The salesperson was not pushy, but was informative and informed. He agreed to install a battery charger lead. The bike was presented in a good, clean condition. The salesperson went through the contr... See more
Company replied
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
The salesman (Charlie) and the whole team at Lings were polite, courteous, knowledgeable and very helpful. My bike appears to have been prepared beautifully, and with great care, and thus far I am... See more
Company replied
After doing my research on potential first big bikes, Triumph seemed to have what I was looking for. I called in to Lings Ipswich, whilst killing time waiting for someone, for a quick browse. CHARLI... See more
Company replied
The decision to move from a sports bike to a adventure was a difficult one.. Took me over a year to even enter the shop…. I was considering the Tiger, GS, Ducati and African. Harry at Lings Watton mad... See more
Company replied
Company details
- Motorcycle Dealer
- Bicycle Store
- Motorcycle Equipment and Accessories Store
- Motorcycle Shop
- Triumph Motorcycle Dealer
- Used Motorcycle Dealer
Written by the company
Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.
Lings Powersports - Family owned & run since 1913.
Written by the company
- Trusted by our Customers and respected by our Competitors.
- Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.
Contact info
PFK Ling Ltd, 55 Mendham Lane, IP209DW, Harleston, United Kingdom
- 0800 368 8845
- general@lings.com
- lings.com
Rider-approved Motorcycle Dealer Group
4.8
Excellent
3K reviews
Replied to 22% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great friendly service
This was my second new bike from Lings Watton. As always James was brilliant and very patient. He found a great deal for me looking forward to collecting my new bike in January. Great dealership and very friendly and helpful staff. If I could give them 6 stars I would.
December 20, 2025
Reply from Lings
Thanks for the brilliant review, David ⭐️
We’re really pleased to hear James looked after you so well again and helped find a great deal.
It means a lot to have your continued support, and we’re sure you’ll enjoy collecting your new bike in January.
Thanks again for choosing Lings Watton — your 6-star comment made our day!
Sam was a pleasure to deal with made…
Sam was a pleasure to deal with made the sale simple and easy super lad to deal with 10/10 for everything
December 15, 2025
Reply from Lings
Thank you for your 5 star review! We're glad to hear that you had a positive experience with Lings. Thank you for your support!⭐️
Very friendly and helpful
Very friendly and helpful. No pressure and very patient holding the bike for me while I waited for money to come through to pay for it. Delivery driver Cliff was extremely friendly and took time to chat on the day. Joe called me a couple of days after delivery to make sure I was happy with everything. Overall a completely pleasant and hassle free experience.
December 15, 2025
Reply from Lings
Thank you very much for taking the time to leave such a great review. We’re really pleased to hear you found the whole experience friendly, relaxed, and hassle-free.
It’s great to know the team could look after you throughout the process — I’ll be sure to pass your kind words on to Cliff and Joe, they’ll really appreciate it.
Thanks again for choosing Lings, and we hope you’re enjoying the bike. If there’s anything you need in the future, please don’t hesitate to get in touch.
Really great customer service received…
Really great customer service received from Leon at Lings. Attended to all my questions of which there were several. Honestly very happy with the service and help provided and would highly recommend them.
December 15, 2025
Reply from Lings
Thank you for taking the time to leave such a great review. We’re really pleased to hear you received excellent customer service from Leon and that he was able to help with all your questions.
It’s great to know you’re very happy with the service provided, and we really appreciate your recommendation. I’ll be sure to pass your kind feedback on to Leon and the team.
Thanks again for choosing Lings Suffolk Triumph — we look forward to welcoming you back in the future.
Speed 400 purchase
Great support from James and the team on the purchase of a Speed 400. Looking forward to the decent weather
December 8, 2025
Reply from Lings
Thank you so much for your kind words Andrew!
We're delighted to hear that James and the team were able to support you with your Speed 400 purchase.
Here’s to some great weather ahead – we can’t wait to hear how you get on once you’re out riding!
If there’s anything you need in the meantime, we’re always here to help.
Best regards,
Norfolk Triumph
Reply from Lings
Hi Sarah, Thank you for your 5-Star Review & kind words!
Lings staff were excellent
Lings staff were excellent, very knowledgeable, understanding and polite.
December 8, 2025
Reply from Lings
Hi David,
Thank you for the great feedback. We're really pleased to hear that you found the team knowledgeable, understanding, and polite — that’s exactly the standard we aim for.
We appreciate you choosing Lings!
the worst experience I've ever had
If kier starmer owned a motorbike shop it would be this one, with staff that don't do their jobs right, promises that amount to nothing, extra charges added and then completely try to take away your rights.
I was sold a bike by Sam harper sales person who on email said the bike tax and registration is free but then added it to the financial agreement with out saying anything, he was the one that checked the bike out before it was sent, Stevie wonder could of done a better job, the KTM was delivered with cosmetic faults not of satisfactory quality, it really shows how much these guys care, it's amazing how Sam can emails when he
wants to sell, and ignores you when there's a problem. but what can you expect when his manager Ian baker is the same, bends the truth of terms and conditions to try and baffle you, he also said he will sort it out and nothing cames of it, tried to make me return the bike to be awkward and when he found out the finance company decided to return it, he ignored all my emails very unprofessional.
