We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service. I would have given 5 stars if they had fulfilled there promise to teleph... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
After an Apple upgrade over the weekend, 2 of our IPads had difficulty opening, and we were unable to access anything. Contacted Apple Support by telephone, and after 2 long conservations, the proble... See more
Company replied
Needed to replace the battery in a 2020 model phone but was worried that they might not stock that particular battery. Phone called made to Woking branch, helpful staff physically checked one was in s... See more
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I went to the Istore in Woking to buy a new IPad Air. My current one lasted ten years and two months (so quite good). The Istore shop assistant Niro was extremely helpful in giving me advice about the... See more
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Company details
Written by the company
At iStore we sell and service Apple products with all the must have accessories. Online or in-store we're here to help you get the most out of your Apple products. iStore is an Apple Premium Reseller and Apple Premium Service Provider based in the UK.
Contact info
112 Strand, WC2R 0AG, London, United Kingdom
- 02072129090
- marketing@istore.co.uk
- istore.co.uk
4.3
Excellent
632 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
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Reply from iStore
Hi Drew,
Thank you so much for choosing iStore and for leaving us a positive review. Enjoy your new MacBook!
Better than John Lewis
Wife and I bought a apple ipad- same price as JL.
Really helpful staff [Brad B].
Great knowledge of product.
Downloaded old pad.
No problems.
So if in Chelmsford go to the i store - recommended 5*
November 3, 2025
Unprompted review
Reply from iStore
Hi Mike,
Thank you for your kind words and recommendation! We're delighted to hear that you had a great experience with our customer service and that we were able to provide the assistance you needed. We hope you and your wife are enjoying your new iPad!
Very professional and helpful
Whilst I have not made a purchase yet, the guy we spoke to in the Chester store today ( his name was Jack ) was so helpful and professional!
I was really impressed with his customer service. So much so I’ll try and feedback directly to his company, he’s a credit to them. I wish all staff were so helpful at other retailers
November 1, 2025
Unprompted review
Reply from iStore
Hi Susan,
Thank you for choosing us and for sharing your feedback. We're delighted to hear that you had a positive experience with Jack. We take pride in providing top-notch assistance to our customers. If you ever require further assistance or have more questions, don't hesitate to reach out. We're here to help!
Reply from iStore
Hi,
Your positive experience is what we aim for. Thank you for your review, and enjoy your new MacBook Air!
Very happy with my website order and…
Very happy with my website order and new iPhone
October 24, 2025
Reply from iStore
Hi Elise,
We are glad iStore was a pleasant experience for you. We look forward to serving you again. Enjoy your new iPhone!
Dismal experience
Took a Macbook Pro in for a charging issue in Woking, received back a wiped machine. When I dropped it off I explained that backups hadn't been possible as it would only charge when powered off. It turns out their fix involved throwing away the old disk. At NO POINT was it explained that the disk would be wiped and indeed what was returned was an empty machine with a 4 year old OS. When asking the (frankly rude) staff why this had happened they said 'it's in the T&C's mate', which I got about 5 seconds to read whilst dropping it off. No apology, no explanation. AVOID this shop, take any repairs to a proper Apple store. Lesson learned.
October 19, 2025
Unprompted review
Reply from iStore
Hi John,
While we understand the frustration that can come with data loss, we would like to clarify a few important points. Every repair carried out on smart electronic devices carries a potential risk of data loss. Our team is trained to inform every customer of this, and the details are clearly outlined in the terms and conditions, which every customer is asked to review and sign before any repair begins. These are also sent by email and included in the booking confirmation email.
Your MacBook was booked in with a no-power fault, which was assessed as a likely logic board failure. As explained at the time of booking, Apple’s authorised repair process for this type of fault involves replacing internal components, which unfortunately results in data loss.
Our team made you aware of this before proceeding, and you were given time to review and approve the terms and conditions on-screen, as well as a digital copy for your records. We do not limit customers to only a few seconds of review time, and we always strive to ensure that every customer fully understands the implications of their repair before work begins.
We regret that the outcome was not what you had hoped for, but we do ask that all interactions with our staff remain respectful, as rude or abusive behaviour is not tolerated.
Booked appointment at the store for…
Booked appointment at the store for this morning first appointment available to be told screen replacement could take all day no guarantee before 5 even after phoning two days prior to make sure and being told 2-3 hours wouldn’t have made the journey with my toddler to wait around for hours if I’d have known and just sent it off. Travelled from Worcester to Cheltenham so 40 minute drive maybe more and paid for parking all to be told this as I arrived. No point in making appointments or calling when it’s false information. Waste of my money and time.
