I FEEL BEAUTIFUL Reviews 

309
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 102 reviews, reviewers overwhelmingly had a great experience with this company. Customers are consistently happy with their purchases and the overall service provided, often recommending the company to others. Many appreciate the accessibility of indie makeup brands in Canada, avoiding extra fees and tariffs. People frequently highlight the incredibly fast shipping and efficient order processing, with many receiving their items much sooner than expected. Reviewers are particularly impressed with the exceptional care taken in packaging, ensuring delicate products arrive safely and in perfect condition. The quality of the products, especially the makeup, is consistently praised for being beautiful, high-end, and performing well.

What people talk about most

Product

Reviewers highlight positive aspects of product, particularly the quality and careful packaging of items.... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising the exceptionally fast shipping... See more

Quality

Reviewers mention positive feedback about quality, highlighting the exceptional care taken in packaging... See more

Order

Consumers find the ordering process to be a positive experience, frequently highlighting the ease of placing... See more

Service

People report positive experiences with service, with many reviewers highlighting the amazing and excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

So happy there's an Indie Canadian online retailer, and love the long list of brands you carry, they are AWESOME! You offer great prices, customer service, prompt replies to my questions, and very im... See more

Rated 5 out of 5 stars

Second time I’ve ordered. Shipping speed has been great, my package flies here and I really appreciate the level of care they put into packing the order. Not only looks nice how it’s prepared but it’s... See more

Rated 5 out of 5 stars

Great at getting makeup from indie companies in the US that are too expensive due to tariffs and other taxes. Delivery was quick and easy. Customer service responds quickly and can be accommodating wh... See more

Rated 5 out of 5 stars

I got my two deliveries, two business days from ordering. They were packed very well and arrived safely. I didn’t have to worry about extra fees from tariffs or waiting forever for cross border shipp... See more


Company details

  1. #1 of 11 best companies in Cosmetics Store
  2. #1 of 3 best companies in Cosmetics Industry

Written by the company

We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.


Contact info

4.9

Excellent

TrustScore 5 out of 5

309 reviews

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4.9

All reviews

(309)

96 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

IFB for the WIN!!

IFB ships FAST and WELL, that is, they take the time to really package and protect my purchase. I also deeply appreciate that they respond to my DMs on IG, and that there are several shipping options. I love IFB and will continue to shop with them.

December 24, 2024
Rated 5 out of 5 stars

I was absolutely ecstatic that Canada…

I was absolutely ecstatic that Canada has a website for Indie Brands. I was able to buy from Fantasy Cosmetic and Ensley Rain for the first time. Both Pallets were awesome and will purchase more from each brand from the website. Majority of the brands are what I'm interested in, especially Unearthly and Bella Beaute bar.
I like that there are no surprise duties.
Melanie

December 24, 2024
Rated 5 out of 5 stars

The store is spacious and well-lit

The store is spacious and well-lit, with a diverse range of cosmetics and skincare products. What really stood out was the staff’s expertise—they helped me navigate through the overwhelming choices with such ease. I was on the hunt for a specific shade of nail polish and was thrilled when they not only had it but also suggested complementary shades. Their attention to detail made me feel valued as a customer. I ended up buying a few products and couldn’t resist grabbing some of their exclusive items. I appreciate their commitment to customer satisfaction, and I can’t wait for my next visit!

December 22, 2024
Unprompted review
Rated 5 out of 5 stars

The Sephora of Indie Makeup!!!

Owners are amazing! They’re very involved in their business and always respond to questions promptly. Orders ship within a day typically, if not hours. I’ve made 4 purchases so far and they’ve all arrived within about 3 business days. Packaged really well too. Go give them a follow on instagram (ifeelbeautifulcanada) as they always have polls on whether they should carry new launches or not and if they should bring back sold out items. The more requests they get, the better the chances are of seeing the items or brands you want on their website! I can’t recommend them enough. So happy they exist!!!!

December 4, 2024
Rated 5 out of 5 stars

Amazing!

Amazing! Shipping was super fast and order was packed very well. Highly recommend for anyone wanting to shop Indie makeup brands with shipping in Canada!

December 2, 2024
Rated 5 out of 5 stars

Great Experience ordering from Ifeelbeautiful

I’ve made several orders over the past few months, and I’ve been impressed with the quick shipping and with how securely my orders were packaged. All my eyeshadow palettes arrived in perfect condition, and I love that Ifeelbeautiful is bringing in so many different indie brands.

December 2, 2024
Rated 5 out of 5 stars

I will shop from you again.

To start with, you had the product in stock.This will make my daughter very happy. It was well packaged and arrived quicker than I thought it would.

I will shop from you again.

December 4, 2024
Rated 5 out of 5 stars

Bringing the Goods to Canada!

From their beautiful selection of indie brands to their affordable shipping - that is so quick! - I Feel Beautiful is really delivering for Canadian makeup enthusiasts! I will definitely be shopping again, and am looking forward to their Black Friday sale!

October 24, 2024
Rated 5 out of 5 stars

Quick service

Quick service, shipping, and updates on my order. Packaging was great as well. I am completely satisfied with my very first order from here and I will be a returning customer! :)

October 25, 2024
Rated 5 out of 5 stars

Gift

Items arrived quickly and were as selected. Cannot comment on quality as they were a gift.

October 24, 2024
Rated 5 out of 5 stars

This is my second order

This is my second order. It's always great to have the ability to ask questions to the owner before buying. Makeup is expensive and you always want to feel confident with your choice. The website is super user friendly and the shipping is pretty quick considering where I live.

October 24, 2024

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