everything from the layout of the store to the relaxed ambience of the whole experience BUT the the true excellence was Peter our salesman.What a star!Professional,personable and truly knowledgeable a... See more
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See what reviewers are saying
Brilliant service! The customer team came back the next day in answer to my stock query regarding mattresses in their Solihull Shack. Then, when I visited the shack, the staff were amazing - welcoming... See more
Company replied
I would like to thank the manager of the Solihull branch for his excellent customer service. I have visited the store to purchase a sofa and accessories a couple of times now and I cannot tell you how... See more
Company replied
Ordered my sofa on 2 January 2026, arrives next week, I hope. Not great service - just have fingers crossed it’s perfect when it arrives! 5 months wait!
Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Solihull
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Mill Lane 59-65, B91 3AT, Solihull, England, United Kingdom
- 02031418300
4.8
Excellent
129 reviews
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Why can’t shopping always be like this?
We visited the Solihull showroom today and had the pleasure of meeting a lovely sales assistant who spent time with us while we decided on an occasional chair and bed frame. She happily organised fabric samples, offered advice when asked and made the purchase process a pleasure. We left the store with a really nice feeling of being looked after. We even received free hot chocolate sachets and a few chocolate treats too. This is how shopping can and should be. There is only one regret. We didn’t ask the assistant her name or I would have mentioned this here. She should be commended for her fabulous customer service.
October 25, 2025
Unprompted review
Reply from Loaf - Solihull
Hi there,
Thank you so much for your wonderful review!
We’re thrilled to hear you had such a positive experience at our Solihull showroom and that our team made you feel so well looked after. We’ll be sure to share your kind words with the store they’ll be delighted to know they made such a great impression!
Warm regards,
Cynthia
Can’t wait for new sofa
After an ordering a sofa from another company that I had to send back as it wouldn’t fit through my front door,I was assured my choice of a flat pack sofa would do. Plenty of choice of designs and fabrics, no pushy salespeople and an enjoyable experience. Also ordered a chair and it’s arriving next week! Thanks to Pete at sofa Solihull.
October 25, 2025
Unprompted review
Reply from Loaf - Solihull
Hi Cindy,
Thank you so much for your review.
We’re delighted to hear you had such a fantastic experience at our Solihull shack
It’s wonderful to know that you’re so happy with the products you chose. we always want our customers to feel relaxed and never rushed while finding pieces they love
We really appreciate your feedback and will ensure we pass them on to Pete
Warm regards,
Cynthia
Happy Loafer!
After some initial confusion around scheduling the “will it fit” consultations, Loaf pulled it out of the bag!
Great ordering experience and some great advice on fabric and colours. I was even given a little token for the previous hiccup, which restored my faith! I’m now a happy Loafer!
October 22, 2025
Reply from Loaf - Solihull
Hi Mike,
Thank you so much for your lovely review!
We’re delighted to hear that, despite the initial hiccup with scheduling, everything worked out smoothly in the end. It’s wonderful to know you enjoyed the ordering experience and found our fabric and colour advice helpful.
We’re so glad your faith has been restored, welcome to the Loaf family!
Warmest Regards,
Paris
Nice store to visit
There were two guys in the store and both were helpful and friendly.
October 17, 2025
Reply from Loaf - Solihull
Hi There,
Thank you so much for your kind feedback.
We are so pleased to hear how helpful and friendly our Shack Assistants were.
We look forward to you receiving your Loafy Product.
Please let us know if there is anything else we can assist with.
Warmest Regards,
Paris
Welcoming helpful staff
Welcoming smiley happy staff, perfect balance of customer service and leaving is be. Great product knowledge and very helpful.
October 22, 2025
Unprompted review
Reply from Loaf - Solihull
Hi Emma,
Thank you so much for your kind words! We’re thrilled to hear that you found our team welcoming, friendly and helpful. It’s wonderful to know they struck just the right balance between being available and giving you space to browse.
