So happy there's an Indie Canadian online retailer, and love the long list of brands you carry, they are AWESOME! You offer great prices, customer service, prompt replies to my questions, and very im... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Second time I’ve ordered. Shipping speed has been great, my package flies here and I really appreciate the level of care they put into packing the order. Not only looks nice how it’s prepared but it’s... See more
Great at getting makeup from indie companies in the US that are too expensive due to tariffs and other taxes. Delivery was quick and easy. Customer service responds quickly and can be accommodating wh... See more
I got my two deliveries, two business days from ordering. They were packed very well and arrived safely. I didn’t have to worry about extra fees from tariffs or waiting forever for cross border shipp... See more
Company details
- #1 of 11 best companies in Cosmetics Store
- #1 of 3 best companies in Cosmetics Industry
Written by the company
We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.
Contact info
v8b0z3, Squamish, Canada
- contact@ifeelbeautiful.ca
- ifeelbeautiful.ca
4.9
Excellent
309 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Filling the void
Wonderful selection, so happy to finally have access to innovative indie brands
March 3, 2025
The BEST way to buy indie makeup brands…
The BEST way to buy indie makeup brands in Canada! Period!
March 10, 2025
Another great shopping experience with…
Another great shopping experience with i feel beautiful ! My palette was bubble wrapped carefully and was shipped quickly. Will definitely order again!
February 20, 2025
Awesome experience
Super fast shipping, quality product, excellent sales fulfilment process. Would use again without hesitation.
February 24, 2025
This has been my first time purchasing…
This has been my first time purchasing from I feel beautiful! and I must say I have been so pleasantly surprised at what a lovely experience I have had.
My product came fast with no problems at all and packed very well and the Adept eyeshadow Cyborg palette is beautiful with the highest quality and vibrant colours spectacular!
I will definitely buy from this lovely company again :) thank you so much!
February 26, 2025
Quick, well packaged, friendly customer service
Fast, well wrapped and cheaper than directly from the brands. Only wish they had more brands and were quick to restock. I'm for them to grow their business and will keep supporting them.
February 26, 2025
Excellent service, great products!
Timely shipping, products get packaged super carefully, ifeelbeautiful is my favourite retailer ti order from!
February 25, 2025
Will purchase from them again!
Very fast shipping and product was carefully wrapped so that it could arrive to me in perfect condition.
February 24, 2025
It has been delayed several times and I…
It has been delayed several times and I have still not received my package and tracking has no information as to when I can expect it.
February 3, 2025
Reply from I FEEL BEAUTIFUL
Hi! We are very sorry that this is happening. Can you please reach out to us at contact@ifeelbeautiful.ca with your order number so we can look into it? Thank you. Vlad.
Awesome everything!
Awesome, as always. Fast shipping, extremely well-packaged and protected.
January 31, 2025
Reply from I FEEL BEAUTIFUL
Thank you! We try our best😍
All around Awesome!
Great shipping time! Great prices! I appreciate so much being able to shop indie brands and support local at the same time! It takes the hassle of exchange rates and shipping internationally away! Also great secure packaging!
January 31, 2025
The Order shipped and arrived in record time!
My fabulous makeup shipped same day and arrived the next day!
So awesome to get Indie Makeup from Europe and the US with no hassle or duty.
January 29, 2025
Reply from I FEEL BEAUTIFUL
We get a rush of joy when we see your orders drop and rush immediately to fulfill them as fast as we can😁
Always a Great Experience
Always is a great experience whenever I have placed an order. The palette is exquisite, and I am thrilled that I dont have to be concerned with exorbitant shipping fees, currency exchange as well as duties and taxes that I never seemed to remember about when I initially placed the US order. Thank you!
January 28, 2025
I came here because a palette I wanted…
I came here because a palette I wanted was long gone sold out on the brand’s website. I was surprised how fast the shipping was! I think I put my order on a Friday or Saturday and received it Monday, and in another country! Insane! Will be shopping here again!
January 27, 2025
Reply from I FEEL BEAUTIFUL
Thank you! We try to ship ASAP! And we are so excited to see your orders drop:)
Reliable indie cosmestics brand retailer’
very fast delivery and product arrived in perfect condition.
January 13, 2025
Amazingly fast shipping!
Wonderful selection of unique products! The order was shipped out the next day and even arrived a day earlier than expected. My eyeshadow palette was packed extremely well with thick bubble wrap inside a sturdy box. Overall an amazing experience and would definitely shop here again!
January 6, 2025
Great experience with getting help…
Great experience with getting help during shipping. Products also have always come very well packaged. I appreciate that.
December 30, 2024
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.