IQOS UKReviews 

9,437
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 960 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and positive attitude, making interactions pleasant and productive. Customer service is frequently highlighted as exceptional, with many people appreciating the personalized, understanding, and efficient approach to resolving queries. Reviewers are particularly impressed with the quick response times and the smooth user experience, often noting that issues are handled effectively and promptly. However, some customers also noted dissatisfaction with product lifespan and functionality, mentioning devices that stopped working after a short period or did not perform effectively. A few other people also felt that the order process could be problematic, experiencing issues with missing items, delayed deliveries, or incorrect orders, and some found the customer service unhelpful in these specific instances.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, frequently praising their helpfulness, politeness, and... See more

Customer service

Users describe positive interactions with customer service, often highlighting agents for their helpfulness,... See more

Product

People report ambiguous experiences with the product, with some customers expressing satisfaction and others... See more

Service

Reviewers mention positive feedback about service, with many customers praising the efficiency and... See more

Order

Customers consistently note ambiguous experiences with order, with some reviewers expressing satisfaction... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Friendly and helpful advisors on the helpline, it's frustrating that my package (with devices for recycling) went missing in the post so I won't get the credit for it, but that isn't their fault �... See more

Company replied

Rated 4 out of 5 stars

The customer service operator Saad was very helpful and understood what the issues were. It was great that everything Saad asked was straight to the point to resolve the query as quickly as possible... See more

Company replied

Rated 5 out of 5 stars

I had a highly pleasant and enjoyable experience with the adviser Farouk. He has been extremely attentive, warm and enthusiastic. He advised me on all the different Terea available and gave me a reall... See more

Company replied

Rated 5 out of 5 stars

'Customer Care' may often be a disappointment but when you meet BILAL, the word 'CARE' takes another meaning. You can feel Bilal's heart when he speaks to a customer. He handles every situation with a... See more

Company replied


Company details

  1. Electronic Cigarette Store
  2. Tobacco Shop

About IQOS UK

Written by the company

Welcome to IQOS! If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Our heat-not burn products combine an electronic device IQOS, with specially designed tobacco sticks called HEETS and TEREA. IQOS also heats tobacco-free sticks called LEVIA. IQOS and heat-not-burnsticks are not risk-free. HEETS ,TEREA and LEVIA contain nicotine, which are addictive. For adult use only.

Try IQOS ILUMA ONE for £5. Use our ILUMA ONE heated tobacco device for 14 days before deciding to buy.

TRY IQOS


Welcome to VEEV One! If you are an adult vaper looking for a new vape that offers a range of flavours, VEEV One is here for you. VEEV One is an affordable, user-friendly pod-based vape device. We offer 2000 puffs* in our starter kit for only £9.99, as well as a range of 12 different pods flavours to choose from. VEEV One Pods contain nicotine, which are addictive. For adult use only.

*Up to 1000 puffs on a single pod based on a 1 second puff duration. May vary depending on individual usage patterns.

BUY VEEV ONE


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

9K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(9,437)

941 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Thank you Omar

Thank you Omar, you help me very much today. Have a nice day

May 15, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Alexandra Toma, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best,
IQOS Team

Rated 5 out of 5 stars

Iqos your a saviour

Iqos your a saviour, I’ve tried all types of stuff and couldn’t quit smoking till I met iqos now Im slowly giving up nicotine fully.

I spoke with Ahmed, very polite and professional he also gave me some advice really appreciate it.

May 14, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Huseyin Akbas, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best,
IQOS Team

Rated 5 out of 5 stars

Bilal was very helpful and resolved my…

Bilal was very helpful and resolved my issue with my order quickly and efficiently

May 14, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Jason, thank you for taking the time in leaving us feedback. We are always aiming in doing our best to keep our customers satisfied.
Thanks again for the review!
IQOS Team

Rated 5 out of 5 stars

Mehdi was excellent

Mehdi was excellent. Very helpful indeed.

May 14, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Kenneth Brown, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
IQOS Team

Rated 5 out of 5 stars

MAROUANE

MAROUANE helped with my query efficiently. Thanks

May 14, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Giovanni Di Benedetto, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best,
IQOS Team

Rated 5 out of 5 stars

IQOS customer service - Bilal was amazing

IQOS customer service representative Bilal helped me with a warranty order, and they exceeded my expectations with the support provided.

May 13, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Marco Ciervo, thanks a lot for the positive feedback! We are glad to hear it.
Thanks again for sharing your experience and we wish you all the best.
IQOS Team

Rated 1 out of 5 stars

I used to enjoy IQOS but not anymore

I used to enjoy IQOS but not anymore. Being a GOLD member is not a privilage anymore as you have to pay the delivery fee because the order is less than £70 pounds.. Great update for IQOS.