We’re also delighted that their product knowledge helped make your visit a positive one. Feedback like yours means a lot to us and to the team in-store.
Thanks again for taking the time to share your experience, we hope you enjoy your new Loaf piece!
Warm regards,
Paris
Great service and advice
The key point was a very helpful store assistant who guide us around the store and the sofa selection. First rate service and next day arranged link to order the sofa. Excellent experience
October 20, 2025
Reply from Loaf - Solihull
Hi Kelvin,
Thank you so much for your feedback.
We are thrilled to hear how helpful our Shack Assistant was, guiding you around the store and showing you our different ranges and collections.
Please let me know if there is anything else we are able to assist with.
Warmest Regards,
Paris
Loved the gorgeously cute names of the…
Loved the gorgeously cute names of the sofas! The assistants were extremely helpful whilst not being a nuisance. Also, the snacks added a nice touch .
October 18, 2025
Reply from Loaf - Solihull
Hi Linda,
Thank you so much for your lovely review!
We’re delighted to hear you found our loafy sofa names cute and gorgeous, and that our little bags of goodies added to your lovely experience.
It’s great to know the team were very helpful while giving you space to explore
Warm regards,
Cynthia.
Great experience at Solihull with Jack!
Had a brilliant experience in the Solihull store with store manager Jack who was incredibly helpful and kind. He helped us with our decision to buy a Dawdler sofa and had such a lovely warmth and friendliness that made the whole buying experience really fun. Huge thanks to Jack!
October 18, 2025
Reply from Loaf - Solihull
Hi C. Gill,
Thank you so much for your kind words!
It’s wonderful to hear you had such a brilliant experience at our Solihull store. Jack will be absolutely delighted to know that his warmth, friendliness and support made your visit so enjoyable. Congratulations on choosing the Dawdler sofa. I hope it brings you comfort and joy for years to come. I’ll be sure to pass on your thanks to Jack!
Hope to hear from you soon!
Warm regards,
Manny.
Fabulous visit to Solihull Shack !!
We had such a good visit ( first time we have been) to the Loaf shack in Solihull.
The staff were incredibly helpful & friendly - sharing some good information to help with our choices.
We initially went on Saturday and Jack was so impressive : really good pitch of offering help, but leaving you to browse too. Nothing was too much trouble!! We also met Pete, who again was brilliant.
I returned on the Sunday to place our order - Pete dealt with my order, again super friendly and helpful. He was training a new member of staff ( Sia / not sure spelt correctly!) who again was so smiley . The staff as a team were definitely impressive, and couldn’t recommend them enough.
It was such a good experience , and so nice to purchase in a store rather than online for a change!!’ we will definitely return ,
October 11, 2025
Unprompted review
Reply from Loaf - Solihull
Hi Lorraine,
Thank you so much for your lovely review.
We’re delighted to hear you had such a fantastic first time experience at our Solihull shack!
It’s wonderful to know Pete and the team made such a positive impression, and that you’re so happy with the products you chose. We really appreciate your kind recommendations it means the world to us.
Warm regards,
Cynthia
A Load of Tunnocks
Staff were happy and helpful with plentiful knowledge and plentiful Tunnocks goodies.
Quick and easy to Order, no hard sell, no push for any finance etc.
100% would shop there again, amazing settee purchased and can’t wait to sit on it and have a coffee out of our Loaf mugs!
Not delivered yet so I’ll reserve judgement if we are actual mugs but I really doubt it as these guys believe in their products
October 11, 2025
Unprompted review
Reply from Loaf - Solihull
Hi Dicklees,
Thank you so much for your review.
We’re thrilled to hear you enjoyed your time in store and that the welcoming atmosphere, along with those little treats, making your visit extra special.
It’s wonderful to know you found the perfect sofa for your beautiful home and that the ordering process was smooth and easy. We really appreciate you coming back to us and sharing your lovely experience.
