Kellogg’s UK & IRE Reviews 527

New recipe All Bran is inedible. Taste and texture are awful. It no longer softens with milk. I'm a lifelong All Bran breakfaster but no more

I have loved Allbran..hot or cold since a child in the '60's. It is now inedible. Either hot or cold. It tastes completely different..horrible in fact and is slimy. It's like plastic and wheras the original All bran tasted healthy this sends a warning from my tastebuds that it shouldn't be eaten. Did Kellogs even try eating it? Virtually a whole box wasted. Save your money and give it a swerve.

Disappointed , lack of taste and texture

As the original Albran disappeared from the shelves last year to be replaced by a disgusting and frankly inedible alternative, I switched to Sainsbury’s own brand sticks. Guess what, this is no longer available in store and is listed on their website as ‘out of stock’. Is this part of efforts to remove any competition to Albran’s new recipe?

Go back to the old all bran the new stuff is horrible I've bought a Asda own brand today not only cheaper but taste is better

Kelloggs Allbran is absolutely awful. I purchased a big box yesterday after not eating it for a year. It is slimy, tasteless and too thick and crunchy. Its like eating twigs off a tree. I am so dissapointed and I will be throwing it in the bin. Therfore, the aim to save food waste is an epic fail.

New recipe is a recipe for disaster! Just wasted money on this awful product, horrible, tasteless and awkward to eat. Why try to fix something that's not broken? Original All Bran was great, but I definitely will not be buying this new version again. Bad decision to change this Kellogg's.

The new fibre plus is really unappealing, the sticks have a slimy outside and crunchy inside when in milk, and they are pretty bland compared to the old delicious malty flavour. I will not be buying any more of the new recipe.

After complaining directly to Kelloggs Customer Service about the new recipe which I found inedible for the reasons given by previous reviewers I have at last found an alternative! Try Marks and Spencers Bran Sticks....just like the old style Kellogs

These are the healthiest yet expensive type, I was ok with sparing 5 euros but I'm very disappointed with this new recipe. What did you expect Kellogg's? The taste is not the same and they are too long. I am truly struggling to eat them without making a mess.

I hope you will consider the old version... Not all things need to change.

I haven't been enjoying the new crispy All Bran by Kelloggs. So much so, l have been testing out all the other supermarket own brands. The best l have found which is nearest to the old original all bran is by M&S. They've called their version Bran Sticks! Will be shopping for this in the future. Kelloggs really ought to take a look at their reviews and have a rethink.

Bring back the Original All-bran! The new recipe is okay - if you enjoy eating plastic. That's what it looks and tastes like. Will not buy again.

Kelloggs what have you done?? Just awful. Been enjoying the old Albran for 55 years. Thought I'd bought the wrong cereal then realised this was the only version. Luckily Tesco do a version of Albran so have been buying theirs.

I loved AllBran fibre cereal as compared to other brands it contains 90+% fibre however
Have noticed a drastic change in taste and texture similar to cheaper brands
Indeed on checking fibre now 78% with no reduction in price despite a poor substandard product !!

Shame as will try looking for an ALL BRAN cereal by ingredients

Naughty profiteering

Delicious Kelloggs all bran original has been replaced everywhere with Kelloggs all bran fibre plus. It’s dreadful. Tasteless. Doesn’t melt in milk. Horrible texture and completely inedible. Didn’t notice the “fibre plus” until after buying it and checking the box after wondering what on earth I was eating. I even tried to make muffins out of it to use it up but even that didn’t mask it so I threw the box away like others have.
Please Kellogs bring back the original recipe.
I can’t find any easy way to contact you directly on your website about this but surely Kelloggs have someone reading all these reviews.

ALL BRAN Horrible reformulation of a lifelong friend. What on Earth have they done to it and why? It’s tasteless, doesn’t absorb milk and is a horrible, hard crunch that just repellant. PLEASE RETURN TO THE OLD FORMULATION. I won’t buy this again until you do.

All bran new recipe awful! In the bin! Did kellogs even ask the customers. Disappointed and will look for another brand.

Lifelong buyer of Kellogg All Bran but they have changed the recipe. It’s now disgusting, harder with no taste except for cardboard
That’s me done after 30 years of eating this every morning Kellogg have managed to destroy a staple.
I won’t be buying any more & will now have to find an alternative
Thanks a bunch Kellogg!!

This product is inedible. I have eaten it daily for maybe 30 years. I am surprised that Kelloggs have not responded to the many very negative reviews and reinstated the old familiar format. Why not?

Just like everyone else.... All Bran. What a disaster Kelloggs! The best thing now would be revert to the old recipe and rebrand 'Original'. If this was a cost saving exercise, I can only assume the sales will speak for themselves. I will buy again if it reverts, but never buying this disgusting version again.