IQOS UKReviews 

9,437
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 960 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and positive attitude, making interactions pleasant and productive. Customer service is frequently highlighted as exceptional, with many people appreciating the personalized, understanding, and efficient approach to resolving queries. Reviewers are particularly impressed with the quick response times and the smooth user experience, often noting that issues are handled effectively and promptly. However, some customers also noted dissatisfaction with product lifespan and functionality, mentioning devices that stopped working after a short period or did not perform effectively. A few other people also felt that the order process could be problematic, experiencing issues with missing items, delayed deliveries, or incorrect orders, and some found the customer service unhelpful in these specific instances.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, frequently praising their helpfulness, politeness, and... See more

Customer service

Users describe positive interactions with customer service, often highlighting agents for their helpfulness,... See more

Product

People report ambiguous experiences with the product, with some customers expressing satisfaction and others... See more

Service

Reviewers mention positive feedback about service, with many customers praising the efficiency and... See more

Order

Customers consistently note ambiguous experiences with order, with some reviewers expressing satisfaction... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Friendly and helpful advisors on the helpline, it's frustrating that my package (with devices for recycling) went missing in the post so I won't get the credit for it, but that isn't their fault �... See more

Company replied

Rated 4 out of 5 stars

The customer service operator Saad was very helpful and understood what the issues were. It was great that everything Saad asked was straight to the point to resolve the query as quickly as possible... See more

Company replied

Rated 5 out of 5 stars

I had a highly pleasant and enjoyable experience with the adviser Farouk. He has been extremely attentive, warm and enthusiastic. He advised me on all the different Terea available and gave me a reall... See more

Company replied

Rated 5 out of 5 stars

'Customer Care' may often be a disappointment but when you meet BILAL, the word 'CARE' takes another meaning. You can feel Bilal's heart when he speaks to a customer. He handles every situation with a... See more

Company replied


Company details

  1. Electronic Cigarette Store
  2. Tobacco Shop

About IQOS UK

Written by the company

Welcome to IQOS! If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Our heat-not burn products combine an electronic device IQOS, with specially designed tobacco sticks called HEETS and TEREA. IQOS also heats tobacco-free sticks called LEVIA. IQOS and heat-not-burnsticks are not risk-free. HEETS ,TEREA and LEVIA contain nicotine, which are addictive. For adult use only.

Try IQOS ILUMA ONE for £5. Use our ILUMA ONE heated tobacco device for 14 days before deciding to buy.

TRY IQOS


Welcome to VEEV One! If you are an adult vaper looking for a new vape that offers a range of flavours, VEEV One is here for you. VEEV One is an affordable, user-friendly pod-based vape device. We offer 2000 puffs* in our starter kit for only £9.99, as well as a range of 12 different pods flavours to choose from. VEEV One Pods contain nicotine, which are addictive. For adult use only.

*Up to 1000 puffs on a single pod based on a 1 second puff duration. May vary depending on individual usage patterns.

BUY VEEV ONE


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

9K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(9,437)

937 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Support is great!

Support is great!

June 2, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Joseph Davies, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best,
IQOS Team

Rated 1 out of 5 stars

After many years of being IQOS customer I am disappointed

Been a customer of IQOS for quite few years now. Purchased Levia zero stick strawberry & watermelon flavour a package of 10 (always liked all of their flavours so decided to go for a whole package) when I received it and tried it, it was horrible, it gave me headaches, tasted really bad, so I contacted customer services and asked if I could return it, however they came back saying no because I have opened the outer package however there was 8 packs in it not opened, thinking that they normally sell them individually I could still return it for a refund. They then send another email saying they won’t refund or accept the return. No consideration of the fact that the item is not consumable. Absolutely disappointing.

UPDATE - IQOS never contacted me despite their reply stating they have sent me an email, email no where to find.

June 2, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Gerda, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email.
Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 2 out of 5 stars

AVOID !!

AVOID!
Abysmal customer service. Purchased as a first time customer, selected Royal Mail as I knew I would not be in and it’s a lot easier than DHL. Well, they decided to send by DHL anyway. I had to redirect it to a local servicepoint and then the parcel lost its tracking data. It was a massive inconvenience to go to there twice
While I cannot blame IQOS for losing a parcel in transit, which did eventually arrive somehow without any notification or parcel updates, they should have sent parcel by my chosen courier in the first place.
They also kept saying they were escalating my case and request for a refund in each email and really did nothing to help me, albeit being polite
I will not return nor will I recommend
No doubt I’ll get an AI reply from
“Marion” like everybody else, with exactly the same words. * since this review, I’ve received a refund

June 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hello Karen, thank you for sharing with us your experience and we are really sorry about all the hassle you have been through.
Customer feedback is highly important to us, as we are striving to provide a smooth experience at all times.

We wish you all the best. Marion, IQOS Team

Rated 5 out of 5 stars

Agent was great very helpful his name…

Agent was great very helpful his name was Omer

June 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi MRS ROSELYN BUTLER, thank you for taking the time in leaving us feedback. We are always aiming in doing our best to keep our customers satisfied.
Thanks again for the review!
IQOS Team

Rated 5 out of 5 stars

Yasinne was a nice person and ready to…

Yasinne was a nice person and ready to help me today. Nice to speak with you Yasinne.

Thanks

June 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Linda, thanks a lot for the positive feedback! We are glad to hear it.
Thanks again for sharing your experience and we wish you all the best.
IQOS Team

Rated 5 out of 5 stars

The customer representative Yassine was…

The customer representative Yassine was very helpful and dealt with my issue promptly. Thank you.

