We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service. I would have given 5 stars if they had fulfilled there promise to teleph... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
After an Apple upgrade over the weekend, 2 of our IPads had difficulty opening, and we were unable to access anything. Contacted Apple Support by telephone, and after 2 long conservations, the proble... See more
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Needed to replace the battery in a 2020 model phone but was worried that they might not stock that particular battery. Phone called made to Woking branch, helpful staff physically checked one was in s... See more
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I went to the Istore in Woking to buy a new IPad Air. My current one lasted ten years and two months (so quite good). The Istore shop assistant Niro was extremely helpful in giving me advice about the... See more
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Company details
Written by the company
At iStore we sell and service Apple products with all the must have accessories. Online or in-store we're here to help you get the most out of your Apple products. iStore is an Apple Premium Reseller and Apple Premium Service Provider based in the UK.
Contact info
112 Strand, WC2R 0AG, London, United Kingdom
- 02072129090
- marketing@istore.co.uk
- istore.co.uk
4.3
Excellent
632 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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Not a true Apple service
I’m glad most have had a good experience with this store, however mine was different and less than 1 star. My phone was damaged whilst the battery was replaced, and I was informed that it was like that when I brought it in. Apple Reading have confirmed that it was damaged during the replacement. Their own photograph actually shows no damage to my phone. I would avoid using this store and only use an Apple Store, not a third party - I have learnt the hard way. Staff could not communicate on a personal level, and grudgingly offering a free screen protector was an insult.
December 5, 2025
Unprompted review
Reply from iStore
Hi Susan,
We’re sorry to hear that you were unhappy with your experience and would like to clarify the circumstances surrounding your repair.
At check-in, photographs were taken of your device showing pre-existing scratches and general wear. These images were reviewed with you, and no concerns were raised when the device was returned following the battery replacement. The following day, you contacted us to report damage; however, after further review of both the photographs and the device by our technician and management, no additional damage beyond what was present at check-in could be identified.
As a goodwill gesture, a complimentary screen protector was offered but declined.
We regret that this experience has led to dissatisfaction; however, as an Apple Authorised Service Provider, we remain confident that the repair was completed correctly and in line with Apple’s guidelines.
Different quotes over the phone and at the appt
I have an issue with a Macbook that has a potentially faulty battery. I called them to book an appointment where I was quoted £250 for a topcase + battery replacement, which given it's Apple we talk about is not the most outrageous quote I expected. I agreed with the quote and proceeded to book the appointment.
Once I visited for the appointment, I was told at the store that I would have to pay a non-refundable £45 fee and then they would charge me "between £300-£400 for the repair". They could not give me a precise quote without paying the non-refundable £45.
I asked for the topcase and battery to be replaced anyway, no need to diagnose, if the problem persists that's fine, but I was told that they would have to charge the £45 anyway.
Wasted my time and now I have to travel to drop my laptop at an Apple Store where the diagnose is free (as it should be).
December 5, 2025
Unprompted review
Reply from iStore
Hi Thanos,
We’re sorry to hear that you were unhappy with the information provided and would like to clarify the pricing discussed.
The initial figure quoted over the phone related to the estimated cost of the replacement part only. When you attended your appointment, our team explained that a £45 diagnostic fee applies, which is required to confirm the fault and provide an accurate repair quote. Following diagnostics, the total repair cost would have included the part cost plus our standard labour fee for fitting, which is why a wider estimate of £300–£400 was given at that stage.
Labour charges apply to all repairs and diagnostics are required before any work can proceed, even when a specific component is suspected. This is in line with Apple’s authorised repair process and is clearly outlined in our terms and conditions.
We appreciate that this may not have been communicated as clearly as it should have been over the phone, and we regret any frustration caused. However, no charges were taken without agreement, and the diagnostic process is necessary to ensure the correct repair is carried out.
Needed to buy the iPad Pro 13 inch as I…
Needed to buy the iPad Pro 13 inch as I knew it's magnificents.
Met Lukas who was polite and professional and knowledgeable.
