Great Company and comms. Delay pre Christmas due to Royal Mail strike and the Company are going above and beyond to ensure orders are being received on time. Item arrived, very well packaged and g... See more
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I placed an order and didn't hear back, so I emailed. And what a lovely surprise - Chris got back to me out of hours to explain that they were waiting on more stock, which then arrived very quickly.... See more
Have purchased quite a few items from these guys, baby grows, cards etc. The Custom design socially distancing cards were especially good. Products are a good quality. No issues re delivery. Happ... See more
We have been purchasing goodies from I Loves The ‘Diff for a couple of years now. Customer service is outstanding, Christian is always on hand to help with any queries. T-shirts are such good quality... See more
Company details
Information provided by various external sources
I Loves The 'Diff lets you show the world how you feel about the Welsh capital and celebrates Wales and the Welsh sense of humour. Creators of the famous Cardiff Underground map, the popular Cardiff Heart, the Radio One-played Cardiff Bus Song, and of course our beloved Taffywood gifts, our products go from by 'ere to eternity.
Contact info
51A Wellfield Road, CF243PA, CARDIFF, United Kingdom
- 07968445562
- hello@ilovesthediff.com
- ilovesthediff.com
Truth be told, I loves the Diff.
I bought 3 I loves the ‘Diff tote bags for Christmas gifts (OK, one was for me...) as Cardiff is a really special city to us and you can never have enough totes, right? They were thrilled and I have proudly taken my bag out on trips to the Post Office and Supermarket. Maybe one day they’ll travel a bit further afield! Thanks for the surprise ‘I Loves The ‘Diff’ sticker too!
I really do loves the ‘Diff, I does!
Fantastic quality hoodie, order experience and after sales service was first rate!
Thank you and rest assured there will be more orders to come!!
Brilliant products and service
I have bought from Chris several times and he is always a joy to deal with and his products are gorgeous and great value for money.
Fantastic customer service
I ordered a last minute Christmas gift and had the most fantastic customer service. Christian couldn’t have been more helpful to ensure the gift arrived on time. I would highly recommend them and will be sure to buy from them again.
I’ve ordered numerous prints / cards…
I’ve ordered numerous prints / cards from this company and the product and service is always fantastic! Would definitely recommend! ❤️
Great quality and delivered with a…
Great quality and delivered with a smile. Pa loves his ‘straight outta splott’ tee.
Speedy delivery and a quality purchase
Speedy delivery and a quality purchase. Their T shirts are a compulsory buy every Christmas.
Top quality from top man!
Have bought quite a bit of the amazing I Loves The ‘Diff brand over the years. Prints, posters, mugs, cards.
Quality is very high. Delivery is always top notch. Love their cheeky humour too.
Just what’s needed in Cardiff. Someone who loves our city & puts out perfect merch to help celebrate it too! 10/10
Print for Mum’s 70th
We got a bespoke print made for my Mum’s 70th. Chris was great to deal with, and she’s delighted with the result!
Very helpful custom orders
I love the I Loves the ‘Diff stuff, it’s so quirky. I bought a print for a mate’s birthday and they were very helpful with getting it posted as the address was outside Wales. One improvement, some links are on some pages, but hidden on others. However, I only say that cause I want people to see your cool stuff. All the best!
5 stars braa!
Quality i loves the Diff hoodie, speedy delivery, incuding some additional gifts and a hand written note, always a pleasure to support my local cult brand, 5 stars from me, sorted braa!

Reply from I Loves The 'Diff
Top marks for customer service
Top marks for customer service. Too bad the post office can’t compare. Items were dispatched on 10/12/20 and arrived over a month late. In the meantime I loves the ‘Diff sent a replacement which arrived well before Christmas.
Thanks to all at ‘I loves the ‘Diff’
Carl Bevan Cardiff Calendars
We ordered two of the Carl Bevan Cardiff Calendars, figured mail from the UK to the US would be weeks. The envelope arrived today, 1 week only. Super service, super product and excellent customer service. Thank you guys. We will be back for more.
E & P Petersen
Excellent service
Excellent service. I ordered coasters and although some weren't in stock, we sorted it so I could make the order. Quick communication from the company in regard to a few queries I had, considering we were in a national firebreak for a fortnight. Items were excellent quality and will make a lovely gift. Will order again in the future. Diolch.

Reply from I Loves The 'Diff
I would have put zero star if Only I could.
I ordered a calendar from my most favourite artists and the cost with shipping was 19 euros something, which I paid. I then received an email from "Christian" asking me to pay an extra 4 euros because he "forgot" to add the international shipping: he basically did a mistake.
I replied that it was highly unprofessional and that he should pay for the extra 4 pounds he was asking of me, take responsibility for his mistake. Well, all he said was that I was "rude" and re-imbursed me instead.
I am really really sad cause I wanted this calendar so much. Nevertheless I won't let someone make ME pay for their mistake. I will NEVER order from them again and do not recommend them at all. I have reached out to the artist to see if I can get any of his prints out of this plateform, hopefully yes.

Reply from I Loves The 'Diff
Excellent company
Excellent company. Wide variety of products to use as gifts for Welsh Exiles
Christian very helpful, providing the personal touch during purchasing online.
Will definitely use again
Marged Cardiff
It’s lush
Just received my pizza paddle of my daughter for Father’s Day and I could not be more proud to be a cardiffian living in Stoke-on-Trent it now has pride of place in the kitchen . You lot keep up the great work and next time I’m in the greatest city in the world I will come and say hello
These lovely people sent my order fast…
These lovely people sent my order fast with a nice covering letter. If you need to return anything they are fine about that but I didn't. My stuff was lush. They are tidy folk. I give them top mark's.
If only there were more companies like…
If only there were more companies like yours ! Thank you Chris for persevering with my request for badges despite my dodgy drawing, the antics of DHL and the general business of Christmas. They are 'arf tidy like. My group will be delighted with them. I love your merchandise, your humour, and your passion for Cardiff - my adopted home for 42 years. Don't ever change. Customer service second to none. I really does love the 'Diff. x
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