Kaiia The Label Reviews 1,197

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 478 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality of the clothing, noting the soft, thick, and comfortable materials that maintain their shape after washing. Many appreciate the wide selection of styles and colors, finding the clothes fashionable and versatile for various occasions. The customer service team is frequently highlighted for being helpful, quick, efficient, and understanding in resolving issues. However, some customers experienced issues with their orders, including incorrect sizes, damaged items, or delays in delivery and refunds, which led to frustration with the resolution process. A few people also mentioned that while the clothes are of good quality, some items, like zippers, showed wear quickly, and sizing could be inconsistent, particularly with oversized items.

What people talk about most

Product

Customers had positive experiences with product, frequently praising the amazing quality, comfort, and style... See more

Quality

Reviewers highlight positive aspects of quality, with many praising the amazing quality of clothing and... See more

Customer service

Customers consistently note positive experiences with customer service, with many praising the helpfulness,... See more

Order

Reviewers mention ambiguous feedback about order experiences, with many expressing satisfaction with quick... See more

Staff

People report positive experiences with staff, consistently describing them as lovely, helpful, and quick to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Really good quality clothing. Always the softest material and so comfortable. Everything feels nice and thick and well Made. Been purchasing Kaiia clothing since last year, & probably a quarter of my... See more

Company replied

Rated 5 out of 5 stars

Amy dealt with my query from start to finish, with several emails going back and forth. Very helpful to have the continuity of the same advisor each time. She was as helpful as she could be, within th... See more

Company replied

Rated 5 out of 5 stars

Really happy with the customer service from KaiiaTheLabel. I had an issue with my order, but Amy was so helpful and handled everything quickly and professionally. She was understanding and made the w... See more

Company replied

Rated 5 out of 5 stars

I've just had brilliant Customer service from 'Anna' Kaiia. I wanted to change my order size, this unfortunately wasn't possible but I was given the option to cancel and re order my correct size. Wa... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Clothing Store
  3. Lingerie Store
  4. Outerwear Store
  5. Plus Size Clothing Store
  6. T-Shirt Store

Written by the company

Designed exclusively in the UK, KAIIA was born to inspire and deliver an elevated approach to fashion-forward street style for the modern, urban, cool-girl. With a laid back edge at the core, KAIIA THE LABEL is on a mission to make young women feel empowered through a curated wardrobe that provides wardrobe staples with a fearless edge and a subtle sexy aesthetic, no matter what shape or size. Elevation is our ethos. #WEAREKAIIA


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

I have bought over 30 items from Kaiia…

I have bought over 30 items from Kaiia The Label and I am OBSESSED!! The sizes are nice and oversized and I’ve finally found a tracksuit that’s long enough, being a 5”10 woman! I get excited for each new launch, my bank account doesn’t though! Lol

April 6, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Nicola,

Thank you for sharing your wonderful feedback with us! We are thrilled to hear that you have purchased over 30 items from us and you are absolutely obsessed with them!

It’s fantastic to know that the sizing is working well for you, especially with the oversized fits that cater to your height. We understand how challenging it can be to find the perfect tracksuit, and we're delighted that you've found one that meets your needs.

Thank you once again for being a part of the Kaiia community. We look forward to serving you in the future!

Sam x

Rated 5 out of 5 stars

Amazing clothes and great quality

Amazing clothes and great quality

April 4, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you for your wonderful feedback! We're thrilled to hear that you are enjoying our amazing clothes and appreciate the great quality we strive to deliver at Kaiia. Your satisfaction is our top priority, and it’s always rewarding to know that our efforts resonate with our customers.

Thank you for being a valued customer!

Sarah x

Rated 2 out of 5 stars

Faulty tracksuit, refused to replace

I was really excited to buy a tracksuit from these guys, I ordered next day delivery which didn’t even turn up on time 2 days late. Then I wear the tracksuit for under 2 hours and both zips broke on the hoodie. I reported this to customer service and all they could offer was 30% off my purchase which I think is awful. Really annoying as the tracksuit is nice but the quality isn’t. It would be ok but not even to send out a replacement for their mistake is not on.

April 3, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Ellie,

Thank you for sharing your feedback with us. I want to sincerely apologise for the inconvenience you've experienced with your recent order.

I understand how disappointing it must be to have your tracksuit arrive later than expected, and to then encounter issues with the zippers shortly after wearing it. We strive to provide high-quality products and timely delivery, and it is clear we fell short in this instance.

Regarding the 30% discount we offered, I understand that this may not feel sufficient given the circumstances. Unfortunately, we do not offer replacements for items. Our standard procedure requires that the faulty item be returned for a full refund. We will, of course, cover the return postage cost. After the return is processed, you are welcome to place a new order for the item you require, utilizing the 30% discount.

To assist you further, please reply to the email from Trustpilot and provide your order details. This will allow me to look into your order specifically and work towards a satisfactory resolution tailored to your needs.

Thank you for your understanding, and I look forward to assisting you further. Your feedback is invaluable to us as we continue to improve our services.