This has to be the worst experience I've had buying off a main dealer.
October 7, 2025
Ipswich Lings wow.
Having recently bought our fourth motorcycle from Lings the service has been very good every time , However having just used their Ipswich dealership the service we received there has been exceptional , the bike was even delivered a week early.
Nothing was too much trouble and everything was spot on.
December 8, 2025
Reply from Lings
Hi Richard,
Thank you for your wonderful feedback — and for choosing Lings again! We’re delighted to hear that all four of your experiences have been positive, and especially pleased that the Ipswich team delivered exceptional service this time around, even getting your bike to you a week early.
Nothing makes us happier than knowing everything was spot on. We truly appreciate your continued trust.
The Lings Team
Guys at lings were very friendly
Guys at lings were very friendly, gave me a very faith deal, which was what I was after, I didn’t have to haggle and the service was exceptional, even pick up my trade in and delivered my new bikes, couldn’t of been happier. Spot on.
December 8, 2025
Reply from Lings
Hi Dave,
Thank you for the fantastic feedback! We're really pleased you found the team friendly and the deal fair & exactly what you were looking for.
It’s great to hear that the collection of your trade-in and delivery of your new bike made the experience even smoother.
We’re delighted you’re happy with everything. Spot on indeed!
The Lings Team
My first motorbike
A big shout out to Harry and his team,
From walking in the door they were first class with their service and advice.
Would thoroughly recommend them .
December 8, 2025
Reply from Lings
Thank you for your great review! We're thrilled to have been part of your first motorbike experience. Harry and the team will be delighted to hear your kind words.
We really appreciate the recommendation and hope you enjoy every moment on your new bike.
Lots of advice on a bike I wanted and…
Lots of advice on a bike I wanted and very helpful
December 6, 2025
Reply from Lings
Thank you for your 5 star review! We're glad to hear that you had a positive experience with Lings. Thank you for your support!⭐️
Small bike but big service
All dealings with Lings have been fantastic. I have purchase accessories online previously and this time a bike for my grandson.
Without going into detail during the time I reviewed purchasing the vehicle and actual purchase, I suffered quite a severe medical condition which placed me in hospital.
Kevin T. from Lings has been brilliant and very understanding and kept me in the loop during each element of purchase and delivery stages. I would not hesitate to purchase again from them.
It is very refreshing to come across good customer services as it is not always a given these days.
Looking forward to my delivery and the many happy hours it will bring my grand children in the future.
Mark
December 8, 2025
Reply from Lings
Hi Mark,
Thank you for your fantastic review. We’re sorry to hear about your recent medical challenges and wish you a smooth recovery. We're delighted that Kevin was able to support you throughout the process — he’ll really appreciate your kind words.
We’re thrilled you chose Lings for such a special purchase, and we hope the new bike brings your grandchildren many happy hours of enjoyment.
Thanks again for your trust and recommendation — it means a lot to us.
The Lings Team
Reply from Lings
Thanks for your fantastic 5 star review! ⭐️
Amazing service provided absolutely…
Amazing service provided absolutely everything they said they would🎉🎉🎉
December 8, 2025
Reply from Lings
Thank you for your kind words! We are thrilled to hear that our team were able to provide you with brilliant service and assistance. Please don't hesitate to reach out to us again if you need anything in the future!
Reply from Lings
Hi Adrian,
Thank you so much for the fantastic 5-star review! We’re really glad to hear you found the team helpful and down to earth — that’s exactly what we aim for at Norfolk Triumph.
If you ever need anything in the future, we’re always here to help.
Thanks again,
The Norfolk Triumph Team
Great service and communication from…
Great service and communication from Sam at Lings and the prompt delivery of my new KTM Superduke GT.
Many thanks.
November 25, 2025
Unprompted review
Reply from Lings
Hi Brian,
Thank you so much for the fantastic 5-star review! We're delighted to hear that Sam was able to provide great service and communication throughout, and that you're enjoying the prompt delivery of your new KTM Super Duke GT.
We really appreciate you choosing Lings, and if you need anything at all as you get to know the bike, we're always here to help.
Many thanks,
The Lings Team
Reply from Lings
Thank you for taking the time to leave us such a positive review.
We're delighted to hear that you found our service knowledgeable, helpful and courteous — it’s exactly the experience we strive to deliver for every visitor.
If there’s anything more we can support you with, please don’t hesitate to get in touch.
Thanks again for choosing Lings, Paul!
Great experience
Very helpful staff easy to talk to absolutely no pressure to complete transactions very knowledgeable and a friendly approach
November 18, 2025
Reply from Lings
Hi Roy,
Thank you so much for the fantastic 5-star review! We're really pleased to hear that you found our team helpful, easy to talk to, and never pushy.
Providing knowledgeable guidance with a friendly approach is exactly what we aim for, so it’s great to know this came through during your visit.
If you need anything at all or have any further questions, we’re always here to help.
Thanks again for choosing Triumph Essex, Roy — we look forward to seeing you again soon!
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