Then returned for Ollie to complete everything and also found him very professional and a knowledgeable and a amazing young guy.
December 4, 2025
Unprompted review
Reply from iStore
Hi Carol,
We're thrilled to hear that you had a great experience at iStore Colchester! Your kind words and appreciation mean a lot to us and our staff. If you ever need anything else in the future, please don't hesitate to reach out. We're here to assist you. ~ Irene
Reply from iStore
Hi Mansour,
We are so glad iStore was a 5-star experience for you. Many thanks for your review. ~ Irene
Reply from iStore
Hi Ameer,
Thank you for your 5-star rating! We're thrilled you had a great experience with us. ~ Irene
Got my new iPad mini from iStore
Got my new iPad mini from iStore, ordering was good and it came on time.
November 13, 2025
Reply from iStore
Hi Pat,
We are so glad iStore was a 5-star experience for you. Many thanks for your review and enjoy your new iPad mini! ~ Irene
Waste of time and money for nothing
It’s not an Apple Store. The registered company name is: Albion Computers Plc (read their reviews as well).
I should have read the other reviews first. This place turned out to be a complete waste of time and money for me.
I took my 5-month-old, barely-used laptop in due to a screen-flickering issue, and the first thing they told me was that they might charge me if I want to repair it because I in a limited warranty (the laptop condition is as good as new).
Anyway, I left the laptop with them as they promised an examination report within 24 hours.
After 24 hours, nothing was received. I called, and they said they would send the report email within minutes. 2 hours later, still nothing.
I ended up going back to the shop to pick up my laptop. There was no examination report, just a bunch of greasy prints on the keyboard.
PS: There’s also now a minor scratch on the Apple logo, but I didn’t have the energy to argue about it.
I will avoid shops with such dodgy practices at all costs.
November 20, 2025
Unprompted review
Reply from iStore
Hi Li,
We’re sorry to hear that your experience did not meet your expectations and would like to clarify what happened during your visit.
We were unable to locate a repair appointment under your name, nor were we shown a confirmation email, but we proceeded with a walk-in appointment as a courtesy so we could still assess your Mac. As the device was within warranty, no payment was taken. Our technician followed Apple’s required procedures by explaining the booking-in process and the circumstances under which a repair may fall outside warranty.
As this was a walk-in, the turnaround time for the diagnostic report should have been set more clearly, and we understand the delay was frustrating.
We have reviewed our drop-off photographs and cannot identify any fingerprints or scratches, and these concerns were not raised at collection.
We would also like to reassure you that we are an Apple Premium Reseller and Authorised Service Provider. This means we work in direct partnership with Apple, and all repairs are carried out by Apple-trained technicians using approved processes and tools.
Reply from iStore
Hi Maya,
We're delighted to hear that you are happy our service. Enjoying the new Apple Watch! ~ Irene
Great service from the Tunbridge Wells store
The gentleman I dealt with in the Tunbridge Wells store was very helpful and friendly, and - having ordered the IPad Pro I wanted, as the shop didn’t have it in stock, I duly received it at home the next day. Excellent service, as per usual.
November 18, 2025
Reply from iStore
Hi Jonathan,
Thank you for taking the time to share your positive experience with us. Our team works hard to ensure our customers have the best possible experience, and it's rewarding to know we've succeeded with you. We look forward to serving you again soon!
iPad Pro is great and it arrived well…
iPad Pro is great and it arrived well within estimate, very happy.
November 4, 2025
Reply from iStore
Hi Jake,
We are happy to hear you had a great experience with our service. Enjoy your new iPad Pro!
Used iStore website as I knew they were…
Used iStore website as I knew they were an official Apple reseller. I purchased an item from their clearance section. Their website is very well set out and easy to use. The item was received quickly via safe tracked delivery. It was, in my opinion, in better condition than they had graded it. Very happy. Recommended
November 4, 2025
Unprompted review
Reply from iStore
Hi Kevin,
Thank you for choosing us and for sharing your positive feedback. We're thrilled you had such a great experience with us. We look forward to serving you again soon!