June 1, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Hassan Radwan, thank you for taking the time in leaving us feedback. We are always aiming in doing our best to keep our customers satisfied.
Thanks again for the review!
IQOS Team

Rated 5 out of 5 stars

YASSINE

YASSINE, who was in communication with me was very helpful. He pointed out that the product I had was unfortunately out of warranty. He offered me a good deal on a new device.
I am very satisfied with the level of service YASSINE provided.

May 30, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi mark lee, thanks a lot for the positive feedback! We are glad to hear it.
Thanks again for sharing your experience and we wish you all the best.
IQOS Team

Rated 1 out of 5 stars

Dont trust 'Next day delivery'

I ordered an IQOS device directly from the website because next-day delivery was heavily advertised. On the morning it was due to arrive, I received an email saying they would not be able to deliver that day. While disappointing, I understood that delays can happen.

The following day, I stayed at home all day and also have a Ring doorbell, which shows that no delivery attempt was made. Despite this, I received an email stating that a delivery had been attempted and that I was not at home. This was simply not true.

I contacted customer service and was told the issue would be investigated and that someone would get back to me. So far, the whole experience has been frustrating and disappointing.

If next-day delivery cannot be reliably provided, it should not be advertised as a key selling point. I'm still waiting for my order and can only hope it arrives on 10th day or so

May 29, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Kursat, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email. Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

Resolved issue and supported via chat

Resolved issue and supported via chat

May 28, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi R P, thanks a lot for the positive feedback! We are glad to hear it.
Thanks again for sharing your experience and we wish you all the best.
IQOS Team

Rated 5 out of 5 stars

the agent was really kind and…

the agent was really kind and efficiently addressed my issues

May 28, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Chenlin Ye, We also want to thank for your kind words and we are happy to have managed to reach your expectations. Our Customer Care team is always there and happy to support you; via phone, chat or email.
Have a great day.
IQOS Team

Rated 5 out of 5 stars

Agent Ouss was really helpful and…

Agent Ouss was really helpful and changed my monthly order over to Veev Prime. He also talked me through making a purchase of anew Prime starter pack as I am not very good at these things.

May 28, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Sharon Phillips, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best,
IQOS Team

Rated 4 out of 5 stars

Ai did bare minimum and was confusing…

Ai did bare minimum and was confusing to be honest but advisor was great in handeling the situation, thanks to advisor Azzy

May 27, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hello Arunas, thank you for your review.
As part of our ongoing efforts to improve our customer experience, we would like to learn more about your feedback and provide you with the appropriate support.
We have contacted you privately via the email address linked to your Trustpilot account. Kindly check your inbox (and your spam/junk folder) for our message.
We hope to hear from you soon.
IQOS Team

Rated 5 out of 5 stars

The IQOS Agent was very helpful and…

The IQOS Agent was very helpful and worked professionally throughout - It was a pleasure and could find no fault with how my issue was rectified

May 27, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Mark Evans, thank you for taking the time in leaving us feedback. We are always aiming in doing our best to keep our customers satisfied.
Thanks again for the review!
IQOS Team

Rated 1 out of 5 stars

IQOS user since 2018

I have used IQOS, in all the iterations they have produced, since 2018. I have always bought the top devices, Duo, ILUMA Prime, ILUMA I …. I won’t use their subscription service as I don’t believe in using PayPal. But having to order £70 worth of product to get free delivery is not good for someone like me, who has to budget day to day.
Their new club is pointless. As a 56 yo man, I’m not going to festivals, I don’t want a free Starbucks coffee. I used to enjoy going on the website, seeing new things. But, I think they are aiming at a younger generation and are not interested in an ‘old man’ like me.
I will keep using the product because I like it, but boy do they take advantage of loyalty.

Wednesday 27th May:
No message in my emails as promised. As I said, they are only want new users. Sadly.

May 26, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email. Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

Very friendly and polite

Very friendly and polite, explained how i was getting on with iqos. Always open for any questions i may have.

May 25, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Chris, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
IQOS Team

Rated 5 out of 5 stars

I've been an iQOS customer for 6 years

I've been an iQOS customer for 6 years. The products and the customer service have always been excellent. I recently signed up for their subscription service but was sent the wrong order. I wanted to keep them and pay for them as I'd already opened a packet and would need to order one to be able to send them back. I called and was told no, I would need to send them back. Today I spoke to them on their chat service. I explained the situation and after the security checks, Mehdi sorted it all out for me. Thanks so much Mehdi and I really appreciated you help today!

May 25, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Lisa D, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best,
IQOS Team

Rated 5 out of 5 stars

Great product, even better staff

Great product, even better staff. We got approached by Gaye who was really lovely and knowledgable regarding the product, the pros and cons and gave us an amazing deal. Would definitely recommend!

May 22, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Juls, thank you for taking the time in leaving us feedback. We are always aiming in doing our best to keep our customers satisfied.
Thanks again for the review!
IQOS Team

Rated 5 out of 5 stars

Maria was extremely helpful and handled…

Maria was extremely helpful and handled my issues quickly and professionally.

April 15, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Patrick, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
IQOS Team

Rated 5 out of 5 stars

I had a chat with an agent named Omar…

I had a chat with an agent named Omar who dealt with my issues incredibly quick. Polite, and fast responses. Great customer service.

May 21, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Jamie, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best,
IQOS Team

Rated 2 out of 5 stars

Turquoise terea sticks very…

Turquoise terea sticks very inconsistent with flavour, depending on manufacturing date, Some are great then some are awful! some even hurt your mouth & throat after a few.
At the point now after 6 year's first heets now terea I'm thinking about just moving on to Vapes.

May 21, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hello Steven, we appreciate your honest feedback and we understand where your frustration is coming from. We are continuously working in improving our products and services in order to be able to offer the best consumer experience to our users. We do our best and we would be happy to discuss any issues you might be facing in order to help in finding the best solution.
Thank you again for taking the time in sharing your experience.
Marion, IQOS Team

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