Warm regards,
Cynthia
I went to try and sort out accessing my…
I went to try and sort out accessing my account and to use a credit balance I knew was there. Because of the system upgrade currently in progress I had had difficulty doing this myself.
The staff were very helpful and managed to do this for me and I then felt able to make my order whilst using my credit balance at the same time. I am more than pleased with the informative help that was given. The chocolate drink sachets were a welcome addition to the whole very positive experience.
October 11, 2025
Unprompted review
Reply from Loaf - Solihull
Hi Jennie,
Thank you so much for your lovely review
We’re so pleased to hear our team were able to help you access your account and use your credit balance smoothly,
It’s lovely to know you felt well looked after. We really delighted you had such a positive experience.
Warm regards,
Cynthia
Sets the standard for retailers
Shopping is seldom joyful but this was a rare delight. Peter (and the other staff) was knowledgeable, helpful, friendly, generous with his time and courteous. As we left we remarked on how we wished all retail experiences could be this good.
October 11, 2025
Unprompted review
Reply from Loaf - Solihull
Hi Andrew,
Thank you so much for your lovely review.
We’re absolutely delighted to hear that Peter and the team made your visit such a positive and enjoyable experience.
It’s wonderful to know their knowledge, friendliness, and care left such a lasting impression we’ll be sure to pass along your kind words to them.
Warm regards,
Cynthia
Was 6 months, now 11 months on and no resolution to faulty sofa
Soda arrived in March with a fault. Technician came out to confirm fault. New arms ordered but when they arrived colour didn’t match and stitching different. Loaf therefore ordered a replacement. Arrived 29th September and it wasn’t the right sofa. Since then they have ignored my emails. Appalling customer service.
UPDATE 16/02/2026
They eventually emailed to apologise and advised they had ordered the replaced and it would be 8-10 weeks. 10 weeks later, guess what, they hadn’t ordered it.
They finally order the second replacement and again it’s not the same item as our original order.
Now it seems they can’t order a direct replacement for our sofa as it’s no longer manufactured the same way. Ie it’s now two pieces with a join in the back. Being a single piece and not having a join in the back is what attracted us to this soda in the first place.
Loafs solution is to now refund us, take the original away and leave us with nothing and back to square one after messing us around for 11 months.
Truly awful customer service. We certainly won’t ever be retuning as customers.
October 10, 2025
Unprompted review
Reply from Loaf - Solihull
Hi John,
Thanks for flagging this. It shouldn’t have taken this much effort on your part, and I’m sorry that it has.
We recently carried out an important system upgrade. While the changeover itself was successful, it has created some disruption for a small number of orders and we are working hard to clear the backlog.
I'm taking personal responsibility for your case and will do everything I can to resolve it quickly. Thanks so much for your patience while I work to fix this.
Kind regards,
Manny.
Met as we entered the store.Helpful…
Met as we entered the store.Helpful assistant, but not over bearing, she gave us space to browse, but was there when we had questions. No heavy selling, let us decide for ourselves. Perfect mix of being there, but not pushy. Thank-you Moriam.
September 28, 2025
Reply from Loaf - Solihull
Hi Liz,
Thank you so much for your lovely feedback!
Amazing to hear you had a positive experience on our Shack and that Moriam struck the perfect balance of being helpful without being pushy. That’s exactly the kind of relaxed and supportive environment we aim to create. We’ll be sure to pass your kind words on to her. They'll mean a lot.
Hope to welcome you back soon!.
Kind regards,
Manny.
Fantastic In Store Service
Really fantastic service in Store. Allowed us to move stuff around to choose between two options and pull out samples of material to really consider our choice. Staff were great with my little one who played games and coloured. Chocolate treats were a lovely touch!
September 29, 2025
Reply from Loaf - Solihull
Hi Lynsey,
Thank you so much for your lovely feedback!
I’m thrilled to hear that you had such a positive experience in our Shack. It's great to know that our team was able to support you in making the right choice and that your little one had fun while you browsed. We believe the small touches like games and chocolate treats make all the difference.
