We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service. I would have given 5 stars if they had fulfilled there promise to teleph... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
After an Apple upgrade over the weekend, 2 of our IPads had difficulty opening, and we were unable to access anything. Contacted Apple Support by telephone, and after 2 long conservations, the proble... See more
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Needed to replace the battery in a 2020 model phone but was worried that they might not stock that particular battery. Phone called made to Woking branch, helpful staff physically checked one was in s... See more
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I went to the Istore in Woking to buy a new IPad Air. My current one lasted ten years and two months (so quite good). The Istore shop assistant Niro was extremely helpful in giving me advice about the... See more
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Company details
Written by the company
At iStore we sell and service Apple products with all the must have accessories. Online or in-store we're here to help you get the most out of your Apple products. iStore is an Apple Premium Reseller and Apple Premium Service Provider based in the UK.
Contact info
112 Strand, WC2R 0AG, London, United Kingdom
- 02072129090
- marketing@istore.co.uk
- istore.co.uk
4.3
Excellent
632 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from iStore
Hi,
Thank you so much for choosing iStore and for leaving us a positive review!
Great experience all round and very…
Great experience all round and very happy with my new iPad.
June 9, 2025
Reply from iStore
Hi Mohammed,
Thank you for reviewing iStore and leaving such positive feedback. We really appreciate it and look forward to serving you again soon!
Staff were friendly, helpful and well informed about hardware.
Staff were friendly, helpful and generally well informed about hardware. (The manager also dealt skilfully with my mistaken call complaining that I had been delivered the wrong iMac.)
It is a little bit unfair to expect staff to be knowledgeable about software but as ‘Logic Pro’ is an Apple program I feel that they should have been able to answer my questions- and admitted they couldn’t.
More seriously, no mention was made about charging my new iPad Pro and I had to return to the store to purchase a charging plug.
June 6, 2025
Reply from iStore
Hi Chris,
Thank you for your review and for recognising the friendliness and helpfulness of our team. It is truly appreciated.
While our staff are primarily trained around hardware, we recognise that a deeper understanding of Apple’s key software — like Logic Pro — would enhance the service we provide. We’ll be working on improving this area of knowledge across the team.
As for the charger, we’ve already spoken with our staff to remind them to clearly inform customers about what is and isn’t included with their purchase. We're sorry for the inconvenience caused and appreciate you taking the time to bring it to our attention.
We hope you are enjoying your new iPad Pro. If you ever need further help or have any questions, please don't hesitate to reach out.
Istore Rushden Lakes
The staff at istore Rushden Lakes are fab! Never any pressure , lots of common sense and good advice. I’ve bought a new iPad (served by Callum) now a few months later updated my phone. Set up by Callum and Jasmine. Both friendly, professional individuals.
June 2, 2025
Unprompted review
Reply from iStore
Hi Helen,
Thank you for reviewing iStore and leaving such positive feedback. We really appreciate it and look forward to serving you again soon!
I needed to purchase a new Mac laptop…
I needed to purchase a new Mac laptop and the assistants at the store were very knowledgeable and helpful with finding the right machine for me. They were patient when my bank had a bit of a hiccup with my online payment, and were nothing but helpful at all times. I am pleased with the new Mac I have bought, it is just right for my needs.
May 20, 2025
Reply from iStore
Hi Amanda,
It's always a pleasure to receive such positive feedback. We're here to make your experience exceptional, and we're pleased to know we succeeded. Thank you for your 5-star rating!
Reply from iStore
Hi Burhan,
We are so glad iStore was a 5-star experience for you. Many thanks for your review.
Reply from iStore
Hi Sam,
We're glad to have met your expectations. Thanks for the 5-star review!
does iStore normally use parcel force…
does iStore normally use parcel force or dhl as their courier ?
Thank you
May 26, 2025
Unprompted review
Reply from iStore
Hi Jessica,
Thank you for your enquiry. We primarily use DHL as our courier, although on occasion it may be ParcelForce or UPS.