May 8, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi G G, we are very sorry you feel this way.
We'd like to stress that we are taking this seriously and mean to resolve your issue as soon as possible.
In the meantime, we have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email. Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 1 out of 5 stars

I’m not sure what’s going on with IQOS

I’m not sure what’s going on with IQOS. They used to be great but the new subscription service is shocking. It states next day delivery but this is the 4th time my order has been sent on a 3 day service. This isn’t the sort of product you want to run out of and nowhere near me sells the Levia I buy.
The customer service lady was very pleasant but could only offer me a sorry and tell me there was a glitch in the system and all subscriptions were accidentally sent on a 3 day service - again.
Please sort this out IQOS, it’s really not good enough!

May 12, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Phillip, we are very sorry you feel this way.
We'd like to stress that we are taking this seriously and mean to resolve your issue as soon as possible.
In the meantime, we have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email. Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

Best customer service experience from Redouane

Redouane from the IQOS Customer Care team helped me arrange for a replacement for my holder. He was extremely professional, friendly, and replied quickly throughout the process. He made everything very straightforward and efficient, ensuring the replacement was arranged without any hassle. I was genuinely very impressed with the level of customer service provided, easily one of the best I have had with a company when dealing with a product replacement. A real credit to Redouane and the team! Thank you again!

May 12, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Roxana Mereuta, thanks a lot for the positive feedback! We are glad to hear it.
Thanks again for sharing your experience and we wish you all the best.
IQOS Team

Rated 5 out of 5 stars

MAROUANE helped me very well to cancel…

MAROUANE helped me very well to cancel my order.

May 12, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Lukas Silingas, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
IQOS Team

Rated 5 out of 5 stars

Nadia really good call-agent)👍🏻 nice…

Nadia really good call-agent)👍🏻 nice service

May 11, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Mariia Starovoitova, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
IQOS Team

Rated 5 out of 5 stars

Redouane was very polite

Redouane was very polite, patient, and being helpful. My issue was solved quickly.

May 11, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi LIV M, We also want to thank for your kind words and we are happy to have managed to reach your expectations. Our Customer Care team is always there and happy to support you; via phone, chat or email.
Have a great day.
IQOS Team

Rated 4 out of 5 stars

Very good customer service adviser

Very good customer service adviser . Redouane has resolved my issues with my requests . Thanks

May 11, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Angela, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.

We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

Great and quick service from Tina !

May 11, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Laura Andreea Rotaru, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best,
IQOS Team

Rated 5 out of 5 stars

Tina was great and helpful

May 11, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Sabrina Uselli, thanks a lot for the positive feedback! We are glad to hear it.
Thanks again for sharing your experience and we wish you all the best.
IQOS Team

Rated 5 out of 5 stars

BILAL was very helpful today in…

BILAL was very helpful today in resolving the issue with my order.

May 9, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi C Smith, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best,
IQOS Team

Rated 5 out of 5 stars

I a query re delivery and Bilal was…

I a query re delivery and Bilal was very helpful. He was well mannered and clearly spoken and a credit to the company

May 9, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Jane Dowse, We also want to thank for your kind words and we are happy to have managed to reach your expectations. Our Customer Care team is always there and happy to support you; via phone, chat or email.
Have a great day.
IQOS Team

Rated 5 out of 5 stars

Had a problem and was walked through…

Had a problem and was walked through steps to fix. All worked and straightforward

May 9, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Katie Payne, We also want to thank for your kind words and we are happy to have managed to reach your expectations. Our Customer Care team is always there and happy to support you; via phone, chat or email.
Have a great day.
IQOS Team

Rated 1 out of 5 stars

Really IQOS? This absolutely sucks!

Why did you have to get rid of Heets? 😭 Terea is just not the same. They actually give me indigestion strangely! They don't feel the same to smoke despite marketing saying "they are the same flavour and they are better than heets" when they are just not. I know loads of people disappointed because they can't get Heets anymore and dislike Terea and do not have an alternative. It just really sucks because there are so many people out there that love Heets and dislike Terea, and we have all not been listened to. 😞😞 literally don't know what to do anymore, don't want to go back on cigarettes but not sure what else I can do now!

May 8, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Katie, we are very sorry you feel this way.
We'd like to stress that we are taking this seriously and mean to resolve your issue as soon as possible.
In the meantime, we have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email. Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

Jason provided excellent customer…

Jason provided excellent customer service and was very helpful throughout. Really appreciate the support — thank you!

April 10, 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Brooks, We also want to thank for your kind words and we are happy to have managed to reach your expectations. Our Customer Care team is always there and happy to support you; via phone, chat or email.
Have a great day.
IQOS Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look