Laura

Rated 5 out of 5 stars

Love

Love every item ive have bought. Amazing quality x

March 16, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Megan,

Thank you for your wonderful feedback! We are thrilled to hear that you love every item you have purchased from Kaiia.

Your satisfaction is our top priority, and it’s fantastic to know that you find our products to be of amazing quality. We strive to provide our customers with stylish and durable items, and your positive experience reinforces our commitment to excellence.

We appreciate your support and look forward to serving you again in the future.

Amy x

Rated 5 out of 5 stars

Love this brand

Love this brand

April 3, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

HI Mads,

Thank you for your wonderful feedback! We are thrilled to hear that you love Kaiia. Your support means a lot to us, and we are committed to providing you with high-quality products and an exceptional shopping experience.

If there’s anything specific you would like to share about your experience or any suggestions you may have, please feel free to let us know. We always appreciate insights from our valued customers as they help us improve and grow.

Thank you once again for your support!

Sam x

Rated 5 out of 5 stars

The only tracksuits I will buy best…

The only tracksuits I will buy best quality and so comfortable

April 3, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Jess,

Thank you for your feedback regarding our tracksuits. We are thrilled to hear that you find them to be of the best quality and exceptionally comfortable. At Kaiia, we strive to provide our customers with products that not only meet but exceed their expectations.

We appreciate your support and look forward to serving you again soon.

Sarah x

Rated 5 out of 5 stars

Amazing product with a very affordable…

Amazing product with a very affordable price tag

April 2, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Gail,

We are thrilled to hear that you found our product to be amazing and that it comes at a very affordable price point.

At Kaiia, we strive to provide high-quality products while ensuring they remain accessible to our customers. Your satisfaction is our top priority, and we are committed to continually improving our offerings based on valuable feedback like yours.

Thank you once again for choosing Kaiia!

Amy x

Rated 5 out of 5 stars

Big girl friendly

Recently purchased from here, was pleasantly surprised with there sizes as a bigger girl, everything fit well and was actually long on my at 5,7, off to repurchase.

April 2, 2026
Unprompted review
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Reply from Kaiia The Label

Hi Eva,

We are thrilled to hear that you found our sizes accommodating and that everything fit well.

At Kaiia, we strive to ensure that all our customers feel confident and stylish in our products. It's fantastic to know that you were pleasantly surprised and are considering repurchasing. Your satisfaction is our top priority, and we are committed to providing a diverse range of sizes that cater to all body types.

We appreciate your support and look forward to serving you again soon!

Laura x

Rated 5 out of 5 stars

Great service


My parcel went missing because Royal Mail delivered to the wrong address. The team was great at sorting it out ❤️❤️❤️

April 2, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Leanne,

We truly appreciate you taking the time to share your thoughts.

We are pleased to hear that our team was able to assist you effectively when your parcel went missing due to an error with Royal Mail. Our priority is to ensure that our customers receive their orders promptly and that any issues are resolved swiftly.

Thank you once again for your kind words about our service. We look forward to serving you again in the future!

Sarah x

Rated 5 out of 5 stars

Brilliant customer service

Brilliant customer service. Sorted my issue and great customer service from Maria and Anna, thank you very much!

April 1, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Laura,

Thank you so much for your kind feedback! We truly appreciate you taking the time to share your experience with us.

We are thrilled to hear that Maria and Anna provided you with brilliant customer service and were able to resolve your issue effectively. At Kaiia, we strive to ensure that every customer feels valued and supported, and it’s wonderful to know that our team met your expectations.

Thank you once again for your feedback, and we look forward to serving you in the future.

Amy x

Rated 5 out of 5 stars

Amazing as always!

Amazing as always!! great quality and so comfy, fast shipping also!

March 28, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Demi,

Thank you for your wonderful feedback! We are thrilled to hear that you found our products to be amazing as always. Providing great quality and comfort is our top priority, and it's fantastic to know that our efforts are appreciated.

We also strive for fast shipping, ensuring that you receive your orders promptly. Your satisfaction is incredibly important to us, and we are committed to maintaining these high standards for all our customers.

We look forward to serving you again soon!

Laura x

Rated 5 out of 5 stars

Their clothing is such good quality

Their clothing is such good quality! I feel at my best when wearing their clothing as they have many varied options to choose from whether that being a full tracksuit or even an activewear set. I’ve reccomend to so many members of my family who have also bought from Kaiia.

January 31, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Maisie,

We are thrilled to hear that you find our products to be of such high quality and that they make you feel your best.

It's great to know that our diverse range of options, from full tracksuits to activewear sets, has resonated with you. We strive to offer styles that cater to various preferences and occasions, and your recommendation to your family members means a lot to us.

Thank you once again for your support, and we look forward to continuing to provide you with exceptional clothing options.

Sarah x

Rated 5 out of 5 stars

MY FAV HOODIE EVERRR.

MY FAV HOODIE EVERRR.
I love the color and it’s so comfy. I would size down the size as it is baggy and oversized. It did take a while to come but it’s worth the wait.

March 30, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Aoife,

Thank you for sharing your feedback with us! We're thrilled to hear that you love your hoodie and find it incredibly comfortable. The colour choice is indeed a standout, and we appreciate your insight regarding the sizing.

