Lings Reviews 2,733

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being polite, knowledgeable, and helpful, creating a pleasant and pressure-free buying experience. Many people highlight the exceptional service, noting the efficiency and ease of the process, from initial inquiries to delivery. Consumers are particularly impressed with the quality of the products, often describing their new bikes as beautifully prepared and running perfectly. However, some customers experienced issues with after-sales support, mentioning slow responses or a lack of communication regarding ongoing problems with their bikes. A few people also reported receiving bikes that were not as described, with various faults or a lack of preparation, leading to dissatisfaction and unexpected repairs.

What people talk about most

Staff

Consumers generally express high satisfaction with the staff, describing them as helpful, knowledgeable, and... See more

Service

People report positive experiences with service. Customers consistently praise the helpfulness and... See more

Product

Reviewers highlight positive aspects of product. Many customers express satisfaction with their new bikes,... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting the helpfulness and professionalism... See more

Delivery service

Customers generally express satisfaction with the delivery service, highlighting quick and on-time... See more

Based on these reviews

Rated 5 out of 5 stars

The salesperson was not pushy, but was informative and informed. He agreed to install a battery charger lead. The bike was presented in a good, clean condition. The salesperson went through the contr... See more

Company replied

Rated 5 out of 5 stars

The salesman (Charlie) and the whole team at Lings were polite, courteous, knowledgeable and very helpful. My bike appears to have been prepared beautifully, and with great care, and thus far I am... See more

Company replied

Rated 5 out of 5 stars

After doing my research on potential first big bikes, Triumph seemed to have what I was looking for. I called in to Lings Ipswich, whilst killing time waiting for someone, for a quick browse. CHARLI... See more

Company replied

Rated 5 out of 5 stars

The decision to move from a sports bike to a adventure was a difficult one.. Took me over a year to even enter the shop…. I was considering the Tiger, GS, Ducati and African. Harry at Lings Watton mad... See more

Company replied


Company details

  1. Motorcycle Dealer
  2. Bicycle Store
  3. Motorcycle Equipment and Accessories Store
  4. Motorcycle Shop
  5. Triumph Motorcycle Dealer
  6. Used Motorcycle Dealer

Written by the company

Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.

Lings Powersports - Family owned & run since 1913.

Written by the company

Trusted by our Customers and respected by our Competitors.
Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.

Contact info

Rider-approved Motorcycle Dealer Group

Browse our range of quality bikes backed by genuine Trustpilot reviews


4.8

Excellent

TrustScore 5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 22% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

Triumph tiger

Very professional, nothing to much trouble,
I had travelled a long way so the guys helped to prioritise to get me on my way

November 3, 2025
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Reply from Lings

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 5 out of 5 stars

Great service

Great service, delivery was fast and efficient,

November 3, 2025
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Reply from Lings

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

Rated 5 out of 5 stars

Lings Watton

I went into Lings Watton early September to have a look around, was met by Harry who showed me around the different Triumph models, i had pointed out i had not passed my MOD 2 test yet was booked for mid October. Harry was so helpful and had a lot of time for me, so went back on the 20th October when i had passed, Harry was busy but James was just as helpful as Harry and he went through everything i asked and got me onto the right bike,
Tiger Sport 660 had it delivered on the 27th everything was made so easy by these guy's

November 3, 2025
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Reply from Lings

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 5 out of 5 stars

Excellent service at Lings Ipswich

Excellent service at Lings Ipswich. Second motorcycle I’ve brought from Leon. Good deal on the RX and ready for collection within a week.

October 20, 2025
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Reply from Lings

Thank you for your 5 star review! We strive to provide the best experience for our customers, and it's great to see that we were able to meet your expectations. Thank you for your support!⭐️

Rated 5 out of 5 stars

Purchasing a used Triumph

The sales team were very helpful, knowledgeable and honest. The personal video sent to me pointing out the good, but also the slightest marks etc on the bike was a great help before deciding on taking the journey to see the bike first hand. Brilliant all round.

October 24, 2025
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Reply from Lings

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 5 out of 5 stars

Purchase of new 765RS

Superb service from Lings in Watton from start to finish with regards to the PX of my old bike and purchase of my new Street Triple 765RS.
Harry was outstanding!
Well done, highly rated.

November 3, 2025
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Reply from Lings

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

Rated 5 out of 5 stars

Honda 450

An easy purchase, everything went smoothly, from order to delivery.

October 30, 2025
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Reply from Lings

Thank you for your 5 star review! We're glad to hear that you had a positive experience with Lings. Thank you for your support!⭐️

Rated 5 out of 5 stars

Honwave

Helpful staff

October 27, 2025
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Reply from Lings

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

Rated 5 out of 5 stars

Power2cycle

Great shop friendly staff and speedy delivery.