My new Apple Watch was delivered on…
My new Apple Watch was delivered on quickly, very happy!
May 16, 2025
Reply from iStore
We are so glad iStore was a 5-star experience for you. Many thanks for your review.
It was easy to order and my iPad Air…
It was easy to order and my iPad Air arrived on time
May 9, 2025
Reply from iStore
We're delighted to hear that you enjoyed our service. Thank you for your review!
Absolutely shocking in Guildford
Absolutely shocking in Guildford. The girl on desk was rude and unhelpful. Told me I had to pay £25 for my new iPhone to be reset. Money grabbing pirates. Apple find a new support partner as istore try to rob you on new products which are under warranty.
Shocking
May 16, 2025
Unprompted review
Reply from iStore
Hi Amelia,
Thank you for your feedback. We’re sorry to hear you were disappointed with your experience in our Guildford store.
We’ve reviewed the interaction and found no evidence of any rudeness or unhelpful behaviour from our staff. Our technician first attempted a forced restart, free of charge, to resolve the issue before advising that a full restore might be needed. We explained that the service fee would only apply if the restore was successful in resolving the problem — this is standard for in-depth technical support, even with newer devices.
That said, we acknowledge that more consideration could have been given to the fact your iPhone was only a week old. In hindsight, we agree the charge could have been waived to support a smoother experience.
We’d like to offer you a free screen protector for your new iPhone. Feel free to contact us at marketing@istore.co.uk to arrange this.
Great service from the guy at your…
Great service from the guy at your Chelmsford store. He was attentive and explained that Apple didn’t replace batteries for iPhone 7’s now. So I had a look at the 16e, which although looked bulky compared to my 7 would see me to an acceptable phone as my current one had battery problems and would only last less than an hour before I had to recharge it from almost flat. He ordered my new phone and said it would take up to 2 days, but I received an email the following morning saying it was available. Great service. Thank you!
May 8, 2025
Reply from iStore
Hi Robert,
Thank you for taking the time to share your positive experience with us. Our team works hard to ensure our customers have the best possible experience, and it's rewarding to know we've succeeded with you. We look forward to serving you again soon!
~ Irene
istore is a must!
The staff were very helpful and knowledgeable. They did not push one option over another and hence we were able to make an informed decision. We chose the istore so that we could talk to a person. Thank you.
May 8, 2025
Reply from iStore
Hi Ann,
We can't thank you enough for your 5-star review. Your support is invaluable to us, and it motivates us to continue delivering top-notch service. We look forward to serving you again.
~ Irene
Phone came within 2 days as stated.
May 7, 2025
Reply from iStore
Hi Amantle,
We're delighted to hear that you enjoyed our service. Thank you for your review!
~ Irene
Product was received as expected
May 1, 2025
Reply from iStore
Hi Rachael,
Your positive experience is what we aim for. Thank you for your review.
~ Irene
Easy purchase and delivery
It’s was straightforward to purchase my iPad mini and it arrived quickly.
May 2, 2025
Reply from iStore
Hi Jordan,
Your satisfaction is our goal. Thanks for taking the time to leave a review.
~ Irene
Fast delivery, good quality, easy to order
Delivery was incredibly fast! And as far as I understood there was a discount for IPhone 16 for £100!!!! Which was very useful. Thank you!
May 2, 2025
Reply from iStore
Hi Diana,
We appreciate your fantastic review! It's always a pleasure to hear that our customers are satisfied with our service. If you ever need anything or have any questions, don't hesitate to reach out. We're here to help!
~ Irene
Reply from iStore
Hi Raza,
We're delighted to see that you had a great experience with us. Thank you for your review!
~ Irene
Reply from iStore
Hi Sebastian,
We are so glad iStore was a 5-star experience for you. Many thanks for your review.
~ Irene
Item as described and received in very…
Item as described and received in very good time.
April 17, 2025
Reply from iStore
Hi,
Thank you so much for choosing iStore and for leaving us a positive review!
~ Irene
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