Well what a breath of fresh air, I have been into Lings a few times just looking and test riding bikes and I must say there is no pressure at all to buy. 3 weeks ago I popped in to take a look at th... See more
Company replied
Location
Switch locationUnit 1 White Lodge Business ParkHall Road, Hall Road, NR4 6DG Norwich, England, GB
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See what reviewers are saying
I purchased a two year old KTM Super Adventure from Lings Norwich. Unfortunately, I had to wait x6 weeks for all the additional parts I ordered eg Top box, heated seat, End can to be delivered and f... See more
Company replied
Having had a bad experience at Watton a few years ago I was really apprehensive about using Lings again. Arron at the Norwich branch has put that all right. He has gone the extra mile even on his... See more
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This is the third bike I’ve purchased from Lings since 2019 and I had vowed to never go back, however my recent experience could not of been any better. Sam Harper who dealt with was spot on and a... See more
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Company details
- Motorcycle Dealer
- Bicycle Store
- Motorcycle Equipment and Accessories Store
- Motorcycle Shop
- Triumph Motorcycle Dealer
- Used Motorcycle Dealer
Written by the company
Lings Motor Group based in East Anglia - Main Dealers in the UK for Hyundai, Triumph, KTM, Husqvarna, GasGas & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.
Lings Powersports - Family owned & run since 1913.
Written by the company
- Trusted by our Customers and respected by our Competitors.
- Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.
Contact info
Unit 1 White Lodge Business ParkHall Road, Hall Road, NR4 6DG, Norwich, England, United Kingdom
- 01603985000
Rider-approved Motorcycle Dealer Group
4.7
Excellent
100 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 50% of negative reviews
Typically replies within 1 week
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Cf moto 800 mtx
I recently had a fantastic experience buying my new bike with Jack Williams as my sales advisor; from the moment I arrived, Jack was welcoming, attentive, and never made me feel rushed or pressured. He took the time to understand exactly what I needed and my budget, explained all the different features clearly without using confusing jargon, helped me properly test and adjust the bikes, and gave me honest, helpful recommendations rather than just pushing the most expensive option. He walked me through everything I needed to know, answered every question thoroughly, and made the whole process relaxed, straightforward, and genuinely enjoyable — I’d absolutely recommend asking for Jack if you’re looking to buy a bike, you’ll get brilliant advice and someone who truly cares about finding the right fit for you.
July 24, 2026
Reply from Lings - Powersports Norwich
Hi Martin, thank you so much for taking the time to leave such a detailed review!
We're absolutely thrilled to hear how well Jack looked after you at our Norwich dealership.
Jack prides himself on keeping things clear, pressure-free, and tailored to what each rider actually needs, so he’ll be chuffed to read your feedback.
Congratulations on the new CFMOTO 800MT-X, it’s an incredible machine for the trails and roads ahead.
Enjoy every mile, and thank you for choosing Lings Powersports!
Well what a breath of fresh air
Well what a breath of fresh air, I have been into Lings a few times just looking and test riding bikes and I must say there is no pressure at all to buy. 3 weeks ago I popped in to take a look at the RC990R and Sam was happy enough to show me around one and booked me in for a test ride. After the test ride I was sold on the bike and then the team worked there magic on working out the best deal on the trade in. I was surprised at the offer they made on my bike and I was happy to go ahead. Now my bike is due its run in service and I was expecting a bit of a wait as its the middle of summer and I have had a bad experience with BMW motorrad before, no problems with lings the team booked me in a week late 👌
So for I can't recommend enough, thanks Sam and the team at KTM Lings Norwich ⭐️⭐️⭐️⭐️⭐️
August 6, 2026
Unprompted review
Reply from Lings - Powersports Norwich
Hi Paul,
Thanks for the brilliant 5-star review! Huge congratulations on the KTM RC990R—what an incredible bike.
I’ll pass your kind words straight to Sam and the team; they’ll be delighted to know that the test ride, trade-in, and quick workshop booking made such a great impression. Keeping things hassle-free and getting you back on the road fast is what we're all about.
Thanks again for recommending Lings in Norwich, and we'll see you soon for your run-in service!
Best regards,
The Lings Norwich Team
As this is the fourth new bike I have…
As this is the fourth new bike I have bought from Lings. Proves im very happy with the support I receive.
July 28, 2026
Reply from Lings - Powersports Norwich
Hi Paul,
Bike number four! Honestly, there’s no better compliment than having you back in the shop again.
We really appreciate the ongoing support, it’s always a pleasure working with you, and the whole Harleston crew is stoked to hear you’re so happy with the service over the years.
That 2027 Husqvarna FE 501 is going to be an absolute weapon on the trails. Can’t wait to hear how you get on with it!
Cheers,
The Lings Powersports Team
I bought a new quad
I bought a new quad , they registered in wrong name , then registered as a tractor instead of a quadricycle,
what a shambles , don't trust them
July 21, 2026
Unprompted review
Reply from Lings - Powersports Norwich
Hi Andrew,
Thank you for your feedback. First and foremost, we sincerely apologize for the mistake made with the registration details. Registering the vehicle to your business details instead of your personal name was an error on our part, and we completely understand how frustrating that inconvenience was for you.