Great service
Ordered phone from site said 4 week delivery got the phone in two days such a quick service and very informative at every step
November 5, 2025
Reply from iStore
Hi Michael,
We appreciate your fantastic review! It's always a pleasure to hear that our customers are satisfied with our service. Enjoy your new iPhone!
Reply from iStore
Hi Andrew,
Your positive feedback means a lot to us. Thank you for choosing iStore!
Techie BS alert.
Techie BS alert.
Happened across the Crawley branch from using the torturous Apple help bot.
Elbowing colleague out the way saying “I’m the techie here” a lad informed us the bricked iPhone 13pro, in a boot loop, was worthless. We could forget about data recovery and as it was purchased via Back market it would never work again, apparently their reviews are an AI generated lie. Glad my 13 year old son had the experience, particularly when Hazelden in Redhill recognised the issue over the phone and fixed the phone completely when part arrived.
November 6, 2025
Unprompted review
Reply from iStore
Hi Tim,
We would like to clarify the situation regarding your device.
Your iPhone was purchased through a third-party refurbisher and had non-Apple parts and unauthorised repairs previously carried out. As an Apple Authorised Service Provider, we are strictly required to follow Apple’s guidelines, which means we can only work with genuine Apple parts and tools. When a device has been tampered with or fitted with unsupported components, we cannot safely perform repairs or be held responsible for any resulting malfunction. In such cases, Apple authorises us only to offer a whole unit replacement.
We understand this may not have been the outcome you were hoping for, but our team provided the options that Apple allows in these circumstances. We are pleased to hear that your device was ultimately fixed, and we hope it continues to work well for you.
If you have any further questions about Apple’s repair policies, we would be happy to help. ~ Irene
back ordered the phone and the customer…
back ordered the phone and the customer service was excellent. received my phone very much on time. very happy with their service
November 7, 2025
Unprompted review
Reply from iStore
Hi taha,
We appreciate your support and thank you for highlighting the quality of our service. We look forward to serving you again soon!
Prompt delivery and the gadget…
Prompt delivery and the gadget delivered was as per the purchase order
October 28, 2025
Reply from iStore
Hi John,
Many thanks for taking the time to review us, it is much appreciated.
Ipswich iStore
I went to Ipswich iStore yesterday as I had a problem with my iphone. Ross was brilliant he sorted out my problem and could'nt have been more helpful. He is certainly a credit to Apple.
November 5, 2025
Unprompted review
Reply from iStore
Hi Viv,
We're delighted to hear about your positive experience at our Ipswich store. It's wonderful that Ross provided excellent service during your visit. We look forward to serving you again soon.
Pleasant service
We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service.
I would have given 5 stars if they had fulfilled there promise to telephone us when the computer was going to be delivered.
November 5, 2025
Reply from iStore
Hi John,
Thank you for your review and for the kind words about the service you received. We’re glad the team were able to help with useful suggestions.
We’re very sorry, however, that you weren’t contacted about the delivery as promised — this should not have been missed. Your feedback is appreciated, and we’ll make sure to follow up so we can do better next time.
Thank you again for sharing your experience.
Fantastic customer experience
Fantastic customer experience! From calling them for assurance about ordering, to placing the order and speedy delivery, very impressed!
November 5, 2025
Reply from iStore
Hi Robert,
We are grateful for your feedback. We're delighted to hear that you had a wonderful experience with us.
Battery replacement
Needed to replace the battery in a 2020 model phone but was worried that they might not stock that particular battery. Phone called made to Woking branch, helpful staff physically checked one was in stock, so I wasn't going to make a wasted trip. Booked in and was seen immediately, everything explained well and help given to me as I had not been able to disable some of the security settings as required. Also a bit of patience shown as I needed my Apple account password, which of course I didn't have to hand! Work done within about 90 minutes, and phone up and running properly straight away. All in all a pleasant stress free experience.
October 30, 2025
Unprompted review
Reply from iStore
Hi Charles,
Thank you for sharing your feedback with us! We're delighted to hear about your positive experience at our Woking store. We're looking forward to welcoming you back.
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