Your suggestion to size down for a more fitted look is valuable, and we will make sure to pass that along to our team. We understand that the shipping time was longer than expected, and we appreciate your patience. It’s great to know that you feel the wait was worth it.

Thank you for choosing Kaiia.

Sam x

Rated 5 out of 5 stars

I’ve built up quite a collection from…

I’ve built up quite a collection from Kaiia The Label now (10 hoodies and 6 tracksuits 😅) and honestly I love every single piece. The quality is consistently amazing — super soft, thick material that actually holds its shape after washing, which is rare, and everything fits really well, especially the hoodies that are perfectly oversized without looking sloppy. The tracksuits are probably my favourite though because they’re so comfortable but still look really put together, so I can wear them out and not feel underdressed, and I always get compliments when I have them on. The colours and styles are always on trend but still feel timeless, so nothing feels like a one-season purchase. If you’re thinking about ordering, I’d definitely recommend — it’s become one of my go-to brands 🤍

March 30, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Olivia,

We are thrilled to hear about your positive experience with Kaiia The Label. It’s wonderful to know that you have built such an impressive collection of 10 hoodies and 6 tracksuits.

Your insights into the quality and fit of the pieces are invaluable. We take pride in ensuring our products are made from super soft, thick materials that maintain their shape even after multiple washes. It’s great to hear that you find the oversized hoodies to be both comfortable and stylish, and that the tracksuits are your favourite for their versatility and comfort.

Your recommendation means a lot to us, and we appreciate you taking the time to share your thoughts. Thank you for being a valued customer of Kaiia.

Laura x

Rated 5 out of 5 stars

A lovely experience with kaiia

Such a lovely experience with this brand! The team is very responsive and helpful, and the ordering process was super smooth. You can tell they really care about their customers. I’m so excited to receive my order and try everything!

March 30, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you for sharing your wonderful feedback about your experience with Kaiia! We are thrilled to hear that you found our team to be responsive and helpful throughout the ordering process.

At Kaiia, we strive to ensure that every interaction is smooth and enjoyable, and it’s heartening to know that our efforts are making a positive impact. Your excitement about receiving your order and trying out our products means a lot to us, and we can't wait for you to experience them!

Thank you once again for your kind words, and we look forward to serving you in the future!

Sarah x

Rated 5 out of 5 stars

This is my new favourite brand

This is my new favourite brand! The clothes are really flattering and comfy.

March 30, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Sarah,

Thank you for your wonderful feedback! We are thrilled to hear that Kaiia has become your new favourite brand.

We take great pride in offering clothing that is not only stylish but also flattering and comfortable. Your satisfaction is our top priority, and it’s fantastic to know that our designs resonate with you.

Thank you for choosing Kaiia and we look forward to serving you again soon!

Laura x

Rated 4 out of 5 stars

I literally live in these hoodies

I literally live in these hoodies and joggers! the sizes can be a little bit confusing as a uk18 might be very big for me in some styles and a little bit smaller in others, but never too small! So comfortable and they wash so well :)

March 27, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Meg,

Thank you so much for sharing your feedback! We’re thrilled to hear that you find our hoodies and joggers so comfortable and that they fit well after washing. Your insights about sizing are invaluable, and we understand how it can vary across different styles.

At Kaiia, we strive to provide a range of sizes that cater to our diverse customers, and we appreciate your understanding regarding the sizing differences. We are constantly working to improve our product offerings, and your feedback will help us in this process.

If you ever have questions about specific styles or need assistance with sizing, please don’t hesitate to reach out. We’re here to help ensure you have the best experience possible with our products. Thank you for being a valued customer, and we look forward to serving you again soon!

Sam x

Rated 5 out of 5 stars

I’ve seen so many people wear from this…

I’ve seen so many people wear from this brand so had to order and I’m in love

March 29, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Sophie,

Thank you for sharing your feedback with us! We're thrilled to hear that you've seen so many people wearing Kaiia and that you've decided to order from us. Your satisfaction is our top priority, and we're delighted to know that you are in love with your purchase.

At Kaiia, we strive to provide stylish and high-quality products that our customers will adore. We appreciate your support and look forward to serving you again in the future.

Amy x

Rated 5 out of 5 stars

Super fast delivery

Super fast delivery , jumper is amazing, fit exactly how I wanted it to. Excellent company will be buying more very soon

March 28, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Kimberley,

Thank you for taking the time to share your feedback with us! We're thrilled to hear that you experienced super fast delivery and that the jumper fits exactly how you wanted it to.

At Kaiia, we strive to provide our customers with high-quality products and excellent service, so your satisfaction is incredibly important to us. We are delighted that you had such a positive experience and appreciate your kind words about our company.

We look forward to serving you again soon.

Laura x

Rated 5 out of 5 stars

Unreal quality

March 28, 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Sabs,

Thank you for your feedback regarding the quality of our products. We are committed to providing our customers with the highest standards, and it’s wonderful to hear that you have experienced our offerings as "unreal quality."

We appreciate your support and look forward to serving you again soon.

Sarah x

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