We hope to see you again soon!
Kind regards,
Manny.
Always very helpful and friendly staff…
Always very helpful and friendly staff at the Solihull branch
October 3, 2025
Reply from Loaf - Solihull
HI there,
Thank you so much for taking the time to leave us a review
We’re so happy to hear that our wonderful staff at the Solihull shack made you feel welcomed and helped you during your visit. It truly means a lot to us, and we can’t wait to see you again soon
Keep Loafing
Warm regards
Cynthia
Fantastic experience with Loaf at Solihull
Fantastic experience with Loaf at Solihull, staff were brilliant, especially Pete, products are great, can't recommend them highly enough to all my friends & family looking for a new sofa and cushions!
September 17, 2025
Unprompted review
Reply from Loaf - Solihull
Hi Tina,
Thank you for taking the time to leave us a review,
We’re delighted to hear you had such a fantastic experience at our Solihull shack
It’s wonderful to know Pete and the team made such a positive impression, and you’re so happy with the products you chose. We really appreciate your kind recommendations to your friends and family and we hope to welcome you back again
Warm regards,
Cynthia
Hospitable staff, great products.
The store is full of delightful and well made products.
The staff are friendly, but also unobtrusive. They offer to get a sense of what you are looking for and then offer the help you need.
They obviously know their products well and also know that the quality speaks for itself.
The staff give you space to explore the store, but are on hand if you need assistance.
We were pleased with our purchase of a mattress. The price was excellent for a mattress of that quality, particularly when compared to similar products elsewhere.
Altogether a very pleasant shopping experience.
September 25, 2025
Reply from Loaf - Solihull
Hi Mr. Wild,
Thank you so much for taking the time to leave us such a thoughtful review.
We’re delighted to hear that you had a pleasant experience during your visit to our store.
We takes pride in making customers feel welcome while also giving them the space to explore at their own pace, so it’s wonderful to know this came across. We’re also glad that you’re happy with your mattress purchase and that you found it to be excellent value.
Your kind words mean a lot to us, and we look forward to welcoming you back again in the future.
Warm regards,
Cynthia
Very friendly helpful staff member.
Very friendly helpful staff member.
Very informative and knowledgeable.
September 25, 2025
Reply from Loaf - Solihull
Hi Helen,
Thank you for your kind feedback.
It is wonderful to hear how positive your experience has been, especially with the helpful staff member who assisted you.
Please let me know if there is anything else we can help with!
Warmest Regards,
Paris
This would have been a five star for…
This would have been a five star for Josh, Brand Ambassador, as he saved the day.
It also would have been a five star for Solihull Loaf location, as they provide the best shopping experience I've had in a long time.
But the four star is for the new policy for customer service. In the past I have phoned and spoken to a customer service agent who has helped me with measurements and access. It seems that there has been a policy change and this is no longer available. A simple yes or no has changed into a 'they will phone you back' after hanging on the line for around 15 minutes and the phone back is actually the next day.
Nevertheless, Josh was polite and apologetic and managed to answer my question quickly and so now I look forward to receiving the furniture I ordered through him!
Now just waiting for the sofa to turn up before Christmas. Fingers crossed after much miscommunication!
September 23, 2025
Unprompted review
Reply from Loaf - Solihull
Hi Paula,
Thank you so much for taking the time to share your feedback.
I’m glad to hear that Josh was able to step in and save the day, he’ll be thrilled to know he made such a positive difference. I’m also glad that our Solihull Loaf location continues to provide you with a great Shack experience.
I’m sorry however, to hear about the frustration caused by our updated customer service process. Your time is important and waiting on hold only to receive a next day call back isn’t the experience we want for you. Your comments are genuinely appreciated and will be shared with the relevant team as we continue to review how we can make our support more efficient and helpful.
Thank you again for your patience and for choosing Loaf. If there’s anything more we can do in the meantime, we’re here to help.
Warm regards,
Manny.
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