Our team member has since reached out to apologize and provided a step-by-step guide to help update the V5 directly with the DVLA, ensuring this is corrected without adding an extra registered keeper to the logbook.
Regarding the vehicle's classification as an agricultural tractor rather than a quadricycle, we completely understand why this might seem confusing. However, vehicle classifications are strictly dictated by UK law and the DVLA based on manufacturer specifications, such as single-seat agricultural design, dealerships do not have the authority to select or change this classification.
We always strive for a smooth buying experience, and we are genuinely sorry for the mistake on the initial paperwork. If you need any further assistance with the DVLA form or anything else, please reach out to us directly at the dealership, we are more than happy to help get this finalized for you.
Best regards,
The Team at Lings.
Great friendly sales team
July 18, 2026
Reply from Lings - Powersports Norwich
Huge thanks for the great review, Mark!
We’re so glad the Norwich sales team took good care of you. Enjoy that unbelievable 990 RC-R Track, it's going to turn heads every lap!
All the best,
Lings Powersports!
Great friendly service,helpful and…
Great friendly service,helpful and informative on all aspects of the bike couldn’t ask for more better experience.
July 9, 2026
Reply from Lings - Powersports Norwich
Hi Graham,
Thank you so much for the brilliant feedback!
We are absolutely delighted to hear that you had such a great experience with us at Lings Powersports.
You have picked up an absolute gem of a machine in the KTM 125 SMC R. It brings that raw, legendary KTM supermoto attitude and razor-sharp agility.
Enjoy tearing it up on the new 125, ride safe, and we look forward to seeing you back at the dealership for your first service!
Best regards,
The Team at Lings Powersports
Purchase experience was brilliant at…
Purchase experience was brilliant at lings Powersports Norwich jack and the team were so helpful and friendly.
Would recommend them to anyone looking for a new bike
June 26, 2026
Unprompted review
Reply from Lings - Powersports Norwich
Hi Aaron,
Thank you so much for the brilliant review! We’re thrilled to hear you had such a great experience with us. Jack and the rest of the team will be absolutely over the moon to read your kind words and recommendation.
Huge congratulations on the new 1290 Superduke, that is an absolute beast of a machine! Enjoy every single mile on it, and ride safe.
Best regards,
The Lings Powersports Team
Worth the wait
Sam @ Lings Powersports Norwich managed to secure me a KTM390 Adv. R around 6 weeks sooner than my local dealer and kept me informed during the 6 month wait.
The bike is awesome!
May 20, 2026
Reply from Lings - Powersports Norwich
Hi Andy, thank you so much for the great review!
A six-month wait is a real test of patience, so we are absolutely thrilled that Sam was able to pull some strings and get you on your new KTM 390 Adventure R six weeks ahead of schedule.
Keeping you informed along the way is exactly what we aim for. The 390 Adventure R is an absolute weapon of a bike, and we're so glad to hear it was well worth the wait.
Enjoy tackling the trails and the roads, and welcome to the Lings Powersports family!
Great experience
Having had a bad experience at Watton a few years ago I was really apprehensive about using Lings again.
Arron at the Norwich branch has put that all right. He has gone the extra mile even on his day off whilst waiting for a part he was still in touch.
Great lad, great service and faith restored (well done).
May 23, 2026
Unprompted review
Reply from Lings - Powersports Norwich
Hi Rebekah,
Thank you so much for taking the time to share your great experience! We are absolutely thrilled to hear that Aaron provided you with such fantastic service and went the extra mile to keep you updated.
He is a valued member of our Norwich team, and we will be sure to pass your kind words along to him.
Thank you for choosing Lings, and we look forward to welcoming you back in the future!
This was my first experience of…
This was my first experience of purchasing a bike from Lings and the service was excellent. I purchased a KTM from Lings Norwich branch and delt with Sam Harper who was very helpful with my trade in and purchase of my new bike. Its the first time I have made a purchase like this through email and phone I never visited the dealership but the whole process was excellent. A very happy customer 😀
May 4, 2026
Reply from Lings - Powersports Norwich
Thanks for the great review, David!
We’re delighted your first experience with Lings was such a positive one. Buying a bike remotely can feel like a big step, so it’s fantastic to hear Sam made the whole process smooth and straightforward—from handling your part exchange to getting you set up on your new KTM 890 SMT.
We’ll be sure to pass your kind words on to Sam and the Norwich team. Enjoy the new ride—it’s an absolute weapon! If you need anything at all, we’re always here to help.
Reply from Lings - Powersports Norwich
Thanks for the great feedback, Geoff!
We’re really pleased to hear everything was excellent from start to finish—that’s exactly what we aim for. We’ll be sure to pass your thanks on to the whole team.
Enjoy your new KTM 790 Duke—such a fun bike to ride! If you need anything at all, don’t hesitate to get in touch.
I purchased a two year old KTM Super…
I purchased a two year old KTM Super Adventure from Lings Norwich. Unfortunately, I had to wait x6 weeks for all the additional parts I ordered eg Top box, heated seat, End can to be delivered and fitted before collection, but that was my choice rather than return at a later date for installation….
