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Lifetime Pet Cover Reviews 1,182

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 206 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent pricing and competitive rates, often finding policies significantly cheaper than previous insurers while offering comprehensive coverage. The user experience is consistently praised for being easy, straightforward, and efficient, from obtaining quotes to setting up policies. Many also commend the staff for their helpfulness, friendliness, and efficiency in resolving queries. However, some people were dissatisfied with the claims process, describing it as slow, difficult, or involving unexpected deductions. There are also mentions of issues with underwriters changing, leading to reassessments and potential frustration, and some customers experienced difficulties or felt the company's handling of certain situations was not optimal.

What people talk about most

Price

Customers generally express satisfaction with the pricing, often finding it competitive and reasonable. Many... See more

User experience

Reviewers highlight positive aspects of user experience. Customers consistently praise the ease of use and... See more

Service

Clients share ambiguous opinions on service. While some customers praise the quick, reliable, and efficient... See more

Staff

Users describe positive interactions with staff. Customers consistently praise the efficiency, politeness,... See more

Claim

Reviewers mention ambiguous feedback about claim. Some customers report quick processing and payment, with... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The call centre was excellent Tom sorted my pet insurance out as I couldn't manage with online. Went through policy with me also sending postal copy ad well as online for ease of reading. Would recomm... See more

Company replied

Rated 5 out of 5 stars

I did a review last year slating the company as they had changed underwriters who treated you as a brand new customer & had to have all pets history from Vets. I went through the complaints procedur... See more

Company replied

Rated 5 out of 5 stars

My dog got really sick and had treatment clocking up to £2700 over the course of 4 days. The claim process was easy with the vets providing all the paperwork directly to lifetime pet cover. The claim... See more

Company replied

Rated 5 out of 5 stars

Had to phone up today regarding my renewal for my 2 dogs and spoke to Tom, he said he was from the Customer Service team. He was extremely helpful and answered my questions and explained everything... See more

Company replied


Company details

  1. Pet Insurance Company
  2. Insurance Agency

Written by the company

Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.


Contact info

Lifetime Cover for Cats & Dogs

Protect your Pet, Protect your Peace

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 86% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

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Rated 5 out of 5 stars

You offer a great price and I am…

You offer a great price and I am impressed that I got the documents so soon

September 19, 2025
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Hi Michelle, thank you for your feedback! We’re delighted you’re pleased with the price and that your documents arrived so promptly. Thank you for choosing us :)

Rated 5 out of 5 stars

Easy to set up

September 16, 2025
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you very much for your feedback. We’re pleased the setup process was straightforward for you!

Rated 5 out of 5 stars

Great price

Great price, with great coverage.

September 15, 2025
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your review! We are really glad to hear you’re happy with both the price and cover. Thank you for choosing us :)

Rated 5 out of 5 stars
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Hi Belinda, thank you so much for your feedback. We’re pleased to hear the process was straightforward and clear for you. Thank you for choosing us to protect your pet :)

Rated 5 out of 5 stars

Very polite and very helpful

Very polite and very helpful

September 17, 2025
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Reply from Lifetime Pet Cover

Hi Janice, thank you for your feedback! We’re so happy to know you found our service polite and helpful, we really appreciate you sharing your experience. Thank you for choosing us.

Rated 5 out of 5 stars

Great service very easy to join and…

Great service very easy to join and looking forward to being a part of this group

September 10, 2025
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Reply from Lifetime Pet Cover

Hi Lorraine, thank you very much for your review! We’re so pleased to hear you found it easy to join, and we’re delighted to have you with us :)

Rated 5 out of 5 stars

Great people to deal with

Great people to deal with, professional, said all the right things when our dog passed. Good prices. Definitely recommend. Will definitely use in the future

September 10, 2025
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Reply from Lifetime Pet Cover

Hi Kevin, thank you for your kind words. We’re truly sorry for the loss of your dog, and we’re glad our team could offer support during such a difficult time. It means a lot to know you would recommend us, and we really appreciate your trust. When the time feels right in the future, we’ll be here to help.

