IQOS UK Reviews 

9,647
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 1,052 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful and professional staff members who resolve inquiries quickly, always ensuring a smooth and pleasant journey. Consumers also highlight the excellent quality products and wonderful alternative options available, making it easy to transition away from traditional habits. Buyers note that support teams respond promptly and provide clear guidance through every step of the process. Some reviewers were not happy with recurring order issues, missing deliveries, and frustrating difficulties regarding refunds or expired warranties. People also experienced troublesome communication barriers and occasional unhelpful responses when attempting to resolve complicated problems regarding their recent online purchases.

What people talk about most

Staff

Customers had positive experiences with staff, frequently highlighting their helpfulness, product knowledge,... See more

Customer service

Reviewers highlight positive aspects of customer service, frequently praising staff representatives for... See more

Product

Reviewers mention positive feedback about product, highlighting great device options and smooth alternatives... See more

Service

People report positive experiences with service, frequently highlighting super friendly assistance, prompt... See more

Order

Users describe ambiguous interactions with order experiences, as opinions are heavily divided. While some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Just spoke with Hasnaa on the customer care team regarding my positive experience with ZYN. Great products and great to have "dry" nicotine pouches in addition to "wet" pouches which are not to everyo... See more

Company replied

Rated 5 out of 5 stars

I contacted IQOS to get my defective Iluma One replaced. I spoke to Jasmine who was extremely helpful, always courteous and very professional. She is a real asset to the company. I've spoken to her on... See more

Company replied

Rated 5 out of 5 stars

Arrived at Romford Iqos kiosks stand 12:15 was served by Ehsan Whom showed me the devise and the Levia boxes in the tasting booth Was very informative and helpful Wonderful customer service Wo... See more

Company replied

Rated 5 out of 5 stars

If you wish for a rapid and excellent job, pray you have Inasse on the other side of the line. Inasse has a brain that runs so fast that before you even ask your question, she already has tested... See more

Company replied


Company details

  1. Electronic Cigarette Store
  2. also in
  3. Tobacco Shop

About IQOS UK

Written by the company

Welcome to IQOS! If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Our heat-not burn products combine an electronic device IQOS, with specially designed tobacco sticks called HEETS and TEREA. IQOS also heats tobacco-free sticks called LEVIA. IQOS and heat-not-burnsticks are not risk-free. HEETS ,TEREA and LEVIA contain nicotine, which are addictive. For adult use only.

Try IQOS ILUMA ONE for £5. Use our ILUMA ONE heated tobacco device for 14 days before deciding to buy.

TRY IQOS


Welcome to VEEV One! If you are an adult vaper looking for a new vape that offers a range of flavours, VEEV One is here for you. VEEV One is an affordable, user-friendly pod-based vape device. We offer 2000 puffs* in our starter kit for only £9.99, as well as a range of 12 different pods flavours to choose from. VEEV One Pods contain nicotine, which are addictive. For adult use only.

*Up to 1000 puffs on a single pod based on a 1 second puff duration. May vary depending on individual usage patterns.

BUY VEEV ONE


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

10K reviews

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No recent history of asking for reviews

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Replied to 99% of negative reviews

Typically replies within 24 hours

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4.4

All reviews

(9,647)

934 reviews in the last 12 months

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Rated 1 out of 5 stars

Appalling customer service, faulty £130 device, and serious data security risks

I am writing this review on behalf of my partner following a dreadful experience with IQOS and their customer support.

We visited the IQOS pop-up kiosk at Westfield White City and purchased a "limited edition" device priced at £130.00, alongside tobacco sticks. Despite spending a considerable amount, the assistant flatly refused any bundle discount, rushed us through without handing over a receipt, and immediately moved on to the next customer.

The product quality and safety are completely unacceptable:

Faulty £130 hardware: The £130 limited edition unit stopped working almost immediately. A replacement was sent out, but that second unit developed faults as well.

Safety hazard: When removing the heated tobacco sticks, the tips become boiling hot—so hot that they actually burned the tips of fingers. There is no clear warning on the packaging about this risk. On top of that, the sticks are poorly made and the fragile tips frequently break off inside the unit.

Dealing with management and customer care has been shocking:

Incomplete refund & broken promises: While they eventually refunded the tobacco sticks he purchased online, they have completely ignored refunding the £130.00 faulty unit. A manager promised a full resolution within 10 days, but it has now been over 5 weeks with zero progress on the hardware refund.

Severe data security risks: He received an email demanding that he send his full name, home address, and complete banking details all bundled together in plain email text. Expecting a customer to transmit sensitive financial and identity data over an unencrypted email rather than handling it securely over the phone is grossly irresponsible.

Rude management: When my partner raised these legitimate security concerns with the manager, the manager constantly spoke over him and refused to listen, to the point where we had no choice but to hang up the phone.

Refusal to take ownership: To cap it all off, the company is now attempting to claiming the Westfield White City pop-up has "nothing to do with them" and that they only operate out of Kensington.

