So happy there's an Indie Canadian online retailer, and love the long list of brands you carry, they are AWESOME! You offer great prices, customer service, prompt replies to my questions, and very im... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
- #1 of 11 best companies in Cosmetics Store
- #1 of 3 best companies in Cosmetics Industry
Written by the company
We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.
Contact info
v8b0z3, Squamish, Canada
- contact@ifeelbeautiful.ca
- ifeelbeautiful.ca
Asks customers to review
This company invites their customers to review, whether positive or negative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Beautiful eyeshadow palettes
Beautiful eyeshadow palettes and excellent customer service 😀
Absolutely incredible experience
Absolutely incredible experience. I ordered from Poland and everything was super quick and secured amazingly 🤩
IFB for the WIN!!
IFB ships FAST and WELL, that is, they take the time to really package and protect my purchase. I also deeply appreciate that they respond to my DMs on IG, and that there are several shipping options. I love IFB and will continue to shop with them.
I was absolutely ecstatic that Canada…
I was absolutely ecstatic that Canada has a website for Indie Brands. I was able to buy from Fantasy Cosmetic and Ensley Rain for the first time. Both Pallets were awesome and will purchase more from each brand from the website. Majority of the brands are what I'm interested in, especially Unearthly and Bella Beaute bar.
I like that there are no surprise duties.
Melanie
The store is spacious and well-lit
The store is spacious and well-lit, with a diverse range of cosmetics and skincare products. What really stood out was the staff’s expertise—they helped me navigate through the overwhelming choices with such ease. I was on the hunt for a specific shade of nail polish and was thrilled when they not only had it but also suggested complementary shades. Their attention to detail made me feel valued as a customer. I ended up buying a few products and couldn’t resist grabbing some of their exclusive items. I appreciate their commitment to customer satisfaction, and I can’t wait for my next visit!
They were easy to shop from fast and I…
They were easy to shop from fast and I got my package 5 days before expected arrival
The Sephora of Indie Makeup!!!
Owners are amazing! They’re very involved in their business and always respond to questions promptly. Orders ship within a day typically, if not hours. I’ve made 4 purchases so far and they’ve all arrived within about 3 business days. Packaged really well too. Go give them a follow on instagram (ifeelbeautifulcanada) as they always have polls on whether they should carry new launches or not and if they should bring back sold out items. The more requests they get, the better the chances are of seeing the items or brands you want on their website! I can’t recommend them enough. So happy they exist!!!!
Amazing!
Amazing! Shipping was super fast and order was packed very well. Highly recommend for anyone wanting to shop Indie makeup brands with shipping in Canada!
Great Experience ordering from Ifeelbeautiful
I’ve made several orders over the past few months, and I’ve been impressed with the quick shipping and with how securely my orders were packaged. All my eyeshadow palettes arrived in perfect condition, and I love that Ifeelbeautiful is bringing in so many different indie brands.
I will shop from you again.
To start with, you had the product in stock.This will make my daughter very happy. It was well packaged and arrived quicker than I thought it would.
I will shop from you again.
Easy to use website and the product was…
Easy to use website and the product was shipped quickly
Bringing the Goods to Canada!
From their beautiful selection of indie brands to their affordable shipping - that is so quick! - I Feel Beautiful is really delivering for Canadian makeup enthusiasts! I will definitely be shopping again, and am looking forward to their Black Friday sale!
Quick service
Quick service, shipping, and updates on my order. Packaging was great as well. I am completely satisfied with my very first order from here and I will be a returning customer! :)
Always receive the very best customer…
Always receive the very best customer service when ordering from ifb. As a new zealand customer I receive my parcels in a very timely manner and wrapped well
Gift
Items arrived quickly and were as selected. Cannot comment on quality as they were a gift.
The shipping was so fast
The shipping was so fast. Can I do 10 stars instead of 5??? Everything is always packaged, so neatly and tight, so nothing breaks very impressed.
This is my second order
This is my second order. It's always great to have the ability to ask questions to the owner before buying. Makeup is expensive and you always want to feel confident with your choice. The website is super user friendly and the shipping is pretty quick considering where I live.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








