I didn’t have to worry about extra fees from tariffs or waiting forever for cross border shipp... See more
Company details
- #1 of 11 best companies in Cosmetics Store
- #1 of 3 best companies in Cosmetics Industry
Written by the company
We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.
Contact info
v8b0z3, Squamish, Canada
- contact@ifeelbeautiful.ca
- ifeelbeautiful.ca
4.9
Excellent
309 reviews
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Review
I’m genuinely impressed with the entire experience! The shipping was incredibly fast — my order arrived from British Columbia to Nova Scotia in just a few days. The packaging was super secure and thoughtful, everything was in perfect condition when I opened it. You can tell real care went into it.
And the product quality? Absolutely amazing! The makeup is not only beautiful but also feels high-end and performs so well. As a Lord of the Rings fan, I’m thrilled to see such a unique and well-executed themed collection.
July 31, 2025
The products are amazing
The products are amazing! I love indie makeup but in Canada it's hard to buy some brands. I purchased brushes and lip products and everything arrived perfectly. I'm very happy and will purchase more soon! 💕
July 28, 2025
Very good customer service
Quick response when I asked question, the palette are secure when ship. They arrived in perfect condition. And I love that they carry Indie brand.
July 23, 2025
Love that they're making indie brands…
Love that they're making indie brands much more accessible here in Canada! Shipping was very prompt and I had a great overall experience.
July 13, 2025
Go to place for Indie brands!
I found IFB when I was searching for Indie makeup brands that ship to Canada and I am SO happy I did! They have a wide range of Brands and products and prices are so reasonable. Shipping time is super fast and they hands down have the best packaging to keep makeup and palettes safe - THANK YOU! And the little note as well, super lovely touch!!
July 13, 2025
Shipped quickly and securely
Very snug packaging with bubble wrap and tissue, nothing could move! The order was shipped out very fast on the item despite being a brand new release.
Very pleased there was no damage!
July 13, 2025
Indie makeup brand heaven!!
Thank you for curating such interesting brands and pieces and for making them easily accessible to us here in Canada! The shipping was quick and the palette I purchased was absolutely packed safely 😄 would not hesitate to purchase again, in fact, I'm already working on a cart!
July 13, 2025
So thankful to have found I Feel Beautiful!
I am so thankful to have found this wonderful small business! I love supporting local and this has been a fantastic way to buy small indie brands here in Canada. I love that I can place one order that includes products from several different indie brands from all over the world, all in one go! She ships every parcel out super quickly and they all arrive safely packaged and undamaged. I recommend opting for the Route parcel insurance as well, it is inexpensive and super quickly resolved the one shipping issue I ever had! I will continue to purchase from and support I Feel Beautiful as they are friendly, really responsive in chats, have a great selection of newly released palettes, and offer an amazing service for Canadians wanting to enjoy indie makeup!
July 12, 2025
I love ordering from I feel beautiful…
I love ordering from I feel beautiful it’s quick easy has many brands and you can choose the shipping options
July 10, 2025
I feel beautiful is the best
I feel beautiful is the best! They protect so well every package, the shipping is fast and thanks to them we can finally have access to indie makeup brands.
July 7, 2025
The makeup I bought was delivered…
The makeup I bought was delivered quickly and packaged well. Had no issues. :)
July 3, 2025
Items always arrive packaged…
Items always arrive packaged wonderfully, and they have a great selection of indie brands to choose from.
July 3, 2025
Good quality
May 31, 2025
Great company
Fast delivery, extremely well package. Found them on instagram. I'm discovering makeup company through them. Will certainly buy again.
May 30, 2025
The palette is STUNNING (Ocean Jewel)
The palette is STUNNING! It arrived in a reasonable time (shipping from BC to NS is never super quick, but it was within 10 days which I consider pretty good)!
Everything was packed super well and the palette itself met/exceeded all my expectations - this being the first time I’ve ordered a BB palette. 100% would recommended!
May 31, 2025
Products shipped well protected and…
Products shipped well protected and arrived quickly. Wayyyy better than importing directly from the US!
May 30, 2025
I got regular updates on my packages
I got regular updates on my packages
My shipment arrived well wrapped, and intact
My order was correct
I had no surprise costs
May 29, 2025
Love I feel beautiful
Shipping is very fast, and they are always very upfront and honest with customers about restocks and items running low in stock. Also very quick to respond to messages and questions.
June 2, 2025
Fast and efficient
Fast and efficient, order well packaged, lots of communication so you know what stage your order is at all times. Plus great prices and products.
June 1, 2025
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