Ordered the Cream coloured rocking chair with footstool from KUB and it is brilliant! Really well made wood and foam padding, really good quality. The sliding/rocking mechanism is great and super sm... See more
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I ordered a cot and mattress from Kub with next day delivery but only the mattress was delivered. I have tried several times to contact them but they have not replied. I need the cot for the baby to s... See more
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We have purchased a KUB mothercare chair several years ago from John Lewis. Years later, having used the chair to nurse 3 of our children, the chair is still in good working order. HAving lost a screw... See more
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Quality of the chair is fantastic, very sturdy wood and the cushions are happy medium between soft and hard - support back and arms very well. I like the side pockets as they are very handy during f... See more
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Company details
Written by the company
Since our establishment in 2007, Kub Direct has become well known for its range of quality nursing chairs, cots, baby mattresses, and toys that are sold directly to you at wholesale prices. Over 100,000 happy customers later we have cemented our reputation for providing safe and reliable products and great customer service. We understand that having a baby can be an overwhelming experience, but we are here to put your mind at ease and make the process of finding the right products for you and your baby as stress-free as possible.
Contact info
71-75 Shelton Street, WC2H 9JQ, London, United Kingdom
- 01923270300
- customercare@kubproducts.com
- kubdirect.co.uk
4.4
Excellent
938 reviews
Replied to 100% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
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Superb "customer" service
I bought a second-hand nursing chair that needed some repairs. I got in touch with Kub, and even though I was not a customer, they still offered to send me a full construction pack with all the fixing items I needed, and more. As if that was not impressive, the package arrived two days after they agreed to send it.
That's what I can outstanding customer service.
September 1, 2025
Unprompted review
Reply from kubdirect.co.uk
Thank you so much for your wonderful review.
We’re really pleased we could help, and it’s lovely to hear that the construction pack arrived quickly and had everything you needed. Even though the chair was purchased second-hand, we always try our best to support anyone using our products.
Your kind words about our customer service truly mean a lot to the team at Kub Direct — thank you for taking the time to share your experience.
Top notch customer service from Kub's after sales support team
We have purchased a KUB mothercare chair several years ago from John Lewis. Years later, having used the chair to nurse 3 of our children, the chair is still in good working order. HAving lost a screw for the foot stool, Kub's customer service team have kindly responded within a couple of hours and are issuing me the missing parts that I need. Excellent customer service. Very pleased indeed.
September 3, 2025
Unprompted review
Reply from kubdirect.co.uk
Thank you so much for your fantastic review.
We’re delighted to hear your chair has supported your family through nursing three children and is still going strong — that’s wonderful to hear. We’re also really pleased our after-sales team could quickly help with the replacement parts you needed.
Your kind feedback means a lot to all of us at Kub Direct. Thank you again for taking the time to share your experience.
No Assembly Instructions
I am trying to get assembly instructions for an older model unit so that I can put it together safely for my child.
Their email support are saying that they have never sold this model although their branding is on it and there are multiple pictures of it on their Facebook.
No response to messages on Facebook, no answer to any phone call and email support that will not help.
I would avoid if you want to be able to use their equipment safely with children as they will not support you.
August 20, 2025
Unprompted review
Reply from kubdirect.co.uk
We’re really sorry to hear about your experience and understand how frustrating this must have been when all you wanted was to assemble your unit safely for your child.
To clarify, the reason for the confusion is that the product is an older model (and was discontinued over 7 years ago) which we no longer sell, and unfortunately our support team initially didn’t recognise it. We’ve already replied to you via email and Facebook to confirm that while we don’t currently have the instructions on file, we are actively checking our archives and will share them with you if we’re able to locate a copy.
We truly value your patience, and although this is an older product, our aim is always to help where we can.
Thank you for bringing this to our attention, we’ll use this as an opportunity to improve how we handle requests for legacy products.
Best present for new mum
What a fantastic feeding chair, my daughter loves it.. It was delivered on time and easy to put together. The price was excellent as it was on special. Great quality chair.
May 23, 2025
Reply from kubdirect.co.uk
Thank you so much for the kind words! We're thrilled to hear your daughter loves the feeding chair. We really appreciate you taking the time to share your experience.
When ordering the nursing chairs I told…
When ordering the nursing chairs I told customer care that I was away until the 5th of June and was told that that would be fine and they would sort out the delivery for that date, I received updates from the carrier it was being dispatched, so again I contacted customer care no response, then carrier contacted me with a delivery date of 27/5, again I contacted customer care again no response, so I had to contact my son who had to take the day off work losing a days pay to be at my house for the delivery, so no I’m not really happy. Tony
May 21, 2025
Reply from kubdirect.co.uk
Hi Tony,
Thank you for reaching out and sharing your experience — we're really sorry to hear about the inconvenience caused around your delivery.
We completely understand your frustration, especially after you made it clear you’d be away until the 5th of June. It’s disappointing to hear that your request wasn’t followed through, and that your attempts to get in touch with customer care went unanswered. We also truly regret that your son had to lose a day’s pay to accommodate the early delivery — that’s absolutely not the experience we aim to provide.
