Clear explanation of policy terms with knowledgable staff. Nothing too much trouble and all questions answered with care and concern. A great policy choice with competitive cover for over a decade. Lo... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
The call centre was excellent Tom sorted my pet insurance out as I couldn't manage with online. Went through policy with me also sending postal copy ad well as online for ease of reading. Would recomm... See more
Company replied
I did a review last year slating the company as they had changed underwriters who treated you as a brand new customer & had to have all pets history from Vets. I went through the complaints procedur... See more
Company replied
My dog got really sick and had treatment clocking up to £2700 over the course of 4 days. The claim process was easy with the vets providing all the paperwork directly to lifetime pet cover. The claim... See more
Company replied
Company details
Written by the company
Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.
Contact info
The Old Dairy, Western Court, Bishops Sutton, SO24 0AA, Winchester, United Kingdom
- 02037500022
- hello@lifetimepetcover.co.uk
- lifetimepetcover.co.uk
Lifetime Cover for Cats & Dogs
4.4
Excellent
1K reviews
Replied to 86% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re pleased to hear you found our cover great value. Thank you for choosing us to protect your pet 😊
Very clear and easy to understand when…
Very clear and easy to understand when setting up policy...price was excellent whether price goes up alot higher after a year will wait and see...Hoping this company will be good if ever I need to make a claim !
May 1, 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re delighted to hear that you found setting up your policy clear and easy to understand and that you were happy with the price offered. We appreciate your comments and hope that, should you ever need to make a claim, you continue to have a positive experience with us. Thank you for choosing us to protect your pet 😊
Very straightforward and clear
April 26, 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re really pleased to hear that you found the process very straightforward and clear. Thank you for choosing us to protect your pet 😊
Reply from Lifetime Pet Cover
Thank you for your feedback Maureen. It is great to hear you found everything quick and easy to complete. We appreciate you choosing us to protect your pet.
Reply from Lifetime Pet Cover
Hi Clare, thank you for choosing us and for your feedback. We are glad to hear you found the website straightforward to use and the pricing good value 😊
Reply from Lifetime Pet Cover
Hi Dean, thank you for your feedback😊It is great to hear you found it easy to set up your policy and are happy with the price. Thank you for choosing us to protect your pet.
Reply from Lifetime Pet Cover
Thank you for your feedback. We are glad to hear you found the website simple to navigate and that you were happy with the price. Thank you for choosing us to protect your pet!
Reply from Lifetime Pet Cover
Thank you for your feedback Phil 😊We are really pleased to hear you found our website easy to use, clear, and logical. Thank you for choosing us to protect your pet.
The lady I spoke to was extremely…
The lady I spoke to was extremely efficient and polite and helpful
April 22, 2026
Reply from Lifetime Pet Cover
Hi Lydia, thank you for your kind feedback! We are really pleased to hear that our team member was efficient, polite, and helpful. We appreciate you taking the time to share your experience.
Reply from Lifetime Pet Cover
Thank you for your feedback. We are delighted to hear you found the website easy to navigate and the information clear and concise. It’s great to know you were also happy with the price. We really appreciate you choosing us to protect your pet!
Straight forward process easy to choose…
Straight forward process easy to choose cover included need and at a very good price far cheaper than my previous policy ,will recommend to friends for sure
April 21, 2026
Reply from Lifetime Pet Cover
Hi Janet, thank you for your feedback! We are really pleased to hear you found the process straightforward and were able to choose the right cover easily. It is great to know you’re happy with the price compared to your previous policy and we really appreciate your recommendation to friends. Thank you for choosing us 😊
Reply from Lifetime Pet Cover
Thank you for your feedback 😊 It is great to hear everything was quick and easy to do. We appreciate you choosing us to protect your pet.
Reply from Lifetime Pet Cover
Hi Patrick, thank you for your feedback and for taking the time to share your experience. We are really pleased to hear your claim was processed and paid quickly, and that you found the service helpful 😊
The call centre was excellent Tom…
The call centre was excellent Tom sorted my pet insurance out as I couldn't manage with online. Went through policy with me also sending postal copy ad well as online for ease of reading. Would recommend and very good price covering all my dogs needs
April 17, 2026
Reply from Lifetime Pet Cover
Hi Christina, thank you so much for your kind feedback! We are delighted to hear that Tom was able to support you over the phone and guide you through your policy so clearly. It’s great to know he arranged everything in a way that suited you, including sending a postal copy for ease of reading, and that you’re happy with both the cover and the price. We really appreciate your recommendation and thank you for choosing us to protect your dog.
Where do I start
Where do I start
It took me a week to set up a policy sent about 8 email's to finally fix and get the policy in place.
April 19, 2026
Easy and quick process…
Easy and quick process for purchasing insurance. Competitively priced by comparison. Cannot comment on any other aspects of the cover/customer experience as I’ve only just signed up.
April 16, 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re pleased to hear that you found the process quick and easy and that our pricing was competitive. We appreciate you choosing us and hope you continue to have a positive experience with us going forward 😊
Website was easy to use and good…
Website was easy to use and good explanations of all covers available
April 16, 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re delighted to hear that you found the website easy to use and that the cover options were clearly explained. It’s great to know you had a positive experience setting up your policy. Thank you for choosing us to protect your pet 😊
Easy to find and understand
Easy to find and understand.
Much better price than the one I had!
April 14, 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re really pleased to hear that you found everything easy to find and understand. Thank you for choosing us to protect your pet 😊
Cover is what I wanted no fuss no…
Cover is what I wanted no fuss no jargon just up front policy
April 14, 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re delighted to hear that the cover was exactly what you were looking for and that you found the policy straightforward and easy to understand. It’s great to know you appreciated our clear and upfront approach. Thank you for choosing us to protect your pet 😊
It was very clear and easy to set up a…
It was very clear and easy to set up a new policy for my kitten
April 14, 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re delighted to hear that setting up a new policy for your kitten was clear and easy. Thank you for choosing us to protect your pet 😊
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.