Lings - Powersports Norwich Reviews 

95
TrustScore 5 out of 5

4.8

Unit 1 White Lodge Business ParkHall Road, Hall Road, NR4 6DG Norwich, England, GB


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Rated 5 out of 5 stars

I purchased a two year old KTM Super Adventure from Lings Norwich. Unfortunately, I had to wait x6 weeks for all the additional parts I ordered eg Top box, heated seat, End can to be delivered and f... See more

Company replied

Rated 5 out of 5 stars

Having had a bad experience at Watton a few years ago I was really apprehensive about using Lings again. Arron at the Norwich branch has put that all right. He has gone the extra mile even on his... See more

Company replied

Rated 5 out of 5 stars

This was my first experience of purchasing a bike from Lings and the service was excellent. I purchased a KTM from Lings Norwich branch and delt with Sam Harper who was very helpful with my trade in a... See more

Company replied

Rated 5 out of 5 stars

Sam @ Lings Powersports Norwich managed to secure me a KTM390 Adv. R around 6 weeks sooner than my local dealer and kept me informed during the 6 month wait. The bike is awesome!

Company replied


Company details

  1. Motorcycle Dealer
  2. Bicycle Store
  3. Motorcycle Equipment and Accessories Store
  4. Motorcycle Shop
  5. Triumph Motorcycle Dealer
  6. Used Motorcycle Dealer

Written by the company

Lings Motor Group based in East Anglia - Main Dealers in the UK for Hyundai, Triumph, KTM, Husqvarna, GasGas & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.

Lings Powersports - Family owned & run since 1913.

Written by the company

Trusted by our Customers and respected by our Competitors.
Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.

Contact info

  • Unit 1 White Lodge Business ParkHall Road, Hall Road, NR4 6DG, Norwich, England, United Kingdom

  • 01603985000

Rider-approved Motorcycle Dealer Group

Browse our range of quality bikes backed by genuine Trustpilot reviews

4.8

Excellent

TrustScore 5 out of 5

95 reviews

5-star
4-star
3-star
2-star
1-star

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Replied to 47% of negative reviews

Typically replies within 1 week

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4.8

All reviews

(95)

432 reviews in the last 12 months

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Rated 5 out of 5 stars

As described good hand over sales team…

As described good hand over sales team good

January 20, 2026
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Hi David,

Thanks for taking the time to leave us a 5-star review. We’re pleased to hear everything was as described and that you were happy with the handover from our sales team.

Enjoy your FE 450 Heritage – a great choice – and we hope to see you again soon.

Rated 4 out of 5 stars

Very helpful salesperson and easy ,shame about fuel.

Very helpful salesperson and easy purchase procedure,only down side was when picked up bike there was only two bars on fuel gauge,I asked if that would be enough to get me home 13 miles,and I ran out of fuel 3 miles from home,I would’ve expected to have a bit more fuel than this in a new bike.

December 24, 2025
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Thanks for your feedback, Philip, and for the 4-star review.

We’re pleased to hear you found the purchase process easy and the salesperson helpful.

We’re sorry to hear about the fuel level on collection and the inconvenience this caused – that’s certainly not the experience we want customers to have, and we’ll take this feedback on board to improve going forward.

Thank you again for choosing Lings, and we appreciate you raising this with us.

Rated 5 out of 5 stars

KTM 1390 Superduke R

This is the first time I have used Lings for a motorcycle purchase. I have found the experience excellent, as the staff are professional and everything is done with ease, no need to chase them to complete anything like other dealers I have used in the past, I would fully recommend using Norwich Lings

December 26, 2025
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Thanks for the great review, Craig ⭐️

We’re delighted to hear your first experience with us was such a positive one and that the team made your KTM 1390 Super Duke R purchase easy and hassle-free.

Thanks for the recommendation and for choosing Lings Norwich — enjoy the bike!

Rated 5 out of 5 stars

Sam was a pleasure to deal with made…

Sam was a pleasure to deal with made the sale simple and easy super lad to deal with 10/10 for everything

December 15, 2025
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Reply from Lings - Powersports Norwich

Thank you for your 5 star review! We're glad to hear that you had a positive experience with Lings. Thank you for your support!⭐️

Rated 5 out of 5 stars

Lings staff were excellent

Lings staff were excellent, very knowledgeable, understanding and polite.

December 8, 2025
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Hi David,

Thank you for the great feedback. We're really pleased to hear that you found the team knowledgeable, understanding, and polite — that’s exactly the standard we aim for.

We appreciate you choosing Lings!

Rated 1 out of 5 stars

the worst experience I've ever had

If kier starmer owned a motorbike shop it would be this one, with staff that don't do their jobs right, promises that amount to nothing, extra charges added and then completely try to take away your rights.