October 23, 2025
Unprompted review
Reply from iStore
Hi Laura,
We’ve already responded to your father’s review regarding the same visit, but we’d like to provide some additional clarity here as well. While we always aim to complete screen replacements within the time window communicated over the phone, same-day service is subject to parts availability, repair volume, and diagnostic results on the day — as explained in all our communications.
On that particular day, our technicians were managing unexpected circumstances, so we advised that the repair would be completed by the end of the day rather than within the usual timeframe.
We appreciate your understanding and would be happy to discuss this further. Please feel free to contact us at marketing@istore.co.uk.
2 hours now all day for a screen repair.
My Daughter had a booking for 10.20am in cheltenahm , booked online tuesday 21st of october , she also called the store to see how long the repair for a new screen would take, She was told 2 hours over the phone, arrived in store to be told it will take until 5pm today to fix and was tld theres other repairs infront of her, if you have a time slot why is this now all day repair,
if i had a time slot with An APPLE STORE they would get the job done in 2 hours ,
i also called the store today to check for a new screen and was again told it would take 2 hours and no mention takign all day ,
on your reviews its not the 1st time this issue has arrived, its time someone reviewed the repair process.
October 23, 2025
Unprompted review
Reply from iStore
Hi Mark,
We’re sorry to hear about your experience and appreciate the opportunity to provide some context.
Your daughter visited our Cheltenham store for a screen replacement appointment. While we always aim to complete iPhone repairs as quickly as possible, turnaround times may vary. On that particular day, our technicians were facing unexpected circumstances, so we explained that the repair would be completed by the end of the day rather than the usual timeframe.
We appreciate your and your daughter's frustration, especially after being advised over the phone that screen replacements typically take around 2 hours. That timeframe is an average estimate based on standard repair flow, but it can vary depending on parts availability, staffing levels, and diagnostic results on the day. We are transparent about this in both our website information and the appointment confirmation emails.
Our assistant manager later spoke with a gentleman who called to enquire about display stock, but unfortunately, the call ended before we were able to fully explain the situation.
We’d like the opportunity to discuss this directly and resolve any remaining concerns. If you’d like to get in touch, please contact us at marketing@istore.co.uk.
Easy to order and delivery was on time 👍
October 10, 2025
Reply from iStore
Hi,
Your positive feedback means a lot to us. Thank you for choosing iStore!
Got a new iPhone 17 Pro Max in good…
Got a new iPhone 17 Pro Max in good time, very happy
October 10, 2025
Reply from iStore
Hi Max,
Thank you for your 5-star rating! We're thrilled you had a great experience with us.
Reply from iStore
Hi,
We're glad to have met your expectations. Thanks for the 5-star review!
Quick and fast processing
I got my phone in just within a week after i ordered it on istore.
October 9, 2025
Reply from iStore
Hi Kashif,
We are so glad iStore was a 5-star experience for you. Many thanks for your review.
Iphone 17
Easy ordering, quick pickup at the London Strand store.
Great experience, will order again from iStore in the future.
Thank you.
October 3, 2025
Unprompted review
Reply from iStore
Hi Arpad,
That's really great to hear, many thanks for taking the time to review us!
New phone
Got a new phone back in August and it was straightforward and quick, was able to use Klarna as well.
August 14, 2025
Reply from iStore
Hi Gracie,
We're very happy that your purchase with us was straightforward and we hope to see you again in the future.
I was very disappointed with iStore but now corrected.
I am very disappointed with iStore and the Woking Branch.
I booked my iPhone in for a Battery Service (new battery). I had to log into my Apple Account to make the booking which correctly identified my device as an iPhone 8. I made the booking for 10:00am this morning at iStore in Woking and I had a reminder from Albion at 9:00am via text message.
On arrival I was told they cannot change a battery for an iPhone 8 as it is too old. Fair enough but why accept the booking and why did Albion not say in his reminder message "WARNING, WE CANNOT FIT NEW BATTERIES FOR iPHONE 8s AND OLDER". This would have saved me a 30 minute drive there and back plus a £2.20 parking fee.
Not a happy customer. However, I am still happy with my iPhone 8, so why should I be forced to upgrade?
Update from iStore:
Thank you for your message, and I’d like to sincerely apologise for the confusion during your visit. Unfortunately, the store made a mistake regarding the information provided to you. It’s true that for older iPhone models, classed as 'vintage'. Apple no longer supplies the required replacement parts — however, in this particular case, we do in fact have an Apple battery for your iPhone 8.
To make up for the inconvenience and the unnecessary journey you made, we would like to offer you a free battery replacement at our Woking branch. Please let us know if you would like us to arrange this for a convenient time for you to return.