Please know we’re taking this seriously and will investigate what went wrong with both the communication and delivery scheduling. Our team will follow up with you directly to ensure we make this right.
Thank you again for your honesty — your feedback helps us do better.
Great product at a good price and very…
Great product at a good price and very quick delivery, fully recommend.
May 23, 2025
Reply from kubdirect.co.uk
Thank you so much for the lovely feedback! We're thrilled to hear you're happy with the product, the price, and the speedy delivery. Your recommendation means a lot to us! 😊
Reply from kubdirect.co.uk
Thanks for your fantastic feedback 💖
Happy shopper
Quick easy to use site- it was bought for my grand daughter who turns 1 at the end of March
May 6, 2025
Reply from kubdirect.co.uk
Thank you for your lovely feedback. 💖
Easy order, great chair
Easy to order, quick delivery. All v efficient.
Great glider chair, absolutely the comfiest thing to feed in, as it's arms are the right height for elbows when holding a nursing baby!
April 28, 2025
Reply from kubdirect.co.uk
Thanks for the lovely review! We're so glad the glider chair is making feeding time more comfortable for you — those armrests really do make a difference! 😊
Excellent service from the company…
Excellent service from the company after ParcelForce delivered the package to the wrong address and then failed to recover it. A replacement was quickly dispatched and thankfully arrived safely. Cannot fault Emma and the customer care team for their help and support!
April 29, 2025
Reply from kubdirect.co.uk
Thank you so much for your kind words! We're really glad Emma and the team could turn things around quickly for you. Your patience meant a lot to us! 😊
Had a great choice of sizes of tuff…
Had a great choice of sizes of tuff play trays for my daughter and the best prices too! I also reached out to customer service about an enquiry and they were super quick at getting back to me and were so kind and helpful! Would definitely recommend ordering from here and have recommended a lot to my family and friends.
April 24, 2025
Reply from kubdirect.co.uk
Thank you so much for your lovely review! We're so glad you found the perfect tuff tray and had a great experience with our customer service. It means the world to us that you've been recommending us — thank you! 💛
Price good - product excellent
Price good and the product is excellent. delivery could perhaps be a bit quicker - we are spoiled these days with next-day everything. But not really a major issue. Would not hesitate to buy from them again
April 22, 2025
Reply from kubdirect.co.uk
Thank you for the great feedback! We're thrilled you're happy with the product and pricing. We hear you on delivery speed — and we're always working to improve. Really appreciate your support and hope to welcome you back again soon!
Seating to chair arrived damaged tried…
Seating to chair arrived damaged tried to contact customer service with pictures and had no response. Other than that the seat is quite comfy
April 22, 2025
Reply from kubdirect.co.uk
We're really sorry to hear about the damage and lack of response — that's not the experience we want for our customers. Thank you for your patience, and we’d love the chance to make this right. The team will reach out to you asap.
Grandson loves it
I bought this for me grandson who is just 2. He loves playing with his diggers on it with a pile of play sand. The cover is very handy for covering the sand.
April 11, 2025
Reply from kubdirect.co.uk
Thanks so much for your lovely review! We're so glad to hear your grandson is enjoying his Tuff Tray - sounds like hours of fun! 😊
We love our Kub chair
We absolutely love our reclining slider and stool, it did great service after our first child was born so when getting it out again for our second one I was more than annoyed to find I found that I'd damaged it slightly, bending the stud that holds the armrest on.
The Kub team were brilliant in providing new ones, their communications were always clear and exceptionally supportive.
I'll be more careful packing it away again when the time comes - although it's such a great thing too sit in that I'll be putting that day off as long as I possibly can.
April 17, 2025
Unprompted review
Reply from kubdirect.co.uk
Thanks so much for your lovely review! We're so glad to hear how much you’ve loved the glider and that it’s been a comforting part of both your parenting journeys.
Wishing you and your growing family all the best. 💛
Excellent customer service
Had issues with Parcelforce but Kubdirect sorted this and phoned me to advise what the problem was. I would definitely buy from them again
March 25, 2025
Reply from kubdirect.co.uk
Thank you so much for your kind review! We're really sorry to hear there were issues with Parcelforce, but we're glad we could get things sorted quickly for you. It means a lot to know you'd shop with us again, we're always here if you need anything! 😊
Very easy to order
Very easy to order. Great price equal to John Lewis and got a free waterproof cover too. Delivered on time. Excellent service from start to finish.
March 31, 2025
Reply from kubdirect.co.uk
Thank you for your lovely review! We really appreciate your support! 💛
Quick and efficient delivery and the…
Quick and efficient delivery and the tray and stand will be a great resource in the years to come for my grandchildren. We use a larger one in the setting I work in but this smaller version is perfect for a home setting. So many uses.
March 24, 2025
Reply from kubdirect.co.uk
Thank you for the great feedback! We're so glad to hear the tray and stand will be a valuable addition at home. It’s lovely to know it's the perfect size for your grandchildren - enjoy all the creative ways you'll be using it! 😊
Prompted and efficient purchase with…
Prompted and efficient purchase with good pricing for my item.
March 12, 2025
Reply from kubdirect.co.uk
Thank you for your feedback. We're really glad you're happy. 💖
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