I was sold a bike by Sam harper sales person who on email said the bike tax and registration is free but then added it to the financial agreement with out saying anything, he was the one that checked the bike out before it was sent, Stevie wonder could of done a better job, the KTM was delivered with cosmetic faults not of satisfactory quality, it really shows how much these guys care, it's amazing how Sam can emails when he
wants to sell, and ignores you when there's a problem. but what can you expect when his manager Ian baker is the same, bends the truth of terms and conditions to try and baffle you, he also said he will sort it out and nothing cames of it, tried to make me return the bike to be awkward and when he found out the finance company decided to return it, he ignored all my emails very unprofessional.
This has to be the worst experience I've had buying off a main dealer.

October 7, 2025
Rated 5 out of 5 stars

Lots of advice on a bike I wanted and…

Lots of advice on a bike I wanted and very helpful

December 6, 2025
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Thank you for your 5 star review! We're glad to hear that you had a positive experience with Lings. Thank you for your support!⭐️

Rated 5 out of 5 stars

Trade in

I recently traded in my motorbike with Lings,
The Salesman was very helpfull and informative,
The whole exchange was very easy and quick,
Would use again ,
Highly recomended,

November 11, 2025
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Thank you for your 5 star review! We strive to provide the best experience for our customers, and it's great to see that we were able to meet your expectations. Thank you for your support!⭐️

Rated 5 out of 5 stars

Buying a little motorbike

I saw a little blue honda for sale at Lings. I ask Lings to tell me about it. They did, I decided to buy it and they sold it to me, and delivered it.
Everything went like clockwork. A very nice sales crew. A nice experience overall!

November 18, 2025
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 5 out of 5 stars

I have to say I needed to trade in my…

I have to say I needed to trade in my Harley and get a bike that suited me better. I seen a few sales assistants as I had afew visits to make sure I got the right bike . Mainly Sam Harper and he was extremely helpful and understanding with my situation.

November 8, 2025
Unprompted review
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 5 out of 5 stars

First Class Customer Service.

Very detailed and helpful advise from Phil when my wife and I purchased our Electric Bikes.
First Class customer service was my experience, having been a, now retired, retail store manager.

October 27, 2025
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 3 out of 5 stars

Adam was very helpful

Adam was very helpful. Shame the buying/part ex team is so tight! Low balled to the point I couldn't make it work. Also Adam wasn't able to throw a service in bac9ase they are a separate department, that's a shame. 3month warranty isn't that useful Nov-Jan. I did get £100 off in the end. I need to replace the mirrors too as they spin around and can't be tightened, hopefully I can get some under £100 😉. All in all a decent experience, I'd buy from them again.

October 27, 2025
Rated 5 out of 5 stars

New purchase

The hole experience of trading in to picking up my new purchase was pleasant and painless.

October 20, 2025
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Thank you for your 5 star review! We're glad to hear that you had a positive experience with Lings. Thank you for your support!⭐️

Rated 5 out of 5 stars

Great customer service from Adam

Great customer service from Adam, fair and no pressure whilst viewing bikes.
Definitely use Lings again

September 22, 2025
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 5 out of 5 stars

Couldn’t ask for better service from Sam and the staff

Couldn’t ask for better. Sam has made my experience with Lings quick easy and straight forward. I hope to deal with Sam again in the future and I have already passed his name to friends.

August 19, 2025
Unprompted review
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Thank you so much for taking the time to share your positive experience! We're thrilled to hear this and hope to see you again soon!

Rated 3 out of 5 stars

Still waiting for an outcome about marks/scratches on bike when delivered to me.

Delivery was delayed once and rescheduled. Found a couple of marks/scratches around the bike and emailed photos over on the day of delivery, but still have not heard the outcome of this. Shouldn't really have to chase it. Apart from that the online system for the paperwork is fast and efficient. The delivery cost was fair and not overpriced.

September 1, 2025
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Thank you for your feedback. We’re sorry to hear about the concerns with your recent delivery. We did respond to your email regarding the service manual, but it seems there was a misunderstanding around the marks you mentioned.

From your recent conversation with the sales team, we understand that we’re awaiting images from yourself, and we’ll ensure this is properly followed up once received.

We apologise if it felt like you were left chasing for an update. We’re pleased you found our online paperwork system straightforward and the delivery cost fair, and we appreciate you sharing your experience to help us improve our service and communication.

Rated 5 out of 5 stars

KTM Superduke GT used bike purchase

Having looked for a KTM Superduke for a while, I checked out Lings in Norwich. I had a chat with Sam and was offered a test ride. I found a bike I wanted at Lings in Watton, and Sam was happy to bring it to Norwich free of charge. I was offered a great deal on the bike i traded in and I'm very happy with the new bike. I'm pleased to give Lings in Norwich 5 stars for the service and support i received.

June 26, 2025
Unprompted review
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

Rated 5 out of 5 stars

This is the third bike I’ve purchased…

This is the third bike I’ve purchased from Lings since 2019 and I had vowed to never go back, however my recent experience could not of been any better.
Sam Harper who dealt with was spot on and always calling or emailing to ensure everything ran smoothly.
The KTM Superduke R is superb.
I will definitely return when I need another bike.

June 21, 2025
Unprompted review
Lings - Powersports Norwich logo

Reply from Lings - Powersports Norwich

Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!

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