I FEEL BEAUTIFUL Reviews 

309
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 102 reviews, reviewers overwhelmingly had a great experience with this company. Customers are consistently happy with their purchases and the overall service provided, often recommending the company to others. Many appreciate the accessibility of indie makeup brands in Canada, avoiding extra fees and tariffs. People frequently highlight the incredibly fast shipping and efficient order processing, with many receiving their items much sooner than expected. Reviewers are particularly impressed with the exceptional care taken in packaging, ensuring delicate products arrive safely and in perfect condition. The quality of the products, especially the makeup, is consistently praised for being beautiful, high-end, and performing well.

What people talk about most

Product

Reviewers highlight positive aspects of product, particularly the quality and careful packaging of items.... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising the exceptionally fast shipping... See more

Quality

Reviewers mention positive feedback about quality, highlighting the exceptional care taken in packaging... See more

Order

Consumers find the ordering process to be a positive experience, frequently highlighting the ease of placing... See more

Service

People report positive experiences with service, with many reviewers highlighting the amazing and excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

So happy there's an Indie Canadian online retailer, and love the long list of brands you carry, they are AWESOME! You offer great prices, customer service, prompt replies to my questions, and very im... See more

Rated 5 out of 5 stars

Second time I’ve ordered. Shipping speed has been great, my package flies here and I really appreciate the level of care they put into packing the order. Not only looks nice how it’s prepared but it’s... See more

Rated 5 out of 5 stars

Great at getting makeup from indie companies in the US that are too expensive due to tariffs and other taxes. Delivery was quick and easy. Customer service responds quickly and can be accommodating wh... See more

Rated 5 out of 5 stars

I got my two deliveries, two business days from ordering. They were packed very well and arrived safely. I didn’t have to worry about extra fees from tariffs or waiting forever for cross border shipp... See more


Company details

  1. #1 of 11 best companies in Cosmetics Store
  2. #1 of 3 best companies in Cosmetics Industry

Written by the company

We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.


Contact info

4.9

Excellent

TrustScore 5 out of 5

309 reviews

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4.9

All reviews

(309)

96 reviews in the last 12 months

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Rated 5 out of 5 stars

5/5 Customer Service!

You guys are doing amazing work bring indie brands to Canada. I would love it even more if you partner with other indie brands selling their products too since the shipping and duty fees are nightmare. I appreciate how the products are well packaged and came at reasonable time. The only thing I would change is offering some cheap methods of shipping within Canada for some products other than that, keep up with the amazing service!

June 9, 2025
Unprompted review
Rated 5 out of 5 stars

Shipping was so fast & the colours are insane!

The shipping was insanely fast. But we need to focus on the eye shadow that I received. I'm not a make up artist but I'm an 80s woman so I have dabbled too long with make up... I was not expecting the pigment of the eye shadow at all. I have used the Urban Decay electric eyeshadow before, I don't know if it's the freshness of this pallette or something but damn, I ended up just lightly tapping the colours to have very little on my brushes because of how powerful the colours were coming out! I love it!! Also it's an all matte pallette, I'm not interested in shiny colours so I am so happy. Give this little company a chance!!!!

June 5, 2025
Unprompted review
Rated 5 out of 5 stars

Simply the best!

Ifeelbeautifulcanada treats their customers so well, the service is excellent! They listen to the customers for feedback and brands to carry in their store. They are such lovely people.

May 26, 2025
Rated 5 out of 5 stars

I FEEL BEAUTIFUL is an amazing company

I FEEL BEAUTIFUL is an amazing company, bringing a broad array of Indie brands to Canada. This has big savings in terms of shipping, and also you don't get any surprise outrageous custom fees like you do from big couriers with international deliveries. Every experience I have had with them has been awesome. I would highly recommend this indie beauty retailer to anyone!

May 23, 2025
Rated 5 out of 5 stars

Excellent communication

Excellent communication, personal service and went the extra mile to ensure I was able to order on an important product release! It was lovely and I really loved being able to support independent brands AND a local woman-owned small business as well! Also my products are great quality and super cool.

April 29, 2025
Rated 5 out of 5 stars

Repeat (happy) customer

I have made several purchases from I feel beautiful in the last few months and every order has been well packed and accurate. Sometimes my package comes overnight once I waited a whole 3 days *gasp*. (This is a joke, that’s nothing compared to most companies). I love the array of indie makeup. I love being able to support a Canadian retailer while purchasing brands from outside of Canada. Keep it up friends and stay beautiful. I can’t put the date of all my purchases down. But I’ve made multiple purchases and will continue to shop as long as IFB carries brands I love.

April 28, 2025
Unprompted review
Rated 5 out of 5 stars

Love

Absolutely love this store. Packaging is always phenomenal and they are really quick about getting stuff out. Communication is an 11/10. No notes!

April 4, 2025
Rated 5 out of 5 stars

Good site!!!

All went well! Great service! Ordered the dexter palette from italy, got here in less than a week!!

March 24, 2025

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