Rated 5 out of 5 stars

Brilliant service

Brilliant service

September 3, 2025
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Reply from Lifetime Pet Cover

Hi Colin, thanks for your review! Great to hear you had brilliant service. Thank you for choosing us :)

Rated 5 out of 5 stars

Cover for Peggy

Easy to understand, including the app and seems very competitive price, although only just brought it, but seems to cover everything we need

September 2, 2025
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Reply from Lifetime Pet Cover

Thank you for your review :) We’re glad to hear you found the cover for Peggy easy to understand and that you found that the price was competitive. It’s great to know the policy meets your needs, and we really appreciate you choosing us to protect Peggy.

Rated 5 out of 5 stars

Easy to buy great product reasonably…

Easy to buy great product reasonably priced

September 1, 2025
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Hi Lisa, thanks for your review! Great to hear the process was easy and that you’re happy with the cover and price. Thanks for choosing us :)

Rated 5 out of 5 stars

The speed with which my enquiry was met…

The speed with which my enquiry was met and implemented.

September 1, 2025
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Reply from Lifetime Pet Cover

Hi Christine, thank you for your review :) We’re so pleased to hear your enquiry was handled quickly and efficiently. We really appreciate your feedback and thank you for choosing us!

Rated 5 out of 5 stars

Easy to set up and great price

Easy to set up and great price

August 27, 2025
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your review. We’re pleased to hear the setup was easy and that you’re happy with the price. We really appreciate you choosing us to protect your pet.

Rated 5 out of 5 stars

Easy to use website and great value.

Easy to use website and great value.

August 27, 2025
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Reply from Lifetime Pet Cover

Hi Julie, thank you for your feedback :) We’re delighted to hear you found our website easy to use and felt the cover offers great value. We really appreciate you choosing us to protect your pet.

Rated 5 out of 5 stars

Baby Teeth chat with a vet & now feel…

Great chat with a vet & now feel confident that my pups teeth will take a little more time to completely lose his 1st set of teeth. No need for surgical intervention. Can take until pup is 8 months old.

November 26, 2024
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Reply from Lifetime Pet Cover

Thank you for sharing your experience. We’re so glad the vet consultation gave you peace of mind and confidence about your pup’s teeth. It’s wonderful to hear there’s no need for intervention and that everything is progressing naturally. Thank you for choosing us :)

Rated 5 out of 5 stars

The gentleman taking my call was…

The gentleman taking my call was extremely friendly and professional.

August 28, 2025
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Reply from Lifetime Pet Cover

Thank you for your feedback :) We’re so pleased to hear our team member was both friendly and professional during your call. We’ll be sure to share your kind words with them.

Rated 5 out of 5 stars

Easy to use and get a quote

Easy to use and get a quote. Good prices. Have used before.

August 27, 2025
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Reply from Lifetime Pet Cover

Hi Robert, thank you very much for your review. We’re glad to hear you found it easy to get a quote and that you’re happy with the price. We also noticed you kindly left us a review back in 2021 for your dog Harry- it means a lot to know you’ve chosen us again. We truly appreciate your continued trust in us to help protect your pets.

Rated 5 out of 5 stars

Previous customer

Previous customer, had great service. Happy to insure my new dog with Lifetime Pet Cover.

August 25, 2025
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Reply from Lifetime Pet Cover

Hi Mrs Hancock, thank you for coming back to us! We are so pleased to hear you had a great experience before and are happy you’ve chosen Lifetime Pet Cover again to protect your new dog. We look forward to being here for you both.

Rated 5 out of 5 stars

Great price for the amount of cover…

Great price for the amount of cover given. Easy to use website,

August 21, 2025
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Hi Haley, thank you very much for your feedback. We’re glad to hear you found our website easy to use and that you’re happy with the level of cover for the price. We really appreciate you choosing us :)

Rated 4 out of 5 stars

Cheap prices easy application

Cheap prices

August 12, 2025
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Hi Sarah, thank you for your feedback! We’re glad to hear you found our prices affordable and the application process simple. We really appreciate you choosing us :)

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