IQOS UK Reviews 9,433

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 960 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and positive attitude, making interactions pleasant and productive. Customer service is frequently highlighted as exceptional, with many people appreciating the personalized, understanding, and efficient approach to resolving queries. Reviewers are particularly impressed with the quick response times and the smooth user experience, often noting that issues are handled effectively and promptly. However, some customers also noted dissatisfaction with product lifespan and functionality, mentioning devices that stopped working after a short period or did not perform effectively. A few other people also felt that the order process could be problematic, experiencing issues with missing items, delayed deliveries, or incorrect orders, and some found the customer service unhelpful in these specific instances.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, frequently praising their helpfulness, politeness, and... See more

Customer service

Users describe positive interactions with customer service, often highlighting agents for their helpfulness,... See more

Product

People report ambiguous experiences with the product, with some customers expressing satisfaction and others... See more

Service

Reviewers mention positive feedback about service, with many customers praising the efficiency and... See more

Order

Customers consistently note ambiguous experiences with order, with some reviewers expressing satisfaction... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Friendly and helpful advisors on the helpline, it's frustrating that my package (with devices for recycling) went missing in the post so I won't get the credit for it, but that isn't their fault �... See more

Company replied

Rated 4 out of 5 stars

The customer service operator Saad was very helpful and understood what the issues were. It was great that everything Saad asked was straight to the point to resolve the query as quickly as possible... See more

Company replied

Rated 5 out of 5 stars

I had a highly pleasant and enjoyable experience with the adviser Farouk. He has been extremely attentive, warm and enthusiastic. He advised me on all the different Terea available and gave me a reall... See more

Company replied

Rated 5 out of 5 stars

'Customer Care' may often be a disappointment but when you meet BILAL, the word 'CARE' takes another meaning. You can feel Bilal's heart when he speaks to a customer. He handles every situation with a... See more

Company replied


Company details

  1. Electronic Cigarette Store
  2. Tobacco Shop

About IQOS UK

Written by the company

Welcome to IQOS! If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Our heat-not burn products combine an electronic device IQOS, with specially designed tobacco sticks called HEETS and TEREA. IQOS also heats tobacco-free sticks called LEVIA. IQOS and heat-not-burnsticks are not risk-free. HEETS ,TEREA and LEVIA contain nicotine, which are addictive. For adult use only.

Try IQOS ILUMA ONE for £5. Use our ILUMA ONE heated tobacco device for 14 days before deciding to buy.

TRY IQOS


Welcome to VEEV One! If you are an adult vaper looking for a new vape that offers a range of flavours, VEEV One is here for you. VEEV One is an affordable, user-friendly pod-based vape device. We offer 2000 puffs* in our starter kit for only £9.99, as well as a range of 12 different pods flavours to choose from. VEEV One Pods contain nicotine, which are addictive. For adult use only.

*Up to 1000 puffs on a single pod based on a 1 second puff duration. May vary depending on individual usage patterns.

BUY VEEV ONE


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

9K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(9,433)

937 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Website a total failure, customer service agent amazing!

First of all their website it's total garbage. It's like they paid somebody a fiver and a pint and they got their website. I had a problem with the order due to how chaotic that website is and when I try to fix it using their AI built in that thing was as useless as reading glasses to blind people but I end up calling and spoke with this Bilal and he was more than amazing. Was able to sort everything out in a matter of minutes. He did not waste my time it was direct and professional. Could not praise him more. So if you want to use them pay attention to their website because it is horrendous

July 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Valentin, thank you so much for sharing your experience and for the positive feedback. It makes us very happy that
you have sorted out a convenient solution for you with Bilal.
We do strive in continuously improving our products and services in order to offer the best IQOS experience to our customers. We are always here to help, therefore, do not hesitate in getting back in touch with us if needed.

Marion, IQOS Team

Rated 1 out of 5 stars

I think you need to try any different…

I think you need to try any different courier! I have ordered a next day delivery paying over £130 and the courier has lost the parcel(dpd) however it will take you 3 days to investigate? It took me 1 call! So I order another delivery pay another £65 plus extra for a next day delivery and the tracking says it will be delayed by 24 hours(DHL this time). Your customer service isn't very helpful to the customer but very adverse in your company complaints and investigations process which means this must happen quite often.. In short, I'm nearly £200 down, no delivery and not even an apology from your team.
I must need to give up using Iqos it must be a sign. Please get me refunded in full and I think I'll quit

July 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Reuben, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email.
Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 1 out of 5 stars

IQOS have turned weird, then weirder.

I have been an IQOS customer for a few years. They've turned totally weird. The "Gold" club membership now gives a lower discount than a multi buy. So I've cancelled my subscription as it's no longer worth having.
Then the problems start. My last subscription delivery, which was always sent through DPD previously, with no issues, was sent through Parcelforce this time. I waited in 2 days, they never showed, claiming I wasn't in the first day (a lie) and secondly the address was inaccessible????
Through Royal Mail's online tracking they tell me to arrange a new delivery or pick up from the local depot. I have no delivery card, because they never posted a card through my door....there was no attempt to deliver, so I do not know where it is. There are several possibilities locally.
I've asked IQOS for the £300 refund....but ridiculously they claim to have no record of my email address.... despite me using this for a few years, the one I log into my IQOS account through and the one IQOS send emails to me through!!!
I've now got to take steps to recover my money while the parcels sits in whatever depot Royal Mail or Parcel Force have taken it to.
I will in future just buy at full price from the local shops.
Update: IQOS tried to get this review removed because they reckon it's not genuine. Order ref. 1074761557

June 30, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi John, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email.
Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

Bilal was very helpful polite

Bilal was very helpful polite and understanding he resolved my problem as I had put the wrong door number on my order and he escalated it to amend it and assured me it would be delivered to the correct address. Bilal also explained about subscriptions as it would work out cheaper very pleased excellent customer service 👏

June 30, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing

Quick delivery, good products and very nice and useful customer service. Thank you Daisy for your support.!

June 30, 2026
Unprompted review
Rated 1 out of 5 stars

I am extremely disappointed with my…

I am extremely disappointed with my experience.
I placed an order on 14 June and never received it. Despite contacting customer service multiple times, I was repeatedly told that my case was being investigated and that I would receive a refund within 72 hours. This never happened.
It has now been over two weeks, and I still have not received my order or my money back. There has been no proper resolution, no clear updates, and no accountability for the delay.
The customer service experience has been frustrating and unhelpful. I had to chase them just to get basic information constantly, and even then, nothing was resolved.
At this point, I am still waiting for my refund, which is unacceptable for a company of this size. I expected far better service and reliability.
I would not recommend based on my experience.

June 29, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Ioana, we are very sorry you feel this way.
We'd like to stress that we are taking this seriously and mean to resolve your issue as soon as possible.
In the meantime, we have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email. Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

STRATFORD WESTFIELD

STRATFORD WESTFIELD

The staff are fantastically helpful,patient,friendly👍
Their helpfulness is impressive.
Thank you very much🙏

/Edit Berenyi&Sandor Torok/

June 29, 2026
Unprompted review
Rated 5 out of 5 stars

Had a few issues using website on my…

Had a few issues using website on my mobile, called IQOS UK who were very helpful and resolved issue. Also Veev in Prime stopped working, BILAL went through test of device and asked for it to be returned. Replacement arriving tomorrow. Except customer service.

June 27, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look