October 14, 2025
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Reply from Lings

Thanks for your fantastic 5 star review! ⭐️

Rated 5 out of 5 stars

Great delivery.

Great delivery.
Good customer care.

October 14, 2025
Lings logo

Reply from Lings

Thank you for your 5 star review! We're glad to hear that you had a positive experience with Lings. Thank you for your support!⭐️

Rated 5 out of 5 stars

First Class Customer Service.

Very detailed and helpful advise from Phil when my wife and I purchased our Electric Bikes.
First Class customer service was my experience, having been a, now retired, retail store manager.

October 27, 2025
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Reply from Lings

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 5 out of 5 stars

Very helpful staff

Very helpful staff
Great showroom full of the full range of Triumph motorcycles.
Hassle free and easy transaction to purchase a new motorcycle.
Courtesy call after purchasing my new motorcycle made me feel a valid customer.

October 27, 2025
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Reply from Lings

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

Rated 5 out of 5 stars

The bike they sold me could not have…

The bike they sold me could not have been better. it is everything they advertised and everything I wanted, I'm so happy with it. Joe, their sales agent was very attentive, professional & supported me well throughout and I couldn't fault him.

September 15, 2025
Lings logo

Reply from Lings

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 5 out of 5 stars

Great experience from start to finish

Great experience from start to finish. Staff very helpful from initial order to bike delivery . 10 day turnaround very impressed

October 27, 2025
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Reply from Lings

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

Rated 5 out of 5 stars

100% Satisfaction

When browsing the showroom, I wasn't pounced on immediately by over enthusiastic salesmen, great start. I approached one staff member about a couple of secondhand bikes I had seen, and he answered all my questions admirably. One bike caught my eye but it had been fitted with an aftermarket exhaust, this was exeptionally loud and it put me right off the bike. After some further discussions, it transpired that it's standard exhaust was to be included in the sale, I asked for a test ride on one of that model, not necessarily the actual bike I was looking at, as I didn't think they would want to put extra miles on a pre owned low mileage machine. To my surprise the salesman arranged for me to ride the actual machine, as it had already been checked over and I think the salesman had twigged I was genuinely interested in that particular bike, 5 minutes later, insurance documents were signed, and my wife on pillion, we set off on a suggested test route. We loved it. Being cautious, I wanted to check out another dealership (in the same group) and I looked at another bike of the same model the same day. Again the staff were great, but the bike unfortunately was less so. I returned to the Watton branch a day later and put a refundable deposit down on the bike we had ridden, on the provision that I could see the original exhaust, and if I was satisfied with its condition then we could make a deal. We did. Lings fitted the original exhaust for me and sent me a video walk round of the bike to show it was all done, something I had not expected and it was nicely presented. The bike would be stored safely out of the way until collection, so there was no risk of damage from any "less than careful' showroom visitors. When I collected the bike a little later than arranged, due to my suffering an ankle injury, I left with a standing invitation to return to the dealership whenever I wanted, just for a coffee, a nice touch. I am 100% satisfied with Lings at Watton, the care and consideration I saw puts them at the top of my list of bike dealerships in Norfolk, well done to all their staff.

October 17, 2025
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Reply from Lings

Thank you for your wonderful review!

We’re delighted to hear that you appreciated our relaxed approach in the showroom and the extra care our team took to make your experience enjoyable—from arranging the test ride to refitting the original exhaust and keeping the bike safe until collection.

It’s great to know you’re 100% satisfied with your visit to Norfolk Triumph. You’re always welcome to drop in for a coffee anytime—ride safe and enjoy your new bike!

Rated 5 out of 5 stars

Very good customer service

Very good customer service. Kevin was easy to deal with and very pleasant. Very happy with my purchase.

October 27, 2025
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Reply from Lings

Thank you for your 5 star review! We're glad to hear that you had a positive experience with Lings. Thank you for your support!⭐️

Rated 5 out of 5 stars

I bought a Honda mower

I bought a Honda mower. The service was friendly, knowledgable, and it was a great price. It is a super machine and I am very pleased with it, and it was a pleasure to shop at Lings. Highly recommend.

October 14, 2025
Lings logo

Reply from Lings

Thank you for your 5 star review! We strive to provide the best experience for our customers, and it's great to see that we were able to meet your expectations. Thank you for your support!⭐️

Rated 5 out of 5 stars

Honda mower

Bought a Honda mower, quick delivery, a good price and excellent service from Zeb with an aftersales query.

October 27, 2025
Lings logo

Reply from Lings

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

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