I had constant dealings with a young chap called Sam Harper. He was very professional, friendly, attentive, knowledgeable and I would strongly recommend trying to deal with him if buying a new or used bike. And best of all not pushy at all….
April 18, 2026
Unprompted review
Reply from Lings - Powersports Norwich
Thanks for taking the time to leave such a detailed review, Martin!
We really appreciate your patience while we waited for all the additional parts to arrive and be fitted—worth it to get everything set up just how you wanted from day one.
It’s great to hear Sam looked after you so well throughout the process. We’ll be sure to pass your kind words on—professional, knowledgeable, and never pushy is exactly the experience we aim to deliver.
Enjoy your KTM Super Adventure, fully kitted out and ready to go! If there’s anything else you need down the line, we’re always here to help.
I was served by a polite young lady who…
I was served by a polite young lady who negotiated well and whizzed through the sale efficiently. Purchased in the morning, collected in the afternoon.
April 23, 2026
Reply from Lings - Powersports Norwich
Hi Dave,
Thank you for the great review! We’re really pleased to hear everything went smoothly and that the team could get you sorted so quickly, same-day turnaround is what we love to deliver.
We’ll be sure to pass your kind words on to Charley, who looked after you. Enjoy every mile on your new Speed Triple 1200 RS, an incredible machine!
From initial contact via email to bike…
From initial contact via email to bike being delivered fantastic service from Sam and the delivery driver.👍
March 17, 2026
Reply from Lings - Powersports Norwich
We’re really pleased to hear everything went smoothly from your first enquiry right through to delivery. Sam will be delighted to hear your feedback, and we’ll be sure to pass on your kind words to the delivery driver too.
Congratulations on your 990 SMT – an incredible machine! We hope you’re loving every mile.
Enjoy the ride, and we look forward to seeing you again in the future.
Cfmoto clx 700 hearitage
No pressure to buy very helpful staff. All round good experience. 2nd motorbike ive got from lings and would definately recommend.
March 26, 2026
Reply from Lings - Powersports Norwich
Thanks for the great review, Nick!
We’re really pleased to hear you had another positive experience with us — and even better that you’ve chosen Lings for your second bike, that means a lot. It’s great to know the team made everything helpful and pressure-free.
Enjoy your new CFMOTO 700 CL-X Heritage — a seriously stylish machine! We really appreciate the recommendation and look forward to seeing you again in the future.
Ride safe and enjoy every mile!
Great bunch to deal with
Great bunch to deal with
Ordered my bike few days later it was at my door they are more then happy to answer any questions and assist with helping you decide what’s the best e-bike for your needs
March 12, 2026
Reply from Lings - Powersports Norwich
Thanks for the great review, Reece!
We’re really pleased to hear everything went smoothly from ordering through to delivery, and that the team could help you find the right e-bike for your needs.
Enjoy your new GASGAS ECC 4 — an awesome bit of kit! If you’ve got any questions down the line, we’re always here to help.
Happy riding! 🚴♂️
Recently purchased my 2nd bike from…
Recently purchased my 2nd bike from Lings, very nice professional team and easy to talk to
No pressure sales, time to review the huge selection of bikes
A great dealership to deal with
March 13, 2026
Reply from Lings - Powersports Norwich
Hi Darren, thank you for the great 5-star review! ⭐
We really appreciate you choosing us again for your second bike!
It’s great to hear you enjoyed the relaxed, no-pressure experience and had time to look through the range before deciding on the Norden 901.
An awesome machine and built for adventure! Enjoy the new bike and we look forward to seeing you again soon at Lings Powersports in Norwich.
A+ Start to Finish
From my initial contact, through exploring frame sizes, optional equipment and ultimately, collection of my new bike, Lings / Power2Cycle supported me in my decisions. The breadth of knowledge and experience the team there have is second to none - this rather frankly provides a much more satisfying experience than shopping at your usual orange and black coloured cycle store beginning with an H
March 3, 2026
Reply from Lings - Powersports Norwich
Thanks for the fantastic review, William!
We're really pleased to hear you had such a great experience from start to finish and that the team at Power2Cycle were able to help you find the right setup.
Enjoy your new Husqvarna Mountain Cross MC2 and we hope to see you again soon! 🚴♂️
Bought 2 electric bikes from this…
Bought 2 electric bikes from this company superb service Phil was very very helpful couldn't have asked for more, 10 out of 10 for me would highly recommend.
March 7, 2026
Reply from Lings - Powersports Norwich
Thanks for the great feedback, Alan! We're really pleased to hear you had such a positive experience with Phil and the team. Enjoy your new Ghost E-Teru B Advanced e-bike and thanks for the recommendation!
Sam was great from start to finish.
Sam was great from start to finish, always happy to help and answer my questions.
February 20, 2026
Reply from Lings - Powersports Norwich
Thanks for the great feedback, Aaron! We're pleased to hear Sam looked after you throughout the process and was able to help with any questions. Enjoy your BMW R1200GS and we hope to see you again soon.
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