Thank you for your patience and understanding, and again, we’re very sorry for the trouble caused.
My iPhone now has a new battery and works fine.
October 3, 2025
Unprompted review
Reply from iStore
Hi Chris, I'm sorry this occurred and it was obviously frustrating. Apple does not provide us with the information of why you are booking with us, something we have protested to them about for years.
The iPhone 8 is listed by Apple as "Vintage" (https://support.apple.com/en-gb/102772) and they no longer produce parts for this device. As an Apple Authorised Service Provider we can only get parts from Apple, this means we could not service your phone. Other non official channels maybe able to still replace your battery. We wish you all the best in getting your iPhone 8 back to running as normal again.
Great product price quality delivery…
Great product price quality delivery quick thank you
October 2, 2025
Reply from iStore
Hi,
We're glad you're enjoying your new device and thank you so much for the review!
Good people with lots of knowledge
October 2, 2025
Reply from iStore
Hi Robert,
Many thanks for your kind review, it is much appreciated.
Went to the I store in Crawley with the…
Went to the I store in Crawley with the intention of buying a £750 I watch ultra. Asked to try it on, as you would and was told no as I might run out with it! I’m a 63 year old man. Walked out and they lost a sell …..Think I’ll stay with Gamin!
September 29, 2025
Unprompted review
Reply from iStore
Hi Keane,
We’re sorry to hear about your recent visit. It appears that a misunderstanding occurred. We want to clarify that our team never accused you of intending to steal. We were simply explaining that all devices in store, including the Apple Watch Ultra, are secured with strict security measures due to recent incidents involving criminal activity. These measures are in place to protect both our customers and the products.
We understand that this may have affected your experience and regret that it made you feel uncomfortable.
I booked an appointment for a battery…
I booked an appointment for a battery replacement with IStore Bond St. Chelmsford on 15/09 for 20/09.
I arrived at 10:30 for my 10:40 appointment.
When I arrived a 'colleague' asked me if I had received their email.
Naturally I hadn't. I was walking from the car park to the store (about 10 mins) when the mail was sent at 10:13.
Of course I now know that they hadn’t got a battery in stock. They hadn’t ordered a battery. Indeed they apparently can’t order a battery unless I leave my phone with them for a couple of days.
When I express amazement at this the man I was speaking to said "That's how Apple want us to work".
Who is going to leave their phone for "Two or Three working days" to get a battery fitted.
They had a week to tell me all this and save me a journey.... but didn’t.
Not even a "sorry about that".
The booking with Apple says "same day service by the way".
Thanks for your response. It would all make sense except that when I voiced my complaint about the service you replied to say that...
"I can get you booked in and ensure there is a battery there awaiting your arrival".
I really did appreciate that prompt response and the offer to ensure better service. It suggests to me that the problem with the service may be just with the Chelmsford store rather than the ethos of the company as a whole.
I think you may be as disappointed as I was and I hope this helps you improve the service in Chelmsford.
September 20, 2025
Unprompted review
Reply from iStore
Hi Paul,
We’d like to clarify a few points from your review.
Same-day repairs are not guaranteed, and this is clearly explained on our website. They are always subject to two things: the results of our diagnostics and the availability of parts. While we do aim to keep common parts in stock, this cannot be guaranteed for every device.
In your case, Apple’s system allowed you to book a “same-day” slot, but it does not take into account local stock levels or Apple’s policy that certain parts can only be ordered once a device has been checked in. This is why you were advised that your phone would need to be left with us until the part arrived.
We think it is unfair to suggest that the lack of a same-day repair was due to negligence or unwillingness to help — we must work within Apple’s authorised repair process and part supply chain.
Do not buy off this company they…
Do not buy off this company they package old products and sell them off as new …I purchased an Apple Pencil it was packaged so it looked new ..But it was broken and also bent …I bought a new one from curry’s and they only refunded half the money ….rip off I have e mailed them several times
April 30, 2025
Unprompted review
Reply from iStore
Hi Rach, can you please triple check the domain url you’ve bought from please and edit your review with it?
Because we here at istore.co.uk are an official Apple channel partner and only sell new products as new. Furthermore we have no record of a purchase from yourself and your order reference does not match one we use. So I'm afraid you haven’t purchase from us.
We actively work with Apple to share intelligence on counterfeit products and organisations imitating us so would like to hear about your purchase. Please reach out to us with details at webshop@istore.co.uk.
Update: We humbly request you remove your review as it is not about us and this review affects us when we have done nothing wrong as you have not purchased from us.
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