Disowning an official retail location, withholding a £130 refund on two consecutive broken devices, talking over customers, and requesting unsecure banking data is disgraceful. Truly dreadful service from start to finish—avoid this company.

September 4, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Danny, we are very sorry you feel this way.
We'd like to stress that we are taking this seriously and mean to resolve your issue as soon as possible.
In the meantime, we have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email. Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

I had an issue where my order was…

I had an issue where my order was showing delivery despite no sign of the delivery.
I contacted customer support and Sakina was brilliant. She checked what went wrong and provided me the tracking information.

September 3, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Majid.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

Very friendly and supportive customer…

Very friendly and supportive customer care employee! Thank you

September 3, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Maria, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.

We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

Customer Service

Needed a new Iqos machine and Lily was of great help, easy to talk to and great attitude!

September 3, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Nadim, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.

We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

Great customer service

Great customer service! Farouk was very friendly and helpful. He offered me a fantastic deal at a really low price. I'm very happy with the overall experience

September 3, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hello, Katarzyna. We are very happy to read that you are enjoying your IQOS and that you are satisfied with our services. Indeed, with IQOS, our aim is to provide adult smokers with better alternatives than cigarette smoking and a smooth switching process.
Have a good day.

Rated 5 out of 5 stars

Bilal from Customer Service was most…

Bilal from Customer Service was most helpful and resolved my issue.

September 3, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi S, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best. Marion, IQOS Team

Rated 5 out of 5 stars

Maria dealt with my 2 queries…

Maria dealt with my 2 queries professionally and efficiently all issues dealt with and resolved

September 3, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Paul.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

great customer service experience

September 3, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Wei, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
Have a Great day.
Marion, IQOS Team

Rated 5 out of 5 stars

Fast with solution and helpful with…

Fast with solution and helpful with everything.

September 3, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Fabio.
Thank you for your kind words.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

Hasnaa was very patient and helpful.

Hasnaa was very patient and helpful.

September 3, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Miriam, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐ Daisy was absolutely…

⭐⭐⭐⭐⭐ Daisy was absolutely fantastic—friendly, helpful and very professional. Excellent customer service!

September 2, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Mehrdad.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

Very pleased.

Very pleased.

September 2, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Ewa.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 4 out of 5 stars

Good customer service

Didn't have to wait too long to get through to customer service. Daisy the lady I spoke with was most helpful, resolved my issue with my subscription order in no time. Very pleasant. A food experience.

September 2, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Annie, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.

We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

Very helpful

Very helpful

September 2, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Dovydas, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

Rated 1 out of 5 stars

All is fine until there is an issue

All is fine until there is an issue. DPD lost my subscription order worth £200. It was supposed to be delivered on Saturday, today is Wednesday and DPD confirmed the parcel is nowhere to be found and to contact iqos directly. First, I was given the false information by the advisor that parcel was delivered. It wasn’t delivered as it’s being considered lost by DPD. I insisted and then they checked properly and it’s indeed not delivered. Then I was told to wait 3 days for an investigation. No ticket or reference number given so I would know it’s being looked into. Asking customer to wait for a week for tobacco sticks delivery is pointless as I needed to get them somewhere else anyway. I cancelled my subscription and won’t be ordering any more due to their lack of understanding and unwillingness to help with a lost parcel. Extremely unhappy as iqos user for 7 years now. The service is so much better abroad than the UK one. Not recommend. Better buy the sticks in physical shop.

September 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Meg, we are very sorry you feel this way.
We'd like to stress that we are taking this seriously and mean to resolve your issue as soon as possible.
In the meantime, we have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email. Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

Birthday present reloaded 😊

So today is my birthday, and I received a discount of 30%, which I intended to use. Upon checkout and completing payment, I received a message on my screen that my order cannot be delivered to the address provided. So I cancelled the order and checked what the problem could be, ahich I then corrected. Then I wanted to place a new order with the correct address, but sadly by birthday discount could not be used as it was already used. So I started a chat with a customer service agent called AZZY, who understood my frustration and kindly reinstated my birthday promo code and sent me a payment link through SMS. I am over the moon that I was able to complete the purchase and again, special thanks to Azzy for a quick resolution! ❤️

September 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Noemi, thank you so much for sharing your experience and for all the positive feedback. It makes us very happy that
you have sorted out a convenient solution for you with Azzy.
Indeed, we do strive in continuously improving our products and services in order to offer the best IQOS experience to our customers.
We are always here to help, therefore, do not hesitate in getting back in touch with us if needed.
Once again, thank you and all the best! Marion, IQOS Team

Rated 5 out of 5 stars

Customer service from Azzy was very…

Customer service from Azzy was very helpful today. Thank you

September 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Karolina.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

The employee was patient and pleasant…

The employee was patient and pleasant to deal with.

September 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi A silan, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

Daisy gave a lot of information about…

Daisy gave a lot of information about different types of tobacco sticks I can have and deals I can take up.

September 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Adam, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.

We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

I spoke with Fadwa who was very helpful…

I spoke with Fadwa who was very helpful and fully resolved my issue. She was very professional well done.

September 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Michael.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

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